Freshman Writing Seminar Rhetoric Name ______
10/18/13 Pd ____
AIM: ______
Do Now: Describe the last time you spent time considering a purchase—what influenced your final decision? ______
______
Rhetoric + The Art of Persuasion1) The art of using speech to persuade, influence, or please.
2) Note: One modern usage of the term holds a negative connotation “Don’t believe that politician’s rhetoric.”
(i.e. speech that pretends to hold significance but lacks true meaning)
Ethos (think “expert”) / Pathos (think “symPATHY”) / Logos (think “logic”)--speaker’s integrity / --emotion / --logic
An appeal to the authority or honesty of the speaker or spokesperson. It is how well the speaker convinces the audience that he or she is qualified.
i.e. / It can appeal to audiences through metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust.
i.e. the usual emotions generated are:
/ It is a logical and scientific approach that usually describes facts and figures (data).
Note: Numbers without the full context can mislead readers.
i.e.
In the mayoral race
A) The 30-second ad begins with video of a September incident in which a motorcycle gang chased and then beat the driver of a sport-utility vehicle on a Manhattan highway. A narrator reads "Bill de Blasio's recklessly dangerous agenda on crime will take us back to this," and the ad shifts to images including the city's formerly graffiti-covered subway trains and a flipped-over police car.
B) De Blasio has the support of 67 percent of likely voters in a Wall Street Journal/NBC 4 New York/Marist poll released last week, which found that just 23 percent of likely voters supported Lhota.
Benefits of this rhetoric mode / Benefits of this rhetoric mode / Benefits of this rhetoric mode
Dangers of this rhetoric mode / Dangers of this rhetoric mode / Dangers of this rhetoric mode