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PRESS RELEASE
LINCOLNSHIRE’S TOP TALENT APPOINTED AT GRIMSBY’S FIRST 24 HOUR
NO CONTRACT GYM
Steven Norton and Shane Howarth selected to lead low cost health club leaderPure GymGrimsbyas residents anticipatethe opening July 2012.
Grimsby, North East Lincolnshire,6thJune 2012 - Pure Gym, the area’s first no-catch no-contract gym is gearing up for their grand opening in July with the appointment of the area’s top health and fitness guru’s.
Steve Norton has been appointed as Gym Manager and he will oversee the entire operation, which has already created 30 jobs for the area. Shane Howarth has been selected for the role of Assistant Gym Manager, and will share responsibility of the gym with Steve.
Steve, who hails from Lincoln, has over nine years experience in the industry since leaving Lincoln University with a 1st class honoursdegree in Recreation Management. His vast background includes hands-on instructor and personal training roles through to a strong management background working for national gym chains. He said: “I am delighted to be working with a company that 100% focuses on members needs, it is a complete break from the norm in this industry and refreshing for the area. High quality facilities are available at such a low price and this combined with excellent customer care means happy members, all day, every day. We can’t wait to get open in July and are working flat out right now, fitting out the facility and chatting to customers who are taking up our pre-opening membershipoffer of just £10.99 a month with a discounted joining fee of £15.00 and no contract”.
Assistant Manager Shane Howarth is no stranger to the world of fitness and has over 13 years experience both locally and internationally, most recently as Senior Fitness Director for cruise giant Steiner Transocean, as well as Al Bustan Palace, Muscat, andGleneagles Luxury Hotel in Scotland. He was also the personal trainer to senior politicians, including a very famous UK ex-prime minister and royalty around the world from Europe to the Middle East. He has relocated to Grimsby and looks forward to the challenge that Pure Gym brings: “Pure Gym is a concept I 100% believe in. Having travelled and worked throughout the world I can honestly say this model is unique and dedicated to the client’s goals, both health and fitness wise, and financial wise. The special pre-opening membershipprice of just £10.99 per month*means the facility is accessible for the majority of people and we’re getting an excellent response already from businesses and local authorities such as the NHS, as well as of course the general public who are really enthusiastic and as excited as we are.”
The duo and their team will look after the gym in all areas, from customer care and managing staff including 10personal trainers, through to health and safety and maintenance of the gym. The huge 18,449sqftfacility boasts state of the art fitness equipment, including Lance Armstrong's LIVESTRONG spinningbikes, vibrating Bodycore functional training platforms, Power Plates, free weights including kettle bells and medicine balls and TRX. Customers can also enjoy sun beds, showers, spacious changing rooms and lockers and there will be a full fitness class timetable offering free 40 classes per week.
In their spare time Steve plays golf, walks his dog, and plays for a local six a side football team, as well as enjoying beach holidays. Shane is a keen Petanque player (a form of boules), who has also played at club, regional, national and international level, and also enjoys football, tennis andexercise in general.
To join Pure Gym Grimsby simply log on to Joining on the limited offer secures the discounted rate with the first month payment being taken 10 days after joining. The monthly subscription payments then commence one month after the gym is officially opened.
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PR Contact:
Alison Wileman, 07981 200531,
*(increasing to £17.99 after 12 months) plus £15 joining fee. Miss out on the offer and the price will increase to £17.99 plus £25 joining fee.
Editors notes:
1. More on Steve Norton:Keen sports fan, enjoys watching any sport but mainly follows football, cricket, golf and formula 1 racing. Plays golf as often as possible and play off a handicap of 7. Enjoys reading and particularly interested in sports psychology.Strong desire for continual development and enjoy reading self development/management books.
2. More on Shane Howarth:Personal trained celebrities, royalty and politicians around the world, and has stories to share about what drives those people to keep fit and healthy and how they incorporate that into their lifestyle.
3. About Pure Gym Grimsby
Pure Gym offers gym membership in the UK with no contract and no catch. Located on Riverhead, at Frederick Ward Way, opposite the Freshney Place shopping centre, the gym caters for all levels of fitness and has been carefully designed to help customers reach their goals without breaking the bank. Pure Gym Grimsbyis open 24 hours and has over 220 pieces of kit. Founded in April 2009, the revolutionary gym chain is backed by New Look founder Tom Singh, and currently has 24 gyms, with a further 17 opening in the UK this year.
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