Report Date: 05/20/2010

Title: Pan-Beauty and Grooming2010Update-II

Summary: Highlights of update-IIfrom the corresponding Pan-Beauty and Grooming Dolcera Patent Dashboardare enclosed.

NOTE: This document is not a legal assessment, nor is it intended to be a legal position endorsed by the Company. It is merely a technical overview created by R&D as a reference tool.

For questions or comments, please email Yateen R. Pargaonkar.

Contents

Skin Care New Patents Competitive Update

L’OREAL

HENKEL

KAO

UNILEVER

SHISEIDO

Skin Care New Patents Competitive Update

A new Pan-Beauty and Grooming Patent dashboard has been recently established to enable technologist to quickly review new patent activity and provide P&G with a competitive advantage. This report highlights Patents (first filings)of update II. The corresponding Pan-Beauty and Grooming Dolcera Patent Dashboard[1]provides links to full-text of patents, additional data as well as trend analysisother new patents. The patent dashboard will be updated monthly and is accessible to everyone within P&G. Chart 1 shown below shows patents filed by our Core Competitors in the Patent Dashboard Update

Chart 1 : No. Of New Patent Applications (First Filings)

L’OREAL

Benefits / Technology / Selected PN
Hair care: Treating and preventing the dandruff condition of the scalp / Lactobacillus johnsonii, Lactobacillus reuteri, Lactobacillus paracasei, Lactobacillus casei, Bifidobacterium bifidum, Bifidobacterium breve, Bifidobacterium longum, Bifidobacterium animalis,
Bifidobacterium lactis, Bifidobacterium infantis, Bifidobacterium adolescentis or Bifidobacterium pseudocatenulatum / EP2149368A1
Hair care: Permanent and strong coloring of hair with safety, toughness and selectivity / Meta-phenylenediamines, meta-aminophenols, meta-diphenols, naphthalene, heterocyclic couplers and their addition salts / EP2156864A2
Hair care: Dyeing of human hair with good resistance, toughness and good strength / Hexylene glycol, polyamide, polyester, polyurethane, polycyanoacrylate, methyl polymethacrylate, polycarbonate, resin or silicone elastomers / EP2158942A2, EP2158943A2
Cleaning and/or make-up of skin of the body or face, lips, eyelashes, eyebrows, nails and hair / Amine monomer, maleic anhydride, diallylamine, N-methyldiallylamine and/or N,N-dimethylallyl ammonium chloride / FR2933607A1
Removing makeup or cleansing keratin materials skin and eye area / n-nonane, n-decane, n-undecane, n-dodecane, n-tridecane, n-tetradecane, n-pentadecane, n-hexadecane and/or n-heptadecane / FR2935264A1
Hair care: Washing and conditioning hair / Ammonium, imidazolium, pyrazolium, pyridinium, pyrimidinium, phosphonium, thiophenium or tetrahydrothiophenium / FR2935266A1
Hair care: Cleaning, rinsing human hair / Non-ionic polyurethane, non-ionic inulin, copolymer of hexamethyl diisocyanate/polyethylene glycol, alpha-omega stearyl polyoxyethylene, oxyethylene decyl alcohol / FR2935267A1
Skin care: Makeup and skin care / Carbosiloxane dendrimer, vinyl polymer, cyclopentasiloxane / FR2935268A1, FR2935269A1
Caring, make-up or removing makeup from the skin scalp, hair and lips / Polyacrylamidomethylpropane- sulphonic acid, crosslinked acrylic homopolymers or copolymers / WO2009080661A2
Hair care: Cleansing of keratin materials in particular human hair / Polyurethanes / WO2010023411A2
Hair color: Permanent hair coloring composition / Ortho- aminophenols , para-aminophenols , ortho- phenylenediamines , para-phenylenediamines, persulfates, perborates, percarbonates / WO2010023559A2, WO2010023560A2
Skin care: Removing makeup or cleansing the keratin materials in particular skin / n-nonane, n-undecane, n-dodecane, n-tridecane, n-tetradecane, n-pentadecane / WO2010026140A1
Skin care: Making up and/or caring of the skin / Vinyl polymer, ri[tri(trimethylsiloxy)silylethyldimethylsiloxy]silylpropyl carbosiloxane-dendrimer, carbosiloxane-dendrimer / WO2010026534A1

HENKEL

Benefits / Technology / Selected PN
Hair color: Cosmetic dye and brightening of human hair for coloring / Organic disulfides, in particular α-lipoic acid, and reducing inorganic salts, especially sodium, Sodium and sodium metabisulfite as reducing agents / DE102008034845A1
Hair care: Hair cleaning composition with reduced static charge, reduced hair breakage / Vinylimidazole monomers, vinyl pyrrolidone monomers, poly(dimethyldiallylammonium chloride) / DE102008036073A1, DE102008036075A1
Hair care: Brightening or bleaching human hair and removing unwanted color shift / Inorganic salt comprising persulfate and/or peroxodisulfate / DE102008036957A1
Skin care: Treating skin, reducing the resoiling of skin, caring and conditioning of skin / Oils extracted from fruits of the Anacardiaceae / DE102008037633A1
Hair care: Temporary shaping and caring of hair / Pyrrolidin-2-one, azepan-2-one, quaternary ammonium / DE102008038107A1, DE102008038109A1, DE102008038110A1, DE102008038112A1
Hair care: Cleaning and caring of human hair
Skin care: Cleaning and caring of human skin / Acylamino acid salt, alkylpolyglucoside / DE102008038137A1
Hair care: Dyeing and brightening human hair with brilliant shades and bleaching effect / Cationic 3,4-dihydroisoquinolinium derivative and oxidation dye precursors / DE102008044714A1
Skin care products, skin sun tan preparations, depigmentation preparations, deodorants, antihidrotics, shaving creams, dental and oral care products, and cosmetic compositions / Oligopetide with amino acid sequence Glu-Glu-Glu / DE102008045511A1
Hair care: Hair bleaching, curing, conditioning, treating and styling
Skin care: Reducing impurities on the skin, reconstructing, caring and conditioning of skin / Cetearyl alcohol, Distearoylethyl hydroxyethylmonium methosulfate, Behentrimonium chloride, benzophenone-4 / DE102008046178A1
Hair care: Coloring and modifying keratin fibers in particular human hair with reduced scalp irritation / Citric acid, 1,2-ethanediol, 1,2-propanediol, 1,3- propanediol, 1,2-butanediol, 1,3-butanediol, 1,4-butanediol, 2,3-butanediol, 1,6-hexanediol, 2-(2-hydroxyethoxy) ethanol and glycerol; ectoine; / DE102009002286A1
Hair care: Dyeing of hair with reduced hair damage, high brightness, and good color strength / Polyesters and styrene, methacrylic acid derivatives, epoxy resins and/or prepolymers and/or monomers with acrylic acid-functionality / DE102009002317A1

KAO

Benefits / Technology / Selected PN
Hair care: Conditioning, washing the hair / Alkyl glyceryl ether, polyphenol and arylated silicone / EP2161014A1, EP2161015A1
Hair care: Conditioning the hair to keep or improve shine, volume, body, elasticity and manageability of hair / Alkyl ester/amido alkyl amine or alkyl ester/amido alkyl quaternary amine, divinyldimethicone/dimethicone copolymer / EP2161016A1
Hair care: Cleansing composition for human hair / Betaines, amidoalkyl betaines and sulfobetaines, potassium cocoyl taurate, potassium methyl cocoyl taurate, sodium caproyl methyl taurate, sodium cocoyl / EP2161017A1
Hair cosmetic / Tertiary amine, pyrrolidone carboxylate / WO2009084217A1
Skin care: Skin and anti wrinkle-repairing agent / Alkylthioglycoside / WO2010013423A1
Hair care: Hair growth agent / 2-dimethylamino-N-ethyl-acetamide, dodecylcarbamoylmethyltrimethylammonium chloride, 2-dimethylamino-N- (2- {2- [2- (2-dimethylamino-acetylamino) - ethoxy] -ethoxy} -ethyl) -acetamide, 2-dimethylamino-N- [8- (2-dimethylamino-acetylamino) -octyl] -acetamide / WO2010016606A2
Hair treatment / Amino acid compounds / WO2010018668A1
Hair dyeing / Anthraquinone / WO2010021132A1

UNILEVER

Benefits / Technology / Selected PN
Skin lightening composition / Terpene, bisabolol, farnesene, azulene, ocimene, matricine, bisabolol oxide, spathulenol / WO2010015487A2
Sunscreen compositions / Dibenzoylmethane, 3,3-diphenylacrylonitrile derivatives, 3-phenylacrylonitrile derivatives, naphthalene dicarboxy derivatives, benzylidenemalonate derivatives, 4-hydroxycinnamate derivatives, fluorene derivatives, benzylidene camphor derivatives and piperidinol derivatives / WO2010020668A1
Home or personal care product / Methylenebisacrylamide, ammonium persulphate, tetramethylethylenediamine / WO2010026052A1

SHISEIDO

Benefits / Technology / Selected PN
Composition for hiding pores / Glycylglycine, organopolysiloxane, ethanol, titanium dioxide / WO2009084156A1
Hair conditioning / Polyhydric alcohol, polyethylene glycol / WO2010016591A1
Sunscreen cosmetic composition / Hexyl diethylaminohydroxybenzoylbenzoate / WO2010026755A1

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