SCRIPT FOR FIRST CONTACT
Important: Before you contact a lead for a specific franchise it is a good idea that you check territory availability based on the assumption the candidate is looking to do something in or near their home town. Go ahead and pre-register the candidate as well.
Hello (candidate name), this is ____ with ___, my firm works closely with (franchise name) and I got your request for more information. We are looking to expand in the (candidate market) area so we’re going to be getting some more information out to you and I just had a couple of quick questions – do you have a minute to talk?
Great, so real quick, tell me what you are doing now and what’s got you looking at (franchise name)?
(Additional information you will want to obtain if you have not already from pervious questions)
1. Are you fairly set on exploring just this franchise or are you looking at other opportunities as well? If so what else are you looking at?
Financial Issues
So (candidate name), on your request for information you indicated you are working with about $50,000 for your investment, is this correct? (Franchise name) has a cash investment requirement of (franchisor cash requirement) with a total investment range of (total investment range). In addition they are looking for candidates with net worth ranges of at least (franchise net worth requirement). Do you feel pretty comfortable with this?
Time Frame Issues
Like I said we do currently have available territory in your area but there’s never any guarantee it will be available for long. What’s your time frame for making a decision on a new venture?
Wrap Up
Sounds good (candidate name), I certainly think (franchise name) is going to be very interested in speaking with you. I am going to go ahead and ask the office to send you some additional information and will let you know which representative is currently handling your market. While your representative will be taking the lead in exploring this specific opportunity with you please know that I am always available to help you research this franchise as well as over 100 additional franchises my firm currently represents, so please don’t hesitate to let me know any way I can help.
Introduce Candidate to Franchise and Confirm with Candidate
Hi (candidate name), this is ____ again and I just wanted to let you know that I’ve got (franchise name) sending you some information and (franchisor representative) is the person who’s going to be taking you through the exploration process. (franchisor representative) is a great guy to work with and will be giving you a call in a day or so just to introduce themselves. Do me a favor and try to be looking for his call. (franchise name) is a fantastic opportunity and you are wise to be taking a good look at it but should you want to explore additional opportunities please let me know. We all know that most everyone looks at several opportunities before making a decision and I’ve got a number of concepts that are also interested in your market. Like I said, (franchise representative) will be taking the lead but I am always available and more than happy to assist here any way I can so please don’t hesitate to let me know if there’s anything I can do. Thanks again!
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