Marketing & Communications Committee Meeting

26th January, 2014 Montego Bay, Jamaica

Marketing & CommunicationsMINUTES

Attendees:

Julian Wilkins (Chair), Wendy McDonald (Vice Chair) Vydia Bhagan, Colin Benjamin, Tricia Balthazar, Peter Nichols, Carlyle Roberts, Lawrence McNaughton, Leon Williams, Sergio Orso, Melissa Harris, Caria Powell, Guy Malone, Mile Antonius, Susana Maduro, Tomer Korea, Joseph Samuel, Davidson Charles , Nelly Benitez.

Excused: Mary Meighan

Agenda

1. Approval of draft agenda

2. Action status

3. Competitions

a. i-Create/ New ICT competition (Digicel Turks)

b. WTISD (New Competition)

4. CANTO 2014 – Marketing Forum

5. CANTO Song

6. CANTO on Mobile Handset Website Update

7. Revenue Generating initiatives

8. A.O.B

9. Closing

10. Date of next meeting

1. Opening and approval of draft agenda

Meeting commenced at 11:03M. The agenda was approved.

2. Action Status

Outstanding Actions – # 142 -144

3. Competitions

a. World Telecom Information Society Day (WTISD): This competition should be revamped to be more ICT/Social Media friendly and incorporate the ITU theme.

Recommendation:

· Students may use YouTube videos to create a short 5 minute film/presentation on the WTISD theme of “Broadband for Sustainable Development”.

· Students can use creative social media to promote same.

Action 147a: Wendy McDonald to send competition information to the Secretariat.

Action 147b: Secretariat to create the new WTISD competition for submission

b. i-Create

Ericsson will no longer sponsor the i-Create competition. The team is tasked with creating a competition along the lines of i-Create and seek new sponsors. Potential sponsorship may be available from Digicel Turks & Caicos for US$5,000.

Recommendations:

- Source multiple sponsors

- Keep the name of the competition

Action 148: The following members promised to contact potential sponsors and report back by February 15th.

- Microsoft, Sony – E .Jay Saunders

- Alcatel Lucent - Nelly Benitez

- Nokia George Carlin, E. Jay Saunders

4. Marketing Forum for the Annual Conference

Recommendations:

· To be launched at CANTO 2014

· Theme should be ICT related and Broadband specific

· Should include mini case studies

· Effects of culture on different jurisdiction should be taken into consideration

· Use lead Marketing person in the main ICT CANTO membership

· Be innovative

· Try to include ‘Investment marketing psychology’

· Marketing in ICT – separating fact from fiction

Action 149: Tricia - create subcommittee to address curriculum and tutor

5. CANTO Song

There were mixed reviews re changing of the CANTO song – to be discussed at the next meeting.

Recommendations:

· Keep song as it is akin to a national anthem and hence should not be changed/altered

· Remix song keeping the melody but modernizing

· Create a clear 10 second hook

Action 150: Mary Meighan from BTL to provide an update on re-mastering of the song.

6. CANTO on Mobile Handset Website Update

The Secretariat received a quote for the existing Webmaster. Target date to launch the site in mobile handset is August 2014 - 2 weeks before CANTO 2014.

7. Revenue Generating Initiatives

Suggestions should be sent to (For discussion at next meeting)

8. A.O.B

Leon Williams suggested the creation of a formal CANTO Hall of fame to include long standing members and persons who have contributed consistently and significantly to CANTO

Action 151: Julian Wilkins to present same to board for discussion

9. Closing:

Meeting ended at 12:10pm

10. Date of Next Conference Call

27th February 2014 at 3:30 AST