Paper Ref: JD300911-HOM (Sept 2011)
Head of Marketing, Fundraising and Communications
Based at Kenilworth, Warwickshire
Salary on commencement is expected to be circa £38,000
The National Federation of Young Farmers’ Clubs (England & Wales) [NFYFC] is one of the largest rural youth organisations in the UK. The organisation provides opportunities for personal development of its members through training programmes, competitions, skills certificates and overseas travel. This is a democratic membership organisation of over 23,000 members in more than 650 Young Farmers’ Clubs in England & Wales which are grouped in 50 County Federations. The National Federation of Young Farmers’ Clubs supports the Clubs and County Federations achieve the charity objectives through a range of programmes and training underpinned by youth work principles.
NFYFC organises an extensive programme of competitions designed to offer opportunities for participation, learning, fun and personal development to YFC members aged 10 to 26 years. The competitions programme consists of approx. 35 YFC competitions with finals being held at a number of YFC events and at several national events. These include the NFYFC Annual Convention, Royal County of Berkshire Show, The Malvern Autumn Show and NFYFCs own Competitions events.
The NFYFC is seeking an experienced and dynamic individual who can drive the marketing and fundraising forward for National office and County offices, and develop a communications strategy in line with the strategic review, which is currently in process. This is a very exciting time to join NFYFC, with a new Marketing structure and an opportunity to recruit a team to work with you. You will be an integral part of the Senior Management Team and will report directly to the Chief Executive Officer.
You will have excellent management, organizational, marketing and communication skills, as well as in-depth knowledge of fundraising. In addition, but not essential, you will have experience of working with volunteers/supporters and have effective committee work skills. You will be a great communicator at all levels and the successful candidate will show enthusiasm and a ‘can do’ approach to their work.
The post is full-time and is based at the NFYFC HQ, Warwickshire, although travel throughout England and Wales will be required.
As a youth organisation the NFYFC is committed to the safeguarding of young people and will undertake a CRB Check at enhanced level on the successful applicant.
Instructions to applicants:-
1. All applications to be submitted on NFYFC’s application form and must be accompanied by a supporting email/letter
2. Closing date for completed applications is 12 noon on 4 November 2011
3. Completed applications should be sent to or
Diane Calvert
Chief ExecutiveOfficer
National Federation of Young Farmers’ Clubs
YFC Centre
10th Street
Stoneleigh Park
Kenilworth
Warwickshire
CV8 2LG
Interviews to be held week commencing Monday 13th August 2007
July 2007
Paper Ref: JD300911- HOM(Sept 2011)
Job Description
Job Title:Head of Marketing, Fundraising and Communications
Purpose of the post:Working with the NFYFC staff team to develop and manage Marketing, Fundraising and Communications personnel, develop a communications strategy and support the on-going strategic planning for the organisation.
Responsible to:Chief Executive Officer
Responsible for:Digital Communications Officer, Fundraising Officer, Communications Officer and Discovery Officer
Hours of work:Normal office hours are 35 hrs/wk, although some work will be required in what are normally described as leisure hours. The Federation operates a time off in lieu policy.
Place of work:YFC Centre, Stoneleigh Park and/or any other place of business of the Federation as the Federation requires
Introduction
To effectively and efficiently develop a Marketing department that is able to deliver the outcomes of the strategic plan (which is in development) – a very exciting time to become part of the Senior Management Team and develop the organisation’s fundraising initiatives.
This key organisational role will see you developing, leading and implementing new inspiring communications and fundraising strategies. You will be a team player, with a hands-on approach.
Responsibilities of the role
- To create, develop and implement the delivery of NFYFC’s integrated marketing,fundraising and communications strategies, to meet the needs of the overall new strategic vision and corporate business plan.
- Develop and manage the NFYFC marketing initiatives to support the building of a new and inspiring Young Farmers Club brand.
- Produce an eighteen-month work plan for all activities, reporting to the Chief Executive on day to day activity and to the Board on KPI’s.
- Develop an on-going market research programme to ensure that NFYFC’s communications are meeting the needs of its clubs and members. This work will inform NFYFC’s activity and offer a great understanding of membership needs, external prospects, PR coverage and fundraising opportunities.
- Raise funds for the organisation
- Develop an impact measurement plan and communicate to the stakeholders along with analysis mapping
- Managing and working with the Fundraising Officer to develop and implement a high value fundraising programme (focusing on institutions, trusts and major donors) and corporate opportunities.
- Work closely with the CEO and other senior NFYFC staff to ensure that their programmes are integrated into the overall marketing, fundraising and communications strategy.
- Introduce key marketing policies and processes in order to optimise local membership engagement with NFYFC.
- Formulate and plan the department’s annual budget within the context of the NFYFC’s overall budget.
- Be a key high level advocate and spokesperson for NFYFC.
- Develop the website and digital communications to the membership of NFYFC.
- Develop best practice, methods and policies for social networking sites suitable for a rural youth organisation in association with the Digital Communications Officer.
- Support the Communications Officer in the development of a coherent and comprehensive media strategy that will support the NFYFC strategy objectives and ensures media opportunities are optimised.
- Work with Areas and Counties within NFYFC to develop key messages to support other spokespeople/ambassadors.
- To liaise with other members of staff regarding the Fundraising and Marketing of events and to be aware of the sponsorship, support and publicity requirements for the event.
- To assist the CEO in ensuring the federation’s work is properly administered, documented and that associated papers are circulated in a timely manner and to work with the Council’s appointed Steering Committee and other Volunteers/members of NFYFC as and when directed by the CEO
- To undertake any other duties commensurate with the level of this post as requested by the Chief Executive.
This job description is intended to summarise the key responsibilities and duties of the role and the job description may be subject to change in the future by mutual agreement following consultation.
Health & Safety
There is a general responsibility for all employees to act sensibly and reasonably and consider the health, safety and wellbeing of themselves and those around them at all times. Due regard must be given to the European Working Time Directive.
Diversity
All staff through personal example, open commitment and clear action, should ensure that diversity is positively valued.
Evidence of permission to work in the UK
Under the Asylum & Immigration Act 1996, it is a criminal offence to employ anyone who is not entitled to live or work in the United Kingdom. If you are selected for interview, and require a work permit, we will ask you to provide documentation to prove you are entitled to work in the UK.
Data Protection
The National Federation of Young Farmers’ Clubs has adopted the guidance set out in the Employment Practices Data Protection Codes and has a policy to destroy unsuccessful applications within 12 months of the recruitment decision having been made.
Criminal Record Bureau Check (CRB)
As a youth organisation committed to the wellbeing of young people all personnel must undertake an enhanced level CRB Disclosure. This post cannot be confirmed until the outcomes of this check have been reviewed. The NFYFC will comply with new legislation as introduced by Government.
Pension
The NFYFC offers a pension scheme to all employees after satisfactory completion of the probation period. Details will be given to the successful candidate.
Annual leave
Thirty one days annual leave per annum (including public holidays) rising by 1 day (or part thereof for part-time posts) for each completed year of service, to a maximum of 36 days after 5 years service.
Probationary period
The probation period for this post is 6 months. The NFYFC reserves the right to extend this period.
Transport
Public transport links to Stoneleigh Park is limited; therefore access to a vehicle is essential. The successful applicant should be prepared to use their own vehicle in connection with their work for which a mileage allowance can be claimed.
Contract of employment
A contract of employment will be issued.
September 2011
Person Specification – Head of Marketing, Fundraising and Communications
Criteria / ESSENTIAL where relevant / DESIRABLE
where relevant / Where assessed?
Experience:
1)Strong leadership skills, able to motivate and influence others, lead organisational change and delegate effectively to deliver required outcomes. / / Application & Interview
2)Excellent inter-personal skills with a proven ability to manage individuals and promote teamwork / / Application & Interview
3)Excellent project management skills – able to plan strategically, deliver and monitor results and meet challenging deadlines within budget / / Application & Interview
4)Fundraising knowledge and experience in order to raise funds for the organisation / / Application & Interview
5)Experience of working to KPI’s and delivery of targets set / / Application & Interview
6)Developing a communications strategy and other relevant mapping analysis plans and working within the limits / / Application & Interview
7)Developing policies commensurate with the post, such as social networking and marketing/fundraising / / Application & Interview
8)Experience of producing marketing and communications material / / Application & Interview
Qualifications:
9)Qualified to degree level - Professional marketing and/or management qualification / / Application
Skills & Abilities:
10)Exceptional writing skills and ability to write proposals
/ / Application & interview11)Ability to work as part of a team with a can do approach
/ / Application12)Proven ability to manage a professional team with strong leadership skills
/ / Application & Interview13)Ability to work under pressure and meet deadlines
/ / Application & InterviewKnowledge:
14)Understanding of a membership organisation, structures, governance and practices
/ / Application& interview
15)A clear understanding of the importance of confidentiality
/ / Application& interview
16)An understanding of the issues facing young people living and working in rural England and Wales
/ / Interview17)Knowledge of the Young Farmers organisation
/ / InterviewPersonal:
18)Excellent attention to detail to ensure consistently high standards of content and design in all outputs
/ / Application &Interview
19)Excellent interpersonal and communication skills
/ / Interview20)Full driving licence
/ / DrivingLicence21)Access to vehicle to travel to and from work as the post is located in a rural location
/ / Application& interview
22)An outgoing and confident personality. Excellent people skills
/ / Interview