Phone: 954-484-5401
PROFILE
Marketing and Public Relations Professional with a significant background in Estate Management and Event Management. Recognized as a strategic thinker that effectively garners resources, leads teams and raises efficiency to meet and exceed goals. The intersection of ideal strategy and real-world implementation. Key strengths include:
· Team Builder· Detail Oriented
· Proactive / Self-Directed / · Creative Direction
· Project Management
· Image / Brand Management / · Process Optimization
· Change Management
· Website Creation and Deployment
EXPERIENCE
CELEBRITY CRUISES, Miami, FL 2009 - 2012
Account Executive, Marketing
Creative direction and execution of $3M+ in printed materials (destination brochures, travel agent guides, five 100+ page books per year). Managed multiple agency relationships as well as successful marketing campaigns
• National and regional advertising management ($1M+ annually)
• Nurtured agency and internal international relationships to promote unity and optimize messaging
• Streamlined printing process that saved company $100k in direct expenses, and more than 1,000 man-hours each year, resulting in increased satisfaction and ROI
• Designed new inventory management process, saving the company $45k
• Implemented backorder process, which saves the company $30k / year moving forward
Consultant, Marketing 2007 - 2009
Assessed processes throughout marketing channels creating a more efficient and effective way of handling information, resulting in saved man-hours and higher satisfaction
• Created easier and faster process for co-op marketing payments resulting in saved man-hours and client and sales force satisfaction
• Worked with agencies on national advertising and internal marketing campaigns
• Assisted with new ship launch (marketing materials and coordination)
WEEGO GLOBAL, Miami, FL 2004 - 2007
Director of Marketing - Branding, Website Design & PR Highlights
• Full branding and website / social media implementation for champion horse facility that tripled industry recognition in one year
• Earned repeat national press and doubled the booking rate of Life Coach through total re-branding, design, image consulting, self-published book production, etc.
• Built and enabled branded email, website and e-commerce solution that is administered by non-technical, high-turn-over volunteer staff, opening a new line of revenue
• Re-branded struggling non-profit (tagline, website, PR campaign) in less than 3 months that legitimized their standing and increased sponsorships and donations significantly
Event Planning Highlights
· Helped orchestrate educational events in conjunction with the American Red Cross, The University of Miami, Miami-Dade College, and Fairchild Tropical Gardens
SV MANAGEMENT OF SOUTH FLORIDA, Miami, FL 2002 - 2004
Estate Manager / Executive Personal Assistant
Managed the operations of a high profile family with a rapidly expanding $500M estate consisting of three properties in Miami, Key Largo and Vermont; oversaw daily activities of 15 direct reports
Page Two
Continued
• Financial reporting / management including check writing, approvals, signing capabilities for wire transfers and handling of petty cash amount of $4,000 +
• Spearheaded the design and organization of multiple $1M+ events
• Represented the company in a public capacity; numerous press and PR interactions
• Event planning and management of employer’s personal and professional requirements including the overseeing of private parties given on properties (working with volunteers, various charitable organizations, caterers, valet services, police and security officers)
• Purchasing management for employer’s personal and professional requirements which included gifts, hunting licenses, antique shipments, technology, supplies
• Coordination of outside vendors' activities for all properties consisting of landscapers, florists, architects, private jets, tradesman and construction crews
• Time management of employer’s personal, professional and property calendars; scheduling appointments, travels, events, etc.
• Animal maintenance for family's pets which included health care management, sitting and shipping from one property to another when requested
• General functions including domestic / international shipping and PBX phone system
• Writing, drafting, proofreading of personal and professional correspondence
MIDWEST ARGENTINE SOCIETY, Kansas City, MO 1997 – 2002
Founder, Executive Director
Founded and ran a non-profit organization promoting Argentine art and culture in part of the Midwest that not only far exceeded expectations, but created fresh approaches to philanthropic outreach, public relations and marketing which served as models for other organizations
• Created a nationally recognized organization that in less than 4 months had over 200 local, paid members
• Represented the company in a public capacity; numerous press and PR interactions
• Generated print, web, radio and television exposure
• Formed alliances with other recognized organizations, such as the Kansas City Ballet and Kansas City Art Institute
• Received a Mayoral appointment as Ambassador for Argentina on the Ethnic Enrichment Council
PRIOR TO 1997:
DEMOCRATIC PARTY OF NEW MEXICO, Albuquerque, NM
Director of Special Events
Coordinated multiple White House Presidential, Vice-Presidential and Cabinet Member visits; developed and executed a cohesive event strategy consisting of new donor programs and events on a national scale resulting in significantly higher ROI’s, higher donor retention levels and revenues, and higher level of consistency with quality volunteers
EDUCATION
University of New Mexico, Language classes
Columbia College, Law Classes
COMPUTER SKILLS
Microsoft Office Suite: MS Word, MS Excel, MS PowerPoint, MS Outlook, Exchange; Lotus Notes
COMMUNITY ACTIVITY
Skyline Therapy Services, equine therapeutic center that works with disabled
Chameleon Theater Company, cutting-edge arts group working with disadvantaged children
Broward Navy Days • American Red Cross • Shriners’ Hospitals for children • MO Writers’ Guild