PROMOTION - Advertising
Internet Media
(Social Media)
Social Media ADDS a 5th “P” to the Marketing Mix….Product, Price, Place, Promotion and ______
WHY SOCIAL MEDIA?
1. INTERACT WITH CUSTOMERS
· Key word is ______in social media
· You want to ______with your customers and potential customers
· Asking questions, answering questions, keeping interaction
· A ______street, so make sure you do keep interacting
· ______customer loyalty AND ______customers
· Contests, giveaways and interaction
2. TARGET ADVERTISING
______
· Enter a keyword through Twitter, for example, and be able to find potential customers that you did not even know you had
CREATES ______which then generates more traffic to your pages
· Creating potential customers you didn't even know you had
______your Internet Media advertising
· Facebook, for example, does a great job for advertising to your demographic
· You provide the information to Facebook, then Facebook creates the ad to fit your target demographic
3. TRACK COMPETITORS
______what your COMPETITORS are doing
· Do not COPY your competitors -- that is the BIG NO-NO in social media
You want to see what competitors are doing AND ______them as well
You want to see how you can be ______AND ______yourself
FOUR (4) STEPS to SUCCESS
1. Find INTERESTED People
2. Deliver ______Content
3. Capture INFORMATION
4. STAY in ______
· You do NOT make ______with social media
· Make money by people who KNOW, LIKE and TRUST you
· Develop RELATIONSHIPS. They will:
· ______
· ______
· ______
· People will ______from you
HOW TO BUILD RELATIONSHIPS
A. Provide ______NOT COMMERICIALS
§ Write article for Online magazines
§ Create a mini Website
§ Create a Blog
§ Setup Hub pages
§ Create “How to Videos”
§ Answer frequently asked questions about your expertise
B. Create a ______PAGE (single web page that appears in response to clicking on a SEO or Online ad)
§ Offers something of high perceived ______
§ Ask for their EMAIL to:
÷ Send NEWSLETTERS
÷ Stay in touch with them
§ People will see you as an EXPERT
ADVANTAGES of SOCIAL MEDIAL
1. Makes you CREDIBLE
2. Increases REFERRALS
3. Builds new RELATIONSHIPS
4. Demands ______prices
5. Gives you outstanding VISIBILITY
6. Increases FAMILIARITY
7. Builds ______
8. Then… offer your product or services
9. You are the perceived ______