DEPARTMENT:Fundraising

JOB TITLE:Direct Marketing Officer - Development

LAST UPDATED:23/10/2015

Part 1: JOB PROFILE

  1. MAIN PURPOSE OF JOB

Devise, implement and evaluate fundraising communications to warm supporters to maximise cash and committed giving income, including warm cash direct mail appeals, mid-value appeals, legacy communications, gift aid, upgrade and conversion activity.

Work on the production and implementation of Samaritans’ donor journey, digital activity and content planning.

To manage direct marketing suppliers on a day-to-day basis to deliver campaigns that successfully raise money from individuals.

Work with the team, departmental colleagues, Samaritans volunteers and external suppliers and agencies to ensure long-term income growth from individual donors is maximised, under the direction of the Supporter Development Manager.

 Undertake analysis and report on effectiveness of campaigns against targets regularly and as requested by the Supporter Development Manager.

  1. POSITION IN ORGANISATION

Reports into: Supporter Development Manager

Line manages: N/A

Works within the team of: Individual Giving

Liaises with: Supporter Development Manager, CRM, High Value, Supporter Care, Information Systems, Finance, Communications, Policy and Campaigns, Community and Trust Fundraising teams. Also Samaritans network of 201 branches.

  1. SCOPE OF JOB

Project management and logistics of direct marketing campaigns.

Supplier and agency management.

Integration of fundraising and communications activities and objectives.

Fundraising market research.

  1. DIMENSIONS AND LIMITS OF AUTHORITY

Monitors delegated expenditure budget

Accountable for partial development budget

Responsible for meeting targets set to maximise income from existing supporters.

Acts on behalf of the Supporter Development Manager as delegated in his/her absence.

  1. QUALIFICATIONS

Degree level or equivalent essential.

Membership of IDM, DMA, CIM or IoF desirable.

  1. SKILLS, KNOWLEDGE AND EXPERIENCE

Hands on experience of donor development direct marketing campaign management.

Proven project management, written and verbal communication skills.

Sound understanding of customer relationship marketing and integrated marketing communications.

Ability to work under pressure to meet tight and changing deadlines.

Experience of contributing to annual plans.

Experience of budgetary control and reporting against targets.

Experience of managing suppliers and agencies.

Experience of managing marketing campaigns online is desirable

  1. PERSONAL ATTRIBUTES

Ability to work to deadlines and remain calm under pressure.

Highly effective organisational skills with ability to prioritise own workload.

Flexible and methodical.

Works effectively within a team.

Ability to take decisions within own area and level of responsibility.

Ability to communicate clearly to a range of people at different levels across the organisation.

Excellent copywriting and proof-reading skills.

Excellent attention to detail.

Logical thinker.

Ability to adopt a proactive approach, using personal initiative and confidence.

Task-orientated.

Ability to liaise confidently, effectively and professionally with all levels of staff.

Ability to articulate complex detail clearly.

Assertiveness in dealing with external suppliers.

Part 2:DUTIES & KEY RESPONSIBILITIES

Project management of direct marketing campaigns 60%

Manages direct marketing campaigns from project initiation, through segmentation, data/media specification, creative approach, production, fulfilment to results analysis, ensuring income and expenditure targets are met.

Manages relationships with internal departments and external agencies to maximise the effectiveness of all donors communications

Works with Supporter Care Team and fulfilment house to ensure that donors are thanked effectively for all campaigns.

Monitors activity through weekly reports and produces results analysis, campaign and end of year reviews, recommending future developments.

Maintains an awareness of all Samaritans service initiatives and communications guidelines set, to identify relevant appeal themes and ensure communications are consistent and accurate.

Undertakes copy writing and proof reading as needed.

Strategic planning and donor development 15%

Ability to work with the CRM team to identify supporters to select for direct marketing appeals and communications.

Identifies key groups of donors within the database to develop their continued support.

Close involvement in developing long term direct marketing strategies for active cash and committed donors.

Works with the CRM Manager to undertake database analysis, to inform and improve the direct marketing programme.

Develops and maintains an awareness of new direct marketing and fundraising initiatives and analyses their potential for Samaritans.

Supplier and agency management 15%

Ongoing management of external suppliers and marketing agencies to ensure activity takes place on schedule and within budget.

Monitors and reviews the performance of external agencies and suppliers.

Involvement in the selection, briefing and appointment of alternative suppliers & agencies

Integration of Fundraising and Communications activities and objectives 10%

Considers all activities in the light of the wider need of the Samaritans to gain profile with target audiences.

Builds an understanding of the work, requirements and priorities of the Communications, Policy and Campaigns department.

Ensures the website, intranet and other publications and are utilised in full to promote the Individual Giving team, direct marketing activities and opportunities to donate.

Works with the Communications, Policy and Campaignsdepartmentto ensure that they are fully briefed so that media opportunities are maximised.

Liaises with the Communications, Policydepartment regarding the production of promotional materials, ensuring the Media Guidelines and Visual Identity Guidelines are adhered to.

Contributes to the effective flow of information between Fundraising teams, identifying opportunities for cross-selling and shared activities.

GENERAL DUTIES OF A SAMARITANS’ STAFF MEMBER

Contribute to the effective and efficient running of the General Office as appropriate.

Participate, as appropriate, in staff forums and meetings.

Adhere to Samaritans’ polices and procedures.

Represent the General Office appropriately across the movement and Samaritans to the wider community.

Treat all colleagues, volunteers and members of the public with dignity and work within and adhere to

Samaritans’ equal opportunities statement and polices.

Carry out any reasonable requests made that are within the broad remit of the role.

Direct Marketing Officer- Donor Development 15/10/15