April 1, 2005

RADIAL CEILINGS

FOR OPTIMA™, WOODWORKS™, AND METALWORKS™

Radial Ceiling capabilities now available in 3 substrates: / q  Custom Radial ceilings are now available in fiberglass, wood and metal.
q  WoodWorks and MetalWorks Radial are custom, vended systems with flexibility for different designs.
q  Optima Radial is a custom internal capability with certain guidelines and limitations in design, which are spelled out in detail on the system data page.
Main Benefits for Architects and Designers: / q  Broader design choices in custom shaped ceilings –going beyond squares and rectangles.
q  A variety of aesthetic and performance options using three different materials.
q  Opportunity for excellent acoustical performance enhanced with availability of Optima Radial ceilings.
Main Benefits for Contractors: / q  Radial ceilings are pre-engineered for installation ease and can be used with a variety of suspension systems.
q  The Architectural Specialties team works with contractors on these custom jobs to ensure their success.
Lead Times and Pricing: / q  Since all Radial ceilings are custom, consult with Architectural Specialties on lead times and pricing.
q  As a basic reference, an Installed Cost Guidelines sheet for the three different systems will be sent to you in mid-April.
Sales Tools: / q  Included with this bulletin is a new data page, CS-3648, along with 10 printed copies in your launch package.
q  Additional data pages may be downloaded from www.armstrong.com/radialceilings or ordered through Resolve.
q  An Installed Cost Guidelines sheet will be sent to you separately in mid-April, prior to the training sessions.
How to learn more:
Optional Training / q  Two Web Ex training sessions will be offered in April to
review all three Radial system capabilities in detail with the Architectural Specialties team.
q  WebEx sessions will be held on Monday, April 25th. Choose from either:
q  Session 1: 8:30-9:30 am Eastern time; or
q  Session 2: 11:30 am-12:30 pm Eastern (8:30 am Pacific)
q  Please contact Patty Taggart at if you plan to attend, and indicate which session. Then you will be sent follow-up details.
q  Have your data page and installed cost guidelines in-hand during the session.
.
Questions?
/ q  Join us on April 25th for a WebEx session, or
q  Contact Architectural Specialties.

Armstrong World Industries, Inc.

P.O. Box 3001 Lancaster, Pennsylvania 17604

T: [717] 397-0611