Marketing

SBM 111

Spring 2010

Instructor: Mike Foxe-mail:

Office: SS 113Office Hours: M-F 9:00 – 5:00

Office Secretary: Julie DavisOffice Phone: 428-8590

Instructor Web Site:

Keep This Packet and Refer to It!

Course Objective

The objective of this course is to acquaint students with the current practices of marketing. Additionally this course seeks to provide students with the practical experience in marketing that they need to successfully own or manage a small business.

Texts

Perrreault, W., Cannon, J., & McCarthy, E. J. Essentials of Marketing, 11th Edition (2008). McGraw-Hill Irwin. ISBN: 978-0-07-340471-4

Student Assignments

Students will participate in both in-class assignments and homework assignments. Assignments are meant to help students master the subject matter and provide a means to practice the subject matter taught in lectures and text.

In-Class Assignments

Some of our assignments will be done in class. If you miss an in-class assignment there will be no make-up. Even if you have an “excused” absence, you will miss the points earned in class that day.

Neatness of Assignments

There is adequate access to computers on campus. All written assignments must be typed. I will not accept handwritten assignments. If you turn in a handwritten assignment I will not grade it and it will be considered late.

You will be judged by the neatness of your work in the business world. As such spelling, punctuation, grammar, and neatness will be part of your grade on all written work.

Grading

There are 790 points possible in this course. Letter grades are earned according to the traditional system (90% = A, 80% = B, 70% = C, 60% = D, and 50% and lower = F). Therefore, for this course:

Points / Grade
711 - 790 / A
632 - 710 / B
553 - 631 / C
474 - 552 / D
<474 / F
Attendance / 100 / 2.5 points per day of attendance
Quiz / 100 / 10 quizzes worth 10 points each
Homework / 120 / 12 assignments worth 10 points each
Case Studies / 120 / 3 case studies worth 40 points each
Midterm Exam / 100 / 1 midterm exam worth 100 points
Marketing Plan / 100 / 1 Marketing Plan worth 100 points
Final Exam / 150 / 1 Final Exam worth 150 points
Total / 790