Missouri University of Science & Technology
Department of Business and Information Technology
"Capitalizing on the strong technological emphasis of Missouri S&T, the Department of Business and Information Technology educates individuals for careers in modern business organizations. The Department emphasizes management through technology with particular focus on information systems and their application in a fast-changing, global, and competitive environment. Through innovative instruction and research, the Department serves the economic interests of industry and the evolving needs of society."
Course: BUS 6622 (International Marketing) Semester: Fall 2016
Days and Times: Thursdays (4:00-6:30) Room: Fulton 107 ( via distance)
Instructor’s Name: Sarah Stanley, PhD Office Location: Fulton 107H
Office Phone: 573-341-7213 Email:
Cell Phone: 314-753-1555
Web Locations: http://people.mst.edu/faculty/stanleysm_profile.html
Office Hours: Every Tu/Th from 1:15-2:00 and Thursdays from 3:15-4:00pm
COURSE INFORMATION
Catalog Description:
This course focuses on the challenges faced by business managers as they deal with a competitive global market. The course will examine various topics related to international marketing such as cultural differences, economic differences, differences in product and technical standards, global advertising, and international pricing and segmentation.
Course Prerequisites:
Prerequisite: Graduate Standing.
Required Materials:
Cialdini, Robert B. Influence: Science & Practice. 5th Edition. ISBN: 978-0-205-60999-4
Scott, David Meerman. The New Rules of Marketing and PR. ISBN: 978-1-119-07048-1
Rapaille, Clotaire. The Culture Code. ISBN:978-0-7679-2057-5
Underhill, Paco. Why We Buy: the science of shopping updated and revised for the internet, the
global market, and beyond. ISBN: 978-1-4165-9524-3
Recommended Materials
Keegan, Warren J. & Mark C. Green. Global Marketing. 6th Edition. ISBN: 978-0-13-702386-8
(Note: any slides used from this text or from sources not listed in the required materials,
will be available on Blackboard for your review)
Instructional Methods:
This course is a combination of lecture, practical exercise and case method teaching. Practically speaking, however, you will also have to demonstrate that you can work both independently and in a team setting.
Course Learning Objectives:
Course Objectives / Program Learning ObjectivesOral Communication / Written Communication / Technology Skills / Teamwork / Leadership / Critical Thinking
Describe the relationship between the four Ps and their impact on one another and on the company’s bottom line. / X / X / X
Assess the differences between countries and understanding how those differences might affect business / X / X / X
Articulate why a company should engage in international business. / X / X / X / X / X / X
Conduct international marketing opportunity analysis, segmentation and targeting. / X / X / X / X / X / X
Describe the impact of political and legal environment on international marketing strategy for a company. / X / X / X
Analyze a company’s situation and recommend marketing choices. / X / X / X
COURSE ASSIGNMENTS
Course Requirements
Exams (2 Total) – 200 Points (100 Each)
v 25 multiple-choice questions (50 pts.)
v 10 short answer questions (30 pts.)
v One essay question (20 pts.) You will be given at least two questions but asked to only answer one, so please answer the question where you feel most confident (answering an extra question will NOT result in extra credit)
v There are NO make-up exams.
Topic/Case Presentation – 150 Points
v You must find a current marketing topic and present it to the class for discussion. Expect this presentation to take approximately 25-35 minutes (including at least 10 minutes of discussion).
v In this presentation, you are responsible for making sure that the class understands the scope of the problem and can identify potential solutions, roadblocks and outcomes.
v You may use cases presented in the textbook, articles or current news stories to frame your problem. You do not need to turn in a write-up but I will need a list of sources that you used and any material presented to the class (i.e. handouts, slides, etc.)
v I ask that each student approach me when they have decided what they would like to present as I do not want multiple students to present the same problem.
Professional Development – 100 Points
v You will need to turn in a report at the end of the semester stating how you actively tried to improve your professional skills. I expect 3-5 activities to be outlined with reasons as to why you chose these particular activities, what you learned and if or how you can use this information going forward. The following are just some of the options you can choose to improve yourself, please do not limit yourself to these examples I have provided. The goal for this assignment is to make you more marketable when you graduate, please do not squander this opportunity and do not use activities required as part of this class or other classes at MST.
v Do volunteer work that is relevant to your career goals or will build up a competency or skill you hope to use in the future.
v Club Memberships
o St. Louis AMA ($35) or the Kansas City Chapter ($45)
o Professional Women’s Alliance ( http://stlpwa.org/events.htm)
o Supply Chain Management Group ($35 Student Memberships) (http://www.stlouisroundtable.org/CSCMP_Membership.html)
v Subscribe to a Podcast (some examples provided)
o Marketing Over Coffee
o Brand Fast-Trackers
o The BeanCast
o Duct Tape Marketing
v Job Shadowing
v External Reading
v Networking Opportunities
v Revising Resume
v Creating a complete LinkedIn Profile
v Creating a video resume
v Creating your own professional web page
Group Book Presentation – 200 Points
v Each group will be assigned one of our required text books to present to the class.
v The presentation should ‘teach’ the material in an interesting or engaging way.
v All members of the group should be involved in the process and it is assumed that each member has done their ‘share’ of work. If there are problems with social loafers, please let me know as I reserve the right to remove a member from a group and/or require additional work from that member.
v I will begin this semester with an overview of one or two professional development books that you are not required to read, so that you have an idea of what is expected of you come presentation time.
COURSE POLICIES AND GRADING
Attendance:
v Attendance is Mandatory.
v Classes are meant to prepare you for the ‘real world’. I ask that you treat attendance as you would with an employer, client or co-worker. If you cannot attend, please send me an E-mail prior to the class.
v Arrive on time!!!!
v Follow basic business etiquette with regards to cell phones and pagers (i.e. turn them off when you come to class)
v Also follow basic business etiquette with regards to laptops. If you are using it in class it should be related to the material (i.e. taking notes or looking up related articles). I will periodically ask you to turn your laptop around so I can check the progress of your ‘note taking’. So, if you feel the need to check your E-mail, browse facebook.com or get the latest sports scores…wait until after class!
Academic Dishonesty/Ethics/Integrity Statement
(http://registrar.mst.edu/academicregs/index.html):
Violations of the University’s academic code include, but are not limited to, possession of or use of unauthorized materials during quizzes or tests; providing unauthorized information to another student; or copying the work of another person. Violations may result in academic penalties in addition to receiving an “F” on the assignment in question.
Page 30 of the Student Academic Regulations handbook describes the student standard of conduct relative to the University of Missouri System's Collected Rules and Regulations section 200.010, and offers descriptions of academic dishonesty including cheating, plagiarism or sabotage. Additional guidance for faculty, including the University’s Academic Dishonesty Procedures, is available on-line at http://ugs.mst.edu. Other informational resources for students regarding ethics, integrity and the student honor code can be found online at http://ugs.mst.edu/academicintegrity/studentresources-ai and http://stuco.mst.edu/about/honor-code.
Academic Alert System (http://academicalert.mst.edu):
Missouri S&T is committed to the success of its students by providing an environment conductive to teaching and learning. To ensure that every student takes full advantage of the educational opportunities and support programs on campus, the University has implemented an Academic Alert System, a web-based application. The purpose of the System is to improve the overall academic success of students by:
· Improving communication between students, instructors, and advisors;
· Reducing the time required for students to be informed of their academic status;
· Informing students of actions they need to perform in order to meet the academic requirements in the courses they are taking.
To assist you, I will initiate an academic alert for students who are not meeting academic course requirements through poor performance on assignments or poor attendance. When an alert is initiated, an email is immediately sent to the instructor, student, and advisor. You are encouraged to respond quickly to all academic alerts. If you fail to open the alert within one week, email notification is sent to your advisor.
Disability Support Services (http://dss.mst.edu/):
If you have a documented disability and anticipate needing accommodations in this course, you are strongly encouraged to meet with me early in the semester. You will need to request that the Disability Services staff send a letter to me verifying your disability and specifying the accommodation you will need before I can arrange your accommodation. If you have a disability that might require academic accommodations, please visit Disability Support Services in 204 Norwood Hall (341-4211; ) very early in the semester.
Classroom Egress Maps (http://registrar.mst.edu/links/egress/):
Please familiarize yourself with the classroom egress maps posted on line so you will know where emergency exits are located.
Title IX
Missouri University of Science and Technology is committed to the safety and well-being of all members of its community. US Federal Law Title IX states that no member of the university community shall, on the basis of sex, be excluded from participation in, or be denied benefits of, or be subjected to discrimination under any education program or activity. Furthermore, in accordance with Title IX guidelines from the US Office of Civil Rights, Missouri S&T requires that all faculty and staff members report, to the Missouri S&T Title IX Coordinator, any notice of sexual harassment, abuse, and/or violence (including personal relational abuse, relational/domestic violence, and stalking) disclosed through communication including but not limited to direct conversation, email, social media, classroom papers and homework exercises.
Missouri S&T’s Title IX Coordinator is Vice Chancellor Shenethia Manuel. Contact her directly (; (573) 341-4920; 113 Centennial Hall) to report Title IX violations. To learn more about Title IX resources and reporting options (confidential and non-confidential) available to Missouri S&T students, staff, and faculty, please visit http://titleix.mst.edu.
Evaluation Methods:
Exam 1 100 pts.
Exam 2 100 pts.
Topic/Case Presentation 150 pts.
Professional Development Assignment 100 pts.
Group Book Presentation 200 pts.
650 pts.
v Keep all graded material and grade feedback. If you believe I incorrectly scored something, then see me as soon as possible. Once the final week of class has started I will not re-grade material that has been returned more than a week prior. This will encourage you to talk to me as problems arise and avoid the common problem of seeing me for ‘increased points’ as soon as you notice your final grade may be ‘bordering’ the next letter grade
v I do not round grades! If you want to know how you are doing in class add your points and refer to the scale below.
Grading Scale:
A ≥585 pts (≥90.0%)
B 520 – 584 (80%-89.9%)
C 455 – 519 (70%-79.9%)
D 390 – 454 (60%-69.9%)
F ≤389 (≤59.9%)
COURSE OUTLINE
Day / Topic / Readings / Presentations/Due DatesAug 25 / Introduction to the class,
group assignments & presentations schedules / The Exceptional Presenter Slides (found on Blackboard)
Sep 1 / Introduction to Global Marketing (Review of Basic Marketing Topics) / Culture Code Chapters 1-3 / Keegan & Green Ch1
Sep 8 / Social & Cultural Environments / Culture Code Chapters 4-6 / Keegan & Green Ch4
Sep 15 / The Culture Code / Culture Code Chapters 7-12 / The Culture Code Team Presentation
Sep 22 / Segmentation, Targeting and Positioning / Why We Buy Sections I & II / Keegan & Green Ch7
Sep 29 / Branding and Pricing Decisions / Why We Buy Section III / Keegan & Green Ch10 & 11
Oct 6 / Why We Buy / Why We Buy Section IV / The Why We Buy
Team Presentation
Oct 13 / Short Exam Review
& Case Presentations / Influence Chapters 1-2 / Student Case Presentations
Oct 20 / Exam 1 / Influence Chapters 3-4
Oct 27 / Advertising and PR / Influence Chapters 5-6 / Keegan & Green Ch13
Nov 3 / Influence: Science
and Practice / Influence Chapters 7-8 / The Influence
Team Presentation
Nov 10 / Sales Promotions & Personal Selling & CSR / The New Rules
Introduction - 8 / Keegan & Green Ch14 & 17
Nov 17 / Student Case Presentations / The New Rules
Rules 9-16 / Student Case Presentations
Nov 24 / THANKSGIVING BREAK!!!
Dec 1 / The New Rules of Marketing & PR / The New Rules
Rules 16 – Review / The New Rules of Marketing and PR
Team Presentation
Dec 8 / Exam 2 / Professional Development Paper is Due
Dec 17 / Class Debriefing Day
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