/ "I will give you an advertising slogan and all you would have to do is decide what product used that slogan. These are United States products. Good luck and have fun!"
1. Note that none of the slogans include the product. What soda pop's slogan was "Be young, have fun, drink______?" in 1993?
Coke-Cola
Dr. Pepper
Mountain Dew
Pepsi
2. "Once you pop, you just can't stop," is what potato chips' slogan? This product has been around since 1967.
Cheetos
Pringles
Lays
Tortillas
3. "Double your pleasure, double your fun. It's the ______, ______chewing gum!" is the original advertising slogan for what kind of chewing gum since around the 1960s? The two blanks represent the same word and it is the product name.
Doublemint
Winterfresh
Freedent
Spearmint
4. What paper towel's advertising slogan is "The quilted quicker-picker upper, ______!" The date for this product is unknown but it was advertised by Nancy Walker.
Mardi Gras
Viva
Brawny
Bounty
5. What fast food restaurant's slogan is "have it your way," and opened in 1954?
McDonalds
Apple Bees
Wendys
Burger King
6. What clothing store's slogan is "It's all inside," and it first opened in 1902?
Sears
JCPenney
Kaufman's
Kohl's
7. What candy's slogan is "Taste the Rainbow," and first appeared in 1981?
M & M's
Mentos
Jawbreakers
Skittles
8. What beverage has the slogan "Got ______?" The blank is the product, and the product is used on cereal. This product is produced on farms.
Orange Juice
Water
Milk
Soda Pop
9. What cereal's slogan is "Silly rabbit, ______are for kids!?" The rabbit is white and is constantly trying to get at this cereal. This product is also a flavor of yogurt. The rabbit for this product was introduced in 1959.
Kix
Honey Comb
Fruity Pebbles
Trix
10. This one is not a product but a phrase that was used by the Looney Tunes character when the show was over. It is "Th-th-that's all folks!" Who is famous for saying this phrase at the end of the program since since the 1930s?
Bugs Bunny
Marvin the Martian
Daffy Duck
Porky Pig
Bottom of Form
3.01 Identify revenues in sports and entertainment marketing.
A. Understand budgeting issues related to an event.
1. Budgets are projections of revenues and expenses for a business over a period of time.
2. Budgets include revenues and expenses.
3. Budgets are continually revised.
B. Recognize budgetary revenues.
1. Revenues are money coming into a business. Example: Public funding is a typical resource for building a new stadium.
2. Companies must secure necessary financial resources.
3. Facility managers can increase revenue through food & beverage services, luxury boxes, special seating and parking.
4. Revenues include:
a. Advertising, including sponsorships.
b. Investors are a source of money for professional teams. Many times investors are silent.
c. Official broadcasting rights.
d. Sales of official merchandise.
e. Percentage of sales from broadcast media commercials.
f. Sales of tickets.
i. A personal seat license (PSL) or lifetime ticket rights (LTR) can help secure a team.
(a) Fans pay for a set of seats in the venue.
(b) Fans have the rights to buy the tickets corresponding to their PSL’s or LTR’s each season. Example: Amy purchased LTR’s for section 5, seats 1-4. Amy retains the right to purchase the season tickets for those same seats.
(c) Some PSL’s or LTR’s may have a contractual length. Example, Amy’s LTR’s for section 5, seats 1-4 are good for twenty years. At the end of the contract, Amy may repurchase the LTR’s, and has the right of first refusal, meaning she has the first opportunity to renew the LTR contract.
ii. In most cases, teams divide individual ticket sales, merchandise, and television revenue with the visiting team, but not the season ticket revenue.
g. Secondary events. These are implemented in addition to the event and include pre-event concerts or activities. Example: Fans may arrive prior to a minor league baseball game to enjoy a carnival with amusement rides and family-oriented activities.
C. Identify public avenues for securing financing.
1. Hospitality tax is levied against hotel rooms, car rentals, and certain venues.
2. Property tax is levied against personal property. Personal property includes land, houses, automobiles, and certain pets.
3. Food & beverage tax is levied against prepared foods.
4. Ticket tax is levied on event tickets for the purpose of improving facilities.
5. Municipal bonds may be sold.