Shell Total Fleet Management Solution
Duration: 05:50 minutes
Description:
Shell collaborates with Redmart to promote fuel efficiency in Redmart’s delivery vans.
Shell Total Fleet Management SolutionTranscript
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Uplifting, fast-paced music
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Shell total fleet management solution
Driver training | Fleet card | Shell FuelSave Diesel | Telematics | Shell Engine Oil
Opening by Glenn Ong
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Glenn
Hi I am Glenn Ong from One FM 91.3 and I am so excited today. As part of Shell’s Total Fleet Management Solution, I get to be a RedMart Driver’s assistant. I hear it’s so much fun, I can’t wait to experience it. But first, I have to find my driver.
[Text Display]
Glenn Ong / ONE FM 91.3 DJ, SPH Radio
Video footage
Medium tracking shot of Glenn as he walks around the room
Quick zoom when he talks about finding his driver
Rayyan appears from behind him
Rayyan
Mister Glenn.
[Text Display]
RayyanCarlito
Transport Coordinator, RedMart
Glenn
You must be Rayyan!
Rayyan
I must be Rayyan!
Glenn
I am so excited.
Rayyan
Welcome to RedMart.
Glenn
You know what we have to do? We have tolearn some Shell FuelSave tips.
Rayyan
We should.
Glenn
So, let’s do it!
Rayyan
Let’s do it!
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Rhythmic, uplifting, fast-paced music plays louder
[Animated sequence]
Animation of Shell and RedMart’s logos zoom across screen
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Training session
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Wide shot of training session
Medium shot of Shell staff conducting session
Pan shot of Shell standee
Interview with Kaushik
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Mid shot of Shell spokesperson, Kaushik
[Title]
Shell Country Business Manager, Retail Commercial Fleet
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Kaushik Burman
Kaushik Burman
Shell Commercial Fleet believes that we are here to broaden our portfolio of solutions and we want to do this by approaching our customer’s core needs.
KaushikVoiceover
It starts with the driver’s training that really focuses on driving the best behavior.
Visual transition: To wide shot of training session
Wide shot of training session, with Mae leading the session
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Split screen of training session and animated graphics ticking off the Shell FuelSave tips
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Shell FuelSave Tips
Drive Smoothly
Keep Your Distance
Avoid High Speeds
Avoid Excess Idling
Visual transition: Piece-to-camera with Kaushik
[Text Display]
Kaushik Burman
Kaushik
We are introducing telematics to the product suite that allows our customers to monitor and track driver behavior, and focuses on the fleet efficiency. Our businesses is trying to stich all these moving parts and offer a very compelling value proposition to our customers.
Visual transition: Piece-to-camera with Kaushik
Cutaway to Glenn and Rayyan in the audience
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Yellow and red panels transition to next scene
Visual transition: Video footage of fleet set-off
Glenn and Rayyan hop on to trucks
Visual transition: Footage of fleet set-off
Fast-forwarded footage of Glenn and Rayyan hopping on to trucks and settling in the truck, then driving off
Visual transition: Footage of fleet set-off
Fast-forwarded footage of Redmart drivers loading items onto truck
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Loading of parcels
Voiceover by Jamil Khan
We want our general shoppers to have convenience...
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Piece-to-camera with Jamil
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[Title]
VP Operations, RedMart
[Text Display]
Jamil Khan
VP Operations, RedMart
Jamil Khan
(cont’d) … of having groceries delivered to their house. We actually deliver to our customers every day of the year, and we do all these with a smile on our face.
Visual transition – Voiceover by Jamil with video footage laid over
Shots of RedMart employees loading/unloading from the warehouse
Shot of RedMart truck heading out of compound
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Visual transition – Voiceover by Jamil with video footage laid over
Shot of RedMart vehicle driving on the road
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On the road
Piece-to-camera with Sng Miah Thye
Visual transition – Piece to camera with Sng Miah Thye
Close-up of Sng Miah Thye
[Title]
Shell Lubricants Technical Team Lead, Malaysia/Singapore
Sng Miah Thye
The engine is a critical part, much like the heart of the vehicle.
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Engine Maintenance
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Sng Miah Thye
Shell Lubricants Technical Team Lead, Malaysia/Singapore
Sng Miah Thye
The health of the engine determines how effectively the vehicle performs.
Visual transition/change – Cutaway
Footage of truck on the road
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Back to Sng Mia Thye piece-to-camera
Miah Thye
Shell Rimula R4X provides superior triple protection to improve engine performance and oil durability.
Miah Thye
Three critical areas – firstly, in acid accumulation and corrosion, it protects against corrosion as acid is formed by fuels that are being combusted.
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Acid accumulation and corrosion
Miah Thye
In deposit control, it keeps the engine clean and maintain optimal performance and long life.
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Deposits
Miah Thye
And lastly in wear protection, it keeps moving metal surfaces apart, providing longer engine life.
[Text display]
Engine wear
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Yellow and red panels transition to next scene
Glenn and Rayyan do their RedMart delivery
Video footage
Wide shot of Glenn and Rayyan in truck laughing
Medium shot of Glenn talking
Glenn
Because of the Shell FuelSave tips that all the drivers have been given, I think you guys are going to be the best, the absolute best, delivery guys ever.
Cutaway
Close-up of Rayyan
Rayyan
It’s not so hard, we just need to practice more.
Visual transition – Cross Fade to video footage
Wide shot of Glenn and Rayyan in truck laughing
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Yellow and red panels transition to next scene
[Text display]
Delivery
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Light, fast-paced music
Video footage
Fast-forwarded wide shot of Glenn and Rayyan unloading goods and ferrying them up a HDB flat, and approaching the customer’s door
Tracking shot: lenn and Rayyanmeet their customer
Rayyan
RedMart!
Glenn
Hello
Customer
Hi!
Visual transition/change—Video footage
Fast forwarded footage of Glenn and Rayyan moving the package to the living room and unpacking purchases
Rayyan
I need you to sign.
Customer
Ok.
Video footage
Customer signing on phone application
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Post-delivery Commentary
Video footage
Wide shot of Glenn and Rayyan belting up in their truck after their delivery
Rayyan
Have you done this before?
Glenn
No, never.
Rayyan
Alright, you look like you…
Glenn
Have done it before?
Rayyan
Yeah!
Glenn
Looks like I am a natural.
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Yellow and red panels transition to next scene
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Uplifting, fast-paced music
Video footage
Wide shot of RedMart Truck pulling up at Shell station to refuel
Jump cut to over-the-shoulder shot of Rayyan paying for his fuel with his fleet card at the petrol pump machine
[Text display]
Fuelling up with Shell FuelSave Diesel
Jamil Khan Voiceover
For drivers who actually use the Shell Fuel Card system…
Jamil Khan Piece-to-camera
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[Title]
VP Operations, RedMart
[Text Display]
Jamil Khan
VP Operations, RedMart
Jamil Khan
(cont’d) …the best part is actually that we can track any fraudulent use of the Fuel Card.
Visual transition/change – Jump cut
Shot of fuel pumps
Shot of Rayyan pumping fuel and completing transaction
Jamil Khan Voiceover
We also have 24-7 coverage by the account management team.
Video footage - Jump cut
Jamil Khan’s piece to camera
Jamil Khan
The other best part to this is actually, I can track everything on my mobile phone.
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Interview with Mae Ascan
[Title]
Shell Lubricants Technical Team Lead, Malaysia/Singapore
[Text Display]
MaeAscan
Senior Scientist
Shel Global Solutions, Projects & Technology
Mae Ascan
Shell Fuel Save Diesel is our efficient fuel.
Mae Ascan
It is designed to give quicker ignition.
Mae Ascan
It also contains special detergents – it is designed to keep injectors clean.
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Footage of RedMart trucking exiting Shell station
Mae Ascan Voiceover
Shell FuelSave Diesel needs to work hand-in-hand with our Shell fuel-saving tips.
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Back to Mae’s piece-to-camera
Mae Ascan
Shell FuelSave Diesel needs to work hand-in-hand with our Shell fuel-saving tips. Thus, it is important that the drivers are actually trainedon how they can improve on their driving behavior.
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Footage of RedMart and Shell FuelSave branding on truck
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Glenn and Rayyan conversing in the truck
Rayyan
How was your day?
Glenn
It was great. Had so much fun.
Rayyan
Yeah!
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Close-up of Glenn
Glenn
There is something about it you know – just the smile.
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Slow motion shot of customer smiling in delivery scene
Glenn Voiceover
Wouldn’t mind doing this again sometime.
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Driver Performance review with Mae
Mae Ascan
I am sure you are aware that we have been monitoring your drive today.
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The driver performance review with telematics
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Mid shot of Mae presenting from iPad
Mae Ascan
{So we have this telematics actually monitoring your driving behavior.
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Close-up of ipad with telematics report
MaeAscan
We start first with speeding.
Yes fantastic!
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Mid-shot of Mae
MaeAscan
No speeding at all. Yes, so you did well.
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Shot of Mae, Glenn and Rayyan at table
Mae Ascan
Now, let’s look at idling.
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Close-up of ipad with telematics report
Mae Ascan
Could be traffic light, or it could also be less than three minutes waiting.
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Mid-shot of Mae talking with iPad
Mae Ascan
But generally, since you are now aware that idling can actually burn fuel and cause you to be not fuel efficient…
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Mid-shot of Mae talking with iPad
Mae Ascan
…generally you did well. So congratulations, well done!
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Lim Kok Peng’s Testimonial
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Lim Kok Peng’s testimonial
[Title]
Delivery Representative, RedMart
Lim Kok Peng
The most important tip is the Shell FuelSaving tips.
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Lim Kok Peng
Delivery Representative, RedMart
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Shell FuelSave Tips
Lim Kok Peng
For the past three days, I have been trying and it saved about 30% of my fuel.
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R. Krishnamoorthy’sTestimonial
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R. Krishnamoorthy’stestimonial
[Title]
Delivery Representative, RedMart
[Text display]
R. Krishnamoorthy
Delivery Representative, RedMart
R. Krishnamoorthy
The Shell Fleet Card is easy to use.
In the past, we needed to go inside and pay.
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Shell Fleet Card
R. Krishnamoorthy
To save our time, we use the card.
RayyanCarlito’s Testimonial
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RayyanCarlito’s testimonial
[Title]
Transport Coordinator, RedMart
[Text display]
RayyanCarlito
Transport Coordinator, RedMart
Rayyan
We are rushing, and instead of just queuing to the cashier, we just key in the password that we got, then fill it up, get the receipt, keep track of the next fuel refill date – good to go.
Glenn Ong’s Testimonial
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Glenn Ong’s testimonial
Glenn
The Shell Fleet Card is something drivers must find extremely convenient. They don’t need to go to the cashier. They just settle everything outside, and they drive off.
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Glenn Ong / ONE FM 91.3 DJ, SPH Radio
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Rayyan’s Testimonial 2
Rayyan
We have drivers all over the place.
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Accessibility of Shell Stations
Rayyan
Because no matter where, the drivers will definitely see a Shell station there and just drop by, fill up, go.
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Rayyan
Shell Fleet Management Solution saves us a lot of time –
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Shell Fleet Management Solution
Rayyan
the fuel time, burning time, idling time. It gives us a very very safe, secured feeling to proceed with our deliveries. And it’s super awesome that Shell and RedMartcollabs together – Life savior for all the truck drivers.
Glenn’s Testimonial 2
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Glenn’s testimonial
Glenn
As part of Shell’s Total Fleet Management Solution, it is excellent. The Shell Fleet Card, the ShellFuel Save Diesel, as well as the Shell FuelSave tips.
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Close-up shot of Glenn
Glenn
It is perfect for RedMart.
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Shell Pecten
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Sound of Shell
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