Designing a Magazine Advertisement

Create an advertising layout proof for a real or invented product of your choice. Your advertising layout must include the four elements of print ads: a headline, an illustration, copy, and identification (signature). Your advertising layout can be prepared using drawings, illustrations, or artwork produced by yourself or obtained from a magazine. It must also be in color. It is best to sketch a rough draft of your advertising layout before creating your proof. Remember, a proof shows exactly how the ad will look in print. On another sheet of paper you will need to answer the following questions, which will be worth 5 points each.

  1. What is the product being sold?
  2. How would you describe the ad?
  3. What image is associated with the ad?
  4. Which of Jib Fowles 15 basic appeals of advertising are being used?
  5. What approach are you using for the headline?

Offer something new or improved Arouse curiosity

Make a claim Promise a benefit

Solve a problem

  1. What approach are you using for the copy?

Features claims comparisons benefits

Uses testimonials actions endorsements

  1. What approach are you using for the illustration?

Product itself produce in appropriate setting

Product in use product benefits

Product features

  1. What approach are you using for the identification?

Logotype taglines toll free number hours of operation

Website address map ordering information

Credit cards address

  1. Indicate what publications(magazine)this ad will appear in. Remember who your target audience is.

You will receive another 10 points for presenting your ad to the class. Your presentation of the ad will include your answers to the questions above.

Advertisement Poster Rubric

You will place both your ad and the questions onto a poster board and present to the class. You also have the option of creating the ad onto the poster board if you prefer.

Is the ad well organized and easy to follow / 1 2 3 4 5
Is the ad clean and uncluttered? / 1 2 3 4 5
Is the use of white space appropriate (too much or too little) / 1 2 3 4 5
Does the headline attract attention / 1 2 3 4 5
Is the illustration large enough? / 1 2 3 4 5
Does the illustration demonstrate one of the elements / 1 2 3 4 5
Is the spelling correct / 1 2 3 4 5
Is the copy complete and specific / 1 2 3 4 5
Is the identification distinctive enough / 1 2 3 4 5
Total points / ______/45