San Diego International Auto Show announces return of Ally Financial as Sponsor

For Immediate Release

San Diego, Cal., Dec. 16, 2015 – The San Diego International Auto Show (SDIAS) announced that Ally Financial is returning as a sponsor of the SDIAS for the 2016 show, running Dec. 31 – Jan. 3, 2016 at the San Diego Convention Center.SDIAS Director Kevin Leap made the announcement.

“Ally made a strong impression in its first year as a sponsor,” said Leap. “Its expertise in vehicle finance certainly benefits our dealers and their customers, and we are happy that they found value in participating in our show again this year.”

As part of its sponsorship for 2016, Ally will be hosting the Ally Auto Alley at its booth, an interactive digital exhibit, where show attendees can design their own virtual car. They can then submit their designs for a chance to win a trip to Cancun, Mexico.

“Ally is pleased to be sponsoring the 2016 San Diego International Auto Show this year, and supporting local auto dealers,” said Andrea Riley, chief marketing officer at Ally. “Bringing the innovative digital experience of the Ally Auto Alley to the show helps generate consumer interest and excitement around new cars, which is great for our dealers in the San Diego area.”

About Ally Financial Inc.

Ally Financial Inc. (NYSE: ALLY) is a leading automotive financial services company powered by a top direct banking franchise. Ally's automotive services business offers a full spectrum of financial products and services, including new and used vehicle inventory and consumer financing, leasing, vehicle service contracts, commercial loans and vehicle remarketing services, as well as a variety of insurance offerings, including inventory insurance, insurance consultative services for dealers and other ancillary products. Ally Bank, the company’s direct banking subsidiary and member FDIC, offers an array of deposit products, including certificates of deposit, savings accounts, money market accounts, IRA deposit products and interest checking.

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Ally's Corporate Finance unit provides financing to middle-market companies across a broad range of industries.

With approximately $156.1 billion in assets as of Sept. 30, 2015, Ally operates as a financial holding company. For more information, visit the Ally media site at or follow Ally on Twitter: @Ally

SDIAS Details

SDIAS will be held Thurs., Dec. 31 - Sun., Jan. 3. Show hours are 10 am – 6 pm, Thurs., 10 am – 9 pm, Fri. – Sat., and 10 am – 7 pm on Sun.

Admission:

Adults (13 and over): $12

Military (with ID): $9

Seniors (62 and over): $9

Children (7-12): $8,

Children (1-6): free (when accompanied by an adult).

Children 12 and under are free on Ford Family Day, Sun. Jan. 4, when accompanied by a paid adult. For information on discount coupons or VIP e-tickets, visit SDAutoShow.com.

Media Contacts:

Amy Foley – 619 886 4969 /

Rohatynski/Harlow Public Relations

Joe Rohatynski – 313 378 6570 /

Marc Harlow – 810 599 2558 /

Sari Martin, Ally Financial – 646-781-2539 /

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