What is rural marketing?
rural marketing is promotion of a company's products in the rural market buy using strategies which differs from that of urban market, the rural market is more price sensitive bt it has preference for quality.
PROFILE OF RURAL MARKET:
Rural markets have special features as compared to urban markets as per details given below:
Rural weekly Market reportRural Real Estate
13 Jul 2009
The rural real estate market in the three week June 2009 mirrors the same period two years earlier in terms of price.
Buyer Confidence In Rural Market
12 Jun 2009
Rural real estate statistics covering the three months to May 2009 were released today by the Real Estate Institute of New Zealand (REINZ) showing buyer confidence in a steady market.
Improved Turnover In Rural Real Estate
14 May 2009
Statistics released today by the Real Estate Institute of New Zealand (REINZ) indicate a degree of consolidation in the rural sector with an improvement in turnover and a settling down of prices.
Lifestyle Properties Shine In Rural Market
14 Apr 2009
Rural real estate buyers are coming back statistics released today by the Real Estate Institute of New Zealand (REINZ) indicate.
Rural Market Shows Signs of Stabilising
12 Mar 2009
Figures released today by the Real Estate Institute of New Zealand (REINZ) for February indicate the rural real estate market is settling back to its pre-2008 peak that was precipitated by the unprecedented Fonterra payout of that year.
Turnover Low But Prices Firm In Rural Market
16 Feb 2009
Turnover of properties in the rural real estate sector reported by the Real Estate Institute of New Zealand (REINZ) for January are the lowest recorded for many years, but prices remain relatively steady across most farm types.
Cautious Approach To Slower Rural Market
16 Jan 2009
While December figures just released by REINZ reveal one of the lowest turnover rates....
Rural Prices Steady in Slower Market
12 Dec 2008
Latest figures from the Real Estate Institute of New Zealand (REINZ) show prices are holding firm in the rural real estate sector albeit in a slower market.
Rural Market Enters Busy Period
14 Nov 2008
The rural real estate market is moving into a busy period with sales figures recorded in October giving an early indication of a market that is still establishing itself according to the Real Estate Institute of New Zealand (REINZ).
Dairy Real Estate Remains Strong
13 Oct 2008
Despite the announced drop in milk payouts to dairy farmers, dairy farm sales and prices remained relatively firm in September, with most rural real estate agencies reporting brisk activity according to the Real Estate Institute of New Zealand (REINZ).
Dairy Farm Prices Hit New Record /
15 Sep 2008
Dairy farm prices hit a new record in August, according to the latest Real Estate Institute of New Zealand (Inc) rural market report.
Rural Property Prices Continue To Shine
19 Aug 2008
Rural property sales tracked down slightly in July but property prices held up well, according to the latest Real Estate Institute of New Zealand (Inc) rural market report.
Farm and Lifestyle Properties Outpace the Pack
17 Jul 2008
The rural property market continued to outpace the residential property market in June with continued strong prices and sales, according to REINZ National Councillor and rural spokesperson for the Institute Mr Peter McDonald.
Alls Fine Down On The Farm - REINZ / View Article
16 Jun 2008
The rural property market reached a new record in May....
Farm Sales Hit New Record – REINZ / View Article
16 May 2008
The New Zealand farm real estate market continued its buoyant progress in April in stark contrast to the residential property market, according to REINZ National Councillor and rural spokesperson for the Institute Mr Peter McDonald.
Farm Sales Thrive On Heavy Capital Inflows - REINZ / View Article
11 Apr 2008
Big money continues to flow into the New Zealand farm sector......
Dairy Farm Sales Continue To Dominate Busy Rural Sector - REINZ / View Article
17 Mar 2008
High transaction volumes continued in the dairy sector in February but values eased a little across all farm categories
Dairy Farmers Create Their Own New ‘Rich List’ -REINZ / View Article
22 Feb 2008
The residential property market might have fallen into the doldrums but the price of dairy farms hit new records in January
Rural Property Market Ends 2007 Strongly -REINZ / View Article
17 Jan 2008
The rural property market ended 2007 strongly with an increase in the median sales price for farms and lifestyle properties in the three months to December 2007.....
Dairy Farm Prices Drive National Farm Median To New Record - REINZ / View Article
12 Dec 2007
Strong dairy farm sales and prices kicked the rural real estate market up to the next level during November, the Real Estate Institute said today.
Rural Property Market Steady And Poised For Further Gains - REINZ / View Article
14 Nov 2007
The three months to October saw continued demand for rural property with more farms changing hands during the period...
Dairy Farms Tread Water But New Payouts Set To Extend Market / View Article
11 Oct 2007
The rural property market was a little subdued in September mainly due to a lower level of dairy farm sales and prices, the Real Estate Institute said today.
Dairy and Finishing Properties Underpin Rural Real Estate Market - REINZ / View Article
20 Sep 2007
Very strong prices for dairy farms and finishing properties underpinned the rural real estate market in August, the Real Estate Institute said today.
Dairy Farm Prices Finish Selling Season on a High Note / View Article
13 Aug 2007
Farm prices continue to firm with the dairy sector finishing its traditional pre-spring transaction period on a high note with a national median price of $3,162,500, the Real Estate Institute said today.
Farm Prices Keep on Firming / View Article
16 Jul 2007
Farm prices firmed appreciably during the three months to June, despite a slight weakening in sales, the Real Estate Institute said today.
Grazing And Dairy Farm Properties Lead Farm Prices / View Article
18 Jun 2007
Grazing and Dairying properties were in strong demand in May, with significant increases in prices and sales totals, the Real Estate Institute said today.
Lifestyle Blocks Spice Up Rural Property Market / View Article
18 May 2007
A surge in lifestyle property prices dominated the latest month’s rural property market statistics, the Real Estate Institute said today.
Dairy Farm Sales And Prices Drive March Rural Property Market / View Article
20 Apr 2007
A seasonal surge in dairy farm sales drove the national farm median price ahead in March, the Real Estate Institute said today.
Rural Real Estate Market Remains Tight - REINZ / View Article
20 Mar 2007
Recent predictions of a surge in farms for sale weren’t borne out by the latest February Rural market statistics, the Real Estate Institute said today.
Farm Sales Begin Year On Cautious Note / View Article
19 Feb 2007
Farm prices and sales began the year on a seemingly cautious note according to the January Real Estate Institute of New Zealand rural report.
Rural Property Market Ends 2006 With Strong Sales / View Article
22 Jan 2007
The rural property market ended 2006 strongly with an increase in both the median sales price for farms and lifestyle properties for the month of December.
Dairy farm sales surge underpins rural market / View Article
20 Dec 2006
A solid surge in dairy farm sales and prices underpinned the rural property market in November...
Farm Sales Recover But Lifestyle Properties Take Centre Stage / View Article
20 Nov 2006
Lifestyle properties starred in the rural property market during October with an increase in the median selling price from $400,000 to $415,000
Farm sales down in the face of cooling confidence / View Article
17 Oct 2006
The lifestyle property market enjoyed the benefit of a rising residential property market in September, but farm sales were significantly down...
Spring Fires Up Lifestyle Property Prices / View Article
18 Sep 2006
The prospect of the arrival of spring did the trick for Lifestyle property prices in August...
Farm Prices Rally In July / View Article
17 Aug 2006
An increase in higher value horticultural and finishing property sales drive the national median farm price back over the million dollar mark during July.
Big Chill Hits Rural Property Market / View Article
20 Jul 2006
The traditional winter slow-down affected the rural property market in June....
Rural Lifestyle Properties prove Increasingly Popular / View Article
20 Jun 2006
Rural lifestyle properties are proving increasingly popular according to the latest rural market report from the Real Estate Institute of New Zealand (Inc).
Unclear economic signals send rural Sales into decline / View Article
19 May 2006
A combination of economic, commodity price and exchange rate uncertainly contributed to a drop in rural property sales in April, according to the latest rural market report from the Real Estate Institute of New Zealand (Inc).
Confidence in rural market returns / View Article
21 Apr 2006
The rural property market shrugged off its seasonal summer slowdown with a strong performance in March with a jump in sales and an increase in the national median price to $1.1 million...
Farm sellers melt into the shadows / View Article
20 Mar 2006
Farm property sales listings dried up during February leading to unseasonably low farm sales, according to the latest rural sales report from the Real Estate Institute of New Zealand (Inc).
Farm buyers hold off over extended Holiday Period / View Article
17 Feb 2006
Rural results followed all areas of real estate in January with the maintenance of values, but low sales volume as the country moves through the holiday period from Christmas...
Farm prices rise despite sales falls / View Article
23 Jan 2006
December farm prices firmed despite unusually low sales volumes, according to the latest rural sales report from the Real Estate Institute of New Zealand (Inc).
Dairy Farm Sales Drive Rural Median To New Record / View Article
19 Dec 2005
Heavy volumes of dairy farm sales drove the New Zealand farm median sale price over the $1million level in November, according to the latest rural sales report from the Real Estate Institute of New Zealand (Inc).
Lifestyle Properties Ignore Trends with Kick in Sales and Prices / View Article
24 Nov 2005
Strong demand for lifestyle properties resulting in a kick in prices were features of rural property sales during October, according to the latest rural sales report from the Real Estate Institute of New Zealand (Inc).
Farm Prices Buoyant As Demand Exceeds Supply / View Article
20 Oct 2005
The rural property market stirred in September but a shortage of listings continues to dominate the market.
RURAL PROPERTY PRICES STRENGTHEN IN AUGUST / View Article
22 Sep 2005
Strong buying demand but low volumes of sales boosted grazing, dairying and horticultural property prices during August
Demand for rural property holds up despite quiet market / View Article
22 Aug 2005
Despite a seasonally quiet month for the rural property market, demand remains strong and prices are holding up.
City Dwellers Drive Lifestyle Property Prices to New Record / View Article
18 Jul 2005
The price of lifestyle property continues to reach new highs as city dwellers compete for rural properties.
Grazing properties steal the show as farm prices continue steady increase / View Article
22 Jun 2005
Farm prices and sales rose during May, despite the traditional downturn expected at this time of year, according to the latest rural sales figures.
Dairy Farm Prices go from Strength to Strength / View Article
19 May 2005
The national dairy farm median price hit $2,707,500 in April, up on the March median price of $2,500,000 and more than $760,000 higher than the April 2004 median of $1,940,000.
Strong Lifestyle Property Prices Dominate March / View Article
21 Apr 2005
Lifestyle property values continued to increase strongly during March according to the latest rural sales figures. The national median selling price for lifestyle properties increased from $300,500 in February to $350,000 for March.
Rural Property Prices Ease in February / View Article
23 Mar 2005
Rural property prices began to ease during February despite stronger sales volumes
The rural market's potential -- which is only 15 per cent as 24 million people own a two wheeler -- is reinforced by the two-wheeler segment approaching saturation point in the top 20 metroes (64 per cent) and other cities (60 per cent) coupled with the growing number of the target population -- capable of buying a two-wheeler, but not owning one -- from almost 140 million in FY-10 to almost 180 million in FY-14.
Announcing the results of the countrywide study here, Credit Analysis & Research (CARE) deputy managing director D R Dogra said ''Easy availibility of finance would be a critical factor in acheiving the said growth rate, as nearly half of two-wheelers sold in the country are through finance. Constraints in the supply side will also play a role in meeting expectations from the rural market.
While factors like improvement in infrastructure have been accounted for, the delay and weak monsoon can have a negative impact on the projections.'' The study also revealed that while market leader Hero Honda registered a healthy growth of 12 per cent in the domestic market in FY-09 over FY-08, others like Bajaj Auto and TVS saw sales dip by 23 per cent and 1.4 per cent respectively.
Long term sales projections showed a healthy growth rate of 7.8 per cent till FY-14 with motorcycles and gearless scooters dominating the market, followed by mopeds and electric two-wheelers.
The country's long standing staple -- the geared two-wheeler -- is expected to see sales slip into the negative zone.
In the export segment, motorcycles will also dominate sales and growth momentum would be maintained with the thanks to low cost, less requirement for customization and availibility of resources, said the report.
The industry's offshore markets will include Columbia (18 per cent), Sri Lanka (17 per cent), Nigeria (14 per cent), Philippines (10 per cent), Middle East (four per cent) and other developing nations in Africa and Latin America.
10% Increase In FMCG Rural Market Size Likely, Urban Size To Fall By 25%: ASSOCHAM
Sunday, August 05, 2007
An analysis undertaken by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) on FMCG in Perspective reveals that its market size in Rural and Semi-Urban segment is likely to jump up by 10% and 6% by 2010 as their younger population of approx. 180 million has already developed a special fascination for such products to further fuel the FMCG demand, particularly when this pocket’s income levels are rising and life patterns changing rapidly.
Currently, FMCG products rural market size is estimated at 52% which is projected to reach at 57% and grow by 10% in next 3 years as against 6% growth of semi-urban FMCG demand which might touch 21% level from present level of 19%, adds ASSOCHAM analysis.
However, in Urban India in which FMCG market size is currently estimated at 29% level is likely to come down to 22%, registering a fall of 25% as its consumer numbering about 120 million will renounce excessive FMCG products use to maintain their physique and shift away towards adoption of use of organic products, further adds ASSOCHAM.
It, however, cites reasons that growth in rural and semi-urban market size for FMCG products will be mainly rising population of youngsters in rural and semi-urban India which is already touched 180 million and has special attraction for FMCG products. Their temptation to use such products in volumes will grow mani-fold and fuel FMCG demands in this segment, said ASSOCHAM President, Mr. Venugopal N. Dhoot.
Secondly, FMCG companies rising sales in semi-urban and rural segment as their urban market acceptability is gradually weaning away as consumers in this segment are becoming more health conscious to keep them mentally fit to take on the onslaught of competition and shifting their consumption patterns more towards organic products rather than sticking on to packaged food.
The current FMCG urban market size is estimated at 29% which used to be more than 50% five years ago is likely to fall by 25% and stay around 22% by 2010, said Mr. Dhoot.
As per estimates made by ASSOCHAM analysis, the domestic FMCG total size in terms of volume is currently US$ 15 billion of which US$ 7.9 billion is rural contribution as against US$ 4.2 billion of urban and metros. US$ 2.85 billion is the semi-urban FMCG market.
The ASSOCHAM Chief who is also the leader in consumer durables, however, admitted that in 2006-07, the profitability of FMCG companies which on an average rose by 20% was more influenced by FMCG product sale in rural and semi-urban segment. This is indicative of the fact that FMCG urban base has been facing a serious challenge and that is why these are busy devising new ways and strategies to enlarge their rural and semi-urban sale to cater to rising demand.