Key Deloitte Digital Appointment Opens up Opportunities for Brands to Transform Customer

Key Deloitte Digital appointment opens up opportunities for brands to transform customer experience

17 May 2016: Deloitte Digital welcomes the appointment of Simon Stacey,Spatial and Brand Experience Director,based in Melbourne,tofurther develop Deloitte’s customer experiencepractice across Australia.

Since Deloitte Digital’s acquisition in August 2015 of customer experience consultancy Mashup, now known as Spatial and Brand Experience, the team has evolved to enhance Deloitte’s brand and spatial design capabilities.

Simon brings over 25 years’ experience in aligning the physical and digital brands around the customer journey,communicating brand strategyand creating customer brand experiences. He joins Deloitte from his role as Creative Director at Designworks,andhas extensive knowledge of the retail sector, having workedwithglobal brands including Amazon, Christian Louboutin, Dunhill, Harrods and Tesco.

“I’m excited to have the opportunity, as part of Spatial and Brand Experience, to help businesses positively transform their customer experience and answer unmet needs.Digital is a big opportunity in the customer experience, but it’s important to understand where we need digital, why we need digital andhow we can bring digital into a physical space to improve customer interaction.This is particularly relevant at a time when our retail and leisure spacesare converging,” says Stacey.

“Improving service design through aligning brand and physical experiences is not just about the customer, but also about providing retailworkers with digital tools to improve the way they interact with customers; creating seamless physical and online transactions, allowing staff to focus on the customer and making their jobs easier.”

Robbie Robertson, Spatial and Brand Experience lead partner, says:“Simon’sbackground working in a mature overseas marketmeans hebrings with him the expertise to open up opportunities for brands in Australia, from making a fundamental shift to the customer experience to differentiating how customers interact with you and choose you.

“Brand is the fundamental difference to why customers choose you – it promisesthe experience that will be delivered.”

Stacey says he is discovering this to be true at Deloitte from his time so far: “Coming from an agencybackground to a business model where people are truly connected under one brand butcan offer diverse skills and expertise, it’s amazing to seethe power of the Deloitte brand – connecting, collaborating and supporting within one ecosystem. I look forward to exploring and working in this new space.”

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For further information:
Robbie Robertson
Partner, Spatial and Brand Experience
M: +61431000024
T: +61293223595
/ Sophie Newsome
Corporate Affairs & Communications
M: +61447249414
T: +61282604360

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