ROGER L. JENKINS
EXPERIENCE
July 1, 2002 to Present – Dean, Richard T. Farmer School of Business, Miami University,
Oxford, Ohio
July 1, l998 to July 1, 2001 – F.M. Kirby Chair in Business Excellence in the Calloway School of Business and Accountancy at Wake Forest University, Winston Salem, N.C.
January 30, 1995 to July 1, l998 - President and CEO of Jenkins and Associates, a Knoxville, Tennessee based management and marketing consulting firm.
March 1, 1993 to January 30, 1995 - Director, President and Chief Operating Officer for Goody’s Family Clothing, Inc., Knoxville, Tennessee: A public company with 1995 sales in excess of $600 million, Goody’s is a retailer of moderately-priced fashion apparel for women, men and children. As of January 1995, the Company operated over 170 stores in Alabama, Florida, George, Indiana, Kentucky, Mississippi, North Carolina, Ohio, South Carolina, Tennessee and Virginia.
December 1991 to March 1993 - Associate Dean for Academic Affairs and Professor of Marketing, The University of Tennessee, Knoxville, Tennessee. Responsibilities included administering the undergraduate program, the MBA program, and other master’s and doctoral programs. Also responsible for all academic issues associated with degree programs within the College.
April 1982 to December 1991 - Associate Dean for Graduate Business Programs and July 1, 1987 to March 1993 - Professor of Marketing at the University of Tennessee, Knoxville, Tennessee. Teaching responsibilities included: Marketing Management (MBA) and Marketing Theory Doctoral Seminar.
September 1980 to April 1987 - Associate Professor of Marketing at the University of Tennessee, Knoxville, Tennessee. Teaching responsibilities included: Marketing Management, Retailing Management, and Marketing Decisions and Strategy.
June 1978 to August 1980 - Assistant Professor of Marketing at the University of Tennessee, Knoxville.
June 1977 to June 1978 - Visiting Assistant Professor of Marketing at The Ohio State University, Columbus, Ohio. Teaching responsibilities included: Marketing Management, Marketing Theory, and Seminar in Marketing Management.
September 1973 to September 1976 - Assistant Director of Graduate Programs, The Ohio State University, Columbus, Ohio. Responsibilities included: Recruitment of graduate students, scheduling, counseling, and general administration of the MBA Program at Ohio State.
September 1969 to September 1973 - International Accountant, Eastman Kodak Company. Responsibilities included: Financial coordinator of Eastman’s Switzerland subsidiary, Eastman Chemical International with United States operations.
June 1967 to August 1968 - Auditor with Kemper Insurance Conglomerate in Chicago as part of the Kemper Scholars Program.
September 1966 to June 1968 - Assistant to the Treasurer, Berea College. Half-time while pursuing undergraduate degree.
June 1965 to September 1966 - Accountant, Shell Oil Company, Regional Office, Tennessee. General accounting and financial statement preparation.
PUBLICATIONS
“A New Era in MBA Education: Tennessee’s Leadership Role,” Survey of Business, Summer 1992, Center for Business and Economic Research, College of Business Administration, The University of Tennessee, Knoxville.
“The Relationship Between Standards of Performance, Disconfirmations and Satisfaction: A Test of Theory,” with Ernest R. Cadotte and Robert B. Woodruff, Journal of Marketing Research, 24 (August 1987), 305-314.
“Report Cards on the MBA,” with Richard C. Reizenstein and F. G. Rogers, Harvard Business Review, September - October 1984 (Reprinted in Higher Education Abstracts.)
“Insights into the MBA: Its Contents, Output and Relevance, “ Selections, The magazine of The Graduate Management Council, Spring 1984.
“Business Schools Told They Should Produce Generalists, Not Specialists,” Chronicle of Higher Education, April 25, 1984.
“Modeling Consumer Satisfaction Process Using Experience-Based Norms, “ with Ernest Cadotte and Robert Woodruff, Journal of Marketing Research, (August 1983), 296-304.
“Norms and Expectation Predictions: How Different Are the Measures?” with Robert W. Woodfruff and Ernest R. Cadotte, in Seventh Annual Consumer Satisfaction/Dissatisfaction and Complaining Behavior Conference, eds. Keith Hunt and Ralph Day, October 1982, 176-182.
“Charting a Path for CS/D Research,” with Robert W. Woodruff and Ernest R. Cadotte, in Seventh Annual Consumer/Dissatisfaction and Complaining Behavior Conference, eds. Keith Hunt and Ralph Day, October 1982, 176-182.
“Understanding Consumer Expectations and Satisfaction Processes Using Experience-Based Norms: A Modeling Approach,” with Ernest Cadotte and Robert Woodruff, presented at the Sixth Annual Conference Satisfaction/Dissatisfaction and Complaining Behavior, October 1-2, 1981, Indiana University, Bloomington.
“Ohio Study: Rebates Have Most Appeal to Large, Young, Educated Families,” Discount Store News, Volume 19, Number 20, October 6, 1980.
Survey of Business, Summer 1980, Roger L. Jenkins and Charles Cox. Consulting Editors, Center for Business and Economic Research, College of Business Administration, University of Tennessee, Volume 16, Number 1, Summer 1980.
“Outlook for the Retail Food Industry,” with Robert O. Aders, Retailing Trends in the 1980’s, Survey of Business, Center for Business and Economic Research, College of Business Administration, University of Tennessee, Volume 16, Number 1, Summer 1980.
“Managers Must Develop Tactics to Handle FTC Probes of Ad Claims,” Marketing News, American Marketing Association, Volume XIII, Number 245, May 30, 1980.
“Advertising in the Professions: A Literature Review and Future Prospects, “ with Saeed Samiee, Developments in Marketing Science, Proceedings of the Academy of Marketing Science, Volume III, 1980 Venkatakrishna Bellur, Editor.
“Retail Image Research: State of the Art with Implications for Retailing Strategy,” with Sandra M. Forsythe, Developments in Marketing Science, Proceedings of the Academy of Marketing Science, Volume III, 1980, Venkatakrishna Bellur, Editor.
“Pricing Objectives of Non-United States Manufacturing Firms in the United States,” with Saeed Samiee, Proceedings of the Academy of International Business, New Orleans, 1980.
“Contributions of Theory to the Study of Family Decision-Making, “ Proceedings of the Association for Consumer Research, October 1979, San Francisco.
“An Evaluation of the Impact of the Magnuson-Moss Warranty Act: Management Implications,” Proceedings of the Southeast AIDS, Orlando, Florida, February 1980.
“Issues in Food Labeling: Research Questions and Public Policy Implications,” Proceedings of Southern Marketing Association, Atlanta, Georgia, November 1979.
“Comments on Marketing Theory and Strategy,” Proceedings of Southern Marketing Association, Atlanta, Georgia, November 1979.
“The Application of Organizational Behavior Models to the Development of Effective Industrial Marketing Strategy,” Proceedings of the American Academy of Marketing Science, Miami, Florida, May 1979.
“Hospital Marketing: A Micromarketing Perspective of a Macromarketing Problem,” Proceedings of the Midwest Marketing Association, Chicago, Illinois, April 1979.
“The Case Method of Analysis for Marketing Management Classes,” Proceedings of the Academy of Marketing Science, Miami Beach, Florida, May 1979.
“Determining the Nature of the Process of Household Decision-Making: Husband-Wife Role Perception in Vacation Decisions,” Proceedings of the Midwest Marketing Association, Chicago, Illinois, April 1978.
“The Use of Advertising in the Legal Profession,” Proceedings of the Southern Marketing Association, New Orleans, Louisiana, November 1978.
“The Influence of Children in Family Decision-Making: Parents’ Perceptions, “ Proceedings of the Association for Consumer Research,” Miami Beach, Florida, October 1978.
“Minimizing Bias in the Measurement of Spousal Influence in Family Decision-Making by Self-Report Methods,” Proceedings of the American Marketing Association,” Chicago, Illinois, August 1978.
“Macromarketing in the Seventies: A Corollary to Social Marketing in the Sixties”, Proceedings of the Academy of Marketing Science,” Chicago, Illinois, May 1978.
“Family Vacation Decision-Making,” Journal of Travel Research (lead article) Volume XVI, Number 4, Spring 1979.
“Macromarketing,” with Robert Bartels, Journal of Marketing, October 1977. (Article subsequently was selected by Editors as Best Article of 1977 in the Journal of Marketing and was awarded the Harold H. Maynard Award.) (Article was also selected in 1987 to be included in Marketing Megaworks, a publication of works that have had the most impact on those in the marketing discipline.)
“Coca-Cola,” Case Study in Contemporary Cases in Consumer Behavior, Blackwell, Engel, and Talarzyk, The Dryden Press, 1977.
“The Family Decision-Making Process:” A Study of Marital Role Structure in Decisions,” Proceedings of Albert Herring Symposium, Indiana University, April 1976.
PROFESSIONAL ASSOCIATIONS AND ACTIVITIES
Commission of Admission to Graduate Management Education (1987-1990)
The blue-ribbon Commission, composed of twenty-two of the nation’s top business educators and executives, had the following principals and goals:
• To complete a searching review of the current status of graduate management education and of the major trends that will shape its future;
• To examine the foundation and philosophy underlying the Graduate Management Admission Council’s service to graduate management education, including the Graduate Management Admissions Test;
• To explore new and modified services to assure that the resources of the Graduate Management Admission Council are used to respond vigorously and effectively to the needs of graduate management education in the future.
• The Report on the Commission has been instrumental in encouraging innovation and change in graduate management education.
Graduate Management Admission Council
Member, Committee on Trusteeship
Panel Member, Implementation of Report Recommendations: “Leadership for a Changing World: The Future Role of Graduate Management Education,” 1990-1991
Advisory Panel, Graduate Management Education, 1990
Chairman, Search Committee for Vice President of Education, 1990
Chairman, Nominating Committee, 1990
Chairman, Membership and Governance Committee, 1989-1990
Chairman, Board of Trustees, 1988-1989
Vice Chairman, Board of Trustees, 1987-1988
Board of Trustees, 1986-1990
Primary Representative, 1982 to March 1993
Chairman, Committee on Research, 1984-1986
Member, GMAT Fall Survey Advisory Council, 1984-1985
Member, GMAT Writing Assessment Task Force, 1984
Committee Member on Committee Research, 1983-1984
Committee Member on Committee on GMAC Test - 1982-1983
AACSB/GMAC National Doctoral Fellowship Advisory Group
Member, AACSB/GMAC National Doctoral Fellowship Selection Committee, 1989
International Management Development Institute, (Fall 1988)
Part of an eleven member United States delegation for the inaugural European Future Leaders Exchange Program sponsored by the International Management Development Institute. The “future leaders” spent an intensive 15-day dialogue with top European business, economic and political leaders in Belgium, France, West Germany, The Netherlands, and Sweden. The Program was a 2-week “total immersion” study tour of Western Europe by future United States leaders and a counterpart 2-week tour of political and corporate America by Western Europe members of the “successor generation.”
Academy of Marketing Science
Chairman, Board of Governors, 1992-1993
Sub-Committee of the Board of Governors, Outstanding Marketing Educator Award, 1992-1993
Member, Past President’s Council, 1992
Board of Governors, 1992-1998
Member, 1992-1994, Officers Nominating Committee
Reviewer, AMA Doctoral Dissertation Competition, 1991-1992
Manuscript Reviewer, Fifth Conference on Historical Research in Marketing and Management Thought, 1991
Judge, Dissertation Competition, 1990
Member, Search Committee for Editor of The Journal of the Academy of Marketing Science
Member, Executive Council, 1986-1990
Chair, Nominating Committee, 1989
President, 1986-1988
Editorial Review Board, The Journal of the Academy of Marketing Science, 1984 to Present
Vice President for Programs, 1984-1986
Co-Chairman for Second World Marketing Congress, Stirling, Scotland in August 1985 and Third World Marketing Congress in Barcelona, Spain in 1987
1984 Annual Conference Program Chairman
Co-Chairman Program, 1983 Annual Conference
Track Chairman, Annual Conference, 1980, 1981, 1982
Chairman, Dissertation Competition, 1979, 1980
American Marketing Association
Track Chairman, for the 1992 Winter Educators’ Conference, Macromarketing Session, February 1992
Co-Chairman of 1986 AMA Faculty Consortium on Marketing Strategy
Member since 1984
Served as Paper Reviewer for 1980, 1981, 1983, 1986, 1991 and 1993 Educators’ Conferences
Occasional Reviewer for Journal of Marketing and Journal of Marketing Research
Member of Editorial Review Board of Journal of Marketing Education, 1985 to March 1993
Association for Consumer Research
Member since 1984
Served as Paper Reviewer for 1978, 1980, 1983, 1986, 1990, and 1991 Conferences
Occasional Reviewer for Journal of Consumer Research
American Institute for Decision Sciences
Vice President for Publications, Southeast AIDS, 1979-1980
Marketing Book Review Editor, Decision Line, American Institute of Decision Sciences, 1979-1980
Track Chairman, Southeast AIDS, 1980, 1981
Paper Reviewer for AIDS Conference, 1983, 1986
Other Professional Offices
Board of Directors, Junior Achievement of East Tennessee, 1993
Member, Strategic Planning Committee, Junior Achievement of East Tennessee, 1993
Board of Directors, The Greater Knoxville Chamber of Commerce, 1993 to present
Board of Directors, Knoxville Symphony Orchestra, 1993-95
Member, KCC Selection Committee for the Annual Entrepreneurial Awards, 1993
Member, Knoxville Magnet High School Steering Committee, 1992
Member, Leadership Knoxville, 1991-1992
Executive Committee Member, Mayor Victor Ashe Task Force for the Cumberland Avenue Project, 1991-1992
Vice Chairman of the Organizational Committee, Cumberland Avenue Task Force, 1991-1992
President, Board of Directors, Dogwood Arts Festival, 1988-1989
Member, Board of Directors, Dogwood Arts Festival, 1987-1990
Chairman, Tennessee Coalition to Prevent Shoplifting, 1979-1982
Member, Board of Directors, Warren Wilson College Alumni Association, 1983-1985
Knoxville Chamber of Commerce Small Business Steering Committee, 1986 to Present
Wake Forest University
Member, University Senate 2000 – 02
Member, University Senate Executive Committee - 2001-02
Chair, Fringe Benefits Committee, University Senate, 2001-02
Calloway School of Business
Member, Management Committee 1998 – 02
Chair, Curriculum Committee – 1998 – 02
Member, Tenure Review Committee – 2000-02
University of Tennessee
Member, University of Tennessee Athletic Board, 1992-1995
Chair, Finance and Planning Committee of the University of Tennessee Athletic Board
Chair, College of Business Administration Strategic Planning Committee, 1993
Member, Chancellor-Senate Committee to implement a program of “Evaluation of Administrators,” 1992
Speaker at the Management Leadership Workshop, “Public and Private Management Models: A New Emergence,” December 1992
Advisory Group Member, Knoxville Development Corporation, 1991-1992
Chair, Search Committee for College Financial Officer, 1990
Co-Chair Search Committee for Endowed Marketing Chair, 1990
Member, Board of Advisors, University of Tennessee Research Corporation, 1985 -1990
Executive Committee, UT Senate, 1986-1988
UT Senate Member, 1985-1988
Member, Chancellor’s Recreation Entertainment and Social Board, 1989 to March 1993
Chairman, Associate Appeals Committee, 1987 to March 1993
Member, Review Team for University Program Review for College of Education, Ph.D. Program, 1989
Member, College Development Committee, 1989 to March 1993
Member, International Affairs Committee, 1989 to March 1993
Member, Committee for Improvement of Teaching and Learning, 1980
Chairman, Committee for Improvement and Teaching and Learning, 1981