UNECE/FAO Team of Specialists on Forest Products Marketing

Annual Report to the FAO/UNECE Working Party on Forest Economics and Statistics

March 2011

Items for regular reporting to the WPFES
1. Name: UNECE/FAO ToS on Forest Products Marketing
2. Period covered: April 2010 to 2011
3. Leader/Deputies and Secretary:
Dr. Richard Vlosky, Leader (USA), Dr. Branko Glavonjic, Deputy Leader (Serbia), Dr. Eduard Akim, Deputy Leader, (Russian Federation), Mr. Eoin O'Driscoll, Deputy Leader (Ireland) and Mr. Jeremy Wall, Deputy Leader (European Commission); Secretary, Dr. Ed Pepke, Forestry Officer – Marketing, Timber Section, UN Economic Commission for Europe/Food and Agriculture Organization
4. Team members (Team’s Marketing Experts Network)
  1. Zenobio Abel Gouvêa Perelli da Gama e Silva
/ Brazil
  1. Pat Abney
/ United States of America
  1. Ramadhani Achdiawan
/ Indonesia
  1. Adewale Adejumo
/ South Africa
  1. Nugroho Adi Utomo
/ Indonesia
  1. Francisco Aguilar
/ United States
  1. Eduard L. Akim
/ Russian Federation
  1. Ralph Amateis
/ United States
  1. Susan Anagnost
/ United States of America
  1. Roy Anderson
/ United States of America
  1. Takanori Arima
/ Japan
  1. Klaas Armster
/ United States of America
  1. Ramazan Bali
/ Turkey
  1. Tony Bartlett
/ Australia
  1. Imam Basuki
/ Indonesia
  1. Robert Beauregard
/ Canada
  1. Andrey Benin
/ Russian Federation
  1. Hugh Bigsby
/ New Zealand
  1. Amha Bin Buang
/ Japan
  1. Gheorghe Florian Borlea
/ Romania
  1. Marc P. Boutin
/ Canada
  1. James Bowyer
/ United States of America
  1. Yvonne Brodrechtova
/ Slovakia
  1. Kathleen Buckingham
/ United Kingdom
  1. Michael Buckley
/ Singapore
  1. Urs Buehlmann
/ United States of America
  1. Matthew Bumgardner
/ United States of America
  1. Aasmund Bunkholt
/ Norway
  1. Nikolay Burdin
/ Russian Federation
  1. Robert J. Bush
/ United States of America
  1. Bobby Byrd
/ United States of America
  1. Kristian Bysheim
/ Norway
  1. Anita Cace
/ Latvia
  1. Wade Camp
/ United States of America
  1. Xiaozhi Cao
/ United States
  1. Alexander Carny
/ Slovakia
  1. Edward T. Cesa
/ United States of America
  1. Juan Chen
/ Canada
  1. Shaoxiong Chen
/ China
  1. Don-Ha CHOI
/ Republic of Korea
  1. KwongYan Choo
/ Malaysia
  1. Ioan Ciurea
/ Romania
  1. David Cohen
/ Canada
  1. Roger Cooper
/ United Kingdom
  1. Yves Costrel de Corainville
/ France
  1. Dave Cown
/ New Zealand
  1. Chunling Dai
/ Germany
  1. David Damery
/ United States of America
  1. Sophie D'Amours
/ Canada
  1. Sudipta Dasmohaptra
/ United States of America
  1. Hubert de Bonafos
/ --None--
  1. Bernard de Galembert
/ Belgium
  1. Francis De Morogues
/ France
  1. Pierre-Marie Desclos
/ Italy
  1. EduardoH. Ditt
/ Brazil
  1. Geum Hyun DOH
/ Republic Of Korea
  1. Ladislaus Döry
/ Belgium
  1. Michael Dunn
/ United States of America
  1. Ivan Eastin
/ United States of America
  1. Hakan Ekstrom
/ United States of America
  1. Zhang FangQiu
/ China
  1. Fu Feng
/ China
  1. Marco Fioravanti
/ Italy
  1. Jean-Marc Frayret
/ Canada
  1. Jinhe Fu
/ China
  1. Tomoyuki Fujii
/ Japan
  1. Harshi Gamage
/ Australia
  1. João Carlos Garzel Leodoro da Silva
/ Brazil
  1. Christopher Gaston
/ Canada
  1. Jean-Francois Gingras
/ Canada
  1. David Giorgi
/ United States of America
  1. Branko Glavonjic
/ Serbia
  1. Ronalds W. Gonzalez
/ United States of America
  1. Verena Griess Mostert
/ Germany
  1. Carol M. Grossmann
/ Germany
  1. Carl-Eric Guertin
/ Canada
  1. Jane Guo
/ China
  1. Marcela Guzman Fernandez
/ Chile
  1. Reem Hajjar
/ Canada
  1. Rebecca Hamner
/ United States
  1. Xiaoou Han
/ United States of America
  1. Jim Hannan
/ United States of America
  1. Eric Hansen
/ United States of America
  1. Kazuhiro Harada
/ Japan
  1. Kerstin Hemstroem
/ Sweden
  1. Bénédicte Hendrickx
/ Belgium
  1. Henrik Herajarvi
/ Finland
  1. Bengt Hillring
/ Sweden
  1. Aaron Hohl
/ United States
  1. Coosje Hoogendoorn
/ China
  1. Jakob Horl
/ Germany
  1. Zolton Horvath
/ Hungary
  1. Yanjie Hu
/ China
  1. Shoana Humphries
/ Germany
  1. Peter Hviid
/ Denmark
  1. Rushdan Ibrahim
/ Malaysia
  1. Peter J. Ince
/ United States of America
  1. Atsuko Ishikawa Honda
/ Japan
  1. Constanta Istratescu
/ Romania
  1. Vangel Ivanov
/ Bulgaria
  1. Erno Jarvinen
/ Finland
  1. Steve Johnson
/ Japan
  1. ByungHeon JUNG
/ Republic of Korea
  1. Heikki Juslin
/ Finland
  1. Sanna Kallioranta
/ United States of America
  1. Ulvar Kaubi
/ Estonia
  1. Kirsi Kettula-Konttas
/ Finland
  1. Kenan Kilic
/ Turkey
  1. Eui-Gyeong KIM
/ Republic Of Korea
  1. Hyung-Kwang KIM
/ Republic Of Korea
  1. Se-Bin Kim
/ Korea, Republic of
  1. Matleena Kniivilä
/ Finland
  1. Chris Knowles
/ United States of America
  1. Silja Korhonen
/ Finland
  1. Antti Koskinen
/ Finland
  1. Nicolas Koudou
/ United States of America
  1. Zsolt Kovacs
/ Hungary
  1. Robert Kozak
/ Canada
  1. Igors Krasavcevs
/ Latvia
  1. Miroslav Kravka
/ Czech Republic
  1. Florian Kraxner
/ Austria
  1. Tomas Krejzar
/ Czech Republic
  1. Alison Kriscenski
/ Germany
  1. Sylvain Labbe
/ Canada
  1. Paul-Antoine Lacour
/ France
  1. Merete Larsmon
/ Norway
  1. Scott Leavengood
/ United States
  1. Arvydas Lebedys
/ Italy
  1. DongHeub LEE
/ Republic Of Korea
  1. YoHan LEE
/ United States
  1. Nico A. Leek
/ Netherlands
  1. Tommy Lindström
/ Finland
  1. Bruce Lippke
/ United States
  1. Robert Liu
/ Malaysia
  1. Maxim Lobovikov
/ Italy
  1. Bernard Lombard
/ Belgium
  1. Lars Lonnstedt
/ Sweden
  1. Jianxiong Lu
/ China
  1. Natalie Macias
/ United States
  1. Jamaludin Malik
/ Indonesia
  1. Frances Maplesden
/ New Zealand
  1. Catherine Mater
/ United States of America
  1. Yukari Matsumura
/ Japan
  1. Kenjiroh Matsuoka
/ Japan
  1. Kelly McCloskey
/ Canada
  1. Ken Montgomery
/ Canada
  1. Koji Murata
/ Japan
  1. Gerard Murphy
/ Ireland
  1. Roger Naylor
/ Finland
  1. Paul Newman
/ Canada
  1. Juha Niemelä
/ Finland
  1. Hans Nilsagard
/ Sweden
  1. Mira Nuernberg
/ Germany
  1. Arif Nuryawan
/ Indonesia
  1. Eoin O'Driscoll
/ Ireland
  1. Sara Ohrel
/ United States
  1. Rupert Oliver
/ United Kingdom
  1. Jim Olmedo
/ United States of America
  1. Olle Olsson
/ Sweden
  1. Martin Opferkuch
/ Germany
  1. Amade Ouedraogo
/ Burkina Faso
  1. Toshiaki Owari
/ Japan
  1. Toshiaki Owari
/ Japan
  1. Olubukola Oyerinde
/ Nigeria
  1. Lucie Ozanne
/ New Zealand
  1. Tapani Pahkasalo
/ Finland
  1. Heikki Pajuoja
/ Finland
  1. AngelaC. Paredes
/ Germany
  1. Tomas Parik
/ Czech Republic
  1. Dorothy Paun
/ United States of America
  1. Alexandru Pavel
/ Romania
  1. Tim Payn
/ New Zealand
  1. Ed Pepke
/ Switzerland
  1. John Perez-Garcia
/ United States of America
  1. David Pesek
/ Czech Republic
  1. Christer Petersson
/ Sweden
  1. Olivian Pitis
/ United States of America
  1. Scott Poynton
/ Switzerland
  1. Lennart Radstrom
/ Sweden
  1. Katherine Raeymaekers
/ Belgium
  1. Sudin Rahim
/ Malaysia
  1. Ewald Rametsteiner
/ Italy
  1. Ana-Kaisa Rämö
/ Finland
  1. Helmuth Resch
/ Austria
  1. Robert Rice
/ United States of America
  1. Francois Robichaud
/ Canada
  1. John Rogalski
/ United States of America
  1. Anders Roos
/ Sweden
  1. Joseph Roos
/ United States of America
  1. Gerard Schreuder
/ United States of America
  1. Al Schuler
/ United States of America
  1. MiHyun SEOL
/ United States
  1. Jeffrey Serveau
/ Canada
  1. Yrjo Sevola
/ Finland
  1. Ren-Jye Shiau
/ Taiwan Province of China
  1. Masami Shiba
/ Japan
  1. Takuya Shimase
/ Japan
  1. Hye-Jin SHIN
/ Republic of Korea
  1. Steven Shook
/ United States of America
  1. Bob Smith
/ United States of America
  1. Paul M. Smith
/ United States of America
  1. Ramsay Smith
/ United States of America
  1. Timothy Smith
/ United States of America
  1. Denis Sokolov
/ Russian Federation
  1. Andrzej Splawa-Neyman
/ Poland
  1. Matti Stendahl
/ Sweden
  1. Jinling Su
/ China
  1. Huang Suyong
/ China
  1. Roman Svitok
/ Slovakia
  1. Atus Syahbudin
/ Japan
  1. Russell Taylor
/ Canada
  1. Victor Teplyakov
/ Republic of Korea
  1. Ashlee Tibbets
/ United States
  1. Tapio Tillli
/ Finland
  1. Jukka Tissari
/ Italy
  1. Ritva Toivonen
/ Finland
  1. Guillermo Trincado
/ Chile
  1. James Turner
/ New Zealand
  1. Marcelo Udarbe
/ Malaysia
  1. Tiina Vahanen
/ Switzerland
  1. Chris Van Riet
/ Belgium
  1. David Venables
/ United Kingdom
  1. Jussi Virtanen
/ Finland
  1. Richard P. Vlosky
/ United States of America
  1. Petteri Vuorinen
/ Thailand
  1. Tom R. Waggener
/ United States of America
  1. Ernesto Wagner
/ United States of America
  1. David Walker
/ Switzerland
  1. Jeremy Wall
/ Belgium
  1. Lei Wang
/ Finland
  1. Stefan Weinfurter
/ Austria
  1. Roderick Wiles
/ Singapore
  1. Paul Winistorfer
/ United States of America
  1. Wei Xu
/ Germany
  1. ByoungIl YOO
/ Republic of Korea
  1. Satoshi Yoshino
/ Japan
  1. Na Yu
/ Germany
  1. Decheng Zhang
/ China
  1. He Zhengbin
/ China
  1. Ping Zhou
/ China
5. Meetings held
1)Meetings in conjunction with IUFRO Forest Products Marketing & Business Development Research Group 5.10.00
a)Pre-IUFRO World Congress Conference, 17-20 August 2010, Japan
b)Business Meeting, 23 August 2010, IUFRO World Congress, Republic of Korea
c)Technical Sessions, 27 August 2010, IUFRO World Congress, Republic of Korea
2)In conjunction with UNECE Timber Committee and Society of Wood Science and Technology Market Discussions, Geneva, the ToSFPM met on 12 October 2010
3)Future Planned Meetings in Conjunction With:
a)Forest Products Society Convention, Portland, Oregon, USA-2011
b)UNECE Timber Committee Market Discussions, Antalya, Turkey-2011
c)IUFRO Division 5 (Forest Products) Conference, Lisbon, Portugal-2013
d)IUFRO World Congress, Salt Lake City, Utah, USA-2014
6. Outputs during period by mandate item and impact achieved
1. Contribution to Timber Committee Market Discussions, studies and workshops on current and relevant topics, including, but not limited to, the market effects of green building policies, corporate social responsibility in forest products marketing and trade, public procurement policies, wood energy, etc.
2. Advice on market-related publications and products, including the provision of expertise in the production and technical reviews of the Forest Products Annual Market Review.
3. Participation in the secretariat’s short- and long-term outlook studies on all forest products market sectors, including those in 1 above.
4. Include the IUFRO Forest Products Marketing and Business Development Group as a partner in the maintenance and expansion of the “Current Issues Website” to collect and share with wider community forest products marketing information, and the Forest Products Marketing Distance Learning Website.
5. Maintenance and expansion of the “Forest Products Marketing & Business Management Reference List.” Build the international network of marketing specialists by collaboration in joint meetings, shared databases, websites and analyses with other groups, such as the IUFRO Research Group 5.10.00 on Forest Products Marketing and Business Development.
6. Conduct marketing workshops in southeast Europe and CIS according to need and funding availability.
7. Work with universities to develop and implement curricula and courses devoted to forest products marketing at undergraduate and graduate levels. Curricula content could include topics listed in activity 1 and other topics specifically relevant to the individual universities.
7. Expected outputs over next period by mandate item
These outputs listed above will be continued to be accomplished. Including:
a. Policy workshop on implications for the forest-based sector of recent trade legislation, April 2011.
b. Conference with the IUFRO Forest Products Marketing & Business Development Research Group, June 2011.
c. Forest products marketing workshop, Slovenia, end-2011.
d. Repository of forest products marketing databases
8. Issues for the attention of the secretariat and the Working Party
a. The Timber Committee directed the Team “to consider the legality and competitiveness of forest products.” To this end the Team is organizing a workshop on the impacts of legislation against illegal logging on the timber trade. This is a continuation of the outcomes from the workshop at the 2010 Working Party session on emerging trade issues and the Timber Committee Market Discussions in 2010.
9. Comments, lessons learned
The 2011 Team meetings held a joint meeting with the IUFRO Forest Products Marketing & Business Development Research Group and another with the Society of Wood Science and Technology which strengthened each others network and activities. Thus we intend to meet jointly with other groups whenever possible.
Items as basis for discussion at the zero meeting
10. Main forest policy priorities as seen from the ToS work’s perspective
Impact of legislation against illegal logging on the timber trade
Green building standards constraining wood products
11. Priority areas for ToS work and subjects addressed
See 6 and 7 above.
12. Main recommendations to the UNECE TC and the FAO EFC
See conclusions and recommendations from the Team’s workshop in TfYR of Macedonia at
See conclusions and recommendations from the policy workshop on implications for the forest-based sector of recent trade legislation, after April 2011
13. Cooperation with other ToS
Promotion of forest products markets could be strengthened in working together with the Forest Communicators Network.
14. Cooperation with other organizations
The Team works closely with the IUFRO Forest Products Marketing & Business Development Research Group. In addition, it works together with its members’ organizations.