IT Management and Marketing, quiz-2 Name: Student ID:

  1. Sustainability of competitive advantage requires: (9%)

A. core competencies B. superior customer benefits

C. unique resources D. difficult to imitate resources E. Separability

  1. Which of the following is not usually an effective strategy for overcoming core rigidities? (9%)

A. creative destruction B. unlearning C. corporate imagination

D. deep pockets E. experimentation

  1. All of the following are characteristics or advantages of expeditionary marketing except that it: (9%)

A. Fast-paced market incursions B. speeds time to market

C. allows company to learn quickly and modify product offerings based on marketplace experience D. learning from successive approximations

E. improves the overall “hit” rate of success with a given new product idea

  1. In the context of high-tech marketing, “angels” are: (9%)

A. spiritual mentors for a corporation B. figments of a product champion’s imagination

C. individual investors who provide funds to high-tech start-ups

D. formal investment banks who fund new companies

E. an extension of skunk works to promote innovativeness

  1. Imitation is made more difficult when the foundation for competitive advantage is: (9%)

A. observable B. comprised of a set of specialized assets C. valuable

D. obtainable in the market E. based on a tangible asset

  1. Which of the following is not an element of corporate imagination? (9%)

A overturn price-performance assumptions B. escape the tyranny of the served market

C. use new sources of ideas for innovative product concepts

D. get out in front of customers E.identify a network of “angels”

  1. Hewlett-Packard and Kodak jointly pursuing the digital photography market is an example of:(9%)

A. relationship marketing B. a vertical partnership C.a complementary alliance

D. a merger E. early supplier involvement

  1. Firms may choose to collaborate with competitors in order to: (9%)

A. determine reasonable allocation of funds for R&D spending

B. define industry standards for new technologies

C. gain competitive intelligence D. ensure early adoption of new technologies

E. increase complexity of the project

  1. Explain the characteristics of technology life cycle. (14%)
  2. Explain the innovation patterns and possible industrial alliances along the product life cycle. (14%)

  1. Answer: d, Page: 54
  2. Answer: d, Page: 58
  3. Answer: E, Page: 65
  4. Answer: c, Page: 72
  5. Answer: b, Page: 56
  6. Answer: e, page 62
  7. Answer: c, page: 85
  8. Answer: b, Page:85
  9. As a new technology is introduced, its performance capacity improves slowly and then moves rapidly before reaching its limits in power, size, accuracy, speed, storage, throughput, weight, etc. When a newer technology introduced, the two technologies will compete with each other for a while until the newer one eventually supersedes the former with a higher potential even though it positioned in a disadvantageous place in its beginning.
  10. Usually, the product innovation furnishes in the emerging stage and decreases after the emergence of dominant design and then the process innovation follows and grows rapidly to support the growth stage of product penetration. In the mature stage, the process innovation decreases and the possible new generation of product prepares to launch from the attackers especially the outsiders. In the emerge stage, several alliances occur for the purpose of establishing standard and competing the dominant position. In the growth stage, the technology licensing and cooperative R&D for manufacturing quality and economic production. And in the mature stage, they allied for cost and price competitiveness and then for the next generation technology and new product development..