PROGRAM

of the International Medical and Pharmaceutical Business Forum

December 5, 2011

Session “Medicines’ provision in the Health Care System of the Russian Federation. Expert’s opinion”

December 5, 2011
1 p.m. – 3 p.m.
Pavilion No3, conference hall No1

The moderator—KrestinskyYury Alexandrovich- the Director of theInstituteof Public Health Development

  • Openingspeech. Major legislative initiatives and their impact on the public health system in Russia —KrestinskyYuryAlexandrovich— the Director of theInstitute of Public Health Development
  • On the results of the pharmaceuticals wholesale and retail market research conducted by the FAS of Russia—NizhegorodtsevTimofeiVitalyevich— the Head of theSocial Sphere and Trade Control Department of the Federalantimonopolyservice (the conformation is being expected)
  • Cooperation practice of the state regulation and business community bodies in the countries of the EU—ShirshovGennadyPavlovich— the Executive Director of theUnion of Professional Pharmaceutical Organizations (UPPO)
  • Medicine insurance: principlesand models. -Nilva IlyaEfimovich— Marketing Director of the “Veropharm” OJSC
  • Changes in the pharmaceuticals state procurement for state and municipal needs —BuilovaAllaNikolaevna— the Counselor of the Federal Antimonopoly Service State Order Placement Control Department

Session “PHARMA— 2020. Hopes and Realities”
Is held by the Association of Russian Pharmaceutical Manufacturers(ARPM)

December 5, 2011
2 p.m. – 4 p.m.
Pavilion No3, conference hall No 2

The moderator—DmitrievVictorAlexandrovich— the General Director of theAssociation of Russian Pharmaceutical Manufactures (ARPM)

  • PHARMA-2020andFederalspecial-purpose program: transition to the innovation model of the pharmaceutical industry development of the Russian Federation. Prospects expansion for the local production.
  • Federal law “On the pharmaceuticals circulation”: advantages, disadvantages, problems.
  • Domestic pharmaceutical industry competitive recovery: innovative technologies place
  • The development of pharmaceutical clusters. The implementation of successful projects in the regions

The discussion will be attended by:

  • GlushkovIvanAnatolyevich— Deputy General Director of“STADA CIS” Holding Company
  • BykovAlexanderVasilyevich— the Director on the work with state and social organizations of the “NovoNoрrdisk” company
  • RaschupkinPavelSergeevich— The Head of the Department on the “Pharmexpert” CMI pharmaceutical market infrastructure investigation

Session “Competitiveness in the pharmacy business: to survive or to succeed?”

December 5, 2011
3 p.m. – 5 p.m.
Pavilion No3, conference hall No 3

The Head of the Business Seminar—KornyushinVladimirYuryevich—the business consultant, the accreditedconsultantof Russian agencyof small and medium business support, the Director of the“MedinfoRewwrite”content studio (M.I.R.)

  • Competition in the pharmacy market - status and projections;
  • Competition main methods: price and non-price competition;
  • Open price competition against latent. Examples from the practice;
  • Non-price competition: ways, methods, examples;
  • Out-of-the-industry competition as a way of the market expanding.

December 6, 2011

Session “In order to survive: a chronicle of one year of the pharmacy’s work”
Is held by the Non –commercial Partnership “Pharmaceutical Guild ”

December 6, 2011
11 a.m. – 1 p.m.
PavilionNo 3, conference hall No 1

The moderator —NevolinaElenaVictorovna— the Executive Director of the Non-commercial Partnership“Pharmaceutical Guild”

  • To survive: the chronicle of the pharmacy one year of work—Nevolina Elena Victorovna— the Executive Director of the Non-commercial Partnership “Pharmaceutical Guild”
  • Chronicle figures—Melik-GuseinovDavidValeryevich— the Director of the Cegedim Strategic Data Russia
  • What a pharmacy can make money from. The analysis of the other range allowed for the realization in pharmacies—ShtaubergOlgaAlexandrovna— the General Director of the “Fora-pharminvest” LLC
  • Marketing communicationsas the factor, increasing the competitiveness of the pharmacy organization—GribkovaElenaIvanovna— Senior Teacher of the UEF department of the Peoples’ Friendship University of Russia

Presentation « Electronic invoices – reduction of costs of a pharmacy »Is held by SKB Contur

December 6, 2011
11.00 a.m.-11.30 a.m.
Pavilion No 3, conference hall No 3

Session “Present-day pharmacy. Information and efficiency of pharmaceutical sales. Non-traditional methods”
Is held by the pharmaceutical newspaper “Moscow pharmacies”

December6, 2011
12 a.m. – 2 p.m.
Pavilion No3, conference hall No 2

The moderator—ZimirevaLyubovValeryevna— Deputy Editor-in-Chief of theNon-commercial Partnership“RN“Moscow Pharmacies”

  • Modern pharmacy. Information and efficiency of pharmaceutical sales. Nontraditional methods—ZimirevaLyubov Valeryevna— Deputy Editor-in-Chief of the Non-commercial Partnership“RN“Moscow Pharmacies”
  • Information andeffectiveness of pharmaceutical sales—SigitovaValentinaNikolaevna— the Chief Specialist of theinformation and analytical groupof the Non-commercial Partnership“RN“Moscow Pharmacies”
  • Modern methods of thepharmacy turnover increase. ITtechnologies—LaktionovVasilyAlexeevich— the Deputy Directoron the information technologies of the Non-commercial Partnership“RN“Moscow Pharmacies”

Session “The pharmacy chain of Russia— the start of changes”

Is held by Russian Association of Pharmacies Network(RAPN)

December 6, 2011
1 a.m. – 3 p.m.
PavilionNo3, conference hall No 3

The moderator—IgnatyevaNelliValentinovna— the Executive Directorof Russian Association of Pharmacies Network (RAPN)

  • Wind of change with therushesup to20meters in a second— pharmaceutical retail network development tendencies—BespalovNikolayVladimirovich— the Director of the Analytical Studies Department of the CMI “Pharmaexpert”
  • Network players development results in the first half year of 2011 —KryazhevDmitryDmitryevich— the Editor-in-Chief of the Weekly information and analytical newspaper“Farmatsevticheskij vestnik”
  • Pharmacies: to lend a life—ShulyakSergeyAlexandrovich— the General Director of the “DSM Group” company
  • Governmental restrictions and their implications for the pharmaceutical retail development—SemenovAlexanderSergeevich— the General Director of the “First aid” CJSC
  • Multiformat pharmaceutical networks as the new marketing technologies—ApolonovaTatyanaPetrovna— the Executive Director of the “Healthy people,St. Petersburg” LLC
  • Pharmacy business problems— an outward glance—MagomedovaKhadizhat Abdulkhalikovna— the Commercial Directorof the “Pharmadent”

Session “Search for new directions of the pharmacy profitability formation”
Is held by Russian Association of Pharmaceutical Marketing (RAPM)

December 6, 2011
3 p.m. – 5 p.m.
PavilionNo3, conference hallNo 1

The moderator —Melik-GuseinovDavidValeryevich— Director of the Cegedim Strategic Data Russia, the member of the RAPM Coordination Council

  • Fantasies on the theme of the best pharmacy practices. (The projection of the formats and requirements development in the new paradigm of the pharmaceutical industry development)—Inozemtsev GermanVadimovich— independent expert, the Co-chairmanof the RAPM Coordination Council
  • Money for retail. (The dialogue on the new possibilities at the pharmacy and the pharmaceutical manufacturer cooperation)—GlushkovIvanAnatolyevich— the DeputyGeneral Directorof the “Stada” company
  • The break-up of the pharmaceutical consciousness — trade and social business—Melik-GuseinovDavid Valeryevich— Director of the Cegedim Strategic Data Russia,the member of the RAPM Coordination Council

The conference“Up-to-date aspects of the production and application of antiseptics, “Doctor iod” medicine”
Is held by the company “PharmLegat”

December 6, 2011
3 p.m. — 4 p.m.
Pavilion No3,conference hall No2

December 7, 2011

Session“Changes in the Legislation of Pharmaceutical Sphere. Reviews and Comments”

December 7, 2011
11 a.m. – 1 p.m.
Pavilion No 3, conference hall No 1

The Manager:NikolaevaNatalyaMikhailovna— the Head of the Department of the normative legal regulation of the pharmaceutical activities, narcotic drugs and psychotropic substances circulation Department of the pharmaceutical market development and the medical equipment market of the Ministry of Public Health of the Russian Federation

Participates—YaroshenkoNatalyaPetrovna— the Head of a chair of the 1st Moscow State Medical University named after I.M. Sechenov

The Federal law dated from12.04. 2010 No61 FL“On the pharmaceuticals circulation”and the adopted Provisions of the Government of the Russian Federation and the Orders of the Ministry of Public Health and Social Development

Review and adoption of new regulations on the pharmaceutical activity and activities related to the circulation of narcotic drugs, psychotropic substances and their precursors

  • Licensing of the pharmaceuticals retail forthe medical use in view of the new Federal Law No 99-FL “On the licensing of certain activities”

Session “Pharmacy worksite organization: furniture, equipment, technologies”

December 7, 2011
11 a.m. – 3.30 p.m.
PavilionNo 3, conference hall No 3

11 a.m.— 1.30 p.m. Session I

  • Pharmacies robotization in Russiaandon the West—KazminYuryLeonidovich–the General Director of “Design-Vector” LLC—AndrzheiVasilevsky–The Sales Directoron theNortheastEurope marketof the Willach Pharmacy Solutions GmbH
  • Pharmacies automation systems—JavierTorrents— the General director of the “RePharma” LLC

1.30 p.m.— 14:00Break

2 p.m.— 3.30 p.m. Session II

  • The modern approach to the organization of the pharmacy retail space and specific character of the modern commercial equipment—LarkinaElenaYuryevna— Promotion and Development Managerof the“Production commercial firm Proektica” LLC
  • The significance of the furniture proper selection for the guarantee of the effective sales in pharmacies—AndrianovAndreiYuryevich— the Commercial Director of the“Niko-Mebel” LLC.

Session “And again “pharmacy personnel is all that important”. Present-day problems in the sphere of training and specialization’s mobility of pharmaceutical personnel”

December 7, 2011
1 p.m. – 3 p.m.
PavilionNo 3, conference hall No 2

The moderator—MaksimkinaElenaAnatolyevna— the Head of a chair of the 1st Moscow State Medical University named after I.M. Sechenov

The opening speech —MaksimkinaElenaAnatolyevna— the Head of a chair of the 1st Moscow State Medical University named after I.M. Sechenov

  • New educational standards— time demand—KononovaSvetlanaVladimirovna— the Chairmanof the Pharmaceutical Council of Privolzhskyfederal district, the Dean of thePharmaceutical Faculty of Nizhny NovgorodStateMedicine Academy
  • New inGMP— Europe, the USAandRussia. Staff inGMP—MeshkovskyAndrei Petrovich— the Expert of theWorld Health Organization
  • GMP andstaff training for the pharmaceutical industry. Where the employees can be found? —MyasoedovValeryValeryevich— HR Managerof the “Pharmaceutical Firm “Soteks” CJSC
  • “Personnel is all-important”. Problems with the staffat the point of view of the employer”—NevolinaElenaVictorovna— the Executive Director of the Non-commercial Partnership “Pharmaceutical Guild”
  • Pharmacists training and occupational mobility trends —PudrikovKirillAlexeevich— the Manager on Nicomed medicines: aTaceda Company, seniorпреподавателькафедрыУЭФ1-гоМГМУимениИ. М. Сеченова

Session “Pharmacy business: challenges of the legislation system and self-defense practice”
Is held by the Pharmaceutical Institutions Association “Soyuzpharma”

December 7, 2011
2 p.m. – 4 p.m.
Pavilion No 3, conference hall No 1

The moderator—TselousovDmitryGennadyevich— The Executive Director of thePharmaceutical Institutions Association “Soyuzpharma”

  • Labor protection system reformation in pharmacy organizations. A new procedure for the attestation of workplaces on working conditions— the representative of thethe Ministry of Health and Social Developmentof the Russian Federation
  • New in the law of BAS. EurAsEс Certificates—ZorinaLarisaAnatolyevna— the Lecturer of the Clinical Pharmacology and Internal Medicine Propaedeutics Department of MoscowState Medical University named after I. M. Sechenov
  • The main types of fraud in pharmacies (on the example of the video films) and some ways of struggle against it —FedoseevAndreiAlexandrovich— the Head of the Economic Security Departmentof the “Rigla”
  • Corporate pension programs of the National Non-state Pension Fund as a way to increase business—BurmistrovVladimirAlexandrovich — the Head of the Development Department, NO“NationalNon-statePension Fund”

Presentation « Electronic invoices – reduction of costs of a pharmacy»Is held by SKB Contur

December 7, 2011 г
3.30 p.m. – 4 p.m.
Pavilion No 3, conference hall No 3