PETER COOPER
13 Oakwood Drive, St. Albans, Hertfordshire, AL4 0UL
01727 842882 (home) 07968 939241 (mobile)
.PERSONAL STATEMENT
Available for interim assignments now (IIM Associate Member)
Highly successful Senior Sales Leader, specialising in leading high performing large sales teams, delivering exceptional growth and significant efficiencies.
Making brands even more successful in retail, by creating leading change in innovative ways and exceeding business goals whilst developing future leaders.
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KEY SKILLS
· Product / market growth – Clear leadership style, simple and compelling vision, delivering results
· Turnarounds – Consistent strategy, flexible on tactics and approach, test & learn to evolve
· Specialist skills – Retail, FMCG, B2B leadership of large teams, aligning others to creative solutions
· Restructuring – Change Leadership, clearly communicated professionally executed through people
· Project delivery – Establishing what’s really needed, in the most innovate, effective & efficient ways
CAREER PROGRESSION
P3 Performance Limited (Interim) September 2016 – Present
Director September 2016 – present
Trouble-shoot Retail / Sales challenges by developing Sales Strategies & teams, spotting and exploiting commercial opportunities.
· Skilled in delivering growth projects, large & small, exceeding targets with integrity & high quality execution
· Leading customers and teams’ behaviours to adopt digital ways of working
· Currently consulting with a large field marketing agency
· Experienced in corporate reorganisations to capitalise on growth potential and provide efficiencies
Acquiring Certificate in Professional Coaching Practise, accredited by the International Coaching Foundation.
Camelot UK Lotteries Limited (UK Lottery Operator) 2002 – 2016
Head of Retail Sales 2013 – 2016
Lead & develop UK Sales Team (120) delivering sales growth (+25% last 5 yrs v flat market)
· During the recent recession, the brief was to significantly improve availability of National Lottery products to consumers. I led the 2-phase new business acquisition program resulting in 60% retail estate growth (18,000 new shops) supporting £1bn growth over 5 years.
· I led the adoption of digital methodology across the Sales Team by introducing state-of-the-art tablet technology via a cloud based app. I then used this foundation to build out to all retailers via a new self-serve retailer web-site, resulting in a £2m cost reduction.
· In partnership with my Marketing colleagues, my teams consistently exceed business case KPIs for major brand re-launches (e.g. Lotto £1 - £2, Lotto 10 extra balls, & EuroMillions price rise)
· Driving Scratchcard in-store availability and increased distribution, led to incremental sales growth of over a quarter during the 3 years I held this role
· My leadership style created an empowering leadership culture resulting in satisfaction scores 85% (v’s Camelot 67%.) This was achieved by meaningful consultation with my team, clear action plans for what could be improved and honestly explaining what could not be changed.
Retail Implementation Manager, 2009 – 2013
Develop & implement business plans, to maximise sales revenues through retail outlets, whilst continuing to drive cost efficiency and effectiveness across the Sales team.
· Implementation of a Retail & in-store Marketing Compliance Program across 37,000 outlets resulting in a 1.5% sales uplift (£75m p/a)
· As seconded Head of Roll-out Operations Centre, successfully created a new department of 25 Tele Account Managers on time and within budget.
Retail Operations & Development Manager, 2007 – 2009
Responsible for the operational strategy of the UK Retail Sales Team, aligned to customer and Camelot commercial strategies, and the development of the Sales Leadership Team
· Developed & delivered 18-month leadership program and directed the UK Retail Sales Team Personal Development Program
Retail Divisional Manager, 2006/7
Leading a Field Sales Team of 10 1st line Sales Managers and 83 Executives
National Management Coach, 2005
Responsible for bespoke coaching and development of the 1st & 2nd line management team
Divisional Business Manager, 2004
Leading a division of 6 1st line Managers and 54 Executives
Regional Business Manager, 2002/3
Leading, managing, motivating and developing a team of 9 Territory Business Executives
Yell.com (was Yellow Pages Sales Ltd, Advertising Sales) 1996 – 2001
Field Sales Manager; Leading 9 direct B2B sales consultants
Lucozade Ribena Suntory (was Glaxo SmithKline, Health Drinks) 1989 – 1995
Early career progression;
Territory manager, Trade Marketing, Project Management and Area Sales Manager
EDUCATION
Reading University, Berkshire
Certificate in Management.
De Havilland College, Hatfield, Hertfordshire
B-Tech Business Studies Certificate
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Nicholas Breakspear, St. Albans, Hertfordshire
PERSONAL
Child sponsorship charity work;
· Kenya 2007
· Zambia 2010
· Tanzania 2016
Playing golf, 21 handicap
Walking our dog Ruby, an 8 year old King Charles Spaniel
Previous member of Mensa
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