MGW2501 Introduction to Tourism Assignment One

Introductory Tourism, Semester 1, 2009

Introductory Tourism

Assignment Three: Tourism Destination

COMMONWEALTH OF AUSTRALIA

WARNING

This material has been reproduced and communicated to you by or on behalf of Monash University pursuant to Part VB of the Copyright Act 1968 (the Act).

The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act.

Do not remove this notice.

This assessment is designed to test your achievement of Learning Objective 3 for the Unit:

· Identify and distinguish components of and the holistic tourism system

This second assignment provides you with opportunities to:

· Identify and distinguish components of the tourism system, and the holistic tourism system

The third assignment relates to weeks 5, 6 and 7: The tourism industry, system and communication between the industry and tourists. This is a group presentation. Groups will be formed in your week 4 tutorial classes (make sure you attend). The assignment files (PowerPoint presentation file and Summary file) are to be submitted in week 11. The presentation will take place in your tutorials in week 12.

To be successful in this assignment you will need high level use of appropriate academic and non-academic sources.

For this assignment you are to complete a presentation with supported with PowerPoint and a summary file with the following sections:

· Title, including a title for this assignment and all group members’ names

· Introduction

· Select and concisely introduce a destination (one that none of you have been to)

· Identify and describe the destination's tourism industry (Consider who the destination defines as the industry)

· Identify and describe aspects of the destination that tourists may interact with outside the tourism industry (Consider tourism system)

· Identify and describe communication sources between the destination and tourists (Consider image formation and source credibility)

· Illustrate similarities and differences between possible tourists' perception of the destination compared to the destination official and or industry’s projected image (Consider the differences between the industry and destination information sources, and other available information sources)

· Conclusion

· References

Additionally, complete a summary report of the presentation. The summary will have the same sections as the presentation and will be no more than 500 words (excluding references). Do not submit a PowerPoint handout as your summary.

Retain a copy of the assignment until results are finalised.

This is a task for a group. All members of the group are to be in attendance for the week 12 tutorial.

Groups will be formed in week 4. Make sure you attend classes so that you also know others in your tutorial.

Suggested word limit 10 minute presentation and a 500 word summary

Marks available: 25 percent of the final mark

A general breakdown is included below:

· Introduction (including destination selection) 10

· Destination industry 10

· Tourist interaction 10

· Communication sources 10

· Image comparison 10

· Conclusion 10

· Presentation 30

· Referencing 10

Assignments will be marked with a grade only.

Tourism Destination: Marketing Criteria

Student Name: ______Student ID: ______

Marker: ______

Levels of Student Achievement

Facet of Inquiry / Level 0 / Level 1
Students research at the level of a closed inquiry and require a high degree of structure/guidance / Level 2
Students research at the level of a closed inquiry and require some structure/ guidance / Level 3
Students research independently at the level of a closed inquiry
A. Students embark on inquiry and so determine a need for knowledge/ understanding. / · No conceptual context provided / · Inappropriate conceptual context provided / · Appropriate conceptual context provided / · Conclusion redefines the conceptual context / Introduction 10
· No purpose statement / · Purpose statement of assignment is:
o Replicated from the assessment outline
o Missing / · Purpose statement of assignment is paraphrased, yet:
o Lacks clarity
o Misses original meaning / · Purpose statement of assignment is paraphrased clearly and maintains original meaning
· Do not select a destination / · Select a destination, or
· Introduce a destination / · Select and introduce a destination:
o Verbosely, and or
o A previously visited destination / · Concisely select and introduce an unvisited destination
· Structure not introduced / · Structure not introduced
o Content incorporated and or
o Discussion started / · Structure is introduced
o Content incorporated and or
o Discussion started / · Structure is concisely introduced
o No discussion or content
B. Students find/generate needed information/data using appropriate methodology. / · No sources were collected / · Sources were collected, but not appropriate to objective / · Appropriate sources were collected / · A range of appropriate sources were collected / 10*
· Have not identified appropriate concepts / · Identified appropriate concepts, though not used in appropriate sections / · Identified and used appropriate concepts in appropriate sections / · Identified and used appropriate concepts beyond the lecture material in appropriate sections
C. Students critically evaluate information/ data and the process to find/generate this information/data. / · Selected concept ideas not appropriate to theorise the selected destination:
o Within sections / · Selected two or more appropriate concept ideas to theorise the selected destination, though do not theorise the selected destination:
o Or vice versa
o Within sections / · Selected two or more appropriate concept ideas to theorise the selected destination:
o Within sections / · Selected appropriate concept ideas from beyond lecture material to theorise the selected destination:
o Within sections / 20*
· No evaluation of credibility of sources used / · Occasional evaluation of credibility of sources used / · Most sources’ credibility evaluated / · Full evaluation the credibility of sources used
· Utilise a range of evaluation criteria
D. Students organise information collected/generated. / · Lack of structure in written summary, oral presentation and supporting PowerPoint / · Used structure in written summary, oral presentation or supporting PowerPoint, though contents in wrong sections / · Two of written summary, oral presentation and supporting PowerPoint is well structured, utilising correct sections / · All three of written summary, oral presentation and supporting PowerPoint are well structured, utilising correct sections / Presentation 10
· Lack of coherence within and between sections of written summary, oral presentation and supporting PowerPoint / · Coherence between but not within sections of written summary, oral presentation or supporting PowerPoint / · Coherence between two of three and within sections of written summary, oral presentation and supporting PowerPoint / · Coherence between all and within sections of written summary, oral presentation and supporting PowerPoint
E. Students synthesise and analyse and apply new knowledge. / · Identified one or less concept:
o As relevant to the selected destination
o Within sections / · Identified concepts, though not the similar and contrasting ideas between concepts:
o As relevant to the selected destination
o Within sections / · Identified similar and contrasting ideas between concepts:
o As relevant to the selected destination
o Within sections / · Analysed similar and contrasting ideas between concepts:
o As relevant to the selected destination
o Within sections / 20*
· Student only voice (literature not cited), or
· Literature only voice / · Literature rarely cited, or
· Student voice lost in the literature / · Student voice restricted by or replicating the literature / · Student voice with support from a range of sources
· No conclusion in either presentation or written report / · Does not conclude assignment findings
o For example, conclusion either re-introduces structure, or content / · Verbosely concludes main point from each and every section
· And or no overall and main concluding point presented / · Concisely concludes single main point from each and every section
o Plus overall and main concluding point presented / Conclusion 10
F. Students communicate knowledge and the processes used to generate it, with an awareness of ethical, social and cultural issues. / · No titles / · Written summary, oral presentation or supporting PowerPoint and section titles do not reflect contents / · Written summary, oral presentation or supporting PowerPoint and section titles reflect contents, but is verbose or lacking clarity / · Written summary, oral presentation or supporting PowerPoint and section titles clearly and succinctly reflect contents / Presentation 20
· No match between written summary, oral presentation and supporting PowerPoint / · Occasional match between written summary, oral presentation and supporting PowerPoint / · Match between two, though not three of written summary, oral presentation and supporting PowerPoint / · Match between written summary, oral presentation and supporting PowerPoint
· No audience engagement by presenters / · Occasional audience engagement by presenters / · Presenters mostly engaged with audience / · Presenters fully engaged with audience
· Partial and/or incorrect acknowledgement of sources, and
· Partial/incorrect reference list provided / · Partial and/or incorrect acknowledgement of sources, and
· Partial/incorrect reference list provided / · Full acknowledgement of all sources within report, and
· Reference list contains all sources cited / · Full and correct acknowledgement of all sources, with differentiation between direct quote and paraphrase, and
· Reference list contains all sources cited and follows referencing conventions / Referencing 10

* 40 marks provided from destination industry, tourist interaction, communication sources, and image comparison