Sri Lanka Tourism Promotion Bureau

Evaluation form for visitingjournalists Press /TV crews

Please complete this form with the most recent information to assist with a media sponsorship

JOURNALIST INFORMATION

Name
Gender / Male  Female 
Credentials / Staff  Freelance 
If staff, designation
Nationality
Date of Birth
Passport number
Expiry date of passport
Contact phone number / Office: Mobile:
Email Address
Previous visit(s) to Sri Lanka / Yes  Year :
If Yes, purpose of visit

MEDIA /PRODUCTION HOUSE INFORMATION (Mandatory)

Name of the Media House /Production House
Address
Telephone
Fax
Email
Website
Name of the Publication or TV Programme
Readership/Viewership
(per month)
Frequency of Publication / Broadcast / Daily / Weekly / Bi Weekly / Monthly
Bi Monthly / Quarterly / Other : TV channel
Primary Audience (Profile)
a.) Age
b.) Gender
c.) Region
**Advertising Rate -per page/ per airing minute
(Please attach the Advertising rate card of the publication or the programme if available)

VISIT INFORMATION

Proposed story idea to promote Sri Lanka as a “must visit” destination
Other areas of interest
Travelling from (country and nearest airport)
Date of arrival / will be agreed with PressenetzwerkfuerJugendthemen
Date of departure / will be agreed with PressenetzwerkfuerJugendthemen
Do you need hotel arrangements / Yes X No 
Do you need transportand tour guide / Yes X No 
If tour guide is needed, preferred language / German or Englisch

PROPOSED PUBLICITY FOR SRI LANKA (Mandatory)

(Please attach commissioning letter from the Editor of the magazine/newspaper or producer ofTV programme)

Name of the article/ TV programme/ Guide Book etc.
Number of Pages/Total air time
Media Value of the Press Article / TV Program
Basis of calculation of Media Value
Cost for the total program, if it is prepared for commercial purposes (prepared and published/ broadcast)
Commercial Benefits, if any
Are you able to contribute 25 images for Sri Lanka Tourism’s use / Yes  No 
If No, Why?
Expected publicity period.Date of Publication / Broadcasting (Month/Year)

Mandatory requirements:

Applicants are required to submit a commissioning letter from the Editor of the magazine/newspaper or Producer of the TV documentaryspecifying the following:

  • Confirmation that you willpublish / broadcastthe relevant article or TV program within the agreed timeperiod
  • Submission of a copy of the output/creation to Sri Lanka Tourism Promotion Bureau, including both the final output (e.g., article published, documentary released) and raw footage captured during the visit (e.g., photos taken, video clips taken)
  • Permission for SLTPB to utilize the content in your final output and raw footage through our social media channels. The content may be posted both in its entirety or contain only parts of the output/footage(e.g., photos from the article, clips from the documentary). Please provide any accreditation that you would like to be included along with the content.
  • Confirmation that you will provide SLTPB with data regarding the outcomes (i.e., reach, level of engagement) of the final output produced one month after its publication/broadcast. Please specify the metrics for which data will be provided

-For print articles, the metrics may include, but are not limited to: no. of copies printed, no. of copies in circulation

-For online articles, the metrics may include, but are not limited to: no. of views/visits, no. of likes, no. of shares on social media channels, no. of comments

-For documentaries, the metrics may include, but are not limited to: no. of viewers, rating received, no. of follow-up enquiries

  • Verification of the dedicated representative of the media or production house with his/her full name passport number
  • Signature of the Editor or Producer.
  • Special acknowledgement for “Sri Lanka Tourism " at the beginning or end of the TV program or any relevant page in the travel article as the tourism organisation who sponsored and supported the media activity. For example:“Special Thanks to Sri Lanka Tourism” (logo with permission),“Sponsored by Sri Lanka Tourism” (logo with permission)

Other instructions

-Incomplete forms will be rejected and will not be eligible for sponsorship. All questions should be answered. Please mark “N/A” (Not Applicable) for questions not relevant

-You should obtain sufficient insurance cover before you arrive in Sri Lanka.

-Sri Lanka Tourism Promotion Bureau has the right to cancel or make any changes to thefamiliarization tour (press trip) in situations such as bad weather, unavailability of rooms, unavailability of air tickets, and unavailability of transport etc.

I hereby declare that the particulars given above are true and accurate to the best of my knowledge.

……………………… ………………….

Signature of journalist Date

Official purpose only
Checked and Recommended by:
Approved by: