Shell Total Fleet Management Solution

Duration: 05:50 minutes

Description:

Shell collaborates with Redmart to promote fuel efficiency in Redmart’s delivery vans.

Shell Total Fleet Management SolutionTranscript

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Shell total fleet management solution

Driver training | Fleet card | Shell FuelSave Diesel | Telematics | Shell Engine Oil

Opening by Glenn Ong

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Glenn

Hi I am Glenn Ong from One FM 91.3 and I am so excited today. As part of Shell’s Total Fleet Management Solution, I get to be a RedMart Driver’s assistant. I hear it’s so much fun, I can’t wait to experience it. But first, I have to find my driver.

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Glenn Ong / ONE FM 91.3 DJ, SPH Radio

Video footage

Medium tracking shot of Glenn as he walks around the room

Quick zoom when he talks about finding his driver

Rayyan appears from behind him

Rayyan

Mister Glenn.

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RayyanCarlito

Transport Coordinator, RedMart

Glenn

You must be Rayyan!

Rayyan

I must be Rayyan!

Glenn

I am so excited.

Rayyan

Welcome to RedMart.

Glenn

You know what we have to do? We have tolearn some Shell FuelSave tips.

Rayyan

We should.

Glenn

So, let’s do it!

Rayyan

Let’s do it!

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Rhythmic, uplifting, fast-paced music plays louder

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Animation of Shell and RedMart’s logos zoom across screen

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Training session

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Wide shot of training session

Medium shot of Shell staff conducting session

Pan shot of Shell standee

Interview with Kaushik

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Mid shot of Shell spokesperson, Kaushik

[Title]

Shell Country Business Manager, Retail Commercial Fleet

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Kaushik Burman

Kaushik Burman

Shell Commercial Fleet believes that we are here to broaden our portfolio of solutions and we want to do this by approaching our customer’s core needs.

KaushikVoiceover

It starts with the driver’s training that really focuses on driving the best behavior.

Visual transition: To wide shot of training session

Wide shot of training session, with Mae leading the session

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Split screen of training session and animated graphics ticking off the Shell FuelSave tips

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Shell FuelSave Tips

Drive Smoothly

Keep Your Distance

Avoid High Speeds

Avoid Excess Idling

Visual transition: Piece-to-camera with Kaushik

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Kaushik Burman

Kaushik

We are introducing telematics to the product suite that allows our customers to monitor and track driver behavior, and focuses on the fleet efficiency. Our businesses is trying to stich all these moving parts and offer a very compelling value proposition to our customers.

Visual transition: Piece-to-camera with Kaushik

Cutaway to Glenn and Rayyan in the audience

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Yellow and red panels transition to next scene

Visual transition: Video footage of fleet set-off

Glenn and Rayyan hop on to trucks

Visual transition: Footage of fleet set-off

Fast-forwarded footage of Glenn and Rayyan hopping on to trucks and settling in the truck, then driving off

Visual transition: Footage of fleet set-off

Fast-forwarded footage of Redmart drivers loading items onto truck

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Loading of parcels

Voiceover by Jamil Khan

We want our general shoppers to have convenience...

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Piece-to-camera with Jamil

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[Title]

VP Operations, RedMart

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Jamil Khan

VP Operations, RedMart

Jamil Khan

(cont’d) … of having groceries delivered to their house. We actually deliver to our customers every day of the year, and we do all these with a smile on our face.

Visual transition – Voiceover by Jamil with video footage laid over

Shots of RedMart employees loading/unloading from the warehouse

Shot of RedMart truck heading out of compound

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Visual transition – Voiceover by Jamil with video footage laid over

Shot of RedMart vehicle driving on the road

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On the road

Piece-to-camera with Sng Miah Thye

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Close-up of Sng Miah Thye

[Title]

Shell Lubricants Technical Team Lead, Malaysia/Singapore

Sng Miah Thye

The engine is a critical part, much like the heart of the vehicle.

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Engine Maintenance

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Sng Miah Thye

Shell Lubricants Technical Team Lead, Malaysia/Singapore

Sng Miah Thye

The health of the engine determines how effectively the vehicle performs.

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Footage of truck on the road

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Back to Sng Mia Thye piece-to-camera

Miah Thye
Shell Rimula R4X provides superior triple protection to improve engine performance and oil durability.

Miah Thye
Three critical areas – firstly, in acid accumulation and corrosion, it protects against corrosion as acid is formed by fuels that are being combusted.

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Acid accumulation and corrosion

Miah Thye
In deposit control, it keeps the engine clean and maintain optimal performance and long life.

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Deposits

Miah Thye
And lastly in wear protection, it keeps moving metal surfaces apart, providing longer engine life.

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Engine wear

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Glenn and Rayyan do their RedMart delivery

Video footage

Wide shot of Glenn and Rayyan in truck laughing

Medium shot of Glenn talking

Glenn

Because of the Shell FuelSave tips that all the drivers have been given, I think you guys are going to be the best, the absolute best, delivery guys ever.

Cutaway

Close-up of Rayyan

Rayyan

It’s not so hard, we just need to practice more.

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Wide shot of Glenn and Rayyan in truck laughing

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Delivery

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Light, fast-paced music

Video footage

Fast-forwarded wide shot of Glenn and Rayyan unloading goods and ferrying them up a HDB flat, and approaching the customer’s door

Tracking shot: lenn and Rayyanmeet their customer

Rayyan

RedMart!

Glenn

Hello

Customer

Hi!

Visual transition/change—Video footage

Fast forwarded footage of Glenn and Rayyan moving the package to the living room and unpacking purchases

Rayyan

I need you to sign.

Customer

Ok.

Video footage

Customer signing on phone application

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Post-delivery Commentary

Video footage

Wide shot of Glenn and Rayyan belting up in their truck after their delivery

Rayyan

Have you done this before?

Glenn

No, never.

Rayyan

Alright, you look like you…

Glenn

Have done it before?

Rayyan

Yeah!

Glenn

Looks like I am a natural.

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Uplifting, fast-paced music

Video footage

Wide shot of RedMart Truck pulling up at Shell station to refuel

Jump cut to over-the-shoulder shot of Rayyan paying for his fuel with his fleet card at the petrol pump machine

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Fuelling up with Shell FuelSave Diesel

Jamil Khan Voiceover

For drivers who actually use the Shell Fuel Card system…

Jamil Khan Piece-to-camera

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[Title]

VP Operations, RedMart

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Jamil Khan

VP Operations, RedMart

Jamil Khan

(cont’d) …the best part is actually that we can track any fraudulent use of the Fuel Card.

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Shot of fuel pumps

Shot of Rayyan pumping fuel and completing transaction

Jamil Khan Voiceover

We also have 24-7 coverage by the account management team.

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Jamil Khan’s piece to camera

Jamil Khan

The other best part to this is actually, I can track everything on my mobile phone.

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Interview with Mae Ascan

[Title]

Shell Lubricants Technical Team Lead, Malaysia/Singapore

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MaeAscan

Senior Scientist

Shel Global Solutions, Projects & Technology

Mae Ascan

Shell Fuel Save Diesel is our efficient fuel.

Mae Ascan

It is designed to give quicker ignition.

Mae Ascan

It also contains special detergents – it is designed to keep injectors clean.

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Footage of RedMart trucking exiting Shell station

Mae Ascan Voiceover

Shell FuelSave Diesel needs to work hand-in-hand with our Shell fuel-saving tips.

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Back to Mae’s piece-to-camera

Mae Ascan

Shell FuelSave Diesel needs to work hand-in-hand with our Shell fuel-saving tips. Thus, it is important that the drivers are actually trainedon how they can improve on their driving behavior.

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Footage of RedMart and Shell FuelSave branding on truck

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Glenn and Rayyan conversing in the truck

Rayyan

How was your day?

Glenn

It was great. Had so much fun.

Rayyan

Yeah!

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Close-up of Glenn

Glenn

There is something about it you know – just the smile.

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Slow motion shot of customer smiling in delivery scene

Glenn Voiceover

Wouldn’t mind doing this again sometime.

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Driver Performance review with Mae

Mae Ascan

I am sure you are aware that we have been monitoring your drive today.

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The driver performance review with telematics

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Mid shot of Mae presenting from iPad

Mae Ascan
{So we have this telematics actually monitoring your driving behavior.

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Close-up of ipad with telematics report

MaeAscan

We start first with speeding.

Yes fantastic!

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Mid-shot of Mae

MaeAscan
No speeding at all. Yes, so you did well.

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Shot of Mae, Glenn and Rayyan at table

Mae Ascan
Now, let’s look at idling.

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Close-up of ipad with telematics report

Mae Ascan
Could be traffic light, or it could also be less than three minutes waiting.

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Mid-shot of Mae talking with iPad

Mae Ascan
But generally, since you are now aware that idling can actually burn fuel and cause you to be not fuel efficient…

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Mid-shot of Mae talking with iPad

Mae Ascan
…generally you did well. So congratulations, well done!

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Lim Kok Peng’s Testimonial

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Lim Kok Peng’s testimonial

[Title]

Delivery Representative, RedMart

Lim Kok Peng
The most important tip is the Shell FuelSaving tips.

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Lim Kok Peng

Delivery Representative, RedMart

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Shell FuelSave Tips

Lim Kok Peng
For the past three days, I have been trying and it saved about 30% of my fuel.

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R. Krishnamoorthy’sTestimonial

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R. Krishnamoorthy’stestimonial

[Title]

Delivery Representative, RedMart

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R. Krishnamoorthy

Delivery Representative, RedMart

R. Krishnamoorthy
The Shell Fleet Card is easy to use.

In the past, we needed to go inside and pay.

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Shell Fleet Card

R. Krishnamoorthy
To save our time, we use the card.

RayyanCarlito’s Testimonial

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RayyanCarlito’s testimonial

[Title]

Transport Coordinator, RedMart

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RayyanCarlito

Transport Coordinator, RedMart

Rayyan
We are rushing, and instead of just queuing to the cashier, we just key in the password that we got, then fill it up, get the receipt, keep track of the next fuel refill date – good to go.

Glenn Ong’s Testimonial

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Glenn Ong’s testimonial

Glenn
The Shell Fleet Card is something drivers must find extremely convenient. They don’t need to go to the cashier. They just settle everything outside, and they drive off.

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Glenn Ong / ONE FM 91.3 DJ, SPH Radio

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Rayyan’s Testimonial 2

Rayyan
We have drivers all over the place.

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Accessibility of Shell Stations

Rayyan

Because no matter where, the drivers will definitely see a Shell station there and just drop by, fill up, go.

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Rayyan

Shell Fleet Management Solution saves us a lot of time –

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Shell Fleet Management Solution

Rayyan

the fuel time, burning time, idling time. It gives us a very very safe, secured feeling to proceed with our deliveries. And it’s super awesome that Shell and RedMartcollabs together – Life savior for all the truck drivers.

Glenn’s Testimonial 2

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Glenn’s testimonial

Glenn
As part of Shell’s Total Fleet Management Solution, it is excellent. The Shell Fleet Card, the ShellFuel Save Diesel, as well as the Shell FuelSave tips.

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Close-up shot of Glenn

Glenn

It is perfect for RedMart.

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Shell Pecten

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Sound of Shell

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