Builders Warehouse, the Leaders in Home Improvement, Enters Botswana, Opening Its First

MEDIA RELEASE

28 September 2011

Builders Warehouse, the leaders in home improvement, enters Botswana, opening its first store outside South Africa

Builders Warehouse is pleased to announce that it has opened its doors in Gaborone (Botswana), the brand’s first store outside of South Africa. The store opened on 22 September 2011.

Widely anticipated by local residents, the arrival of Builders Warehouse in Gabarone will give customers a new shopping experience by offering the widest selection of quality merchandise at the lowest possible prices.

Massbuild Chief Executive, Llewellyn Walters, warmly welcomed the Honorable Peter Siele, Minister of Labour & Home Affairs and the Honorable Vincent Seretse, Assistant Minister of Trade and Industry, to the official opening.

Commenting, Walters said: “As the largest home improvement retailer in the industry in South Africa, we are delighted to be opening in Gaborone. We look forward to bringing customers the best choice at the lowest possible prices, with exceptional service delivery thanks to our enthusiastic, experienced and committed staff.”

Customer appetite for the Builders Warehouse offering was reinforced with opening sales that far exceeded targeted expectations.

Builders Warehouse encourages continuous engagement and participation with the local communities that it serves and is specifically committed to supporting and promoting initiatives that focus on educational sustainability.

Builders Warehouse Gaborone donated 20,000P to each of the following schools: Ikageng primary School, Tswaragano Primary School, Moamogwe Primary School. The staff have visited each of the schools and have directly assisted them with minor revamping, gardening and painting.

ENDS

More information about Builders Warehouse and Massbuild

Builders Warehouse is part of Massmart Holdings and forms part of the Massbuild Division. Massbuild comprises Builders Warehouse, TileWarehouse, Builders Express (formerly Servistar) and Builders Trade Depot (formerly Federated Timbers).

Massmart acquired five Builders Warehouse stores in 2003. Three De La Rey stores in the Western Cape were acquired and rebranded in 2005.The chain subsequently grew and now trades out of 27 Builders Warehouse stores in 8 provinces. Builders Warehouse follows the big box orwarehouse retail format, offering small to large building and maintenance contractors, DIY enthusiasts and home owners a comprehensive rangeof competitively priced products under one roof, with a large garden centre display and builders’ supplies yard. The brand is unique in that it isthe only building material and home improvement warehouse in the country.

In 2008 Builders Warehouse was awarded Superbrand status together with 60 other brands from an original list of over 3000. BuildersWarehouse received the seal of “brand excellence” according to goodwill, customer loyalty, market dominance and longevity.

Issued by Brunswick on behalf of Massmart

Media queries should be addressed to:

ZandileManana

Marketing Executive

Massbuild

+2711 797 0400

Brunswick+2711 502 7300

Rob Pinker: +27 83 326 7794

Cecilia de Almeida:+27 83 325 9169

Gordon Letsoalo:+27 82 881 9934