JNLR/Ipsos MRBI 2011/3 Data 2010/11

Statistical Tables

SIGs Report

October 2010 to September 2011

Espri Ltd.

TABLE 601 Q2 TYPES OF RADIO IN HOUSEHOLD

╔═══════╦═════════════════════════════╦══════════════════════╦════════════════════════════════════════════════╦═════════════════════════════════════════╗

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ ╠═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

╠═══════╬═════════════════════════════╬══════════════════════╬════════════════════════════════════════════════╬═════════════════════════════════════════╣

UNIV EST (000's) ║ 3511║ 1722 1789 2171 969║ 2359 1152 528║ 273 266 766 666 570 455 515║ 3344 539 1305 2206 1698 1540║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 15354║ 7576 7778 9464 4190║ 10372 4982 2420║ 1125 1267 3199 2970 2346 2151 2296║ 14664 2392 5591 9763 7436 6793║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

FIXED RADIO ║ 3028║ 1481 1547 1842 837║ 2055 973 455║ 245 230 641 584 498 401 430║ 2878 475 1115 1912 1455 1328║

║ 86%║ 86% 86% 85% 86%║ 87% 84% 86%║ 90% 86% 84% 88% 87% 88% 83%║ 86% 88% 85% 87% 86% 86%║

║ ║ ║ ║ ║ ║

PORTABLE RADIO ║ 2627║ 1302 1325 1622 692║ 1783 844 380║ 201 196 524 483 439 364 420║ 2504 397 921 1706 1203 1223║

║ 75%║ 76% 74% 75% 71%║ 76% 73% 72%║ 74% 74% 68% 72% 77% 80% 82%║ 75% 74% 71% 77% 71% 79%║

║ ║ ║ ║ ║ ║

CAR RADIO ║ 3053║ 1525 1528 1851 877║ 2114 939 486║ 241 223 674 613 510 396 396║ 2903 465 1138 1915 1510 1302║

║ 87%║ 89% 85% 85% 90%║ 90% 82% 92%║ 88% 84% 88% 92% 89% 87% 77%║ 87% 86% 87% 87% 89% 85%║

║ ║ ║ ║ ║ ║

LONG WAVE RADIO ║ 2376║ 1227 1149 1473 680║ 1630 746 372║ 164 174 520 483 411 317 308║ 2278 338 857 1518 1176 1035║

║ 68%║ 71% 64% 68% 70%║ 69% 65% 70%║ 60% 65% 68% 73% 72% 70% 60%║ 68% 63% 66% 69% 69% 67%║

║ ║ ║ ║ ║ ║

RADIO VIA TV SET ║ 2069║ 1042 1027 1222 641║ 1364 705 352║ 192 176 532 434 346 218 171║ 1948 369 900 1168 1142 734║

║ 59%║ 60% 57% 56% 66%║ 58% 61% 67%║ 70% 66% 69% 65% 61% 48% 33%║ 58% 68% 69% 53% 67% 48%║

║ ║ ║ ║ ║ ║

RADIO VIA PC/INTERNET ║ 1946║ 978 969 1126 634║ 1241 706 353║ 210 184 528 433 308 179 105║ 1818 393 921 1025 1145 592║

║ 55%║ 57% 54% 52% 65%║ 53% 61% 67%║ 77% 69% 69% 65% 54% 39% 20%║ 54% 73% 71% 46% 67% 38%║

║ ║ ║ ║ ║ ║

RADIO ON MOBILE PHONE ║ 1888║ 935 953 1094 611║ 1153 734 335║ 216 190 522 414 297 153 96║ 1754 406 929 959 1126 545║

║ 54%║ 54% 53% 50% 63%║ 49% 64% 64%║ 79% 71% 68% 62% 52% 34% 19%║ 52% 75% 71% 43% 66% 35%║

║ ║ ║ ║ ║ ║

RADIO ON MP3 PLAYER/ ║ 1231║ 604 627 675 395║ 702 529 233║ 179 136 355 263 181 79 37║ 1120 315 670 561 754 298║

WALKMAN ║ 35%║ 35% 35% 31% 41%║ 30% 46% 44%║ 66% 51% 46% 39% 32% 17% 7%║ 33% 58% 51% 25% 44% 19%║

║ ║ ║ ║ ║ ║

DIGITAL RADIO (DAB) ║ 243║ 129 114 138 77║ 153 90 42║ 27 21 62 57 43 19 14║ 226 48 110 133 140 76║

║ 7%║ 7% 6% 6% 8%║ 6% 8% 8%║ 10% 8% 8% 9% 8% 4% 3%║ 7% 9% 8% 6% 8% 5%║

║ ║ ║ ║ ║ ║

NONE ║ 69║ 36 34 44 20║ 43 27 11║ 4 6 21 12 12 6 8║ 66 10 31 38 39 26║

║ 2%║ 2% 2% 2% 2%║ 2% 2% 2%║ 2% 2% 3% 2% 2% 1% 2%║ 2% 2% 2% 2% 2% 2%║

╚═══════╩═════════════════════════════╩══════════════════════╩════════════════════════════════════════════════╩═════════════════════════════════════════╝

JNLR/Ipsos MRBI 2011/3 Data 2010/11

Espri Ltd.

TABLE 601 Q2 TYPES OF RADIO IN HOUSEHOLD

╔═══════╦═══════════════════════════════════════════════╦═══════════════════════════════╦═══════════════════════════════╦═══════════════╗

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ ╠═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

╠═══════╬═══════════════════════════════════════════════╬═══════════════════════════════╬═══════════════════════════════╬═══════════════╣

UNIV EST (000's) ║ 3511║ 456 948 789 1053 172 92║ 1404 1842 264 141║ 961 942 972 636║ 2159 1352║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 15354║ 2050 4312 3512 4018 935 527║ 6362 7530 1462 750║ 2698 4173 4688 3795║ 8240 7114║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

FIXED RADIO ║ 3028║ 410 829 679 882 155 73║ 1239 1561 228 125║ 800 815 890 523║ 1839 1189║

║ 86%║ 90% 87% 86% 84% 90% 79%║ 88% 85% 86% 89%║ 83% 87% 92% 82%║ 85% 88%║

║ ║ ║ ║ ║ ║

PORTABLE RADIO ║ 2627║ 356 700 581 763 153 74║ 1056 1344 228 124║ 582 743 768 533║ 1523 1104║

║ 75%║ 78% 74% 74% 72% 89% 81%║ 75% 73% 86% 88%║ 61% 79% 79% 84%║ 71% 82%║

║ ║ ║ ║ ║ ║

CAR RADIO ║ 3053║ 435 865 705 808 162 76║ 1301 1513 239 132║ 795 849 852 557║ 1822 1231║

║ 87%║ 95% 91% 89% 77% 94% 83%║ 93% 82% 90% 94%║ 83% 90% 88% 87%║ 84% 91%║

║ ║ ║ ║ ║ ║

LONG WAVE RADIO ║ 2376║ 358 692 527 630 116 54║ 1049 1156 170 96║ 706 635 643 392║ 1434 942║

║ 68%║ 78% 73% 67% 60% 67% 59%║ 75% 63% 64% 68%║ 73% 67% 66% 62%║ 66% 70%║

║ ║ ║ ║ ║ ║

RADIO VIA TV SET ║ 2069║ 313 640 479 546 65 24║ 953 1026 89 49║ 732 541 497 298║ 1406 663║

║ 59%║ 69% 68% 61% 52% 38% 27%║ 68% 56% 34% 35%║ 76% 57% 51% 47%║ 65% 49%║

║ ║ ║ ║ ║ ║

RADIO VIA PC/INTERNET ║ 1946║ 317 639 437 468 60 24║ 956 906 84 42║ 677 510 481 278║ 1318 629║

║ 55%║ 70% 67% 55% 44% 35% 26%║ 68% 49% 32% 30%║ 70% 54% 50% 44%║ 61% 47%║

║ ║ ║ ║ ║ ║

RADIO ON MOBILE PHONE ║ 1888║ 291 566 439 507 58 28║ 858 945 85 42║ 618 518 500 251║ 1230 658║

║ 54%║ 64% 60% 56% 48% 33% 30%║ 61% 51% 32% 30%║ 64% 55% 51% 39%║ 57% 49%║

║ ║ ║ ║ ║ ║

RADIO ON MP3 PLAYER/ ║ 1231║ 191 401 287 305 32 15║ 592 592 47 19║ 423 345 306 157║ 839 392║

WALKMAN ║ 35%║ 42% 42% 36% 29% 18% 16%║ 42% 32% 18% 13%║ 44% 37% 32% 25%║ 39% 29%║

║ ║ ║ ║ ║ ║

DIGITAL RADIO (DAB) ║ 243║ 61 75 56 45 5 2║ 135 101 7 4║ 90 76 46 31║ 172 71║

║ 7%║ 13% 8% 7% 4% 3% 3%║ 10% 5% 3% 3%║ 9% 8% 5% 5%║ 8% 5%║

║ ║ ║ ║ ║ ║

NONE ║ 69║ 8 19 15 24 2 2║ 27 39 3 1║ 28 14 17 10║ 46 23║

║ 2%║ 2% 2% 2% 2% 1% 2%║ 2% 2% 1% 1%║ 3% 1% 2% 2%║ 2% 2%║

╚═══════╩═══════════════════════════════════════════════╩═══════════════════════════════╩═══════════════════════════════╩═══════════════╝

JNLR/Ipsos MRBI 2011/3 Data 2010/11

Espri Ltd.

TABLE 602 Ownership inhome or for personal use

║ ║ SEX ║ STATUS ║ AGE ║ SUMMARY ║

║ TOTAL ║ MALE FEMALE HOUSE H/K ║ MARR SINGLE WRKING║ 1519 2024 2534 3544 4554 5564 65+ ║ 18+ 1524 1534 35+ 2044 45+ ║

║ ║ KEEPER +dep ║ /WID WOMEN ║ ║ ║

UNIV EST (000's) ║ 3511║ 1722 1789 2171 969║ 2359 1152 528║ 273 266 766 666 570 455 515║ 3344 539 1305 2206 1698 1540║

║ 100%║ 100% 100% 100% 100%║ 100% 100% 100%║ 100% 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100% 100% 100%║

SAMPLE ║ 15354║ 7576 7778 9464 4190║ 10372 4982 2420║ 1125 1267 3199 2970 2346 2151 2296║ 14664 2392 5591 9763 7436 6793║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Any internet access ║ 2238║ 1095 1142 1323 707║ 1522 716 402║ 210 177 511 481 415 260 184║ 2108 387 898 1340 1169 859║

(in home) ║ 64%║ 64% 64% 61% 73%║ 65% 62% 76%║ 77% 67% 67% 72% 73% 57% 36%║ 63% 72% 69% 61% 69% 56%║

║ ║ ║ ║ ║ ║

Broadband internet access║ 2238║ 1095 1142 1323 707║ 1522 716 402║ 210 177 511 481 415 260 184║ 2108 387 898 1340 1169 859║

║ 64%║ 64% 64% 61% 73%║ 65% 62% 76%║ 77% 67% 67% 72% 73% 57% 36%║ 63% 72% 69% 61% 69% 56%║

║ ║ ║ ║ ║ ║

Mobile broadband ║ 1357║ 671 686 790 435║ 869 489 253║ 138 135 385 299 214 119 67║ 1275 273 658 699 819 400║

║ 39%║ 39% 38% 36% 45%║ 37% 42% 48%║ 51% 51% 50% 45% 38% 26% 13%║ 38% 51% 50% 32% 48% 26%║

║ ║ ║ ║ ║ ║

Plasma TV or LCD TV or ║ 2439║ 1223 1216 1458 738║ 1643 795 407║ 218 197 594 500 407 282 240║ 2301 415 1009 1430 1291 929║

HD TV ║ 69%║ 71% 68% 67% 76%║ 70% 69% 77%║ 80% 74% 78% 75% 71% 62% 47%║ 69% 77% 77% 65% 76% 60%║

║ ║ ║ ║ ║ ║

Digital TV service ║ 2593║ 1286 1307 1575 768║ 1748 845 414║ 222 205 603 515 430 320 298║ 2459 427 1030 1563 1324 1048║

║ 74%║ 75% 73% 73% 79%║ 74% 73% 78%║ 81% 77% 79% 77% 75% 70% 58%║ 74% 79% 79% 71% 78% 68%║

║ ║ ║ ║ ║ ║

DVD Player/ Recorder/ ║ 2864║ 1399 1465 1738 858║ 1920 944 467║ 248 227 666 577 483 352 311║ 2709 475 1141 1723 1470 1146║

BluRay ║ 82%║ 81% 82% 80% 89%║ 81% 82% 88%║ 91% 85% 87% 87% 85% 77% 60%║ 81% 88% 87% 78% 87% 74%║

║ ║ ║ ║ ║ ║

Digital Camera/Camcorder ║ 2067║ 982 1085 1251 692║ 1406 661 384║ 189 166 510 457 368 219 157║ 1950 355 865 1201 1134 744║

║ 59%║ 57% 61% 58% 71%║ 60% 57% 73%║ 69% 63% 67% 69% 65% 48% 30%║ 58% 66% 66% 54% 67% 48%║

║ ║ ║ ║ ║ ║

Blackberry/ Smart Phone/ ║ 716║ 376 340 410 235║ 455 262 157║ 64 77 227 171 111 48 19║ 676 141 367 349 474 178║

iPhone ║ 20%║ 22% 19% 19% 24%║ 19% 23% 30%║ 23% 29% 30% 26% 20% 11% 4%║ 20% 26% 28% 16% 28% 12%║

║ ║ ║ ║ ║ ║

iPod/MP3 Player ║ 1562║ 759 802 871 523║ 895 666 299║ 217 186 454 339 238 91 37║ 1429 403 857 705 978 366║

║ 44%║ 44% 45% 40% 54%║ 38% 58% 57%║ 80% 70% 59% 51% 42% 20% 7%║ 43% 75% 66% 32% 58% 24%║

║ ║ ║ ║ ║ ║

PVR (for UPC or Sky+) ║ 1477║ 736 741 870 480║ 992 485 261║ 144 118 373 316 251 160 114║ 1382 262 636 841 807 526║

║ 42%║ 43% 41% 40% 50%║ 42% 42% 49%║ 53% 45% 49% 47% 44% 35% 22%║ 41% 49% 49% 38% 48% 34%║

JNLR/Ipsos MRBI 2011/3 Data 2010/11

Espri Ltd.

TABLE 602 Ownership inhome or for personal use

║ ║ SOCIAL CLASS ║ SUMMARY ║ REGION ║ COMMUNITY ║

║ TOTAL ║ AB C1 C2 DE F1 F2 ║ ABC1 C2DE F1F2 ACTIVE║ CO. REST MUN CONN/ ║ URBAN RURAL ║

║ ║ ║ FARMER║ DUBLIN LEIN. STER ULST.║ ║

UNIV EST (000's) ║ 3511║ 456 948 789 1053 172 92║ 1404 1842 264 141║ 961 942 972 636║ 2159 1352║

║ 100%║ 100% 100% 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100% 100% 100%║ 100% 100%║

SAMPLE ║ 15354║ 2050 4312 3512 4018 935 527║ 6362 7530 1462 750║ 2698 4173 4688 3795║ 8240 7114║

║ ║ ║ ║ ║ ║

12 month NATIONAL ALL ADULTS ║ ║ ║ ║ ║

║ ║ ║ ║ ║ ║

Any internet access ║ 2238║ 386 721 489 513 93 35║ 1108 1003 127 70║ 723 538 599 378║ 1474 764║

(in home) ║ 64%║ 85% 76% 62% 49% 54% 38%║ 79% 54% 48% 50%║ 75% 57% 62% 59%║ 68% 57%║

║ ║ ║ ║ ║ ║

Broadband internet access║ 2238║ 386 721 489 513 93 35║ 1108 1003 127 70║ 723 538 599 378║ 1474 764║

║ 64%║ 85% 76% 62% 49% 54% 38%║ 79% 54% 48% 50%║ 75% 57% 62% 59%║ 68% 57%║

║ ║ ║ ║ ║ ║

Mobile broadband ║ 1357║ 221 408 323 336 52 18║ 629 659 70 37║ 394 398 354 211║ 882 475║

║ 39%║ 48% 43% 41% 32% 30% 20%║ 45% 36% 26% 26%║ 41% 42% 36% 33%║ 41% 35%║

║ ║ ║ ║ ║ ║

Plasma TV or LCD TV or ║ 2439║ 380 720 570 641 89 38║ 1100 1211 127 67║ 817 640 612 369║ 1627 811║

HD TV ║ 69%║ 83% 76% 72% 61% 52% 42%║ 78% 66% 48% 48%║ 85% 68% 63% 58%║ 75% 60%║

║ ║ ║ ║ ║ ║

Digital TV service ║ 2593║ 371 752 596 740 95 39║ 1123 1336 135 73║ 843 663 732 355║ 1728 865║

║ 74%║ 81% 79% 75% 70% 55% 43%║ 80% 73% 51% 52%║ 88% 70% 75% 56%║ 80% 64%║

║ ║ ║ ║ ║ ║

DVD Player/ Recorder/ ║ 2864║ 384 826 657 817 125 56║ 1209 1474 181 99║ 755 748 856 506║ 1770 1095║

BluRay ║ 82%║ 84% 87% 83% 78% 73% 60%║ 86% 80% 68% 70%║ 79% 79% 88% 79%║ 82% 81%║

║ ║ ║ ║ ║ ║

Digital Camera/Camcorder ║ 2067║ 357 654 463 483 77 33║ 1011 946 110 58║ 599 578 586 304║ 1312 754║

║ 59%║ 78% 69% 59% 46% 45% 36%║ 72% 51% 42% 41%║ 62% 61% 60% 48%║ 61% 56%║

║ ║ ║ ║ ║ ║

Blackberry/ Smart Phone/ ║ 716║ 185 255 136 118 15 7║ 440 254 22 10║ 290 190 153 83║ 515 201║

iPhone ║ 20%║ 41% 27% 17% 11% 9% 8%║ 31% 14% 8% 7%║ 30% 20% 16% 13%║ 24% 15%║

║ ║ ║ ║ ║ ║

iPod/MP3 Player ║ 1562║ 258 513 359 371 42 19║ 770 730 61 26║ 523 397 409 233║ 1040 521║

║ 44%║ 56% 54% 46% 35% 24% 21%║ 55% 40% 23% 19%║ 54% 42% 42% 37%║ 48% 39%║

║ ║ ║ ║ ║ ║

PVR (for UPC or Sky+) ║ 1477║ 264 452 327 369 47 18║ 716 696 65 38║ 505 434 347 190║ 999 478║

║ 42%║ 58% 48% 41% 35% 27% 20%║ 51% 38% 25% 27%║ 53% 46% 36% 30%║ 46% 35%║

JNLR/Ipsos MRBI 2011/3 Data 2010/11