Statistical Tables

SIG Report

January to December 2013

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 601 Q2 TYPES OF RADIO IN HOUSEHOLD

╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════════════╗

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

FIXED RADIO ║ 3038║ 1487 1550 1928 907║ 2115 922 477║ 246 217 587 599 514 405 469║ 2883 463 1050 1988 1404 1388║

║ 85%║ 84% 85% 84% 85%║ 85% 83% 86%║ 89% 82% 83% 85% 86% 86% 83%║ 84% 86% 84% 85% 83% 85%║

║ ║ ║ ║ ║ ║

PORTABLE RADIO ║ 2497║ 1231 1266 1609 720║ 1754 743 380║ 190 174 451 470 417 357 438║ 2382 364 815 1682 1095 1212║

║ 70%║ 70% 69% 70% 67%║ 71% 67% 68%║ 69% 66% 63% 67% 70% 75% 77%║ 70% 67% 65% 72% 65% 74%║

║ ║ ║ ║ ║ ║

CAR RADIO ║ 3190║ 1570 1620 2019 980║ 2263 926 522║ 252 223 637 650 544 424 460║ 3031 475 1112 2078 1510 1428║

║ 89%║ 89% 89% 88% 92%║ 91% 84% 94%║ 91% 84% 90% 92% 91% 89% 81%║ 89% 88% 89% 89% 90% 87%║

║ ║ ║ ║ ║ ║

LONG WAVE RADIO ║ 2472║ 1239 1233 1580 757║ 1736 736 402║ 175 171 497 505 427 333 363║ 2366 346 843 1629 1173 1123║

║ 69%║ 70% 67% 69% 71%║ 70% 66% 72%║ 63% 65% 70% 72% 72% 70% 64%║ 69% 64% 67% 70% 70% 69%║

║ ║ ║ ║ ║ ║

RADIO VIA TV SET ║ 2604║ 1279 1325 1621 839║ 1760 843 439║ 231 213 561 548 452 314 285║ 2459 444 1005 1598 1322 1051║

║ 72%║ 73% 72% 70% 79%║ 71% 76% 79%║ 84% 81% 79% 78% 76% 66% 50%║ 72% 82% 80% 68% 79% 64%║

║ ║ ║ ║ ║ ║

RADIO VIA PC/INTERNET ║ 2432║ 1191 1241 1483 823║ 1626 806 437║ 238 212 568 536 428 256 193║ 2287 451 1019 1413 1317 877║

║ 68%║ 68% 68% 64% 77%║ 65% 73% 79%║ 86% 80% 80% 76% 72% 54% 34%║ 67% 83% 81% 60% 78% 54%║

║ ║ ║ ║ ║ ║

RADIO ON MOBILE PHONE ║ 2392║ 1180 1212 1452 804║ 1561 831 427║ 243 221 570 534 406 237 182║ 2241 463 1033 1359 1324 825║

║ 67%║ 67% 66% 63% 75%║ 63% 75% 77%║ 88% 84% 80% 76% 68% 50% 32%║ 66% 86% 82% 58% 79% 50%║

║ ║ ║ ║ ║ ║

RADIO ON MP3 PLAYER/ ║ 1623║ 787 836 933 554║ 1012 611 307║ 197 171 403 359 267 132 94║ 1500 368 772 851 933 492║

WALKMAN ║ 45%║ 45% 46% 41% 52%║ 41% 55% 55%║ 71% 65% 57% 51% 45% 28% 17%║ 44% 68% 62% 36% 55% 30%║

║ ║ ║ ║ ║ ║

DIGITAL RADIO (DAB) ║ 431║ 216 215 260 142║ 285 146 81║ 42 37 92 99 80 44 37║ 405 79 171 260 228 161║

║ 12%║ 12% 12% 11% 13%║ 11% 13% 15%║ 15% 14% 13% 14% 13% 9% 7%║ 12% 15% 14% 11% 14% 10%║

║ ║ ║ ║ ║ ║

NONE ║ 99║ 52 47 68 32║ 64 35 17║ 6 8 29 21 14 9 12║ 95 14 43 56 59 34║

║ 3%║ 3% 3% 3% 3%║ 3% 3% 3%║ 2% 3% 4% 3% 2% 2% 2%║ 3% 3% 3% 2% 4% 2%║

╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════════════╝

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 601 Q2 TYPES OF RADIO IN HOUSEHOLD

╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

FIXED RADIO ║ 3038║ 438 850 631 917 140 63║ 1287 1548 203 119║ 859 797 857 524║ 1901 1136║

║ 85%║ 90% 85% 84% 82% 87% 84%║ 87% 82% 86% 86%║ 85% 84% 87% 81%║ 84% 86%║

║ ║ ║ ║ ║ ║

PORTABLE RADIO ║ 2497║ 356 694 504 759 126 59║ 1050 1263 185 108║ 658 596 740 503║ 1533 965║

║ 70%║ 73% 70% 67% 68% 79% 78%║ 71% 67% 79% 79%║ 65% 63% 75% 78%║ 68% 73%║

║ ║ ║ ║ ║ ║

CAR RADIO ║ 3190║ 466 915 695 892 155 67║ 1381 1587 222 131║ 875 855 882 578║ 1966 1224║

║ 89%║ 96% 92% 92% 79% 96% 90%║ 93% 85% 94% 95%║ 86% 90% 89% 90%║ 87% 92%║

║ ║ ║ ║ ║ ║

LONG WAVE RADIO ║ 2472║ 383 732 507 696 110 43║ 1115 1203 153 89║ 803 624 659 385║ 1558 914║

║ 69%║ 79% 73% 67% 62% 69% 58%║ 75% 64% 65% 64%║ 79% 66% 67% 60%║ 69% 69%║

║ ║ ║ ║ ║ ║

RADIO VIA TV SET ║ 2604║ 394 785 564 727 94 39║ 1179 1291 133 75║ 838 666 689 411║ 1708 895║

║ 72%║ 81% 79% 75% 65% 58% 53%║ 80% 69% 57% 55%║ 83% 70% 70% 64%║ 75% 67%║

║ ║ ║ ║ ║ ║

RADIO VIA PC/INTERNET ║ 2432║ 399 779 537 605 81 31║ 1178 1142 112 62║ 818 624 633 356║ 1622 810║

║ 68%║ 82% 78% 71% 54% 51% 42%║ 80% 61% 48% 45%║ 81% 66% 64% 55%║ 72% 61%║

║ ║ ║ ║ ║ ║

RADIO ON MOBILE PHONE ║ 2392║ 373 743 534 633 76 33║ 1116 1166 109 63║ 808 638 622 323║ 1592 799║

║ 67%║ 77% 75% 71% 56% 47% 45%║ 75% 62% 46% 45%║ 80% 67% 63% 50%║ 70% 60%║

║ ║ ║ ║ ║ ║

RADIO ON MP3 PLAYER/ ║ 1623║ 280 533 356 391 44 18║ 813 747 62 33║ 610 424 396 192║ 1131 491║

WALKMAN ║ 45%║ 58% 53% 47% 35% 28% 24%║ 55% 40% 26% 24%║ 60% 45% 40% 30%║ 50% 37%║

║ ║ ║ ║ ║ ║

DIGITAL RADIO (DAB) ║ 431║ 101 151 84 81 11 3║ 252 165 14 8║ 182 102 100 46║ 320 111║

║ 12%║ 21% 15% 11% 7% 7% 4%║ 17% 9% 6% 6%║ 18% 11% 10% 7%║ 14% 8%║

║ ║ ║ ║ ║ ║

NONE ║ 99║ 9 29 23 35 2 1║ 38 58 3 2║ 41 19 25 15║ 70 29║

║ 3%║ 2% 3% 3% 3% 1% 2%║ 3% 3% 1% 1%║ 4% 2% 2% 2%║ 3% 2%║

╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 602 Ownership inhome or for personal use

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Broadband internet access║ 2463║ 1199 1264 1531 819║ 1733 730 432║ 218 180 500 530 457 317 262║ 2329 398 897 1566 1209 1036║

║ 69%║ 68% 69% 67% 77%║ 70% 66% 78%║ 79% 68% 70% 75% 77% 67% 46%║ 68% 74% 72% 67% 72% 63%║

║ ║ ║ ║ ║ ║

Mobile broadband ║ 1693║ 821 873 1033 564║ 1100 593 305║ 163 161 425 375 279 167 124║ 1592 324 748 945 960 570║

║ 47%║ 47% 48% 45% 53%║ 44% 54% 55%║ 59% 61% 60% 53% 47% 35% 22%║ 47% 60% 60% 40% 57% 35%║

║ ║ ║ ║ ║ ║

Digital TV service ║ 2855║ 1398 1457 1814 885║ 1975 881 455║ 227 218 589 577 478 365 400║ 2714 445 1034 1821 1384 1244║

║ 79%║ 79% 80% 79% 83%║ 79% 80% 82%║ 82% 83% 83% 82% 80% 77% 71%║ 79% 82% 83% 78% 82% 76%║

║ ║ ║ ║ ║ ║

Internet TV ║ 980║ 488 493 586 331║ 634 346 171║ 104 95 227 214 160 103 78║ 915 199 426 554 536 340║

║ 27%║ 28% 27% 25% 31%║ 26% 31% 31%║ 38% 36% 32% 30% 27% 22% 14%║ 27% 37% 34% 24% 32% 21%║

║ ║ ║ ║ ║ ║

PVR (for UPC or Sky+) ║ 2049║ 1006 1043 1280 684║ 1418 631 351║ 176 162 440 445 347 250 229║ 1935 338 779 1270 1048 825║

║ 57%║ 57% 57% 56% 64%║ 57% 57% 63%║ 64% 62% 62% 63% 58% 53% 40%║ 57% 63% 62% 54% 62% 50%║

║ ║ ║ ║ ║ ║

Blackberry/ Smart Phone/ ║ 1962║ 965 998 1174 705║ 1257 705 389║ 205 200 527 474 325 150 82║ 1834 405 933 1030 1201 556║

iPhone ║ 55%║ 55% 55% 51% 66%║ 51% 64% 70%║ 74% 76% 74% 67% 55% 32% 14%║ 54% 75% 74% 44% 71% 34%║

║ ║ ║ ║ ║ ║

iPod/MP3 Player ║ 1706║ 826 880 994 615║ 1040 666 335║ 220 185 460 387 276 116 62║ 1568 405 865 841 1032 454║

║ 47%║ 47% 48% 43% 58%║ 42% 60% 60%║ 80% 70% 65% 55% 46% 24% 11%║ 46% 75% 69% 36% 61% 28%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 602 Ownership inhome or for personal use

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Broadband internet access║ 2463║ 425 798 530 572 101 36║ 1223 1102 137 80║ 779 592 665 427║ 1627 836║

║ 69%║ 88% 80% 70% 51% 63% 48%║ 83% 59% 58% 58%║ 77% 62% 67% 66%║ 72% 63%║

║ ║ ║ ║ ║ ║

Mobile broadband ║ 1693║ 270 515 376 456 51 26║ 785 832 77 45║ 613 391 425 264║ 1163 530║

║ 47%║ 56% 52% 50% 41% 32% 34%║ 53% 44% 33% 33%║ 61% 41% 43% 41%║ 51% 40%║

║ ║ ║ ║ ║ ║

Digital TV service ║ 2855║ 413 826 615 854 102 45║ 1239 1469 147 87║ 943 746 753 413║ 1918 937║

║ 79%║ 85% 83% 82% 76% 64% 61%║ 84% 78% 63% 63%║ 93% 79% 76% 64%║ 85% 71%║

║ ║ ║ ║ ║ ║

Internet TV ║ 980║ 213 327 201 208 22 8║ 541 409 31 17║ 458 196 225 101║ 724 257║

║ 27%║ 44% 33% 27% 19% 14% 11%║ 37% 22% 13% 13%║ 45% 21% 23% 16%║ 32% 19%║

║ ║ ║ ║ ║ ║

PVR (for UPC or Sky+) ║ 2049║ 340 626 446 545 65 28║ 966 991 93 55║ 673 596 489 291║ 1363 686║

║ 57%║ 70% 63% 59% 48% 40% 38%║ 65% 53% 39% 40%║ 66% 63% 50% 45%║ 60% 52%║

║ ║ ║ ║ ║ ║

Blackberry/ Smart Phone/ ║ 1962║ 355 658 428 438 57 27║ 1013 866 83 45║ 628 544 480 310║ 1303 659║

iPhone ║ 55%║ 73% 66% 57% 39% 35% 36%║ 68% 46% 35% 33%║ 62% 57% 49% 48%║ 58% 50%║

║ ║ ║ ║ ║ ║

iPod/MP3 Player ║ 1706║ 284 572 382 402 47 19║ 857 784 65 32║ 549 447 468 242║ 1147 558║

║ 47%║ 59% 57% 51% 36% 29% 25%║ 58% 42% 28% 23%║ 54% 47% 47% 38%║ 51% 42%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 603 Ownership inhome or for personal use

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Telephone ownership ║ ║ ║ ║ ║ ║

Fixed landline ║ 2421║ 1162 1260 1542 677║ 1794 628 366║ 178 136 348 440 426 384 509║ 2312 314 662 1759 924 1319║

║ 67%║ 66% 69% 67% 63%║ 72% 57% 66%║ 65% 51% 49% 62% 72% 81% 90%║ 68% 58% 53% 75% 55% 81%║

║ ║ ║ ║ ║ ║

Likely to change Service Provider next 612 months ║ ║ ║ ║

Mobile phone service ║ 608║ 320 288 364 194║ 383 225 108║ 61 58 149 137 101 60 43║ 570 119 268 341 344 204║

║ 17%║ 18% 16% 16% 18%║ 15% 20% 19%║ 22% 22% 21% 19% 17% 13% 8%║ 17% 22% 21% 15% 20% 12%║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 603 Ownership inhome or for personal use

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Telephone ownership ║ ║ ║ ║ ║ ║

Fixed landline ║ 2421║ 404 724 463 635 140 56║ 1128 1098 195 117║ 725 613 643 440║ 1535 887║

║ 67%║ 84% 73% 61% 57% 87% 74%║ 76% 59% 83% 85%║ 72% 65% 65% 68%║ 68% 67%║

║ ║ ║ ║ ║ ║

Likely to change Service Provider next 612 months ║ ║ ║ ║

Mobile phone service ║ 608║ 95 189 137 154 21 11║ 285 291 32 16║ 244 132 131 101║ 417 192║

║ 17%║ 20% 19% 18% 14% 13% 15%║ 19% 16% 14% 12%║ 24% 14% 13% 16%║ 18% 14%║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 604 Q2 Listening Activity

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Listen to radio live on the Internet ║ ║ ║

║ ║ ║ ║ ║ ║

Yesterday ║ 91║ 53 38 54 30║ 61 30 17║ 6 7 29 22 17 8 3║ 87 13 41 50 58 28║

║ 3%║ 3% 2% 2% 3%║ 2% 3% 3%║ 2% 3% 4% 3% 3% 2% 0%║ 3% 2% 3% 2% 3% 2%║

║ ║ ║ ║ ║ ║

Past Week ║ 203║ 104 99 123 70║ 126 77 38║ 24 23 56 49 29 14 8║ 188 47 103 100 128 51║

║ 6%║ 6% 5% 5% 7%║ 5% 7% 7%║ 9% 9% 8% 7% 5% 3% 1%║ 6% 9% 8% 4% 8% 3%║

║ ║ ║ ║ ║ ║

Past Month ║ 264║ 142 122 154 86║ 154 111 51║ 35 33 71 59 39 17 10║ 247 68 139 125 163 66║

║ 7%║ 8% 7% 7% 8%║ 6% 10% 9%║ 13% 12% 10% 8% 7% 4% 2%║ 7% 13% 11% 5% 10% 4%║

║ ║ ║ ║ ║ ║

Past 6 months ║ 180║ 94 86 108 55║ 115 65 38║ 17 19 50 41 31 15 8║ 170 36 86 94 109 53║

║ 5%║ 5% 5% 5% 5%║ 5% 6% 7%║ 6% 7% 7% 6% 5% 3% 1%║ 5% 7% 7% 4% 7% 3%║

║ ║ ║ ║ ║ ║

Longer Ago ║ 213║ 109 104 139 78║ 155 59 45║ 17 18 47 55 38 19 19║ 205 35 82 131 120 77║

║ 6%║ 6% 6% 6% 7%║ 6% 5% 8%║ 6% 7% 7% 8% 6% 4% 3%║ 6% 6% 7% 6% 7% 5%║

║ ║ ║ ║ ║ ║

Never ║ 2635║ 1258 1377 1720 745║ 1870 765 367║ 176 164 458 480 438 400 518║ 2518 341 799 1836 1103 1356║

║ 73%║ 71% 75% 75% 70%║ 75% 69% 66%║ 64% 62% 64% 68% 74% 84% 91%║ 74% 63% 64% 78% 66% 83%║

║ ║ ║ ║ ║ ║

Don't know/NS ║ 6║ 3 3 3 2║ 5 1 1║ 0 1 1 2 1 1║ 6 0 1 5 2 4║

║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 604 Q2 Listening Activity

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Listen to radio live on the Internet ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Yesterday ║ 91║ 21 31 18 19 1 1║ 52 37 2 1║ 34 18 22 16║ 67 24║

║ 3%║ 4% 3% 2% 2% 1% 1%║ 4% 2% 1% 1%║ 3% 2% 2% 2%║ 3% 2%║

║ ║ ║ ║ ║ ║

Past Week ║ 203║ 43 71 43 41 6 1║ 113 83 7 4║ 57 58 55 34║ 140 63║

║ 6%║ 9% 7% 6% 4% 3% 1%║ 8% 4% 3% 3%║ 6% 6% 6% 5%║ 6% 5%║

║ ║ ║ ║ ║ ║

Past Month ║ 264║ 59 90 50 57 6 3║ 149 106 9 3║ 70 65 89 40║ 186 79║

║ 7%║ 12% 9% 7% 5% 3% 5%║ 10% 6% 4% 2%║ 7% 7% 9% 6%║ 8% 6%║

║ ║ ║ ║ ║ ║

Past 6 months ║ 180║ 34 71 34 35 4 3║ 105 69 7 4║ 50 42 67 20║ 125 55║

║ 5%║ 7% 7% 5% 3% 2% 4%║ 7% 4% 3% 3%║ 5% 4% 7% 3%║ 6% 4%║

║ ║ ║ ║ ║ ║

Longer Ago ║ 213║ 58 69 40 39 5 1║ 127 79 7 4║ 91 46 53 23║ 147 66║

║ 6%║ 12% 7% 5% 3% 3% 2%║ 9% 4% 3% 3%║ 9% 5% 5% 4%║ 6% 5%║

║ ║ ║ ║ ║ ║

Never ║ 2635║ 269 663 568 931 138 65║ 932 1499 204 122║ 708 717 698 511║ 1596 1039║

║ 73%║ 56% 66% 75% 83% 86% 87%║ 63% 80% 87% 89%║ 70% 76% 71% 79%║ 70% 78%║

║ ║ ║ ║ ║ ║

Don't know/NS ║ 6║ 1 2 1 2 0 ║ 2 3 0 0║ 3 1 2 1║ 4 2║

║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 614 Q2 Listening Activity

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Download a radio programme or a podcast from any radio station ║ ║

║ ║ ║ ║ ║ ║

Yesterday ║ 17║ 11 6 9 5║ 9 8 2║ 4 2 3 5 2 1 0║ 15 6 10 8 10 3║

║ 0%║ 1% 0% 0% 0%║ 0% 1% 0%║ 2% 1% 0% 1% 0% 0% 0%║ 0% 1% 1% 0% 1% 0%║

║ ║ ║ ║ ║ ║

Past Week ║ 88║ 50 38 48 26║ 49 39 14║ 12 12 27 16 12 6 4║ 81 24 52 37 55 21║

║ 2%║ 3% 2% 2% 2%║ 2% 4% 2%║ 4% 5% 4% 2% 2% 1% 1%║ 2% 5% 4% 2% 3% 1%║

║ ║ ║ ║ ║ ║

Past Month ║ 166║ 90 76 99 59║ 105 61 32║ 18 18 43 45 25 11 6║ 156 36 79 87 106 42║

║ 5%║ 5% 4% 4% 5%║ 4% 6% 6%║ 6% 7% 6% 6% 4% 2% 1%║ 5% 7% 6% 4% 6% 3%║

║ ║ ║ ║ ║ ║

Past 6 months ║ 159║ 83 77 94 47║ 96 63 38║ 16 20 47 33 23 13 7║ 150 36 83 76 100 43║

║ 4%║ 5% 4% 4% 4%║ 4% 6% 7%║ 6% 8% 7% 5% 4% 3% 1%║ 4% 7% 7% 3% 6% 3%║

║ ║ ║ ║ ║ ║

Longer Ago ║ 208║ 106 102 138 79║ 149 59 47║ 15 17 54 51 36 19 16║ 201 33 87 121 122 71║

║ 6%║ 6% 6% 6% 7%║ 6% 5% 8%║ 6% 7% 8% 7% 6% 4% 3%║ 6% 6% 7% 5% 7% 4%║

║ ║ ║ ║ ║ ║

Never ║ 2942║ 1417 1525 1907 850║ 2070 872 422║ 209 193 536 555 494 423 533║ 2807 402 938 2004 1284 1449║

║ 82%║ 80% 83% 83% 80%║ 83% 79% 76%║ 76% 73% 75% 79% 83% 89% 94%║ 82% 74% 75% 86% 76% 89%║

║ ║ ║ ║ ║ ║

Don't know/NS ║ 12║ 6 6 6 2║ 8 4 1║ 1 1 1 2 3 2 1║ 11 2 4 8 5 6║

║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 614 Q2 Listening Activity

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Download a radio programme or a podcast from any radio station ║ ║ ║

║ ║ ║ ║ ║ ║

Yesterday ║ 17║ 4 7 2 4 0 0║ 11 6 1 0║ 5 5 4 4║ 12 5║

║ 0%║ 1% 1% 0% 0% 0% 1%║ 1% 0% 0% 0%║ 0% 0% 0% 1%║ 1% 0%║

║ ║ ║ ║ ║ ║

Past Week ║ 88║ 20 33 16 16 3 0║ 53 32 3 2║ 27 27 19 15║ 62 27║

║ 2%║ 4% 3% 2% 1% 2% 0%║ 4% 2% 1% 2%║ 3% 3% 2% 2%║ 3% 2%║

║ ║ ║ ║ ║ ║

Past Month ║ 166║ 43 63 29 28 2 1║ 106 57 4 1║ 52 49 45 20║ 114 52║

║ 5%║ 9% 6% 4% 2% 2% 1%║ 7% 3% 2% 1%║ 5% 5% 5% 3%║ 5% 4%║

║ ║ ║ ║ ║ ║

Past 6 months ║ 159║ 37 61 31 24 5 2║ 98 55 7 2║ 42 44 59 14║ 111 48║

║ 4%║ 8% 6% 4% 2% 3% 2%║ 7% 3% 3% 2%║ 4% 5% 6% 2%║ 5% 4%║

║ ║ ║ ║ ║ ║

Longer Ago ║ 208║ 58 69 41 35 3 2║ 127 76 5 3║ 88 47 57 16║ 150 58║

║ 6%║ 12% 7% 5% 3% 2% 2%║ 9% 4% 2% 2%║ 9% 5% 6% 2%║ 7% 4%║

║ ║ ║ ║ ║ ║

Never ║ 2942║ 320 762 634 1011 146 70║ 1083 1644 215 129║ 793 775 798 575║ 1809 1133║

║ 82%║ 66% 76% 84% 90% 91% 93%║ 73% 88% 92% 93%║ 78% 82% 81% 89%║ 80% 85%║

║ ║ ║ ║ ║ ║

Don't know/NS ║ 12║ 2 3 2 4 0 ║ 4 7 0 0║ 5 2 3 2║ 8 3║

║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 615 Q2 Listening Activity

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Listen back to a radio programme, stored on a radio station's website ║ ║

║ ║ ║ ║ ║ ║

Yesterday ║ 13║ 8 5 8 4║ 9 4 2║ 2 0 3 4 3 1 1║ 12 2 5 8 7 5║

║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 1% 0% 0% 0% 0% 0% 0%║ 0% 0% 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

Past Week ║ 80║ 47 34 46 26║ 45 35 13║ 11 10 22 16 14 6 2║ 74 21 43 37 47 22║

║ 2%║ 3% 2% 2% 2%║ 2% 3% 2%║ 4% 4% 3% 2% 2% 1% 0%║ 2% 4% 3% 2% 3% 1%║

║ ║ ║ ║ ║ ║

Past Month ║ 149║ 72 76 95 55║ 95 53 30║ 15 15 40 37 23 12 7║ 142 30 70 78 92 41║

║ 4%║ 4% 4% 4% 5%║ 4% 5% 5%║ 5% 6% 6% 5% 4% 2% 1%║ 4% 6% 6% 3% 5% 3%║

║ ║ ║ ║ ║ ║

Past 6 months ║ 141║ 77 64 86 48║ 93 48 30║ 13 14 37 35 25 10 7║ 134 27 64 77 86 42║

║ 4%║ 4% 3% 4% 4%║ 4% 4% 5%║ 5% 5% 5% 5% 4% 2% 1%║ 4% 5% 5% 3% 5% 3%║

║ ║ ║ ║ ║ ║

Longer Ago ║ 200║ 100 100 135 75║ 142 58 45║ 16 19 52 47 32 19 15║ 194 34 86 114 118 67║

║ 6%║ 6% 5% 6% 7%║ 6% 5% 8%║ 6% 7% 7% 7% 5% 4% 3%║ 6% 6% 7% 5% 7% 4%║

║ ║ ║ ║ ║ ║

Never ║ 2995║ 1451 1544 1923 856║ 2090 905 436║ 219 205 556 564 495 425 532║ 2851 424 980 2015 1325 1451║

║ 83%║ 82% 84% 84% 80%║ 84% 82% 78%║ 79% 78% 78% 80% 83% 90% 94%║ 83% 79% 78% 86% 79% 89%║

║ ║ ║ ║ ║ ║

Don't know/NS ║ 15║ 8 7 8 4║ 11 4 2║ 0 1 2 4 4 2 1║ 15 2 4 11 7 7║

║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 1% 1% 0% 0%║ 0% 0% 0% 0% 0% 0%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 615 Q2 Listening Activity

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Listen back to a radio programme, stored on a radio station's website ║ ║ ║

║ ║ ║ ║ ║ ║

Yesterday ║ 13║ 4 4 2 2 0 0║ 8 4 0 0║ 5 3 2 2║ 9 4║

║ 0%║ 1% 0% 0% 0% 0% 0%║ 1% 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║ ║

Past Week ║ 80║ 19 29 16 14 2 1║ 48 30 3 2║ 24 23 18 16║ 55 26║

║ 2%║ 4% 3% 2% 1% 1% 1%║ 3% 2% 1% 1%║ 2% 2% 2% 2%║ 2% 2%║

║ ║ ║ ║ ║ ║

Past Month ║ 149║ 38 57 22 27 3 2║ 95 49 4 2║ 47 40 40 21║ 108 40║

║ 4%║ 8% 6% 3% 2% 2% 2%║ 6% 3% 2% 1%║ 5% 4% 4% 3%║ 5% 3%║

║ ║ ║ ║ ║ ║

Past 6 months ║ 141║ 32 53 28 20 5 3║ 85 49 7 2║ 33 42 50 15║ 92 49║

║ 4%║ 7% 5% 4% 2% 3% 3%║ 6% 3% 3% 2%║ 3% 4% 5% 2%║ 4% 4%║

║ ║ ║ ║ ║ ║

Longer Ago ║ 200║ 55 65 38 34 6 1║ 121 72 7 3║ 74 48 62 16║ 136 64║

║ 6%║ 11% 7% 5% 3% 4% 2%║ 8% 4% 3% 2%║ 7% 5% 6% 2%║ 6% 5%║

║ ║ ║ ║ ║ ║

Never ║ 2995║ 334 783 646 1019 145 68║ 1117 1665 213 128║ 823 789 811 572║ 1855 1140║

║ 83%║ 69% 79% 86% 91% 90% 91%║ 75% 89% 91% 92%║ 81% 83% 82% 89%║ 82% 86%║

║ ║ ║ ║ ║ ║

Don't know/NS ║ 15║ 2 5 2 6 0 0║ 7 8 1 0║ 6 4 3 2║ 10 5║

║ 0%║ 0% 0% 0% 1% 0% 0%║ 0% 0% 0% 0%║ 1% 0% 0% 0%║ 0% 0%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 605 Q3 Agree (strongly or to some extent) with "Radio Relationship" statements

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Radio keeps me ║ 3062║ 1484 1577 2004 930║ 2167 895 487║ 215 212 592 607 515 418 503║ 2928 427 1019 2043 1411 1436║

uptodate and ║ 85%║ 84% 86% 87% 87%║ 87% 81% 87%║ 78% 80% 83% 86% 87% 88% 89%║ 86% 79% 81% 87% 84% 88%║

entertained ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

I trust my radio station ║ 2029║ 957 1073 1370 614║ 1497 532 316║ 118 115 355 395 354 307 386║ 1959 233 588 1442 865 1046║

more than I would other ║ 56%║ 54% 59% 60% 58%║ 60% 48% 57%║ 43% 44% 50% 56% 60% 65% 68%║ 57% 43% 47% 62% 51% 64%║

media ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

I don't switch radio ║ 2277║ 1088 1189 1546 677║ 1683 594 341║ 133 129 391 438 388 355 442║ 2191 262 653 1623 959 1185║

stations when the ads ║ 63%║ 62% 65% 67% 63%║ 68% 54% 61%║ 48% 49% 55% 62% 65% 75% 78%║ 64% 49% 52% 69% 57% 72%║

come on ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

I'm more loyal to my ║ 1701║ 820 881 1174 507║ 1278 422 264║ 79 87 296 332 301 269 338║ 1650 166 462 1239 714 907║

radio station than to a ║ 47%║ 46% 48% 51% 47%║ 51% 38% 47%║ 29% 33% 42% 47% 51% 57% 60%║ 48% 31% 37% 53% 42% 55%║

TV station ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Radio keeps me company ║ 2816║ 1360 1456 1871 867║ 2013 804 451║ 183 192 539 562 483 386 472║ 2705 375 913 1903 1292 1341║

║ 78%║ 77% 80% 81% 81%║ 81% 73% 81%║ 66% 73% 76% 80% 81% 82% 83%║ 79% 69% 73% 81% 77% 82%║

║ ║ ║ ║ ║ ║

None of these ║ 366║ 193 173 197 89║ 215 152 46║ 41 40 84 67 55 36 43║ 340 81 165 201 191 134║

║ 10%║ 11% 9% 9% 8%║ 9% 14% 8%║ 15% 15% 12% 9% 9% 8% 8%║ 10% 15% 13% 9% 11% 8%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 605 Q3 Agree (strongly or to some extent) with "Radio Relationship" statements

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Radio keeps me ║ 3062║ 419 852 643 931 149 67║ 1272 1575 216 128║ 824 804 882 552║ 1901 1160║

uptodate and ║ 85%║ 87% 85% 85% 83% 93% 89%║ 86% 84% 92% 92%║ 81% 85% 89% 85%║ 84% 87%║

entertained ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

I trust my radio station ║ 2029║ 268 535 415 654 109 49║ 803 1069 158 93║ 524 560 538 408║ 1236 793║

more than I would other ║ 56%║ 55% 54% 55% 58% 68% 65%║ 54% 57% 67% 68%║ 52% 59% 55% 63%║ 55% 60%║

media ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

I don't switch radio ║ 2277║ 278 606 471 749 118 54║ 884 1220 172 102║ 517 627 701 431║ 1375 901║

stations when the ads ║ 63%║ 57% 61% 63% 67% 74% 72%║ 60% 65% 73% 74%║ 51% 66% 71% 67%║ 61% 68%║

come on ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

I'm more loyal to my ║ 1701║ 239 473 331 530 88 39║ 712 861 127 76║ 473 453 499 276║ 1070 630║

radio station than to a ║ 47%║ 49% 47% 44% 47% 55% 52%║ 48% 46% 54% 55%║ 47% 48% 51% 43%║ 47% 47%║

TV station ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Radio keeps me company ║ 2816║ 370 778 593 877 139 60║ 1147 1470 199 116║ 698 753 856 509║ 1720 1096║

║ 78%║ 76% 78% 79% 78% 87% 80%║ 77% 78% 84% 84%║ 69% 79% 87% 79%║ 76% 83%║

║ ║ ║ ║ ║ ║

None of these ║ 366║ 45 102 73 136 5 5║ 147 209 11 6║ 160 101 58 48║ 272 94║

║ 10%║ 9% 10% 10% 12% 3% 7%║ 10% 11% 5% 4%║ 16% 11% 6% 7%║ 12% 7%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 606 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Radio keeps me uptodate and entertained ║ ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 1830║ 861 970 1260 558║ 1368 462 284║ 97 104 311 356 324 276 363║ 1773 200 511 1319 770 964║

║ 51%║ 49% 53% 55% 52%║ 55% 42% 51%║ 35% 39% 44% 50% 54% 58% 64%║ 52% 37% 41% 56% 46% 59%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 1231║ 623 608 744 372║ 799 432 203║ 118 109 281 251 191 142 140║ 1156 227 508 723 641 472║

║ 34%║ 35% 33% 32% 35%║ 32% 39% 36%║ 43% 41% 40% 36% 32% 30% 25%║ 34% 42% 41% 31% 38% 29%║

║ ║ ║ ║ ║ ║

Neither ║ 278║ 146 132 147 71║ 165 113 38║ 32 29 67 52 39 29 30║ 258 61 128 150 149 98║

║ 8%║ 8% 7% 6% 7%║ 7% 10% 7%║ 12% 11% 9% 7% 7% 6% 5%║ 8% 11% 10% 6% 9% 6%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 107║ 55 52 61 26║ 62 45 15║ 17 11 20 20 15 12 12║ 97 28 48 59 51 39║

║ 3%║ 3% 3% 3% 2%║ 3% 4% 3%║ 6% 4% 3% 3% 3% 3% 2%║ 3% 5% 4% 3% 3% 2%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 77║ 43 35 49 22║ 49 28 8║ 8 7 18 13 12 8 11║ 72 15 34 44 39 30║

║ 2%║ 2% 2% 2% 2%║ 2% 3% 1%║ 3% 3% 3% 2% 2% 2% 2%║ 2% 3% 3% 2% 2% 2%║

║ ║ ║ ║ ║ ║

Don't know ║ 68║ 35 34 41 17║ 42 26 9║ 4 5 14 13 14 8 10║ 65 9 23 45 32 32║

║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 2% 2% 2% 2% 2% 2% 2%║ 2% 2% 2% 2% 2% 2%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 3062║ 1484 1577 2004 930║ 2167 895 487║ 215 212 592 607 515 418 503║ 2928 427 1019 2043 1411 1436║

║ 85%║ 84% 86% 87% 87%║ 87% 81% 87%║ 78% 80% 83% 86% 87% 88% 89%║ 86% 79% 81% 87% 84% 88%║

║ ║ ║ ║ ║ ║

Neither ║ 278║ 146 132 147 71║ 165 113 38║ 32 29 67 52 39 29 30║ 258 61 128 150 149 98║

║ 8%║ 8% 7% 6% 7%║ 7% 10% 7%║ 12% 11% 9% 7% 7% 6% 5%║ 8% 11% 10% 6% 9% 6%║

║ ║ ║ ║ ║ ║

Disagree ║ 185║ 98 87 110 49║ 112 73 23║ 25 18 39 33 27 20 23║ 169 43 82 103 90 69║

║ 5%║ 6% 5% 5% 5%║ 4% 7% 4%║ 9% 7% 5% 5% 5% 4% 4%║ 5% 8% 7% 4% 5% 4%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 4.3║ 4.3 4.4 4.4 4.3║ 4.4 4.2 4.4║ 4.0 4.1 4.2 4.3 4.4 4.4 4.5║ 4.3 4.1 4.2 4.4 4.2 4.4║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 606 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Radio keeps me uptodate and entertained ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 1830║ 257 502 367 568 94 42║ 759 935 136 80║ 445 487 557 340║ 1120 710║

║ 51%║ 53% 50% 49% 51% 59% 56%║ 51% 50% 58% 58%║ 44% 51% 57% 53%║ 49% 54%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 1231║ 162 350 277 363 55 25║ 512 640 79 48║ 378 317 325 211║ 781 450║

║ 34%║ 33% 35% 37% 32% 34% 33%║ 35% 34% 34% 34%║ 37% 33% 33% 33%║ 34% 34%║

║ ║ ║ ║ ║ ║

Neither ║ 278║ 42 78 56 93 7 3║ 119 149 10 5║ 114 72 48 45║ 194 84║

║ 8%║ 9% 8% 7% 8% 4% 4%║ 8% 8% 4% 4%║ 11% 8% 5% 7%║ 9% 6%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 107║ 12 28 24 37 2 4║ 40 61 6 2║ 24 35 25 23║ 66 41║

║ 3%║ 3% 3% 3% 3% 1% 5%║ 3% 3% 2% 2%║ 2% 4% 3% 4%║ 3% 3%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 77║ 6 19 16 34 1 1║ 26 49 2 2║ 17 19 22 19║ 50 28║

║ 2%║ 1% 2% 2% 3% 1% 2%║ 2% 3% 1% 1%║ 2% 2% 2% 3%║ 2% 2%║

║ ║ ║ ║ ║ ║

Don't know ║ 68║ 4 20 15 27 1 1║ 24 43 1 1║ 35 19 8 7║ 54 14║

║ 2%║ 1% 2% 2% 2% 0% 1%║ 2% 2% 1% 1%║ 3% 2% 1% 1%║ 2% 1%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 3062║ 419 852 643 931 149 67║ 1272 1575 216 128║ 824 804 882 552║ 1901 1160║

║ 85%║ 87% 85% 85% 83% 93% 89%║ 86% 84% 92% 92%║ 81% 85% 89% 85%║ 84% 87%║

║ ║ ║ ║ ║ ║

Neither ║ 278║ 42 78 56 93 7 3║ 119 149 10 5║ 114 72 48 45║ 194 84║

║ 8%║ 9% 8% 7% 8% 4% 4%║ 8% 8% 4% 4%║ 11% 8% 5% 7%║ 9% 6%║

║ ║ ║ ║ ║ ║

Disagree ║ 185║ 19 47 40 71 3 5║ 66 111 8 4║ 41 54 47 42║ 116 69║

║ 5%║ 4% 5% 5% 6% 2% 6%║ 4% 6% 3% 3%║ 4% 6% 5% 7%║ 5% 5%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 4.3║ 4.4 4.3 4.3 4.3 4.5 4.4║ 4.3 4.3 4.5 4.5║ 4.2 4.3 4.4 4.3║ 4.3 4.4║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 607 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS I trust my radio station more than I would other media ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 947║ 429 518 666 268║ 731 216 131║ 42 42 138 168 164 164 229║ 924 84 222 725 348 557║

║ 26%║ 24% 28% 29% 25%║ 29% 20% 24%║ 15% 16% 19% 24% 28% 35% 40%║ 27% 16% 18% 31% 21% 34%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 1082║ 527 555 705 346║ 766 316 185║ 76 73 217 227 190 142 157║ 1036 149 366 716 517 489║

║ 30%║ 30% 30% 31% 32%║ 31% 29% 33%║ 27% 28% 30% 32% 32% 30% 28%║ 30% 28% 29% 31% 31% 30%║

║ ║ ║ ║ ║ ║

Neither ║ 936║ 483 453 558 272║ 607 329 150║ 79 88 214 191 150 103 109║ 887 168 382 554 493 363║

║ 26%║ 27% 25% 24% 26%║ 24% 30% 27%║ 29% 33% 30% 27% 25% 22% 19%║ 26% 31% 31% 24% 29% 22%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 332║ 171 161 193 96║ 205 127 53║ 43 32 81 66 41 35 33║ 301 75 157 175 179 109║

║ 9%║ 10% 9% 8% 9%║ 8% 11% 9%║ 16% 12% 11% 9% 7% 7% 6%║ 9% 14% 13% 7% 11% 7%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 177║ 91 87 112 56║ 102 75 22║ 23 20 39 29 28 16 21║ 162 44 83 94 89 65║

║ 5%║ 5% 5% 5% 5%║ 4% 7% 4%║ 9% 8% 6% 4% 5% 3% 4%║ 5% 8% 7% 4% 5% 4%║

║ ║ ║ ║ ║ ║

Don't know ║ 119║ 62 57 68 29║ 75 44 17║ 12 8 22 25 21 12 18║ 111 20 43 76 56 51║

║ 3%║ 4% 3% 3% 3%║ 3% 4% 3%║ 4% 3% 3% 4% 4% 3% 3%║ 3% 4% 3% 3% 3% 3%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 2029║ 957 1073 1370 614║ 1497 532 316║ 118 115 355 395 354 307 386║ 1959 233 588 1442 865 1046║

║ 56%║ 54% 59% 60% 58%║ 60% 48% 57%║ 43% 44% 50% 56% 60% 65% 68%║ 57% 43% 47% 62% 51% 64%║

║ ║ ║ ║ ║ ║

Neither ║ 936║ 483 453 558 272║ 607 329 150║ 79 88 214 191 150 103 109║ 887 168 382 554 493 363║

║ 26%║ 27% 25% 24% 26%║ 24% 30% 27%║ 29% 33% 30% 27% 25% 22% 19%║ 26% 31% 31% 24% 29% 22%║

║ ║ ║ ║ ║ ║

Disagree ║ 509║ 262 247 306 152║ 307 202 74║ 67 52 121 95 70 51 54║ 463 119 239 269 267 174║

║ 14%║ 15% 14% 13% 14%║ 12% 18% 13%║ 24% 20% 17% 13% 12% 11% 9%║ 14% 22% 19% 12% 16% 11%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 3.7║ 3.6 3.7 3.7 3.6║ 3.8 3.4 3.7║ 3.3 3.3 3.5 3.6 3.7 3.9 4.0║ 3.7 3.3 3.4 3.8 3.5 3.9║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 607 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS I trust my radio station more than I would other media ║ ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 947║ 112 241 182 335 51 26║ 353 517 77 44║ 226 280 262 179║ 574 373║

║ 26%║ 23% 24% 24% 30% 32% 34%║ 24% 28% 33% 32%║ 22% 29% 27% 28%║ 25% 28%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 1082║ 156 293 232 320 58 23║ 450 552 81 49║ 298 280 275 229║ 662 420║

║ 30%║ 32% 29% 31% 28% 36% 31%║ 30% 29% 34% 36%║ 29% 30% 28% 35%║ 29% 32%║

║ ║ ║ ║ ║ ║

Neither ║ 936║ 144 282 199 266 29 16║ 426 465 44 26║ 327 230 253 126║ 639 297║

║ 26%║ 30% 28% 26% 24% 18% 21%║ 29% 25% 19% 19%║ 32% 24% 26% 20%║ 28% 22%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 332║ 40 101 76 95 13 8║ 141 171 20 13║ 89 83 99 61║ 202 130║

║ 9%║ 8% 10% 10% 8% 8% 10%║ 9% 9% 9% 9%║ 9% 9% 10% 9%║ 9% 10%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 177║ 20 46 38 65 5 2║ 67 103 7 3║ 34 42 70 31║ 109 68║

║ 5%║ 4% 5% 5% 6% 3% 3%║ 4% 5% 3% 2%║ 3% 4% 7% 5%║ 5% 5%║

║ ║ ║ ║ ║ ║

Don't know ║ 119║ 11 33 26 43 5 1║ 44 69 6 3║ 39 34 27 20║ 80 39║

║ 3%║ 2% 3% 3% 4% 3% 1%║ 3% 4% 2% 2%║ 4% 4% 3% 3%║ 4% 3%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 2029║ 268 535 415 654 109 49║ 803 1069 158 93║ 524 560 538 408║ 1236 793║

║ 56%║ 55% 54% 55% 58% 68% 65%║ 54% 57% 67% 68%║ 52% 59% 55% 63%║ 55% 60%║

║ ║ ║ ║ ║ ║

Neither ║ 936║ 144 282 199 266 29 16║ 426 465 44 26║ 327 230 253 126║ 639 297║

║ 26%║ 30% 28% 26% 24% 18% 21%║ 29% 25% 19% 19%║ 32% 24% 26% 20%║ 28% 22%║

║ ║ ║ ║ ║ ║

Disagree ║ 509║ 60 147 114 160 18 10║ 207 274 28 16║ 123 125 168 92║ 311 198║

║ 14%║ 12% 15% 15% 14% 11% 13%║ 14% 15% 12% 12%║ 12% 13% 17% 14%║ 14% 15%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 3.7║ 3.6 3.6 3.6 3.7 3.9 3.8║ 3.6 3.7 3.9 3.9║ 3.6 3.7 3.6 3.7║ 3.6 3.7║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 608 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS I don't switch radio stations when the ads come on║ ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 1427║ 660 767 995 407║ 1093 334 203║ 67 61 207 257 255 252 329║ 1385 127 334 1092 524 836║

║ 40%║ 37% 42% 43% 38%║ 44% 30% 37%║ 24% 23% 29% 36% 43% 53% 58%║ 40% 24% 27% 47% 31% 51%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 850║ 428 422 551 270║ 590 260 138║ 66 69 184 182 132 104 113║ 806 135 319 531 434 349║

║ 24%║ 24% 23% 24% 25%║ 24% 23% 25%║ 24% 26% 26% 26% 22% 22% 20%║ 24% 25% 25% 23% 26% 21%║

║ ║ ║ ║ ║ ║

Neither ║ 590║ 293 297 351 171║ 381 209 95║ 50 55 133 117 94 67 73║ 558 106 238 351 306 234║

║ 16%║ 17% 16% 15% 16%║ 15% 19% 17%║ 18% 21% 19% 17% 16% 14% 13%║ 16% 20% 19% 15% 18% 14%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 357║ 191 166 197 107║ 212 144 57║ 49 36 92 73 55 27 26║ 327 84 176 181 200 108║

║ 10%║ 11% 9% 9% 10%║ 9% 13% 10%║ 18% 14% 13% 10% 9% 6% 5%║ 10% 16% 14% 8% 12% 7%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 274║ 142 132 147 86║ 145 129 50║ 39 38 77 56 40 14 11║ 253 77 154 121 171 65║

║ 8%║ 8% 7% 6% 8%║ 6% 12% 9%║ 14% 14% 11% 8% 7% 3% 2%║ 7% 14% 12% 5% 10% 4%║

║ ║ ║ ║ ║ ║

Don't know ║ 96║ 49 47 60 25║ 65 31 13║ 5 6 19 22 19 11 14║ 92 11 30 65 47 43║

║ 3%║ 3% 3% 3% 2%║ 3% 3% 2%║ 2% 2% 3% 3% 3% 2% 2%║ 3% 2% 2% 3% 3% 3%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 2277║ 1088 1189 1546 677║ 1683 594 341║ 133 129 391 438 388 355 442║ 2191 262 653 1623 959 1185║

║ 63%║ 62% 65% 67% 63%║ 68% 54% 61%║ 48% 49% 55% 62% 65% 75% 78%║ 64% 49% 52% 69% 57% 72%║

║ ║ ║ ║ ║ ║

Neither ║ 590║ 293 297 351 171║ 381 209 95║ 50 55 133 117 94 67 73║ 558 106 238 351 306 234║

║ 16%║ 17% 16% 15% 16%║ 15% 19% 17%║ 18% 21% 19% 17% 16% 14% 13%║ 16% 20% 19% 15% 18% 14%║

║ ║ ║ ║ ║ ║

Disagree ║ 631║ 333 298 345 193║ 358 274 107║ 87 74 169 129 95 41 37║ 580 161 330 302 371 173║

║ 18%║ 19% 16% 15% 18%║ 14% 25% 19%║ 32% 28% 24% 18% 16% 9% 7%║ 17% 30% 26% 13% 22% 11%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 3.8║ 3.7 3.9 3.9 3.8║ 3.9 3.5 3.7║ 3.3 3.3 3.5 3.7 3.9 4.2 4.3║ 3.8 3.3 3.4 4.0 3.6 4.1║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 608 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS I don't switch radio stations when the ads come on ║ ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 1427║ 168 367 282 494 80 35║ 535 777 115 69║ 323 387 447 271║ 862 564║

║ 40%║ 35% 37% 37% 44% 50% 47%║ 36% 41% 49% 50%║ 32% 41% 45% 42%║ 38% 43%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 850║ 110 240 189 255 38 18║ 349 444 57 34║ 195 240 254 161║ 513 337║

║ 24%║ 23% 24% 25% 23% 24% 25%║ 24% 24% 24% 25%║ 19% 25% 26% 25%║ 23% 25%║

║ ║ ║ ║ ║ ║

Neither ║ 590║ 112 170 116 167 12 12║ 283 283 24 15║ 275 130 114 71║ 439 151║

║ 16%║ 23% 17% 15% 15% 8% 16%║ 19% 15% 10% 11%║ 27% 14% 12% 11%║ 19% 11%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 357║ 45 105 82 99 18 7║ 150 181 25 13║ 83 93 95 85║ 198 159║

║ 10%║ 9% 10% 11% 9% 11% 9%║ 10% 10% 11% 9%║ 8% 10% 10% 13%║ 9% 12%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 274║ 40 89 65 71 9 2║ 128 136 11 5║ 97 73 60 45║ 185 90║

║ 8%║ 8% 9% 9% 6% 5% 2%║ 9% 7% 4% 4%║ 10% 8% 6% 7%║ 8% 7%║

║ ║ ║ ║ ║ ║

Don't know ║ 96║ 9 27 20 37 3 1║ 36 56 3 2║ 41 26 16 13║ 69 27║

║ 3%║ 2% 3% 3% 3% 2% 1%║ 2% 3% 1% 2%║ 4% 3% 2% 2%║ 3% 2%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 2277║ 278 606 471 749 118 54║ 884 1220 172 102║ 517 627 701 431║ 1375 901║

║ 63%║ 57% 61% 63% 67% 74% 72%║ 60% 65% 73% 74%║ 51% 66% 71% 67%║ 61% 68%║

║ ║ ║ ║ ║ ║

Neither ║ 590║ 112 170 116 167 12 12║ 283 283 24 15║ 275 130 114 71║ 439 151║

║ 16%║ 23% 17% 15% 15% 8% 16%║ 19% 15% 10% 11%║ 27% 14% 12% 11%║ 19% 11%║

║ ║ ║ ║ ║ ║

Disagree ║ 631║ 85 193 147 170 27 9║ 278 317 36 18║ 180 166 155 130║ 383 249║

║ 18%║ 18% 19% 20% 15% 17% 12%║ 19% 17% 15% 13%║ 18% 17% 16% 20%║ 17% 19%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 3.8║ 3.7 3.7 3.7 3.9 4.0 4.1║ 3.7 3.8 4.0 4.1║ 3.6 3.8 4.0 3.8║ 3.8 3.9║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 609 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS I'm more loyal to my radio station than to a TV station ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 899║ 414 485 641 263║ 700 198 133║ 34 33 124 174 162 160 213║ 878 66 190 708 330 535║

║ 25%║ 23% 26% 28% 25%║ 28% 18% 24%║ 12% 12% 17% 25% 27% 34% 38%║ 26% 12% 15% 30% 20% 33%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 802║ 406 396 533 244║ 578 224 131║ 46 54 172 158 139 109 124║ 772 99 271 531 384 373║

║ 22%║ 23% 22% 23% 23%║ 23% 20% 24%║ 17% 20% 24% 22% 23% 23% 22%║ 23% 18% 22% 23% 23% 23%║

║ ║ ║ ║ ║ ║

Neither ║ 805║ 417 389 478 229║ 540 265 123║ 63 70 160 157 141 102 111║ 770 134 293 512 388 354║

║ 22%║ 24% 21% 21% 21%║ 22% 24% 22%║ 23% 27% 22% 22% 24% 22% 20%║ 22% 25% 23% 22% 23% 22%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 500║ 250 250 288 140║ 317 182 85║ 55 45 119 105 70 50 56║ 466 100 219 281 269 176║

║ 14%║ 14% 14% 12% 13%║ 13% 16% 15%║ 20% 17% 17% 15% 12% 11% 10%║ 14% 18% 17% 12% 16% 11%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 496║ 231 265 305 168║ 289 208 71║ 73 58 119 92 68 40 47║ 449 130 249 248 268 155║

║ 14%║ 13% 14% 13% 16%║ 12% 19% 13%║ 26% 22% 17% 13% 11% 9% 8%║ 13% 24% 20% 11% 16% 10%║

║ ║ ║ ║ ║ ║

Don't know ║ 91║ 46 45 56 24║ 61 30 13║ 6 5 19 20 15 12 14║ 87 10 29 62 43 42║

║ 3%║ 3% 2% 2% 2%║ 2% 3% 2%║ 2% 2% 3% 3% 3% 3% 3%║ 3% 2% 2% 3% 3% 3%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 1701║ 820 881 1174 507║ 1278 422 264║ 79 87 296 332 301 269 338║ 1650 166 462 1239 714 907║

║ 47%║ 46% 48% 51% 47%║ 51% 38% 47%║ 29% 33% 42% 47% 51% 57% 60%║ 48% 31% 37% 53% 42% 55%║

║ ║ ║ ║ ║ ║

Neither ║ 805║ 417 389 478 229║ 540 265 123║ 63 70 160 157 141 102 111║ 770 134 293 512 388 354║

║ 22%║ 24% 21% 21% 21%║ 22% 24% 22%║ 23% 27% 22% 22% 24% 22% 20%║ 22% 25% 23% 22% 23% 22%║

║ ║ ║ ║ ║ ║

Disagree ║ 996║ 481 515 593 307║ 606 390 156║ 128 103 238 197 138 90 103║ 914 230 468 528 537 331║

║ 28%║ 27% 28% 26% 29%║ 24% 35% 28%║ 46% 39% 33% 28% 23% 19% 18%║ 27% 43% 37% 23% 32% 20%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 3.3║ 3.3 3.3 3.4 3.3║ 3.4 3.0 3.3║ 2.7 2.8 3.1 3.3 3.4 3.6 3.7║ 3.3 2.8 2.9 3.5 3.1 3.6║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 609 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS I'm more loyal to my radio station than to a TV station ║ ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 899║ 121 246 165 296 50 20║ 368 461 70 40║ 249 230 280 140║ 572 327║

║ 25%║ 25% 25% 22% 26% 31% 26%║ 25% 25% 30% 29%║ 25% 24% 28% 22%║ 25% 25%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 802║ 118 227 166 234 38 19║ 344 400 57 36║ 224 223 219 136║ 499 303║

║ 22%║ 24% 23% 22% 21% 24% 25%║ 23% 21% 24% 26%║ 22% 24% 22% 21%║ 22% 23%║

║ ║ ║ ║ ║ ║

Neither ║ 805║ 131 222 175 229 32 16║ 353 404 49 30║ 292 192 183 138║ 537 268║

║ 22%║ 27% 22% 23% 20% 20% 22%║ 24% 22% 21% 22%║ 29% 20% 19% 21%║ 24% 20%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 500║ 58 144 115 149 21 13║ 202 264 33 19║ 104 145 144 107║ 295 204║

║ 14%║ 12% 14% 15% 13% 13% 17%║ 14% 14% 14% 14%║ 10% 15% 15% 17%║ 13% 15%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 496║ 47 132 114 180 16 7║ 179 294 23 11║ 104 137 143 113║ 295 201║

║ 14%║ 10% 13% 15% 16% 10% 10%║ 12% 16% 10% 8%║ 10% 14% 14% 18%║ 13% 15%║

║ ║ ║ ║ ║ ║

Don't know ║ 91║ 9 25 19 35 3 0║ 34 54 3 2║ 41 22 17 11║ 68 23║

║ 3%║ 2% 3% 3% 3% 2% 0%║ 2% 3% 1% 2%║ 4% 2% 2% 2%║ 3% 2%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 1701║ 239 473 331 530 88 39║ 712 861 127 76║ 473 453 499 276║ 1070 630║

║ 47%║ 49% 47% 44% 47% 55% 52%║ 48% 46% 54% 55%║ 47% 48% 51% 43%║ 47% 47%║

║ ║ ║ ║ ║ ║

Neither ║ 805║ 131 222 175 229 32 16║ 353 404 49 30║ 292 192 183 138║ 537 268║

║ 22%║ 27% 22% 23% 20% 20% 22%║ 24% 22% 21% 22%║ 29% 20% 19% 21%║ 24% 20%║

║ ║ ║ ║ ║ ║

Disagree ║ 996║ 105 277 229 329 37 20║ 382 558 56 30║ 207 281 287 220║ 590 406║

║ 28%║ 22% 28% 30% 29% 23% 26%║ 26% 30% 24% 22%║ 20% 30% 29% 34%║ 26% 31%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 3.3║ 3.4 3.3 3.2 3.3 3.5 3.4║ 3.4 3.3 3.5 3.6║ 3.4 3.3 3.4 3.1║ 3.3 3.3║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 621 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Radio keeps me company ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 1693║ 796 897 1188 522║ 1281 412 255║ 80 90 276 331 308 263 344║ 1645 170 446 1246 697 916║

║ 47%║ 45% 49% 52% 49%║ 52% 37% 46%║ 29% 34% 39% 47% 52% 55% 61%║ 48% 32% 36% 53% 41% 56%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 1124║ 565 559 683 345║ 731 392 196║ 103 102 263 231 174 123 128║ 1060 204 467 656 595 425║

║ 31%║ 32% 31% 30% 32%║ 29% 35% 35%║ 37% 38% 37% 33% 29% 26% 23%║ 31% 38% 37% 28% 35% 26%║

║ ║ ║ ║ ║ ║

Neither ║ 468║ 242 226 251 116║ 286 181 67║ 54 46 105 86 67 55 55║ 432 100 205 263 236 177║

║ 13%║ 14% 12% 11% 11%║ 12% 16% 12%║ 20% 17% 15% 12% 11% 12% 10%║ 13% 19% 16% 11% 14% 11%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 126║ 64 62 67 31║ 75 51 16║ 22 11 25 24 18 14 13║ 111 33 58 68 59 45║

║ 4%║ 4% 3% 3% 3%║ 3% 5% 3%║ 8% 4% 3% 3% 3% 3% 2%║ 3% 6% 5% 3% 4% 3%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 105║ 56 49 65 33║ 63 42 12║ 11 11 28 17 13 10 14║ 98 22 50 55 56 38║

║ 3%║ 3% 3% 3% 3%║ 3% 4% 2%║ 4% 4% 4% 2% 2% 2% 3%║ 3% 4% 4% 2% 3% 2%║

║ ║ ║ ║ ║ ║

Don't know ║ 78║ 40 38 48 19║ 50 29 11║ 5 4 16 18 14 9 12║ 75 10 26 52 38 35║

║ 2%║ 2% 2% 2% 2%║ 2% 3% 2%║ 2% 2% 2% 2% 2% 2% 2%║ 2% 2% 2% 2% 2% 2%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 2816║ 1360 1456 1871 867║ 2013 804 451║ 183 192 539 562 483 386 472║ 2705 375 913 1903 1292 1341║

║ 78%║ 77% 80% 81% 81%║ 81% 73% 81%║ 66% 73% 76% 80% 81% 82% 83%║ 79% 69% 73% 81% 77% 82%║

║ ║ ║ ║ ║ ║

Neither ║ 468║ 242 226 251 116║ 286 181 67║ 54 46 105 86 67 55 55║ 432 100 205 263 236 177║

║ 13%║ 14% 12% 11% 11%║ 12% 16% 12%║ 20% 17% 15% 12% 11% 12% 10%║ 13% 19% 16% 11% 14% 11%║

║ ║ ║ ║ ║ ║

Disagree ║ 231║ 121 110 132 64║ 137 93 28║ 33 22 52 41 31 24 27║ 209 56 108 123 115 82║

║ 6%║ 7% 6% 6% 6%║ 6% 8% 5%║ 12% 8% 7% 6% 5% 5% 5%║ 6% 10% 9% 5% 7% 5%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 4.2║ 4.1 4.2 4.3 4.2║ 4.3 4.0 4.2║ 3.8 4.0 4.1 4.2 4.3 4.3 4.4║ 4.2 3.9 4.0 4.3 4.1 4.3║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 621 Q3 Level of Agreement with "Radio relationship" statements

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS Radio keeps me company ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Rating ║ ║ ║ ║ ║ ║

Strongly agree ║ 1693║ 215 457 347 545 94 36║ 671 892 130 78║ 364 457 569 303║ 1011 682║

║ 47%║ 44% 46% 46% 49% 59% 48%║ 45% 48% 55% 57%║ 36% 48% 58% 47%║ 45% 51%║

║ ║ ║ ║ ║ ║

Agree to some extent ║ 1124║ 155 321 247 332 45 24║ 476 579 69 38║ 334 297 287 206║ 710 414║

║ 31%║ 32% 32% 33% 30% 28% 32%║ 32% 31% 29% 27%║ 33% 31% 29% 32%║ 31% 31%║

║ ║ ║ ║ ║ ║

Neither ║ 468║ 78 134 97 134 16 10║ 212 230 25 16║ 209 108 70 81║ 334 134║

║ 13%║ 16% 13% 13% 12% 10% 13%║ 14% 12% 11% 11%║ 21% 11% 7% 12%║ 15% 10%║

║ ║ ║ ║ ║ ║

Disagree to some extent ║ 126║ 17 35 28 40 2 4║ 52 69 5 2║ 37 40 24 25║ 78 48║

║ 4%║ 4% 3% 4% 4% 1% 5%║ 4% 4% 2% 2%║ 4% 4% 2% 4%║ 3% 4%║

║ ║ ║ ║ ║ ║

Strongly disagree ║ 105║ 11 28 21 41 2 1║ 39 62 3 2║ 29 28 25 23║ 70 35║

║ 3%║ 2% 3% 3% 4% 1% 2%║ 3% 3% 1% 2%║ 3% 3% 3% 4%║ 3% 3%║

║ ║ ║ ║ ║ ║

Don't know ║ 78║ 7 23 15 30 2 1║ 30 45 3 1║ 40 19 11 8║ 63 15║

║ 2%║ 2% 2% 2% 3% 1% 1%║ 2% 2% 1% 1%║ 4% 2% 1% 1%║ 3% 1%║

║ ║ ║ ║ ║ ║

Summary ║ ║ ║ ║ ║ ║

Agree ║ 2816║ 370 778 593 877 139 60║ 1147 1470 199 116║ 698 753 856 509║ 1720 1096║

║ 78%║ 76% 78% 79% 78% 87% 80%║ 77% 78% 84% 84%║ 69% 79% 87% 79%║ 76% 83%║

║ ║ ║ ║ ║ ║

Neither ║ 468║ 78 134 97 134 16 10║ 212 230 25 16║ 209 108 70 81║ 334 134║

║ 13%║ 16% 13% 13% 12% 10% 13%║ 14% 12% 11% 11%║ 21% 11% 7% 12%║ 15% 10%║

║ ║ ║ ║ ║ ║

Disagree ║ 231║ 29 63 49 82 4 5║ 91 131 9 4║ 66 68 49 47║ 149 82║

║ 6%║ 6% 6% 7% 7% 2% 7%║ 6% 7% 4% 3%║ 7% 7% 5% 7%║ 7% 6%║

║ ║ ║ ║ ║ ║

Mean score (5/1) ║ 4.2║ 4.1 4.2 4.2 4.2 4.4 4.2║ 4.2 4.2 4.4 4.4║ 4.0 4.2 4.4 4.2║ 4.1 4.3║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 610 Grocery shopping

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Grocery shopper ║ 2301║ 741 1560 2301 1067║ 1786 515 499║ 25 100 472 514 433 345 413║ 2294 125 597 1704 1086 1191║

(housekeeper) ║ 64%║ 42% 85% 100% 100%║ 72% 47% 90%║ 9% 38% 66% 73% 73% 73% 73%║ 67% 23% 48% 73% 65% 73%║

║ ║ ║ ║ ║ ║

Nonshopper ║ 1292║ 1022 270 ║ 700 592 58║ 251 164 240 192 162 129 153║ 1127 415 655 637 596 444║

║ 36%║ 58% 15% ║ 28% 53% 10%║ 91% 62% 34% 27% 27% 27% 27%║ 33% 77% 52% 27% 35% 27%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 610 Grocery shopping

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Grocery shopper ║ 2301║ 315 671 449 739 88 38║ 986 1189 127 69║ 645 581 654 421║ 1460 842║

(housekeeper) ║ 64%║ 65% 67% 60% 66% 55% 51%║ 67% 63% 54% 50%║ 64% 61% 66% 65%║ 64% 63%║

║ ║ ║ ║ ║ ║

Nonshopper ║ 1292║ 169 326 305 384 72 37║ 495 688 109 69║ 368 367 332 224║ 806 486║

║ 36%║ 35% 33% 40% 34% 45% 49%║ 33% 37% 46% 50%║ 36% 39% 34% 35%║ 36% 37%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 611 Grocery shopping Main shop

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 2301║ 741 1560 2301 1067║ 1786 515 499║ 25 100 472 514 433 345 413║ 2294 125 597 1704 1086 1191║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 10437║ 3357 7080 10437 4816║ 8026 2411 2330║ 120 529 2230 2313 1768 1684 1793║ 10399 649 2879 7558 5072 5245║

║ ║ ║ ║ ║ ║

12 month Housekeepers ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Main grocery shop outlets used║ ║ ║ ║ ║

Superquinn ║ 105║ 32 72 105 40║ 80 24 27║ 1 2 21 22 17 17 25║ 103 3 24 80 45 58║

║ 5%║ 4% 5% 5% 4%║ 4% 5% 5%║ 4% 2% 4% 4% 4% 5% 6%║ 5% 3% 4% 5% 4% 5%║

║ ║ ║ ║ ║ ║

Dunnes Stores ║ 578║ 174 403 578 264║ 466 112 124║ 3 19 118 123 118 87 109║ 577 22 140 438 260 315║

║ 25%║ 24% 26% 25% 25%║ 26% 22% 25%║ 14% 19% 25% 24% 27% 25% 26%║ 25% 18% 23% 26% 24% 26%║

║ ║ ║ ║ ║ ║

Tesco ║ 550║ 183 367 550 279║ 424 126 139║ 8 31 130 136 97 69 79║ 548 39 169 381 296 245║

║ 24%║ 25% 24% 24% 26%║ 24% 24% 28%║ 32% 31% 28% 26% 22% 20% 19%║ 24% 31% 28% 22% 27% 21%║

║ ║ ║ ║ ║ ║

SuperValu ║ 403║ 123 280 403 145║ 319 84 84║ 3 13 59 73 75 79 101║ 402 16 75 328 144 256║

║ 18%║ 17% 18% 18% 14%║ 18% 16% 17%║ 14% 13% 12% 14% 17% 23% 25%║ 18% 13% 13% 19% 13% 21%║

║ ║ ║ ║ ║ ║

Centra ║ 53║ 22 31 53 9║ 36 17 7║ 0 2 3 7 10 10 20║ 53 2 5 47 12 40║

║ 2%║ 3% 2% 2% 1%║ 2% 3% 1%║ 1% 2% 1% 1% 2% 3% 5%║ 2% 2% 1% 3% 1% 3%║

║ ║ ║ ║ ║ ║

Spar ║ 17║ 8 9 17 4║ 12 6 2║ 0 0 2 2 3 4 6║ 17 1 2 15 4 13║

║ 1%║ 1% 1% 1% 0%║ 1% 1% 0%║ 2% 0% 0% 0% 1% 1% 2%║ 1% 0% 0% 1% 0% 1%║

║ ║ ║ ║ ║ ║

Mace ║ 2║ 1 2 2 0║ 2 1 ║ 0 1 1 1║ 2 2 0 2║

║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

Londis ║ 16║ 6 10 16 6║ 12 4 2║ 0 3 2 3 5 3║ 16 0 3 13 5 11║

║ 1%║ 1% 1% 1% 1%║ 1% 1% 0%║ 0% 1% 0% 1% 1% 1%║ 1% 0% 0% 1% 0% 1%║

║ ║ ║ ║ ║ ║

Aldi ║ 343║ 100 243 343 218║ 266 77 75║ 6 22 90 93 70 37 24║ 342 28 118 225 205 132║

║ 15%║ 13% 16% 15% 20%║ 15% 15% 15%║ 22% 22% 19% 18% 16% 11% 6%║ 15% 22% 20% 13% 19% 11%║

║ ║ ║ ║ ║ ║

Lidl ║ 146║ 57 88 146 74║ 105 41 25║ 3 9 36 37 26 17 17║ 145 11 48 98 82 61║

║ 6%║ 8% 6% 6% 7%║ 6% 8% 5%║ 11% 9% 8% 7% 6% 5% 4%║ 6% 9% 8% 6% 8% 5%║

║ ║ ║ ║ ║ ║

Marks & Spencer ║ 7║ 2 5 7 3║ 5 2 2║ 3 2 0 1 1║ 7 3 4 4 2║

║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 1% 0% 0% 0% 0%║ 0% 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

Pettits ║ 9║ 2 7 9 3║ 7 2 2║ 0 1 2 1 2 3║ 9 0 2 7 3 6║

║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 1% 1%║ 0% 0% 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

L&N ║ 1║ 0 0 1 1║ 1 ║ 0 0 ║ 1 1 0 0║

║ 0%║ 0% 0% 0% 0%║ 0% ║ 0% 0% ║ 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

Gala ║ 3║ 1 2 3 1║ 2 1 1║ 1 0 0 2║ 3 3 1 2║

║ 0%║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0%║ 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

Cross border (North of ║ 12║ 4 8 12 6║ 10 2 2║ 1 1 5 2 2 2║ 12 1 2 10 7 5║

Ireland) ║ 1%║ 1% 1% 1% 1%║ 1% 0% 0%║ 1% 0% 1% 0% 0% 0%║ 1% 1% 0% 1% 1% 0%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 611 (CONT.) Grocery shopping Main shop

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 2301║ 741 1560 2301 1067║ 1786 515 499║ 25 100 472 514 433 345 413║ 2294 125 597 1704 1086 1191║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 10437║ 3357 7080 10437 4816║ 8026 2411 2330║ 120 529 2230 2313 1768 1684 1793║ 10399 649 2879 7558 5072 5245║

║ ║ ║ ║ ║ ║

12 month Housekeepers ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Local garage/forecourt ║ 21║ 11 10 21 3║ 12 8 2║ 0 0 1 2 2 6 9║ 21 0 1 20 4 17║

shops ║ 1%║ 2% 1% 1% 0%║ 1% 2% 0%║ 1% 0% 0% 0% 1% 2% 2%║ 1% 0% 0% 1% 0% 1%║

║ ║ ║ ║ ║ ║

Other ║ 37║ 14 23 37 11║ 27 10 6║ 0 1 4 6 7 7 11║ 37 1 6 31 12 25║

║ 2%║ 2% 1% 2% 1%║ 2% 2% 1%║ 0% 1% 1% 1% 2% 2% 3%║ 2% 1% 1% 2% 1% 2%║

║ ║ ║ ║ ║ ║

Don't do a main shop ║ 1║ 0 0 1 0║ 1 0║ 0 0 0║ 1 0 0 0 0║

║ 0%║ 0% 0% 0% 0%║ 0% 0%║ 0% 0% 0%║ 0% 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 611 Grocery shopping Main shop

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 2301║ 315 671 449 739 88 38║ 986 1189 127 69║ 645 581 654 421║ 1460 842║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 10437║ 1443 2897 2008 3409 475 205║ 4340 5417 680 373║ 2368 2543 3061 2465║ 6111 4326║

║ ║ ║ ║ ║ ║

12 month Housekeepers ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Main grocery shop outlets used║ ║ ║ ║ ║

Superquinn ║ 105║ 32 38 12 21 1 ║ 71 32 1 1║ 82 12 9 1║ 98 7║

║ 5%║ 10% 6% 3% 3% 2% ║ 7% 3% 1% 2%║ 13% 2% 1% 0%║ 7% 1%║

║ ║ ║ ║ ║ ║

Dunnes Stores ║ 578║ 79 166 122 192 15 3║ 245 315 18 8║ 222 114 174 67║ 428 150║

║ 25%║ 25% 25% 27% 26% 17% 7%║ 25% 26% 14% 12%║ 34% 20% 27% 16%║ 29% 18%║

║ ║ ║ ║ ║ ║

Tesco ║ 550║ 84 179 116 153 12 5║ 263 269 18 10║ 175 153 144 77║ 376 174║

║ 24%║ 27% 27% 26% 21% 14% 14%║ 27% 23% 14% 14%║ 27% 26% 22% 18%║ 26% 21%║

║ ║ ║ ║ ║ ║

SuperValu ║ 403║ 53 109 67 126 33 15║ 163 193 48 25║ 38 94 160 111║ 187 216║

║ 18%║ 17% 16% 15% 17% 37% 40%║ 16% 16% 38% 37%║ 6% 16% 24% 26%║ 13% 26%║

║ ║ ║ ║ ║ ║

Centra ║ 53║ 4 12 6 21 6 3║ 16 27 9 6║ 2 10 21 20║ 14 38║

║ 2%║ 1% 2% 1% 3% 7% 8%║ 2% 2% 7% 9%║ 0% 2% 3% 5%║ 1% 5%║

║ ║ ║ ║ ║ ║

Spar ║ 17║ 1 4 3 6 2 2║ 5 9 4 3║ 4 3 3 8║ 6 11║

║ 1%║ 0% 1% 1% 1% 2% 5%║ 1% 1% 3% 4%║ 1% 1% 0% 2%║ 0% 1%║

║ ║ ║ ║ ║ ║

Mace ║ 2║ 1 0 0 1 1 ║ 1 1 1 0║ 0 0 2║ 0 2║

║ 0%║ 0% 0% 0% 0% 1% ║ 0% 0% 0% 0%║ 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║ ║

Londis ║ 16║ 1 2 4 7 2 1║ 3 11 2 1║ 3 4 3 7║ 9 7║

║ 1%║ 0% 0% 1% 1% 2% 2%║ 0% 1% 2% 1%║ 0% 1% 0% 2%║ 1% 1%║

║ ║ ║ ║ ║ ║

Aldi ║ 343║ 31 97 79 127 6 3║ 129 205 9 4║ 68 134 80 61║ 213 130║

║ 15%║ 10% 14% 18% 17% 7% 7%║ 13% 17% 7% 5%║ 11% 23% 12% 15%║ 15% 15%║

║ ║ ║ ║ ║ ║

Lidl ║ 146║ 18 42 26 54 3 3║ 60 80 6 3║ 38 35 43 29║ 95 51║

║ 6%║ 6% 6% 6% 7% 3% 8%║ 6% 7% 5% 5%║ 6% 6% 7% 7%║ 6% 6%║

║ ║ ║ ║ ║ ║

Marks & Spencer ║ 7║ 2 3 0 1 ║ 5 2 ║ 2 3 2 0║ 5 2║

║ 0%║ 1% 0% 0% 0% ║ 1% 0% ║ 0% 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║ ║

Pettits ║ 9║ 1 3 2 2 1 ║ 4 4 1 0║ 9 ║ 5 4║

║ 0%║ 0% 0% 0% 0% 1% ║ 0% 0% 1% 1%║ 2% ║ 0% 0%║

║ ║ ║ ║ ║ ║

L&N ║ 1║ 0 0 0 ║ 0 0 0 0║ 0 0║ 0 0║

║ 0%║ 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║ 0% 0%║

║ ║ ║ ║ ║ ║

Gala ║ 3║ 0 1 1 0 0║ 1 1 1 0║ 0 0 1 1║ 1 2║

║ 0%║ 0% 0% 0% 0% 0%║ 0% 0% 0% 1%║ 0% 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║ ║

Cross border (North of ║ 12║ 1 3 1 5 1 0║ 4 6 1 0║ 1 1 10║ 2 10║

Ireland) ║ 1%║ 0% 0% 0% 1% 1% 1%║ 0% 1% 1% 1%║ 0% 0% 2%║ 0% 1%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 611 (CONT.) Grocery shopping Main shop

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 2301║ 315 671 449 739 88 38║ 986 1189 127 69║ 645 581 654 421║ 1460 842║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 10437║ 1443 2897 2008 3409 475 205║ 4340 5417 680 373║ 2368 2543 3061 2465║ 6111 4326║

║ ║ ║ ║ ║ ║

12 month Housekeepers ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Local garage/forecourt ║ 21║ 2 3 3 8 3 3║ 5 11 5 3║ 0 4 5 12║ 4 17║

shops ║ 1%║ 1% 0% 1% 1% 3% 7%║ 0% 1% 4% 5%║ 0% 1% 1% 3%║ 0% 2%║

║ ║ ║ ║ ║ ║

Other ║ 37║ 4 8 7 15 2 1║ 12 22 3 2║ 9 5 8 15║ 18 19║

║ 2%║ 1% 1% 2% 2% 3% 2%║ 1% 2% 2% 3%║ 1% 1% 1% 4%║ 1% 2%║

║ ║ ║ ║ ║ ║

Don't do a main shop ║ 1║ 0 0 ║ 1 ║ 0 0║ 0 0║

║ 0%║ 0% 0% ║ 0% ║ 0% 0%║ 0% 0%║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 612 Grocery Shopping Topup shop

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 2301║ 741 1560 2301 1067║ 1786 515 499║ 25 100 472 514 433 345 413║ 2294 125 597 1704 1086 1191║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 10437║ 3357 7080 10437 4816║ 8026 2411 2330║ 120 529 2230 2313 1768 1684 1793║ 10399 649 2879 7558 5072 5245║

║ ║ ║ ║ ║ ║

12 month Housekeepers ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Other shopping (topup) outlets used ║ ║ ║ ║

Superquinn ║ 115║ 33 81 115 53║ 92 22 30║ 2 3 25 28 21 16 21║ 114 5 30 84 56 57║

║ 5%║ 4% 5% 5% 5%║ 5% 4% 6%║ 7% 3% 5% 5% 5% 5% 5%║ 5% 4% 5% 5% 5% 5%║

║ ║ ║ ║ ║ ║

Dunnes Stores ║ 483║ 144 338 483 235║ 377 106 114║ 8 23 103 109 85 71 83║ 480 31 135 348 236 239║

║ 21%║ 19% 22% 21% 22%║ 21% 21% 23%║ 31% 23% 22% 21% 20% 21% 20%║ 21% 25% 23% 20% 22% 20%║

║ ║ ║ ║ ║ ║

Tesco ║ 517║ 154 363 517 262║ 408 109 127║ 7 22 117 125 99 71 76║ 516 28 146 371 264 246║

║ 22%║ 21% 23% 22% 25%║ 23% 21% 25%║ 27% 22% 25% 24% 23% 21% 18%║ 22% 23% 24% 22% 24% 21%║

║ ║ ║ ║ ║ ║

SuperValu ║ 432║ 134 298 432 227║ 349 83 104║ 6 14 94 106 86 61 66║ 430 20 114 318 214 213║

║ 19%║ 18% 19% 19% 21%║ 20% 16% 21%║ 23% 14% 20% 21% 20% 18% 16%║ 19% 16% 19% 19% 20% 18%║

║ ║ ║ ║ ║ ║

Centra ║ 244║ 80 164 244 109║ 191 53 58║ 1 10 52 52 47 39 44║ 244 11 63 181 113 130║

║ 11%║ 11% 11% 11% 10%║ 11% 10% 12%║ 4% 10% 11% 10% 11% 11% 11%║ 11% 9% 10% 11% 10% 11%║

║ ║ ║ ║ ║ ║

Spar ║ 113║ 44 69 113 49║ 78 35 24║ 2 8 25 25 20 16 18║ 113 10 34 79 57 54║

║ 5%║ 6% 4% 5% 5%║ 4% 7% 5%║ 8% 8% 5% 5% 5% 5% 4%║ 5% 8% 6% 5% 5% 5%║

║ ║ ║ ║ ║ ║

Mace ║ 22║ 8 13 22 10║ 17 4 4║ 0 1 3 4 5 2 6║ 22 1 4 17 9 13║

║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║

║ ║ ║ ║ ║ ║

Londis ║ 80║ 28 52 80 36║ 61 19 18║ 1 3 17 19 15 12 14║ 80 4 21 59 39 40║

║ 3%║ 4% 3% 3% 3%║ 3% 4% 4%║ 4% 3% 4% 4% 3% 3% 3%║ 3% 3% 4% 3% 4% 3%║

║ ║ ║ ║ ║ ║

Aldi ║ 641║ 190 451 641 336║ 515 126 151║ 7 26 139 157 134 92 87║ 640 33 172 469 322 312║

║ 28%║ 26% 29% 28% 32%║ 29% 24% 30%║ 28% 26% 29% 30% 31% 27% 21%║ 28% 27% 29% 28% 30% 26%║

║ ║ ║ ║ ║ ║

Lidl ║ 698║ 222 476 698 366║ 556 142 158║ 7 33 155 163 151 103 87║ 696 39 195 504 350 341║

║ 30%║ 30% 31% 30% 34%║ 31% 28% 32%║ 27% 33% 33% 32% 35% 30% 21%║ 30% 32% 33% 30% 32% 29%║

║ ║ ║ ║ ║ ║

Marks & Spencer ║ 75║ 21 54 75 29║ 61 14 26║ 1 4 16 16 15 11 13║ 75 4 20 55 36 39║

║ 3%║ 3% 3% 3% 3%║ 3% 3% 5%║ 2% 4% 3% 3% 3% 3% 3%║ 3% 3% 3% 3% 3% 3%║

║ ║ ║ ║ ║ ║

Pettits ║ 10║ 3 7 10 5║ 9 1 2║ 0 2 2 2 2 2║ 10 0 2 8 4 6║

║ 0%║ 0% 0% 0% 0%║ 1% 0% 0%║ 0% 0% 0% 0% 1% 0%║ 0% 0% 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

L&N ║ 2║ 1 1 2 1║ 1 1 ║ 0 0 1 1║ 2 0 2 1 1║

║ 0%║ 0% 0% 0% 0%║ 0% 0% ║ 0% 0% 0% 0%║ 0% 0% 0% 0% 0%║

║ ║ ║ ║ ║ ║

Gala ║ 15║ 6 9 15 6║ 10 5 3║ 1 1 2 4 3 2 3║ 15 1 3 12 7 8║

║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 2% 1% 0% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║

║ ║ ║ ║ ║ ║

Cross border (North of ║ 10║ 2 8 10 5║ 9 1 3║ 0 1 2 4 1 2║ 10 0 1 9 4 6║

Ireland) ║ 0%║ 0% 1% 0% 0%║ 0% 0% 1%║ 0% 0% 0% 1% 0% 0%║ 0% 0% 0% 1% 0% 1%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 612 (CONT.) Grocery Shopping Topup shop

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 2301║ 741 1560 2301 1067║ 1786 515 499║ 25 100 472 514 433 345 413║ 2294 125 597 1704 1086 1191║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 10437║ 3357 7080 10437 4816║ 8026 2411 2330║ 120 529 2230 2313 1768 1684 1793║ 10399 649 2879 7558 5072 5245║

║ ║ ║ ║ ║ ║

12 month Housekeepers ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Local garage/forecourt ║ 249║ 90 160 249 105║ 190 60 50║ 3 10 45 51 45 41 54║ 249 13 59 191 106 140║

shops ║ 11%║ 12% 10% 11% 10%║ 11% 12% 10%║ 12% 10% 10% 10% 10% 12% 13%║ 11% 11% 10% 11% 10% 12%║

║ ║ ║ ║ ║ ║

Other ║ 120║ 42 78 120 49║ 91 29 19║ 1 6 21 24 23 17 28║ 120 6 27 93 51 69║

║ 5%║ 6% 5% 5% 5%║ 5% 6% 4%║ 2% 6% 4% 5% 5% 5% 7%║ 5% 5% 5% 5% 5% 6%║

║ ║ ║ ║ ║ ║

No other/NS ║ 24║ 9 15 24 6║ 19 5 3║ 1 3 6 4 5 7║ 24 1 3 21 9 16║

║ 1%║ 1% 1% 1% 1%║ 1% 1% 1%║ 1% 1% 1% 1% 1% 2%║ 1% 1% 1% 1% 1% 1%║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 612 Grocery Shopping Topup shop

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 2301║ 315 671 449 739 88 38║ 986 1189 127 69║ 645 581 654 421║ 1460 842║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 10437║ 1443 2897 2008 3409 475 205║ 4340 5417 680 373║ 2368 2543 3061 2465║ 6111 4326║

║ ║ ║ ║ ║ ║

12 month Housekeepers ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Other shopping (topup) outlets used ║ ║ ║ ║

Superquinn ║ 115║ 28 43 19 23 1 0║ 71 42 2 1║ 89 13 11 2║ 107 7║

║ 5%║ 9% 6% 4% 3% 2% 0%║ 7% 4% 1% 1%║ 14% 2% 2% 0%║ 7% 1%║

║ ║ ║ ║ ║ ║

Dunnes Stores ║ 483║ 70 160 96 139 12 6║ 229 235 19 9║ 178 127 119 59║ 353 129║

║ 21%║ 22% 24% 21% 19% 14% 16%║ 23% 20% 15% 14%║ 28% 22% 18% 14%║ 24% 15%║

║ ║ ║ ║ ║ ║

Tesco ║ 517║ 77 164 108 146 16 5║ 242 254 21 10║ 158 140 135 83║ 352 165║

║ 22%║ 25% 24% 24% 20% 18% 13%║ 25% 21% 17% 15%║ 25% 24% 21% 20%║ 24% 20%║

║ ║ ║ ║ ║ ║

SuperValu ║ 432║ 70 130 81 123 20 7║ 201 204 27 15║ 97 116 142 77║ 249 183║

║ 19%║ 22% 19% 18% 17% 23% 18%║ 20% 17% 21% 21%║ 15% 20% 22% 18%║ 17% 22%║

║ ║ ║ ║ ║ ║

Centra ║ 244║ 30 64 49 81 14 5║ 95 131 19 13║ 45 58 103 38║ 123 121║

║ 11%║ 10% 10% 11% 11% 16% 12%║ 10% 11% 15% 18%║ 7% 10% 16% 9%║ 8% 14%║

║ ║ ║ ║ ║ ║

Spar ║ 113║ 14 32 21 41 4 1║ 47 62 5 3║ 49 18 34 12║ 75 39║

║ 5%║ 5% 5% 5% 6% 4% 3%║ 5% 5% 4% 5%║ 8% 3% 5% 3%║ 5% 5%║

║ ║ ║ ║ ║ ║

Mace ║ 22║ 2 6 4 8 1 0║ 8 12 1 1║ 6 4 7 4║ 12 9║

║ 1%║ 1% 1% 1% 1% 1% 0%║ 1% 1% 1% 1%║ 1% 1% 1% 1%║ 1% 1%║

║ ║ ║ ║ ║ ║

Londis ║ 80║ 10 24 17 25 3 1║ 34 42 4 2║ 22 15 22 21║ 48 32║

║ 3%║ 3% 4% 4% 3% 3% 3%║ 3% 4% 3% 3%║ 3% 3% 3% 5%║ 3% 4%║

║ ║ ║ ║ ║ ║

Aldi ║ 641║ 83 186 136 206 23 7║ 269 342 30 15║ 169 189 184 99║ 419 222║

║ 28%║ 26% 28% 30% 28% 26% 18%║ 27% 29% 24% 23%║ 26% 33% 28% 23%║ 29% 26%║

║ ║ ║ ║ ║ ║

Lidl ║ 698║ 84 204 155 226 21 8║ 288 381 29 14║ 180 199 208 112║ 448 250║

║ 30%║ 27% 30% 34% 31% 24% 21%║ 29% 32% 23% 21%║ 28% 34% 32% 27%║ 31% 30%║

║ ║ ║ ║ ║ ║

Marks & Spencer ║ 75║ 19 31 11 13 0 0║ 50 24 1 1║ 38 12 21 5║ 64 11║

║ 3%║ 6% 5% 2% 2% 1% 1%║ 5% 2% 1% 1%║ 6% 2% 3% 1%║ 4% 1%║

║ ║ ║ ║ ║ ║

Pettits ║ 10║ 2 3 1 4 0 0║ 5 5 0 ║ 10 ║ 7 3║

║ 0%║ 1% 0% 0% 0% 0% 0%║ 0% 0% 0% ║ 2% ║ 0% 0%║

║ ║ ║ ║ ║ ║

L&N ║ 2║ 0 0 0 1 0 ║ 1 1 0 ║ 0 0 1 0║ 1 1║

║ 0%║ 0% 0% 0% 0% 0% ║ 0% 0% 0% ║ 0% 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║ ║

Gala ║ 15║ 1 4 3 5 1 1║ 5 8 2 1║ 2 3 4 6║ 6 9║

║ 1%║ 0% 1% 1% 1% 1% 1%║ 1% 1% 1% 2%║ 0% 0% 1% 1%║ 0% 1%║

║ ║ ║ ║ ║ ║

Cross border (North of ║ 10║ 1 4 2 3 0 0║ 5 5 1 0║ 3 1 6║ 4 6║

Ireland) ║ 0%║ 0% 1% 0% 0% 0% 1%║ 0% 0% 1% 0%║ 1% 0% 1%║ 0% 1%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 612 (CONT.) Grocery Shopping Topup shop

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 2301║ 315 671 449 739 88 38║ 986 1189 127 69║ 645 581 654 421║ 1460 842║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 10437║ 1443 2897 2008 3409 475 205║ 4340 5417 680 373║ 2368 2543 3061 2465║ 6111 4326║

║ ║ ║ ║ ║ ║

12 month Housekeepers ║ ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Local garage/forecourt ║ 249║ 27 66 48 78 20 10║ 92 127 30 15║ 10 58 86 95║ 86 164║

shops ║ 11%║ 8% 10% 11% 11% 23% 26%║ 9% 11% 24% 21%║ 2% 10% 13% 22%║ 6% 19%║

║ ║ ║ ║ ║ ║

Other ║ 120║ 14 28 24 45 7 2║ 43 68 9 4║ 39 20 37 24║ 76 44║

║ 5%║ 5% 4% 5% 6% 7% 6%║ 4% 6% 7% 6%║ 6% 3% 6% 6%║ 5% 5%║

║ ║ ║ ║ ║ ║

No other/NS ║ 24║ 1 6 4 10 2 2║ 7 14 3 2║ 4 10 3 7║ 12 12║

║ 1%║ 0% 1% 1% 1% 2% 4%║ 1% 1% 3% 3%║ 1% 2% 0% 2%║ 1% 1%║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 613 Financial Products Likelihood of changing Service Provider in next 612 months

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Deposit/savings account ║ 179║ 87 92 124 64║ 134 44 37║ 4 8 46 46 33 23 19║ 177 12 58 120 100 75║

║ 5%║ 5% 5% 5% 6%║ 5% 4% 7%║ 1% 3% 6% 6% 5% 5% 3%║ 5% 2% 5% 5% 6% 5%║

║ ║ ║ ║ ║ ║

Health Insurance ║ 367║ 169 198 273 160║ 309 58 100║ 2 9 88 109 82 47 30║ 365 11 99 267 206 158║

║ 10%║ 10% 11% 12% 15%║ 12% 5% 18%║ 1% 3% 12% 15% 14% 10% 5%║ 11% 2% 8% 11% 12% 10%║

║ ║ ║ ║ ║ ║

Credit/charge card or ║ 174║ 85 88 122 63║ 127 47 38║ 3 11 44 47 31 21 18║ 173 13 58 116 102 69║

Laser/Visa debit card ║ 5%║ 5% 5% 5% 6%║ 5% 4% 7%║ 1% 4% 6% 7% 5% 4% 3%║ 5% 2% 5% 5% 6% 4%║

║ ║ ║ ║ ║ ║

Home mortgage ║ 55║ 26 30 41 27║ 48 8 13║ 0 1 12 21 13 7 2║ 55 1 13 43 33 22║

║ 2%║ 1% 2% 2% 2%║ 2% 1% 2%║ 0% 0% 2% 3% 2% 2% 0%║ 2% 0% 1% 2% 2% 1%║

║ ║ ║ ║ ║ ║

Car/home insurance ║ 1078║ 553 525 737 410║ 840 238 224║ 9 64 276 278 219 128 102║ 1075 73 349 728 618 450║

║ 30%║ 31% 29% 32% 38%║ 34% 22% 40%║ 3% 24% 39% 39% 37% 27% 18%║ 31% 14% 28% 31% 37% 28%║

║ ║ ║ ║ ║ ║

Pension ║ 84║ 42 42 59 26║ 67 17 16║ 0 1 13 20 19 14 17║ 84 1 14 70 34 50║

║ 2%║ 2% 2% 3% 2%║ 3% 2% 3%║ 0% 0% 2% 3% 3% 3% 3%║ 2% 0% 1% 3% 2% 3%║

║ ║ ║ ║ ║ ║

Life assurance ║ 91║ 44 47 69 39║ 77 14 20║ 1 1 18 28 21 13 10║ 91 2 20 71 48 43║

║ 3%║ 2% 3% 3% 4%║ 3% 1% 4%║ 0% 0% 3% 4% 3% 3% 2%║ 3% 0% 2% 3% 3% 3%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 613 Financial Products Likelihood of changing Service Provider in next 612 months

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Deposit/savings account ║ 179║ 39 65 32 34 6 2║ 104 67 8 6║ 91 34 28 26║ 140 39║

║ 5%║ 8% 7% 4% 3% 4% 2%║ 7% 4% 3% 4%║ 9% 4% 3% 4%║ 6% 3%║

║ ║ ║ ║ ║ ║

Health Insurance ║ 367║ 93 146 62 49 14 2║ 239 111 17 11║ 122 97 100 47║ 241 125║

║ 10%║ 19% 15% 8% 4% 9% 3%║ 16% 6% 7% 8%║ 12% 10% 10% 7%║ 11% 9%║

║ ║ ║ ║ ║ ║

Credit/charge card or ║ 174║ 35 66 38 31 3 0║ 101 69 4 2║ 106 30 17 21║ 144 30║

Laser/Visa debit card ║ 5%║ 7% 7% 5% 3% 2% 1%║ 7% 4% 2% 2%║ 10% 3% 2% 3%║ 6% 2%║

║ ║ ║ ║ ║ ║

Home mortgage ║ 55║ 14 23 9 9 0 0║ 37 18 0 0║ 34 9 6 7║ 46 9║

║ 2%║ 3% 2% 1% 1% 0% 0%║ 3% 1% 0% 0%║ 3% 1% 1% 1%║ 2% 1%║

║ ║ ║ ║ ║ ║

Car/home insurance ║ 1078║ 170 337 249 258 42 20║ 507 508 63 39║ 313 265 278 222║ 683 395║

║ 30%║ 35% 34% 33% 23% 26% 27%║ 34% 27% 27% 28%║ 31% 28% 28% 34%║ 30% 30%║

║ ║ ║ ║ ║ ║

Pension ║ 84║ 18 30 15 19 2 0║ 48 33 3 3║ 60 11 7 7║ 72 12║

║ 2%║ 4% 3% 2% 2% 2% 0%║ 3% 2% 1% 2%║ 6% 1% 1% 1%║ 3% 1%║

║ ║ ║ ║ ║ ║

Life assurance ║ 91║ 24 35 14 16 2 1║ 59 29 3 3║ 56 14 13 9║ 71 20║

║ 3%║ 5% 3% 2% 1% 2% 1%║ 4% 2% 1% 2%║ 6% 1% 1% 1%║ 3% 2%║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 614 Holidays

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Holidays taken in past 6 months ║ ║ ║ ║ ║

Yes ║ 1315║ 619 695 869 388║ 950 365 266║ 82 94 289 263 224 183 180║ 1263 176 465 849 647 586║

║ 37%║ 35% 38% 38% 36%║ 38% 33% 48%║ 30% 36% 41% 37% 38% 39% 32%║ 37% 33% 37% 36% 38% 36%║

║ ║ ║ ║ ║ ║

No ║ 2272║ 1140 1131 1429 679║ 1531 741 290║ 194 170 421 442 370 290 384║ 2151 363 785 1487 1033 1045║

║ 63%║ 65% 62% 62% 64%║ 62% 67% 52%║ 70% 64% 59% 63% 62% 61% 68%║ 63% 67% 63% 64% 61% 64%║

║ ║ ║ ║ ║ ║

Where did you spend your longest holiday? ║ ║ ║ ║

Ireland (incl. Northern ║ 259║ 112 147 179 90║ 204 55 43║ 18 9 46 54 46 36 50║ 248 27 73 186 110 132║

Ireland) ║ 7%║ 6% 8% 8% 8%║ 8% 5% 8%║ 6% 4% 6% 8% 8% 8% 9%║ 7% 5% 6% 8% 7% 8%║

║ ║ ║ ║ ║ ║

Britain (England/ ║ 158║ 76 82 106 43║ 114 44 25║ 11 12 28 29 29 25 25║ 153 22 50 108 68 79║

Scotland/Wales) ║ 4%║ 4% 5% 5% 4%║ 5% 4% 5%║ 4% 4% 4% 4% 5% 5% 4%║ 4% 4% 4% 5% 4% 5%║

║ ║ ║ ║ ║ ║

France/Spain/Portugal ║ 485║ 228 257 309 144║ 346 139 108║ 31 36 111 98 85 71 54║ 463 67 178 307 245 209║

║ 13%║ 13% 14% 13% 14%║ 14% 13% 19%║ 11% 14% 16% 14% 14% 15% 9%║ 14% 12% 14% 13% 15% 13%║

║ ║ ║ ║ ║ ║

Other Europe ║ 204║ 101 103 139 57║ 145 60 43║ 11 18 57 41 33 22 22║ 197 29 86 118 116 77║

║ 6%║ 6% 6% 6% 5%║ 6% 5% 8%║ 4% 7% 8% 6% 6% 5% 4%║ 6% 5% 7% 5% 7% 5%║

║ ║ ║ ║ ║ ║

North America/Canada ║ 92║ 46 46 59 22║ 61 31 22║ 5 10 18 19 14 13 13║ 90 15 33 59 46 41║

║ 3%║ 3% 3% 3% 2%║ 2% 3% 4%║ 2% 4% 2% 3% 2% 3% 2%║ 3% 3% 3% 3% 3% 2%║

║ ║ ║ ║ ║ ║

Australia/New Zealand ║ 19║ 10 9 12 4║ 13 6 4║ 0 2 5 3 2 3 3║ 19 3 7 12 10 9║

║ 1%║ 1% 1% 1% 0%║ 1% 1% 1%║ 0% 1% 1% 0% 0% 1% 1%║ 1% 0% 1% 1% 1% 1%║

║ ║ ║ ║ ║ ║

Middle East/Emirates/ ║ 12║ 6 6 8 4║ 6 6 3║ 1 2 5 2 2 0 1║ 12 3 7 5 8 3║

Dubai etc ║ 0%║ 0% 0% 0% 0%║ 0% 1% 1%║ 0% 1% 1% 0% 0% 0% 0%║ 0% 0% 1% 0% 0% 0%║

║ ║ ║ ║ ║ ║

Other ║ 45║ 22 23 33 14║ 32 13 10║ 2 3 13 9 6 7 6║ 44 5 18 27 25 18║

║ 1%║ 1% 1% 1% 1%║ 1% 1% 2%║ 1% 1% 2% 1% 1% 1% 1%║ 1% 1% 1% 1% 1% 1%║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 614 Holidays

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3593║ 484 997 754 1123 160 75║ 1481 1877 235 138║ 1013 949 986 645║ 2266 1327║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 16413║ 2224 4303 3381 5236 874 395║ 6527 8617 1269 740║ 3745 4163 4721 3784║ 9533 6880║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Holidays taken in past 6 months ║ ║ ║ ║ ║

Yes ║ 1315║ 270 461 258 269 42 15║ 731 527 57 32║ 414 324 388 189║ 896 419║

║ 37%║ 56% 46% 34% 24% 26% 20%║ 49% 28% 24% 23%║ 41% 34% 39% 29%║ 40% 32%║

║ ║ ║ ║ ║ ║

No ║ 2272║ 213 534 495 851 118 60║ 747 1346 178 106║ 597 623 596 456║ 1365 907║

║ 63%║ 44% 54% 66% 76% 74% 80%║ 50% 72% 76% 77%║ 59% 66% 60% 71%║ 60% 68%║

║ ║ ║ ║ ║ ║

Where did you spend your longest holiday? ║ ║ ║ ║

Ireland (incl. Northern ║ 259║ 39 82 50 67 15 6║ 121 118 21 14║ 56 87 75 42║ 159 100║

Ireland) ║ 7%║ 8% 8% 7% 6% 9% 8%║ 8% 6% 9% 10%║ 6% 9% 8% 6%║ 7% 8%║

║ ║ ║ ║ ║ ║

Britain (England/ ║ 158║ 26 49 32 40 8 3║ 75 72 11 6║ 35 36 56 32║ 93 65║

Scotland/Wales) ║ 4%║ 5% 5% 4% 4% 5% 4%║ 5% 4% 5% 4%║ 3% 4% 6% 5%║ 4% 5%║

║ ║ ║ ║ ║ ║

France/Spain/Portugal ║ 485║ 102 180 97 91 12 3║ 282 188 14 7║ 168 107 151 59║ 334 151║

║ 13%║ 21% 18% 13% 8% 7% 4%║ 19% 10% 6% 5%║ 17% 11% 15% 9%║ 15% 11%║

║ ║ ║ ║ ║ ║

Other Europe ║ 204║ 43 67 45 45 3 2║ 109 90 5 3║ 72 46 54 33║ 152 52║

║ 6%║ 9% 7% 6% 4% 2% 2%║ 7% 5% 2% 2%║ 7% 5% 5% 5%║ 7% 4%║

║ ║ ║ ║ ║ ║

North America/Canada ║ 92║ 27 37 16 9 2 1║ 64 25 3 1║ 35 18 28 11║ 69 23║

║ 3%║ 6% 4% 2% 1% 1% 1%║ 4% 1% 1% 1%║ 3% 2% 3% 2%║ 3% 2%║

║ ║ ║ ║ ║ ║

Australia/New Zealand ║ 19║ 4 9 4 2 0 1║ 12 6 1 0║ 7 5 4 3║ 14 6║

║ 1%║ 1% 1% 1% 0% 0% 1%║ 1% 0% 0% 0%║ 1% 1% 0% 0%║ 1% 0%║

║ ║ ║ ║ ║ ║

Middle East/Emirates/ ║ 12║ 2 6 3 1 0║ 8 4 0 0║ 7 2 2 2║ 10 2║

Dubai etc ║ 0%║ 0% 1% 0% 0% 0%║ 1% 0% 0% 0%║ 1% 0% 0% 0%║ 0% 0%║

║ ║ ║ ║ ║ ║

Other ║ 45║ 10 18 7 8 1 ║ 29 15 1 1║ 20 11 9 5║ 35 10║

║ 1%║ 2% 2% 1% 1% 1% ║ 2% 1% 1% 1%║ 2% 1% 1% 1%║ 2% 1%║

║ ║ ║ ║ ║ ║

JNLR/Ipsos MRBI 2013/4 Data 2013

Espri Ltd.

TABLE 615 Social activities past week

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3593║ 1763 1830 2301 1067║ 2486 1107 557║ 276 264 712 706 595 474 566║ 3421 540 1252 2341 1682 1635║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 16413║ 8069 8344 10437 4816║ 11181 5232 2609║ 1294 1355 3356 3147 2416 2346 2499║ 15609 2649 6005 10408 7858 7261║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Activities past week ║ ║ ║ ║ ║ ║

Go to the cinema ║ 279║ 132 147 138 71║ 114 165 48║ 65 54 71 40 28 10 10║ 238 119 190 89 165 49║

║ 8%║ 7% 8% 6% 7%║ 5% 15% 9%║ 24% 20% 10% 6% 5% 2% 2%║ 7% 22% 15% 4% 10% 3%║

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Go to the pub/night club ║ 1206║ 757 449 662 270║ 724 482 183║ 72 148 298 219 200 147 122║ 1188 220 518 688 665 469║

║ 34%║ 43% 25% 29% 25%║ 29% 44% 33%║ 26% 56% 42% 31% 34% 31% 22%║ 35% 41% 41% 29% 40% 29%║

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Go to a concert/gig/ ║ 99║ 45 53 64 26║ 58 41 24║ 10 11 25 17 15 12 10║ 94 21 45 53 53 36║

theatre ║ 3%║ 3% 3% 3% 2%║ 2% 4% 4%║ 4% 4% 3% 2% 2% 2% 2%║ 3% 4% 4% 2% 3% 2%║

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Ordered a take out meal ║ 1034║ 541 494 570 334║ 563 471 171║ 141 147 288 211 149 64 34║ 947 288 576 459 646 247║

║ 29%║ 31% 27% 25% 31%║ 23% 43% 31%║ 51% 56% 40% 30% 25% 14% 6%║ 28% 53% 46% 20% 38% 15%║

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Played/participated in ║ 1333║ 701 633 753 384║ 795 538 231║ 181 138 333 275 196 116 94║ 1215 319 653 681 747 405║

sport/activity ║ 37%║ 40% 35% 33% 36%║ 32% 49% 42%║ 66% 52% 47% 39% 33% 24% 17%║ 36% 59% 52% 29% 44% 25%║

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Had a meal out in a ║ 793║ 363 430 542 232║ 556 237 160║ 42 62 175 145 125 110 133║ 768 104 279 514 382 369║

restaurant ║ 22%║ 21% 23% 24% 22%║ 22% 21% 29%║ 15% 23% 25% 21% 21% 23% 24%║ 22% 19% 22% 22% 23% 23%║

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Placed a bet ║ 329║ 246 82 175 70║ 216 113 28║ 10 27 73 64 58 48 48║ 326 36 110 219 164 155║

║ 9%║ 14% 5% 8% 7%║ 9% 10% 5%║ 3% 10% 10% 9% 10% 10% 8%║ 10% 7% 9% 9% 10% 9%║

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Took a short break in ║ 83║ 44 39 53 26║ 56 27 16║ 6 6 20 18 13 10 11║ 80 12 32 52 43 34║

Ireland ║ 2%║ 3% 2% 2% 2%║ 2% 2% 3%║ 2% 2% 3% 2% 2% 2% 2%║ 2% 2% 3% 2% 3% 2%║

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Spectated at a sports ║ 644║ 442 202 302 167║ 375 269 67║ 106 65 141 130 102 58 41║ 572 171 312 332 336 202║

event/match ║ 18%║ 25% 11% 13% 16%║ 15% 24% 12%║ 38% 25% 20% 18% 17% 12% 7%║ 17% 32% 25% 14% 20% 12%║

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None/DK ║ 969║ 386 584 722 299║ 784 185 133║ 28 29 134 175 167 167 271║ 952 57 190 779 338 604║