Thank you for taking your time and participating in our survey. Your input will help us determine alumni’s perceptions about their experiences at RadfordUniversity. The results will help us understand ways to better serve future Radford students. All of your attitudes, opinions and perspectives will be kept strictly confidential.

How satisfied are you with your overall experience at RU?

Very SatisfiedVery Dissatisfied

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How satisfied are you with your overall experience with the College of Business and Economics?

Very SatisfiedVery Dissatisfied

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How satisfied are you with RU’s marketing program?

Very SatisfiedVery Dissatisfied

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How satisfied are you with the quality of your education received at RU?

Very SatisfiedVery Dissatisfied

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How satisfied are you with the marketing program’s ability to prepare you in the following skills and competencies:

Very Very

SatisfiedDissatisfied

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Make presentations 

Work effectively in teams

Utilize Microsoft Power Point

Utilize Microsoft Word

Utilize Microsoft Excel

Communicate orally

VeryVery

SatisfiedDissatisfied

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Communicate inwriting

Solve Problems

Understand behavior of

buyers/consumers

Be creative

Conduct analysis of data

Interpersonal skills

Critical thinking skills

Apply general marketing 

concepts

Identify the best target market

Develop strategic marketing

strategies and problems

Whattopics/subjectstaught through RU’s marketing program have been most helpful in your career to date?

What topics/subject areas, if any, do you think RU’s marketing department should emphasize more?

I would recommend RU to my son/daughter.

StronglyDisagreeNeitherDisagreeStrongly

AgreeAgree orDisagree Disagree

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I would recommend to my son/daughter that they major in Marketing at RU.

StronglyDisagreeNeitherDisagreeStrongly

AgreeAgree orDisagree Disagree

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My marketing education at RU has been very beneficial to my career.

StronglyDisagreeNeitherDisagreeStrongly

AgreeAgree orDisagree Disagree

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In which of the following ways would you be willing to give back to RU’s marketing department, if any. Please check all that apply.

Monetary donation

Be a mentor to RU students

Be a guest speaker for RU students

Offer internships to RU students

Offer job opportunities to RU students

Not willing at all

Other______

Now just a few more questions so that responses can be categorized with other alumni taking part in this study.

Gender  Female  Male

Age<25 25-34 35-4445-54 55-64 65 and older

Please indicate your current employment status.

Employed full-time (40 hours a week or more)

Employed part-time (under 40 hours a week)

Not currently employed

Retired

If employed, what is your occupation? ______

Have you received any additional education since you earned your B.B.A?

NoYesWhat additional education? ______

Where? ______

What improvements, if any, do you think RU’s Marketing Department needs?

Thank you for your participation in this study. Your participation is greatly appreciated!