Press release
Make OURS Yours
– The conscious and critical magazine for the curious citizen
Geneva, 30 January 2014 – The Switzerland-based start-up Omini & Co. announced today the release of the premier issue of their magazine OURS, available both online and in print with 12,000 copies. An English-language bi-monthly with societal and artistic content, OURS Magazine will be featuring a wide range of topics. To emphasize its multicultural focus, launch events are scheduled in London, Geneva, as well as Lagos, Nigeria, home country of the two Editor in Chief sisters.
“We didn’t want another magazine that would only feed readers with one-way information”, explains Atona Damachi, Editor in Chief, along with her sister Lami. “We want people to contribute by sharing ideas, content, and art to avoid feeding our readers with one sided information. We believe in the altruistic nature of human beings and that even a magazine can make a difference to our world. ” Therefore, the magazine was named Ours, that is us, our world. “Our first approach was humanitarian and we are trying to keep some aspect of it in our editorial content”, adds Atona. This is why the guest speaker of the Geneva launch event, scheduled at Palais de l’Athénée on February 12, will be Cornelio Sommaruga, former President of theInternational Committee of the Red Cross.
In a sleek and elegant format, OURS Magazine will address every two months a theme that should spark conversations. Its first February-March edition will focus on sustainability, as well as showcase international talent, unique travel destinations, fashion ideas, fine cuisine, health secrets and wellness. The targeted demographic is similar to the magazine’s founders, that is primarily international and well-educated men and women between 20 and 35 years old.
More information about the upcoming magazine, and online subscription can be found at: www.oursmagazine.org
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About Omini & Co. Sarl Media and Publishing Company
Omini & Co. Sarl Media and Publishing Company is a Switzerland-based start-up. Their main product, OURS Magazine is a bi-monthly publication launching in February 2014 in print in Geneva, Switzerland, Lagos, Nigeria, and London, England, and online internationally. A multicultural magazine of artistic and social expression for the conscious and critical citizen, OURS delivers an inventive and sophisticated experience to its audience. Every two months OURS addresses a theme that sparks conversation with a sharp and studied point of view. At OURS we don’t want to simply “feed” you information, rather we invite you to join us in sharing, exploring, and discovering various people, places, creations and ideas. The magazine is dedicated to accepting cultures, sharing talent, challenging ideas and encouraging social examination.
Media Contact:
Natacha Seitz
Cohn & Wolfe Public Relations
Tel: 0041 (0) 22 908 4073
Email:
Mina Safai
Ours Magazine PR
Tel: 0041 (0) 787320284
Email: