#8716–Entrepreneurship - I
Course Guide
Unit 1:Understand economics, career planning, information management, and communication skills.
1.01Understand economic systems to be able to recognize the environments in which businesses function.
1.02Participate in career-planning to enhance job-success potential.
1.03Acquire information to guide business decision-making.
1.04Write internal and external business correspondence to convey and obtain information effectively.
Unit 2: Understand entrepreneurship, product/service management, information management, professional development, emotional intelligence, and operations.
2.01Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
2.02Acquire information to guide business decision-making.
2.03Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
2.04Generate venture/product ideas to contribute to ongoing business success.
2.05Utilize critical-thinking skills to determine best options/outcomes.
2.06Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
2.07Employ product-mix strategies to meet customer expectations.
2.08Apply ethics to demonstrate trustworthiness.
2.09Develop a concept for new business venture to evaluate its success potential.
2.10Implement expense-control strategies to enhance a business’s financial well-being.
2.11Develop a concept for new business venture to evaluate its success potential.
2.12Apply ethics to demonstrate trustworthiness.
2.13Employ entrepreneurial discovery strategies to generate feasible ideas for business ventures/products.
Unit 3: Understand market planning and business law.
3.01Develop marketing strategies to guide marketing tactics.
3.02Select a target market appropriate for venture/product to obtain the best return on marketing investment.
3.03Employ marketing-information to develop a marketing plan.
3.04Select a target market appropriate for venture/product to obtain the best return on marketing investment.
3.05Employ marketing-information to develop a marketing plan.
3.06Acquire foundational knowledge of business laws and regulations to understand their nature and scope.
Unit 4: Understand product/service management, strategic management, and channel management.
4.01Position venture/product to acquire desired business image.
4.02Utilize planning tools to guide organization’s/department’s activities.
4.03Acquire a foundational knowledge of product/service management to understand its nature and scope.
4.04Employ product-mix strategies to meet customer expectations.
4.05Position venture/product to acquire desired business image.
4.06Employ product-mix strategies to meet customer expectations.
4.07Position venture/product to acquire desired business image.
4.08Acquire foundational knowledge of channel management to understand its role in marketing.
4.09 Manage channel activities to minimize costs and to determine distribution strategies.
Unit 5: Understand pricing, promotion, and market planning.
5.01Develop a foundational knowledge of pricing to understand its role in marketing.
5.02Employ pricing strategies to determine optimal prices.
5.03Acquire a foundational knowledge of promotion to understand its nature and scope.
5.04Understand promotional channels used to communicate with targeted audiences.
5.05Manage promotional activities to maximize return on promotional investments.
5.06Employ marketing-information to develop a marketing plan.