Project Outline for Bountiful Conservation

Project Outline for Bountiful Conservation

Project Purpose

Increase public awareness about Colorado products and services from conserved lands. Educate the public on land conservation.

History

Bountiful Conservation was developed to help farmers and ranchers that have conserved their land, sell their products and services. The second edition was printed in January 2010 and we needed help in figuring what the next step was. This last spring we had a group of students try to increase profitability for the landowners in directory, by creating a partnership with local restaurants. We found out that creating these relationships was very difficult and near impossible. The public does not understand what land conservation is and therefore does not demand that local restaurants serve products from conserved land. The students found that “If the consumer, a.k.a. the community, is unaware of the point of Bountiful Conservation then no one can benefit.” We would like to build off of what the students found and educate the public about Bountiful Conservation and what it represents.

Project Objectives

·  Interview three selected landowners for the brochure and create a profile for each.

·  Research and sign up for a blogging website for Bountiful Conservation

·  Create a Facebook page for Bountiful Conservation

·  Write a weekly blog on website and have others join and comment (including new landowners)

·  Create a fan base for Bountiful Conservation through the blogging and Facebook websites

·  Public outreach within Boulder

·  Pitch ideas of how to market the brochure, update the website and create a strong social network

Project Scope

·  Create a social network for Bountiful Conservation

·  Interview three landowners

·  Create and achieve small outreach goals to promote websites and brochure

·  Analyze project success and give recommendations

Deliverables

·  Blogging website for Bountiful Conservation with four weeks of successful blogging

·  Three well written profiles for 2011- 2012 brochure

·  Facebook page for Bountiful Conservation with links to blog and website with weekly updates

·  Interaction with interviewed landowners on Facebook and blogging website

Project Approach

·  Learn what land conservation is; research brochure and what it represents

·  Create Facebook page with links

·  Research options for blogging and sign up

·  Interview three landowners and ask to be involved in websites

·  Type up three well-written profiles for the 2011- 2012 brochure

·  Start blogging and get community and landowners involved

·  Make weekly updates to blog and Facebook

·  Start small fan base for the brochure and get others interested and involved

·  Create and achieve small outreach goals to promote websites and brochure (i.e. talk to people/ setup booth at Farmers’ Markets, talk to people on campus, around town or at specific stores)

·  Recommend next steps for Bountiful Conservation

Critical Milestones and Event Dates

Timeline recommendation that may change:

·  Learn about conservation and brochure, define roles and responsibilities, and setup meeting with client within first week

·  Meet with client, discuss project and game plan second week.

·  Create Facebook page and start researching blogging within third week

·  Sign up for blogging website and setup dates for landowner interviews within fourth week.

·  Landowner interviews, first blog, Facebook updates and ideas for small outreach goals should be done by 5th and 6th week.

·  Written drafts of profiles, start of fan base, one outreach goal achieved and two successful blogs should be complete by 7th week.

·  Three well-written profiles, two more outreach goals achieved, a third blog and ideas of recommendations should be complete by third month.

Roles & Responsibilities

·  Everyone must be on time for all meetings and interviews and be respectful

·  Client must provide team with necessary information, answer questions and help resolve any problems.

·  Students must give weekly reports of team progress to client

·  Team must finish project to their fullest capability with professionalism

Quality Considerations

The three landowner profiles will be printed in our next Bountiful Conservation edition. We will continue using the Facebook and blogging websites for our public outreach. Make sure Facebook friends are respectable and are genuinely interested in the brochure.

Assumptions

·  Roles and responsibilities will be handled fairly within team.

·  Students will be effective communicators and will report all negative and positive updates

·  Client will offer guidance and help when needed

·  All parties will act professional and respectful at all times

·  Project should be completed and successful

University of Colorado – Leeds School of Business

Project Outline Document

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