UNIVERSITI TEKNOLOGI MARA

GROUP ASSIGNMENT

MKT 547

Marketing Communications

Due Date: to be confirmed

Company Visit Project Paper

Students are to form groups of 5 members per group. Each group will choose one company/organization to visit. Students must make sure that none of the group chooses the same company/organization.

To carry out this assignment, each group must:

  1. Visit the company/organization and conduct interview with the officer on any marketing communications practices.
  2. Identify the customers of the organization and analyze the services and facilities provided.
  3. Conduct interview with customers on the services they received from the organization, and identify either marketing communications practiced by that particular company really affecting their behavior.
  4. Write a report of maximum 25 pages and present orally.

Format Specifications for written assignments:

1)Provide a cover page;

2)Provide a bibliography which lists all material referred to;

3)Include page numbers;

4)If any appendices are included, ensure they are appropriately linked to the text, labeled and numbered; and

5)Indicate the source of all ideas and quotations

6)Times New Roman; size 12; 1.5 spacing

The schedule for the oral presentation of the report findings will be announced later.

Note:

Late assignments will not be accepted unless the student has a valid excuse for late submission. Any student who is aware that they may not be able to submit their work within the given timeframe may request and extension of time. Such extension will only be granted in limited circumstances.

Plagiarism is not acceptable. Disciplinary action may be taken against any student found guilty of plagiarism. If you are not sure what is meant by plagiarism, refer the various websites which discuss this matter, e.g. owl.english.purdue.edu/handouts.

INDIVIDUAL ASSIGNMENT 1

MKT 547

Marketing Communication

Due Date: to be confirmed

______

Each student will be given a topic by the instructor to write a report/summary on the topic given. Each student will present their topic in the class and submit the report/summary.

INDIVIDUAL ASSIGNMENT 2

MKT 547

Marketing Communication

Due Date: to be confirmed

______

Journal Compilation

Each Student is required to collect and compiles 5 Journals on Marketing Communications from Emerald and the likes, and summarizes each journal in one (1) page only. Example of the topic is as follows:

a) Advertising

b) Sales Promotion

c) Personal Selling

d) Public Relation

e) Sponsorship

f) Customer Service

g) Point of Purchase

h) Packaging

i) Brand and Branding

j) Direct Marketing

k) Internet Marketing

l) Events and Trade Show

INDIVIDUAL ASSIGNMENT 3

MKT 547

Marketing Communication

Due Date: to be confirmed

Each student is required to summarize 5 issues on newspaper cutting regarding any Marketing issues and submit the summary.