Information

Adidas give tennis players a Boost on the court with launch of Barricade Boost™

Energy takes over in latest offering in tennis shoe innovation

Wednesday 1st July 2015 – Herzogenaurach, Germany –

adidas Tennis has introduced the latest in tennis footwear innovation with the launch of the Barricade Boost™ - a shoe that combines the stability and durability of the renowned Barricade, and the ultimate energy return of the Boost.

The addition of Boost technology to the tennis court provides unparalleled energy return pushing players to the next level of their game and allowing them to dominate until the closing moments of the final set.

Alex Chan, adidas Category Director Tennis - “The Barricade Boost™ will introduce unparalleled levels of energy return to dynamic tennis movements, giving tennis players the ultimate tool to aid performance. Boost technology redefined the footwear industry in 2014. Now we’ve decided to put it on the tennis court. This shoe offers the best of both worlds – all the features of the Barricade we know and love, with an added Boost.”

The Barricade Boost will offer tennis players comfort and unleashes energy more efficiently for every on court movement. The latest in tennis footwear innovation, the Barricade Boost features:

§  BOOST technology offering comfort with expanded TPU capsules make up the shoe’s distinctive heel midsole unit. With their unique cell structure, BOOST capsules store and unleash energy more efficiently in every step or lateral movement

§  Adiwear 6 – an extremely durable outsole rubber for abrasive courts provides the most agile of players with a secure grip in all directions

§  AdiTuff 360 – a breathable, supportive upper material providing long-lasting durability for the extreme abrasion that occurs during tennis movements

§  A revolutionary new barricade chassis to supports the midfoot and heel, providing maximum stability while offering flexibility and comfort in the forefoot

The Barricade Boost will release on July 1st in the Solar Red and Flash Lime colourways and is available through adidas.com and selected retailers.

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For further information please contact:

Ole Westerholt
adidas Global Tennis Communications Manager
Email:
Tel: +49/9132/84-5758 / Tom Vollebregt
HBS Social Media Manager (Heartbeat Sports)
Email:
Tel: +31/20573-4843

Notes to editors:

About adidas Tennis

adidas Tennis is represented by some of the top players amongst Ana Ivanovic, Angelique Kerber, Caroline Wozniacki, Simona Halep, Jack Sock, Jo Wilfried Tsonga and Novak Djokovic (Footwear Only). For more information on adidas Tennis, please visit www.adidas.com/tennis. For additional images please visit our media news room news.adidas.com and follow us on Twitter or on Instagram under @adidasTennis.

About adidas

adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.