CHRIS ARNOLD
Former Creative Director Saatchi & Saatchi
He leaves his audience inspired through his enthusiasm and passion. He makes you think and challenges your preconceptions. His lectures are packed full of information and creative examples. He opens your mind.
Chris Arnold was Integrated Creative Director of Saatchi & Saatchi before founding the new generation integrated creative advertising agency FEEL.
In May 2005 Chris merged FEEL, having gained a strong reputation for their creative work and before the line thinking, with the integrated agency Edge Ideas, founded by Ron Leagas (former MD of Saatchi and founder of Leagas Delaney).
The new agency BLAC (Barradale Leagas Arnold Campbell) continues to challenge industry preconceptions and break new ground in integrated thinking.
Chris has worked in numerous agencies, both above and through the line, over his 20 year career and many of the world's top brands.
Recently appointed to the Direct Marketing Board (Europe's largest marketing trade body) his is also Chair of the Agency Council, sits on the Training & Development Group and Creative Forum. A former Chairman of the Creative Council, and with a string of awards to his name, Chris is one of the industry's biggest champions of creativity and integration.
He is also a member of the Ideas Foundation and Prelude's Entrepreneur's Club.
He sits on the Family Planning Association executive council and the Dyslexia Institute fund raising committee.
"Dyslexic people think in a unique way. This allows us to see things in many more ways than ordinary people do. It is no surprise that we end up in creative businesses and as entrepreneurs."
He is not tame about challenging the way the industry thinks - "The industry needs to constantly reinvent itself if it is to go forward to be respected." He is a great believer that creativity is key to successful business and champions 'Fuzzy Marketing' - a challenge to linear thinking.
He has been asked to lecture and run training courses on creativity with many clients, including London Business Link, NBC Universal, NatWest, BBC Imagineering and the BBC News team, LloydsTSB, Telewest, GE Capital,RNID, Greenpeace, Royal London Asset Management and DMA. He has developed a special workshop called The Birdcage that helps people to be more creative (see details below).
He regularly lectures on marketing, advertising and creativity and was a key speaker at the Business Intelligence Group conference, the annual CD conference, the Information Arts B2B conference and the Open Minds one day creative workshop, and a forum for The Institute of Ideas.
Chris has also broadcast on radio, presenting a magazine section on marketing and advertising and has written for Brand Republic, FT Creative Business, Creative Review, Impact Magazine, The Times, BodyCopy (US ad magazine), Creatrix and the fashion magazine Blink. He's also appeared in a recent documentary on Channel 4 on the marketing of Yo Sushi.
He is passionate about encouraging young creative talent and helped establishing the D&AD Integrated Student Workshops (to compliment the advertising workshops) as well as being a founder of the Campaign Direct Awards. He's also worked with Hackney's Learning Trust to encourage school kids into the creative industries.
In a recent series of lecture for the DMA Chris achieved a 92% rating for his performance and content from the audience.
To book Chris Arnold for your event, please call Parliament on +44 (0) 1202 24 24 24