Global Enterprise and Competition Fall 2007

66.511-202

Group Project Template

The following is a general template for you to complete. Please feel free to add other topics as you appropriate.

1. Company Financials

(see Excel spreadsheet in “Group Project and Assignments Files”). Summarize key financial data (growth rates, major ratios, etc.)

2. Major Environmental Trends

Describe major (between 5 and 10) environmental trends affecting Your Company and its industry. These trends can be related to economic (such as GDP, interest rates, unemployment, taxes, etc.), governmental (e.g. regulation, trade laws, etc.), technological (e.g. new technologies, R&D spending, etc.), socio-cultural (e.g. demographics,

Trend / Assessment*
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

*: Scale: 1=very negative impact; 5=very positive impact

3. Industry: ______(name company’s industry)

4. Industry size: ______(in $M)

Domestic ______(Your Company Home Country)

International ______

5. Industry growth rate: _____% (last few years)

_____% (next few years)

6. Industry Evolution

6.1 Industry life cycle stage: (check one)

Emerging ___

Growth ___

Consolidation ___

Mature ___

Declining ___

6.2 Industry Globalization Stage (Check one)

Domestic _____

Multi-Domestic _____

Global _____

7. Industry Profitability*

0 – 5% ___

5.1-10% ___

10.1-15% ___

15.1-20% ___

Over 20% ___

(*: take top 5 to 10 companies to calculate average profitability)

8. Industry driving forces:

List key 5 to 7 forces that impact the company’s industry most (example: foreign competition, change in technology, consolidation, shifting user demands, etc.). Briefly describe each force and its impact on the company

Industry Driving Force / Description / Assessment*
1.
2.
3.
4.
5.
6.
7.

*: use a scale of 1 (=highly negative impact) to 10 (=very positive impact)

9. Industry Attractiveness Matrix

Factor / Weight (W) / Rating (R) / WxR
Industry Size
Industry Growth
Industry profitability
Competitiveness
Entry barriers
Regulations
Total / 100

10. Industry Critical Success factors

List and briefly describe 5 to 8 industry success factors, such as distribution channels, price, supply chain management, information technology, etc.

Critical Success Factors / Description

11. Company’s competitive position:

Critical success factors / Weight / Rating / WxR
Total / 100

12. Market Share

Competitors / Home Country / Market Share% / Comments
Your Company
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Competitor 6

13. Competitive Analysis

CSF / Your Company / Competitor1 / Competitor2 / Competitor3
1.
2.
3.
4.
5.
6.

Provide weighting of each CSF for your company’s competitors.

14. Additional Competitive Data and Analysis

You can add any other information that you may have collected, such as competitors’ strategies, differentiators, anticipated strategic moves in future, etc.

Competitor / Additional Comments

15. Partner Analysis

Partner / Home Country / Value Add (rate hi, med, lo, none)
Product / Technology / Distribution / Others

16. Customer Analysis

Customer Country/Region / % of revenue / Comments (include preferences, degree of localization, External influences, etc.)

17. Internal Analysis

Discuss and analyze each of the following points:

17.1 Company’s Vision/Mission and Culture

17.2 Corporate Governance (include background/experience)

Directors

Management

17.3 Corporate and Business Strategy

17.4 Functional Strategy (include Global factors as appropriate)

R&D

Sales/Marketing

Operations

IT

Partnering

Etc.

17.5 Organization

Corporate

Domestic

International

18. SWOT Analysis

Based on above data and analysis, create a SWOT Analysis:

Strengths
8.  / Weaknesses
1. 
8. 
Opportunities
1. 
8.  / Threats
1. 
8.