This file:

No spectators: class is a performance and we are all in it

Outline today

Recap class 1

What is soc data? ...

Explore more about the digital traces: esp tradeoffs.

- as individuals

- as companies

- as members of society

Feedback: (People of color): fold cubes / communication

List of areas, go through ourdata2013ppl

Before break: logistics, class list, Grading

Identity: 2nd pillar: look at FB

After break: take the through wiki (s...)

6pm Marketplace

Intro

QS

Kevin Kelly

Social norms change

What we do with it

Education / learning

Property right

Sensors

Exponential growth

Nr of sensors in Galaxy / iphone

Themes / Dimensions / Framework

Privacy

Danah boyd

Vs Security

What is personal?

Ownership

Identity

Authenticate…

Past vsPresentvs Future

Creation – distribution (sharing) – consumption

Creation

Willingly / knowingly

Distribution

Sharing

Consumption

Why: decision making

Collective phenomena

Memes

Searches

Fields

DNA

23andMe, Halcyon Molecular,

Fixed

Implications: insurance, personalized medicine

No traces

Sickness / Medical data

HealthyLabs (Skydeck) – Connect patients so that they can learn from each other.

PatientsLikeMe

Healthtap

Incidences

Fitness / health

Fitbit

Fitocracy

Greatist

Massive Health

Jawbone

Location

Implicit: GOOG Lat, Facebook location,

Explicit: Foursquare, SCVNGR

Bridge phys / dig

Webcams:

Interactions

Phone

FB

GOOG hangouts

Payments

Mastercard CEO

paypal

E-commerce, payment platforms (transactions)

Purchases

Mint, Square, Amazon, Groupon, PayPal

Financial management

Granularity

Consumption / Sharing Platforms

Music – Radio, Pandora, Spotify, Last.fm, Hypemachine, Mog, Turntable.fm

Links – Twitter, Facebook, Quora, Reddit/Digg,

Videos – Vimeo, YouTube, NetFlix

Creation

Blog

mybloglog

*** Photos

Tagging – Instagram, Pinterest

Subject

Hotel

Airbnb

Couchsurfing

Gogobot

Airlines

Transactions

Hipmunk, Kayak

KLM: twitter

Transportation

Public

Fastrack, clipper

Taxis

Uber, ZipCar,

Car Markets

AutoTrader, CarMax

Car sharing

Relay rides

Parking

Dating

OkCupid, eHarmony, Grindr, Blendr, Skout

Financial

Banks and institutions

PayPal, E*Trade, ScottTrade, StockTwits, Online events betting

Jobs

LinkedIn, BranchOut, XING

Real estate

Zillow, ZipRealty

5:20 What is missing?

Enabling collective intelligence

Translation

Transparency

Sunlight Foundation

Clicks

Govt

Code for America

Votizen

Change.org

Reviews

IMDB

Product

Crowdsourcing

Social capital

Microfunding

Edu

Online marketplace

5:30 Wiki Walkthrough

6:00 Data etc (Queena KIM, Marketplace)

1. If Android succeeds in building a successful garden what does MIGHT that look like? If Kindle/Amazon succeeds, what would that look like etc...

2. What signs are we seeing that this is already happening. Apple, of course, is the most obvious example. But what about Amazon, Microsoft, Google etc...

3. Along the lines of question 2, I'll ask you how Kindle adverts fit into this; WSJ's story that Apple might create its own online radio station and that they'll probably boot Google maps of iphone5; Google buying Motorola

6:30 END