1

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
MRS (MASTER OF RURAL STUDIES) CBCS Syllabus 2011
Document code : / SYLLABUS MRS002011
Revision No: / 00
Name of Faculty / RURAL STUDIES
Faculty Code / RS
Programme Name : / MASTER OF RULAL STUIDES
Programme Code : / MRS00
Effective from: / JUNE-2011
Sem / CC / Old Paper Code / New Paper Code / Paper Type / Paper Name / Marking scheme / Total / Credit / Remarks
External / Internal
The / Pra / The / Pra
1 / Core-1 / MRSOO101CC / CC / Introduction to Rural Sciences.(IRS) / 70 / 30 / 100 / 5
1 / Core-2 / MRSOO102CC / CC / Research Methodology and Statistics.(RMS) / 70 / 30 / 100 / 5
1 / Inter Disci-1(Foundation) / MRSOO101ID / ID / Communicative and practices English(CPE) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO101ID- MRS00102ID
1 / Inter Disci-2(Foundation) / MRSOO102ID / ID / Management of Rural institutions(MRI) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO101ID- MRS00102ID
1 / Elective-1 / MRSOO101ES / ES / Rural business communication(RBC) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO101ES-
MRSOO102ES
1 / Elective-1 / MRSOO102ES / ES / Rural Marketing management(RMM) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO101ES-MRSOO102ES
Sem / CC / Old Paper Code / New Paper Code / Paper Type / Paper Name / Marking scheme / Total / Credit / Remarks
External / Internal
The / Pra / The / Pra
2 / Core-3 / MRSOO201CC / CC / Conceptual studies in Social Science(CSS) / 70 / 30 / 100 / 5
2 / Core-4 / MRSOO202CC / CC / Rural Extension Services(RES) / 70 / 30 / 100 / 5
2 / Inter Disci-3(Foundation) / MRSOO201ID / ID / Conservation and management of Natural Resources(CMR) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO201ID- MRSOO202ID
2 / Inter Disci-4(Foundation) / MRSOO202ID / ID / Computer Application in Rural management.(CAM) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO201ID- MRSOO202ID
2 / Elective-2 / MRSOO201ES / ES / Rural Social Entrepreneurship(RSE) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO201ES- MRSOO202ES
2 / Elective-2 / MRSOO202ES / ES / Corporate Governance and social responsibility (CGR) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO201ES- MRSOO202ES
Sem / CC / Old Paper Code / New Paper Code / Paper Type / Paper Name / Marking scheme / Total / Credit / Remarks
External / Internal
The / Pra / The / Pra
3 / Core-5 / MRSOO301CC / CC / Rural produces and Rural Industries, its processing preservation and marketing management(RPM) / 70 / 30 / 100 / 5
3 / Core-6 / MRSOO302CC / CC / Rural Banking and financial Management(RFM) / 70 / 30 / 100 / 5
3 / Inter Disci-5(Foundation) / MRSOO301ID / ID / Integrated Rural Development and management(IRM) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO301ID- MRSOO302ID
3 / Inter Disci-6(Foundation) / MRSOO302ID / ID / Human Resources and carrier Development(HCD) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO301ID- MRSOO302ID
3 / Elective-3 / MRSOO301ES / ES / Managerial Economics and Compensation management(MEM) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO301ES-MRSOO302ES
3 / Elective-3 / MRSOO302ES / ES / Rural society & social Problem(RSP) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO301ES-MRSOO302ES
Sem / CC / Old Paper Code / New Paper Code / Paper Type / Paper Name / Marking scheme / Total / Credit / Remarks
External / Internal
The / Pra / The / Pra
4 / Core-7 / MRSOO401CC / CC / A Study of various Govt. Scheme in Rural Development(ASD) / 70 / 30 / 100 / 5
4 / Core-8 / MRSOO402CC / CC / Field project and placement programme.(FPP) / 70 / 30 / 100 / 5
4 / Core-9 / MRSOO403CC / CC / Dissertation (DID) / 70 / 30 / 100 / 5
4 / Inter Disci-7(Foundation) / MRSOO401ID / ID / The greets in rural management(TGM) / 70 / 30 / 100 / 5
4 / Elective-4 / MRSOO401ES / ES / HRD in Public Sector and NGO’s.(HPN) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO401ES-
MRSOO402ES
4 / Elective-4 / MRSOO402ES / ES / Gandhian thought for Human development (GHD) / 70 / 30 / 100 / 5 / Any One Paper From MRSOO401ES-
MRSOO402ES
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code : / MRSOO / Programme Name : / MRS
Course Code / MRSOO101CC / Semester : / 1
Introduction to Rural Sciences.(IRS)
Course type : / Core Course / Total Credit : / 05
Teaching time (hours) / Examination Marking scheme
Theory
(hrs) / Practical
(hrs) / Internal
(Marks) / External
(Marks) / Total
(Marks)
4 X 15 = 60 / 30 / 70 ( Paper of 3 hrs) / 100
Objective /
  1. Introduce to Rural Sciences in Human Life.
  2. Different type of Technology and Related to each other sections.
  3. Economically use of all types of Rural sciences technology.
  4. Use of Rural sciences in Human life style.

Unit
No. / Topic
No. / Content / Hrs. / Marks
W + % / Credit
1 / Agriculture Science / 5
1.1 / Importance of Agriculture science
1.2 / Soil management and its problem and reclamation.
1.3 / Irrigation water management (water logging, Irrigation methods, Drainage, Moisture conservation)
1.4 / Modern trades in Agriculture Development (Bio tech. , Green house ,Sustainable Agriculture , Bio fertilizers, Wormy compost , Tissue culture, Organic Farming ,Crop protection Technology, Biological control, Agriculture Engineering Technology, Chemical control,)
2 / Animal husbandry & Dairy Science
2.1 / Importance of Animal Husbandry and Dairy Science
2.2 / Animal Feeding –Animal nutrients, Standard of Animal Feeding, Green fodder, dry fodder, grains, Animal Feeding Technology
2.3 / Animal breeding –Importance of Animal breeding, objects, Methods,Artificial Insemination, Progeny testing, embryo transfer, cloning etc.
2.4 / Veterinary Treatment – steps, animal health and hygiene, animal Disease and their controls, methods of drug application, introduction of allopathic and aurvedic medicines.
2.5 / Dairy Technology – Importance of Dairy industries, structure of Amual Dairy pattern, Milk and Milk products, Milk marketing, Employment in Dairy industries.
3 / Extension Education
3.1 / Definition –objects and importance of extension educations.
3.2 / Classification of Extension methods and its Application.
3.3 / Extension services structure in Gujarat state.
3.4 / Extension services in N.G.O., Agriculture Uni., Gram Vidhyapeeth, and Co-operative Organizations.
4 / Rural Technology
4.1 / Sustainable Rural technology
4.2 / A study of Research, Extension and low cost technology and its application.
4.3 / Traditional and Untraditional sources in Rural technology.
4.4 / Use of Rural technology in Human life and Natural Culture.
5 / Home Science
5.1 / Importance of health in human life.
5.2 / Role of nutrition in human body.
5.3 / Food and food technology.
5.4 / Woman and child care. Government various scheme in particular home science aspect.
Reference Books
No / Book Name
1 / Jamin Vigyan ane Jamin Vyavsthapan - Shri Babubhai Avrani.
2 / Jamin Vigyan Bhag-2 - Shri C.N.Maheta.
3 / Falzad Vigyan - Shri Babubhai Avrani.
4 / Bagicha Na Phool.
► Specific Educational Methods.
1 / Visit: Agro chemical Laboratory, Polyclinic, Horticulture Nursery
Department,Progressive farmers and their Farms, Gau-Shala, Dairy,
Rural technology centers (Gandhinagar) e.g. Mangrol,Suruchi-Bardoli,
Seva Rural-Zaghadia, Villages as model of co-operative irrigation
management,Water fusion development Project,Agro Engineering
College co-operative irrigation Society, Shrushti etc.
2 / Exhibition, preparing models, Demonstration.
3 / Study, Group Discussion, Interaction, Self study, Field work.
Programmes and Regions.
1 / Organizing program by one or two students in a village of a Rural
Area of Gujarat,in which survey study of Rural institution-organization
visiting school,Group Discussion,Youth Activities etc. programs to be
handle.
2 / Placement in NGOs: Preparing a report after intensive and direct
study of an NGO working in rural development field list of scheduled
organizations are given below.
1) Seva.(2) Gram Seva Sangh,Nilpar
(3) Ambuja Foundation.(4) Seva Rural.
(5) Gramin VikasTrust,Dahod.(6) Reliance R.D. Sale.
(7) Sarvodaya Center,Pairgarh(8) Safai Vidyalaya,Ahmedabad.
(9) Kasturba Gram, Indore. (10) Pindvab Sarvodaya Seva Parivar.
(11) Shrushti.(12) Gram Nirman Samaj, Mahuva.
(13) Anarde Foundation. (14) Vikas.
(15) Orpat Trust.(16) Abhiyan.
(17) Krubhco R.D.Sale.(18) Bhansali Trust, Radhanpur.
(19)Sadguru Foundation,Dahod.
(20)WASMO.(21)A.K.R.S.P.
(22) BAIF.(23)C.F.F.
(24) V.R.T.I. (25) D.S.C.
3 / Project will be organized and impalement in partnership of students.
4 / Every project is a part of syllabus of students so certain whole days
would be given to a certain project. If a student fails to complete the
project in given period, his/her project will not be evaluated and he/she
would have to complete the same in rest of the days as instructed by the
institute. Only then the whole result will be declared.
5 / Special centers or place will be granted according to Principal's
consent if fund necessary for any project.
► Work Methods.
Shibir(Camping), Tour, Planning Work, Lectures, Self Study, Fieldwork, Survey, Observation-Inspection, Visit, Questionnaire, Group Discussion, Case study.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code : / MRSOO / Programme Name : / MRS
Course Code / MRSOO102CC / Semester : / 1
Research Methodology and Statistics.(RMS)
Course type : / Core Course / Total Credit : / 05
Teaching time (hours) / Examination Marking scheme
Theory
(hrs) / Practical
(hrs) / Internal
(Marks) / External
(Marks) / Total
(Marks)
4 X 15 = 60 / 30 / 70 ( Paper of 3 hrs) / 100
Objective /
  1. Research ideas in social sciences.
  2. Steps of Research process
  3. Techniques of sample for Research tools.
  4. Selecting in Research problem, Review of literature, specification of Research problem should be Clarification.
  5. To write research proposal, Research Report and Research project.
  6. Introduce of basic statical techniques and use of Research work.

Unit
No. / Topic
No. / Content / Hrs. / Marks
W + % / Credit
1 / Research in social science through review of literature and Reserch Problem. (Research concept, Importance, steps, process, Basic applications and creative Research ) / 5
2 / Research Methods.
Statistical, Survey, Descriptive, Experimental, Historical, Qualitative, Individual case study, Athnographic method, Narrative method Etc..
3 / Universal sample selecting sample – tools and designing methods of Data Collection
3.1 / Selection of sample and its Advantage and Disadvantage
3.2 / Research tools –Questionnaire, Test, Rating scales, Observation, Interviews, Checklist and socio-graph
3.3 / P.R.A./R.R.A. and P.D.R. (Definition – objectives- evolution and Results)
3.4 / Describe the collecting Data process
3.5 / Recording observations and note to errors.
3.6 / Analysis and interpretation of data collection and use for statistical general Rules.
3.7 / Analysis of Qualitative information
3.8 / Scoring classification, Tables and explain with graphs.
3.9 / Use of statistical techniques in research.
3.10 / Use of computer system for statistical status.
3.11 / Descriptive techniques of statistics (Frequency distribution, mean- media –mode, measures of control tendency, measures of description technology, Average Deviation, standards Deviation.
3.12 / ‘T’ test, ‘F’ test ratio, non parametric techniques of static
4 / 4.1 / Reporting of research.
4.2 / Formatting of research report.
4.3 / Chapterisation of research proposal
4.4 / Typing, Bibliography, Tables, Graphs,
4.5 / Introduction of APA
4.6 / Reporting the first and last proof reading.
5.7 / Common errors in research reporting.
5 / Case study Proposal.
5.1 / Research project in agro industries.
5.2 / Research problem in rural area.
5.3 / Research project in dairy unit.
5.4 / Evolution of government scheme / Project.
Reference Books
No / Book Name
1 / pRF84 0LPV[P4 HMQFL4 V[RPVMP4 G[ NF[UF4 V[GPV[;Ps;\5Ff sZ__Zf U]6FtDS ;\XMWG ZFHSM8 lX1F6XF:+ EJG4 ;F{ZFQ8= I]lGJl;"8L
2 / 5FZ[B4 ALPI]P4l+J[NL4 V[DP0LP s!))$f lX1F6DF\ VF\S0FXF:+ sZHLPVFPf VDNFJFNP I]lGP U\|YlGDF"6 AM0" U]HZFT ZFHI
3 / XFC VG[ NJ[ v ;FDFlHS ;\XMWG 5wWlTVMP
4 / EÎL VG[ 5\0IF ;FDFlHS ;\XMWG 5wWlTVMP
5 / N[;F. ClZEF.v ;\XMWG 5wWlTVM VG[ 5|lJWLVM
6 / D]SZHL v ;FDFlHS ;J["1F6 J ;\XMWG
7 / JFH5[IL v ;FDFlHS ;\XMWG J 5|lJWLVM
8 / XFC lJD, v ;\XMWG VC[JF,
9 / N[;F. VZlJ\N v ;FDFlHS ;\XMWG 5wWlTVMP
10 / pRF8 0LPV[P v ;\XMWGGL lJlXQ8 5wWlTVM
11 / 58[, V\AFEF> v s!)*(f 1F[+ 5|IMUGL SFI"5wWlTP
12 / VJZF6L AFA]EF>v ;FD]NFlIS lJSF; VG[ lJ:TZ64 I]lGP U|\Y lGDF"6 AM0".
13 / E,F6L lWZHq;F\R[,F lJGI v sZ__!f ;CEFUL U|FDL6 RSF;6L4 5IF"JZ6 lX1F6 S[gã
14 / 58[, HLPV[DP v VF\S0FXF:+ 5lZRI
15 / V[GPS[PNJ[ v VF\S0FXF:+ EFUv !4Z VG[ #
16 / 9SSZ v jIJCFZ] VF\S0FXF:+
17 / 58[,v VF\S0FXF:+ VG[ DF5GlJnF
18 / 58[, v 5|FIMULS ;\XMWG VG[ VF\S0FXF:+
19 / pRF8 0LPV[P v ;\XMWGGF\ 5|FZ\E[P
20 / Gall, M.G Borg, W.R.& Gall J.P. (1996). Educational Research (6th Ed.) New York : Longman.
21 / Bogdan, R.C., & Biklen, S.K. (1998) Qualitative Research for education (3rd Ed.) Bostan: Allyn & Bacon.
22 / Memillan, J.H., Schumacher, S. (1989) Research in education (2nd ed.) New York : Harper Collian.
23 / Jaccard, J & Beacker ; M.A. (1990) Statistics for the behavioural sciences (2nd ed.) Belmont C.A. Wordsworth.
24 / Kothari. C.R.- Research Methodology in social sciences
25 / Gaode and Hatt – Method of social research
26 / Selteng and Jahodea- Research and social Survey
27 / Paulin Young- Scientific Research and social survey
28 / V.P. Shah – Research Report writing Agricultural Council, Singapore
29 / Neela Mukhargee- (1996) Participatory Rural Approisal Methodologh and Application Concept
30 / P.V. Sukhatma- Statistical Method for Agricultural Work
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code : / MRSOO / Programme Name : / MRS
Course Code / MRSOO101ID / Semester : / 1
Communicative and practices English(CPE)
Course type : / Inter Disciplinary / Total Credit : / 05
Teaching time (hours) / Examination Marking scheme
Theory
(hrs) / Practical
(hrs) / Internal
(Marks) / External
(Marks) / Total
(Marks)
4 X 15 = 60 / 30 / 70 ( Paper of 3 hrs) / 100
Objective / To develop listening, speaking and writing skills.
  1. To build Basic English in students.
  2. To familiarize students with terms, expressions and content chunk specific to rural management.
3 To develop an ability to comprehend oral and written communication skills in realistic field situations
ABILITIES:-
  1. Which are expected to develop among the students?
  2. Students will have basic knowledge of English.
  3. They will be able to speak listen and write simple English.
  4. They will remove their fear and be confident as far as English speaking and learning concerned.

Unit
No. / Topic
No. / Content / Hrs. / Marks
W + % / Credit
1 / Developing basic skills. / 5
1.1 / Listing practice, listing comprehension, giving instructions.
1.2 / Loud reading, reading dialogues, asking and answering ‘ Yes’, ‘No’ questions ‘WH’ questions, sentences in present, past, future tense and statements, sentences about self, friends, family members, neighbors, relatives, institutions etc. listening, speaking, reading and writing.
2 / Correct & Effective
2.1 / Preparing drafts, listing of relevant points, finding and writing stock sentences developing paragraphs, writing a whole document.
2.2 / Project proposals, reports, press notes, advertisements, posters, slogans, rating scale, questionnaires, survey reports, correspondence, applications, complaints.
3 / Reading and comprehension.
3.1 / News reports
3.2 / Press notes.
3.3 / Advertisements.
3.4 / Proposals.
3.5 / Annual reports.
3.6 / Project research reports.
3.7 / Speeches.
3.8 / Bio – data
3.9 / Correspondence.
3.10 / Circulars
3.11 / Interview
4 / English in Field
4.1 / Talking to people.
4.2 / Finding out problems of people.
4.3 / Collecting information from the officers.
4.4 / Writing letters.
4.5 / Reading, observing and drafting various letters.
4.6 / Reports.
5.7 / Project- proposals of N.G.O.
5 / Instruments of effective English: pen drive, mobile, computer, internet, L.C.D., D.V.D. etc.
Activates
1Load reading, silent reading, reading in groups, comprehension, questions and answers, pair work, group work, translation – Gujarati into English, English into Gujarati.
2 2 7 to 10 days workshop for listening speaking, reading & writing skills.
Reference Books
No / Book Name
1 / Thakar navnitrai R. (1999) better English pravin publications.
2 / Patel A.J. (1991) English tutor, publication Anada.
3 / Patel A.J. (1991) English climax, publication Anada.
4 / Prof. Vasavda (1996) English speaking course publication vasavda good english academy.
5 / Bhutt Anil B. (1989) progressive English grammer and composition part-2 publication rannade prakashan.
6 / Patel A.J. (1992) basic primer publication – Anada.
7 / Champa tickoo, Jaya Sasikumar (1991) writing with a purpose publication Oxford uni. Press.
8 / Bhaskaram and Horsburgh (1991) strengthen your English, publication oxford uni. Press.
9 / Grant Taylor (2001) English conversation practice, publication tata McGraw – Hill publishing company limited.
10 / Gujrat university – work book.
11 / S.N.D.T. University English.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code : / MRSOO / Programme Name : / MRS
Course Code / MRSOO102ID / Semester : / 1
Management of Rural institutions(MRI)
Course type : / Inter Disciplinary / Total Credit : / 05
Teaching time (hours) / Examination Marking scheme
Theory
(hrs) / Practical
(hrs) / Internal
(Marks) / External
(Marks) / Total
(Marks)
4 X 15 = 60 / 30 / 70 ( Paper of 3 hrs) / 100
Unit
No. / Topic
No. / Content / Hrs. / Marks
W + % / Credit
1 / Institutions of Rural Development. / 5
1.1 / Various kinds of Rural Development.
a)Classification according to their services.
b)Classification according to development Methods.
c)Classification according to group of services-seekers.
1.2 / Necessity of Rural Development Institutions.
1.3 / Methods of administration of Rural Development Institutions.
1.4 / Basic characteristics of Rural Development Institutions.
1.5 / Elements of Rural Development Institutions.
2 / Management of Rural Development Institutions.
2.1 / What is Management? : Meaning and Concept.
2.2 / Process of Management.
2.3 / Explanation of administrative structure of Rural Development
Institutions.
2.4 / Constructions, Process of Registrations and Rules of RuralDevelopment Institutions.
2.5 / Effectiveness and working system of Rural Development Institutions.
2.6 / Activities of Rural Development Institutions.
2.7 / Fundamental Elements of Management of Rural DevelopmentInstitutions.
3 / Problems and Solutions of Management of Rural Development Institutions.
3.1 / Problems of Management of Rural Development Institutions.
3.2 / Solutions of Problems of Management.
3.3 / Constructions of need Base Institution and Structure of Management.
4 / Human Resources Management in Rural Management Institutions.
4.1 / What is Human Resources Management?
4.2 / Importance of Human Resources Management in Rural Development.
4.3 / Methods of Human Resources Management.
4.4 / Advantage and Limitations of Human Resources Management.
4.5 / Devices of increasing effectiveness of Human Resources Management.
4.6 / Case study of two institutions having completed effective Human Resources.
5 / Project Proposals.
5.1 / What is Project Proposals?
5.2 / Importance of Project for Rural development.
5.3 / Methods of making Project Proposals.
5.4 / Characteristics of an ideal Project Proposal.
5.5 / Matters to be kept while making Project Proposals.
5.6 / To make Project Proposals on any topic.
5.7 / Case study of any two projects implemented by any NGO.
Reference Books
No / Book Name
1 / L.M. Prasad : Organizational Behaviour
2 / J.P. Singh : Organizational Development
3 / R.S. Trivedi : Human Relations And Origination Behavior
4 / Chattopadhay : Management Organizational Change
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code : / MRSOO / Programme Name : / MRS
Course Code / MRSOO101ES / Semester : / 1
Rural business communication(RBC)
Course type : / Elective Subject / Total Credit : / 05
Teaching time (hours) / Examination Marking scheme
Theory
(hrs) / Practical
(hrs) / Internal
(Marks) / External
(Marks) / Total
(Marks)
4 X 15 = 60 / 30 / 70 ( Paper of 3 hrs) / 100
Objective / The course aim at helping the students the students to develop skills in inter-personal, organization and written communications so as to express their ideas clearly and effectively.
Unit
No. / Topic
No. / Content / Hrs. / Marks
W + % / Credit
1 / Meaning definition, objective, scope and importance of business communication. Different Media and models of communication. Principles of communication, effectiveness of communication in management. / 5
2 / Process and Elements of communication, Type and patterns of communication, communication, effectiveness of communication in management
3 / Oral Communication skills – Committee, Group Discussion, Negotiation, role playing, seminar, principles of public speaking, speech composition and skills, conclusion.
4 / Written communication – Memos, Circulars, Different types of Business letters – Application,Enquire, Response letters, DOS and Donts of Business writing preparation of curriculum vitae.
5 / Report writing Meetings – Notice and Agenda, Minutes writing, drafting of representations.
Reference Books
No / Book Name
1 / Rai & Rai Business
2 / CommunicationsD.s. Bhende Business Communications.
3 / Rogers & Shoemeaker Communications and Innovation.
4 / David Berio The-Precess of Communication
5 / Gowd & Dixit Advanced commercial correspondence.
6 / Murphy Effective Business Communication.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN
Programme code : / MRSOO / Programme Name : / MRS
Course Code / MRSOO102ES / Semester : / 1
Rural Marketing Management(RMM)
Course type : / Elective Subject / Total Credit : / 05
Teaching time (hours) / Examination Marking scheme
Theory
(hrs) / Practical
(hrs) / Internal
(Marks) / External
(Marks) / Total
(Marks)
4 X 15 = 60 / 30 / 70 ( Paper of 3 hrs) / 100
Unit
No. / Topic
No. / Content / Hrs. / Marks
W + % / Credit
1 / Theory of Marketing and Price :
Meaning of marketing of rural marketing, Social marketing, Market structure and types, Price spread and margins, selling cost and its analysis / 5
2 / Rural Marketing Environment :
Size and role of rural marketing evolution of rural marketing channels in India, Classification of rural markets, Miths scene, Institution and legislative supports for rural markets.
3 / Cooperative marketing in India :
Origine and form of cooperative marketing, review of the performance of cooperative marketing, critical issues, concept of regulated market, its role and e review of performance, critical issues for efficient regulated marketing system, Suggested actions.
4 / Transportation and storage facility :
Forms, role, roview of transportation infrastructure in India, critical review of policy and programmes in the plans, gaps in policy suggested actions.
5 / Prices for Rural Products :
Role of price and price policy in developing rural enterprises, types of prices, concept of price spread and its role in evaluation price, principles for pricing rural products, terms of trade, review of price policy and its implementation, critical issues relating to price policy suggested policy alternatives.
Reference Books
No / Book Name
1 / D.P. Sharma– Rural Markiting in India-Rural Economic of India – PP. 194-213.