Page 1; Information Systems Management- NTUT

Page 1; Information Systems Management- NTUT

Proposed Course Title: Information Systems and Strategies for Improving Business Competitive Advantage- (1) Introduction and Business Scenarios and (2) Theory and Practice

Professor: Dr. Chou-Hong Jason Chen

Class time: (to be announced) from February 17 to June 20, 2014

E-mail:

Office: to be announced

Office hour: to be announced

Required text: 1. (Main Text) Pearlson, K.E. and Saunders, C.S, Managing and Using Informatin Systems, Wiley, 2013 (5th edition) ; ISBN 978-1-118-28173-4

2. A package of Harvard Business School Case Studies

3. Decision Making software packages (AHP and Rapidminer) are available for free download on the Web.

Requirement: This course is designed to the students of the Graduate Institute of Information and Logistics Management or those admitted by the instructor.

Course Description and Goals

This course is designed to provide the future managers with understanding and appreciation of the issues that are related to the organization’s information systems assets. The course is not to educate technical specialists; rather, it is to give students a managerial perspective on the use of, design of, and evaluations of information systems that exist in organizations today. Furthermore, because Business Intelligence (BI) has become an important agenda for many top executives because they have become extremely aware of its value in providing a competitive differentiator at all levels of the organizations, topics such as data warehousing, business analytics, business performance management, data, text and web mining will be also introduced. Software applications for business decision makings for business performance management (AHP) and data mining (Rapid Miner) will be used for class projects. The objective of this course is to prepare students to manage information services in both today’s and tomorrow’s environment with its managerial, social, political, ethical and global issues.

Conduct of the Course

All students are expected to read the assigned materials (text, end-of-chapter discussion questions and HB case studies) before coming to the class. Some days we will discuss the materials in the text book. You are expected to be prepared to actively participate in this discussion, answering questions such as “What are the issues involved in ...?”, “What do the authors mean by ...?”, and “Give an example of...?”

The second use of class time will be group presentation on the selected cases from the case study package. You will be assigned a group and lead the discussion for this activity. Those of you not assigned for the case presentation should prepare answers from the questions (on the SSQ) posted on the web. These students (the case leaders) will pose questions such as:

▪  What is the competitive situation in which the company finds itself?

▪  What issues are raised in the case?

▪  What is the nature of the problem or opportunity presented in the case?

▪  What do you think the company should do?

▪  What the group recommends.

▪  Update of the company’s situation and advances in technology discussed in the case. (Most of the companies discussed can be found on the WWW. Although you will seldom find "the answer" on the Web, you can find current information about the company.)

The third use of class time will be for “Information Technology Seminars.” Students (as group) will discuss and present a particular technology--its history, the current state of the technology, future trends, and applicability to the modern organization. Details (presentations, deliverables etc.) and potential topics are suggested and listed at the end of the syllabus.

You will be graded on your preparation and participation in class discussions, especially when cases are presented. There might be short quizzes prior to some of the case presentations to assess your preparedness.

Academic Honesty Policy: The academic honesty policy in the National Taipei University shall be employed and enforced. Any dishonest activities such as cheating, fabrication and plagiarism carry penalties that could lead to severe penalties. It is considered a violation of “Academic Honesty Policy” if you break the following rule: all class assignments (everything) you turned in must be “Original Work” for this class only” – it means that they are not from someone else or from your other class this semester or before and is considered a violation of “Honesty Policy”.

Information Technology Seminar (IT Seminar)

Technology in this field changes so rapidly that systems available today are predicted to be outdated within 2-3 years. With such a short life-time, it is important to both know about the current systems and to learn how to research and evaluate those technologies not yet available. In this course, you will be exposed to a set of emerging technology topics which are just making their way into the business arena today. Courtesy of your classmates, you will be treated to a brief introduction to several topics, and given references for further study. In turn, you will research one topic and provide a summary for your classmates. The goal of these seminars is to introduce your classmates to the topic, not to make them technology experts.

CASE STUDY AND PRESENTATION:

Each group should write a case report in Word format and prepare a powerpoint file for the assigned case study and IT seminar and email all files with attachments to the instructor before midnight Sunday. There will be a 10% off a day for missing the deadline. A hardcopy of each file should be turned in at the beginning of class with TWO slides per page for the powerpoint file. For example, if you are in Group2 and working on Southwest Airlines case, you should name the files as “NTUT-ISM-G2-Southwest Airlines.docx” and “NTUT-G2-Southwest Airlines.pptx” respectively and include “NTUT-ISM-G2-Southwest Airlines” in the “Subject” line. The presentation group of case study should also conduct discussion with (important) case questions listed for each case (at the end of the syllabus) in addition to the general case presentation. Furthermore, both group # and students’ names should be appeared on the cover page of the report and powerpoint file.

Also, each team should prepare presentations for case study and technology seminar. The presentation should be formal, dressed up and using POWERPOINT.

POLICY and GRADING on Group Project/Presentation:

All the group members will receive the same grade as you received on the report except those do not contribute their time and efforts on the team work. You will also be evaluated based on the survey from your team members. The group leader or the majority of the group members should report the project progress to the instructor in case that there is (are) major problem(s) in your group.

Grading Policy and Evaluation

Your grade will depend on five factors: (NO late assignments will be accepted, consequently, you will be assigned a zero if you turn in late without the instructor’s permission)

Classroom participation in discussions and attendance 9%

Quizzes (online and in-class) and other assignments (collaboration project) 9%

Swimming in the Virtual Community Pool with PlentyofFish Case (Individual) 9%

The Technology Seminar (group) 8%

Case presentations, discussions, and report (group) 10%

Mid term exam 20%

Software assignment and projects 10%

Final exam: 25%

TOTAL 100%

Please note that NO incomplete grade will be assigned unless you obtain a permission from the instructor.

GRADE RANGES (or based on NTUT grading policy):

A / 95% and above / A- / 92% / B+ / 89% / B / 85%
B- / 82% / C+ / 79% / C / 75% / C- / 71%
D+ / 68% / D / 65%

National Taipei University of Technology -ISM SCHEDULE

[Week] Date / (Chapter) Topics and Activities / Chapter Case/Software/HW
[Individual] / Harvard Business Case Discussion Leaders *
and IT/Seminar
[1]
Feb. 17 - 21 / Part I: Intro. To the Course
Software Development Life
Part II: IS and Strategy
#I&1. The Information Systems Strategy Triangle / You need to prepare/complete chapter 1 discussion question before the first day of the class. / All students (individual case)
[2]
Feb. 24 - 28 / #1 The Information Systems Strategy Triangle (cont.)
Groupings
Case-0:Swimming in the Virtual Community Pool with PlentyofFish / 1. All students complete IS/IT Triangle Strategy for each HBS case. Prepare for discussion and Turn in your hardcopy (in Word format) / Chen
[3]
March 3 - 7 / #2. Strategic Use of Information Resources / Case study 2-2: ZIPCAR (p.72)
[4]
March 10 - 14 / Strategic IT Resources (1)
(Four Actions Framework)
Case; Technology Seminar
Case1:SouthWest Airlines 2002 /

AHP: Introduction

/ Group-1
[5]
March 17- 21 / #3. Organizational Impacts of Information Systems Use / AHP: Advanced topics and projects
[6]
March 24 - 28 / Case2:Netflix Leading with Data: The Emergence of Data-Driven Video (2010) / Group-2
[7]
Oct. 16 / ch4. Information Systems and the Design of Work
Case; Technology Seminar /
[8]
March 31 – April 4 / ch5 Information Systems for Managing Business Process / Article: Reengineering Work (due)
[9]
April 7 - 11 / Case3:Webvan / Group-3
[10]
April 7 - 11 / ch8: Governance of the IS Organization ;Technology Seminar
[11]
April 14 - 18 / Mid-term Exam
[12]
April 21 - 25 / Case 4:Binnj on the Apple iPad (2011 / Group-4
[13]
April 28 – May 2 / ch9 Information Systems Sourcing ;
Technology Seminar / Rapid Miner (Data mining tool): Introduction
[14]
May 5 – May 9 / ch10 Managing IT Projects
Technology Seminar
(ask each student prepare a business sourcing example) /

End of Chapter case discussion

[15]
May 12 – May 16 / IT Service Agreement
Case 5:The ITC eChoupal Initiative
Youtube
http://www.youtube.com/watch?v=qkHWdhobgiM / Rapid Miner (Data mining tool): Advanced Topics (Decision Trees and Market Basket analysis) / Group-5
[16]
May 19 – May 23 / Ch10 Managing IT Projects
Technology Seminar
[17]
May 26 – May 30 / Ch11: Knowledge Management, Business Intelligence, and Analytics;
Technology Seminar / Rapid Miner (Data mining tool): Projects
[18]
June 2 – June 6 /

Case 6:Global Knowledge Management at Danone

/ Group-6
Group-3 (ITS)
[19]
June 9 – June 13 / Ch12: Using Information Systems Ethically;
Technology Seminar / Term Project Presentations
[18]
June 16 – June 20 / Final Exam (Comprehensive)

* The case discussion and leaders information will be provided after the groups are formulated.

* Note that the number within the [ ] denotes the week number.

* ITS: indicates Information Technology Seminar.