FOR RELEASE
The Quell Group Contributes $24K to Community Through “20 Acts of Kindness”
Quell’s 20thAnniversary of Branding Success Celebrated by Giving Back
TROY, Mich.,Jan. 28, 2015 —To commemorate it’s 20th anniversary, The Quell Group pledged “20 Acts of Kindness” in a display of appreciation to the community it has called home since 1994. As the last acts of kindness were fulfilled before ringing in 2015, Quell had contributed more than $24,000 to local charities, organizations and families in need.
“In celebrating our 20th year as a leading Midwest branding firm, we wanted to reach out to the community and give back with our time, creativity and donations,”said Michael Niederquell, co-founder and CEO. “Giving back is something that resonates with our culture and team members, who rallied behind each act of kindness. We were humbled by the graciousness of the local charities and how they extended their heartfelt thanks.”
Since committing to the “20 Acts of Kindness” initiativefor2014, Quell made charitable donations, volunteered time at local organizations and offered expressions of thanks. It all began with providing meals for the different shifts of the Troy police and volunteer fire departments and sending 20 people to Cedar Point. The companypurchased supplies and assembled care packages of hard-to-find items for deployed troops through the Michigan Freedom Centerand participated in Walk Now for Autism Speaks at Ford Field.
“All it takes is one act of kindness to inspire others,” said Robin Lord, co-founder and COO. “These acts of kindness demonstrate that even small gestures can make a big difference to someone.”
Additional acts included sponsoring a youth party for at-risk students through Troy Youth Assistance, helping equip homes with furniture for former homeless families through theCommunity Housing Networkand providing students in need with backpacks and school supplies.
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In December alone, The Quell Group presented twenty $50 Meijer gift cards to listeners of Detroit’s 96.3 WDVD-FM and adopted a family in need during the holidays through Troy People Concerned.The firmalso replaced apingpong table at the Boys and Girls Club of Troy with a new, sturdier model.As the year came to a close, Quell’s final act provided equipment funding for a secondsurgical suite opening in early February at the Michigan Humane SocietyRochester Hills Center for Animal Care.
In 2015, The Quell Group intends to continue spreading kindness in the community and encourages others to follow their lead. For a complete list of the “20 Acts of Kindness,” visit Quell’s Facebook and browse the “20 Acts of Kindness” photo album.
About The Quell Group
For The Quell Group, Michigan’s leading integrated brand communication firm,2014 marked its 20thanniversary. In the last two decades, Quell pioneered a breakthrough method of activating brands calledUnknot. Align. Market.® Using this distinct approach, which combines strategic market assessment and value-added messaging, the firm helps companies successfully gain new opportunities and better connect with customers.
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