Powerlink January 13, 2011

At a Glance: EMC VNXe Series

Overview

The EMC VNX family of products and supporting software is a new brand of unified storage for midtier and entry-level customers. The VNX family is made up of two series—VNX and VNXe. The VNXe series is a new EMC unified storage offering for small and medium businesses, remote offices/branch offices (ROBO), and departments in enterprise organizations. Designed for IT managers with limited storage expertise, the VNXe series facilitates complete storage consolidation with advanced file and block functionality as well as a simple, application-driven approach to managing shared storage. With the VNXe series, IT managers can launch provisioning for 500 Exchange mailboxes or 1 TB VMware datastore in less than 10 minutes. The VNXe series provides significant advancements in efficiency, simplicity, and affordability with configurations starting at less than $10,000. Simplified licensing and packaging of hardware components and software make VNX family easier for Velocity partners to sell.

Family, Series, Models, and Replacements

The table below outlines the VNX family, VNX and VNXe series, and models they replace.

Family / Series / Class / Model Name / Current Product
VNX family / VNX series / 7000 / VNX7500 / CLARiiON CX4-960 and Celera NS-960
5000 / VNX5700
VNX5500
VNX5300
VNX5100 / CLARiiON CX4-480 and Celera NS-480
CLARiiON CX4-240
CLARiiON CX4-120 and Celera NS-120
CLARiiON AX4 (Fibre Channel)
VNXe series / 3000 / VNXe3300
VNXe3100 / CLARiiON AX4 (iSCSI) and Celera NX4

Software Suites

To simplify daily operations and improve storage efficiency, EMC has packaged its premium software into
individual suites that partners can up-sell. Software suites for the VNXe series include:

·  Local Protection Suite delivers any point-in-time recovery for business continuity.

·  Remote Protection Suite delivers disaster recovery protection for any host and any application without compromise.

·  Application Protection Suite automates application consistent copies and proves customers can recover to defined service levels.

·  Security and Compliance Suite helps ensure that data is protected from unwanted changes, deletions, and malicious activity.

To facilitate ordering and lower costs, the software suites are bundled into all-inclusive “packs.” The Total Value Pack includes all suites, and the Total Protection Pack includes all protection suites except the Local Protection Suite. The Local Protection Suite is included in the base software for the VNXe3100.

Application-Focused Solutions

These solutions for the VNXe series allow customers deploying Microsoft Exchange-, SharePoint-, or SQL Server-based applications to quickly provision application storage and add protection with a single click:

·  Virtualizing Microsoft Applications with VMware

·  Virtualizing Microsoft Applications with Hyper-V

Value Propositions

Exponential data growth, virtualization, and an IT industry shift from storage to business focus call for storage solutions that are simple, efficient, and affordable. The VNXe series meets these requirements:

Simple

·  Optimized for virtual applications with VMware and Hyper-V integration

·  Easy to deploy with setup and provisioning wizards for Exchange, VMware, Hyper-V, iSCSI volumes, and file shares

·  Simplified administration with EMC Unisphere centralized management

Efficient

·  A single platform for file and block data services

·  Advanced technologies—including Block and File Compression, File Deduplication, and Virtual Provisioning—improve performance and capacity efficiency.

Affordable

·  Low acquisition costs with configurations starting at less than $10,000

·  2U and 3U sizes—ideal for small and medium businesses and remote and branch offices

Key Selling Points

Customer Pain Point / Product Features / Business Impact
Managing growth and complexity, and virtualization planning / ·  Unified storage eliminates file servers and enables storage consolidation for application servers.
·  iSCSI and NAS connectivity eliminate stranded application storage.
·  Seamless integration with VMware and Hyper-V / ·  Consolidation lowers total cost of ownership.
·  Mix and match storage types to lower costs.
·  Enable scale through simplified management.
Lack of storage expertise / ·  Designed for IT managers with limited storage expertise.
·  Powerful application provisioning wizards
·  Integrated support accelerates problem identification, diagnosis, and resolution. / ·  Provision storage for Exchange and VMware in minutes.
·  Easy access to online technical support streamlines resolution process.
Meeting service level agreements and reducing downtime / ·  Redundant components, dynamic failover, and failback support high availability
·  Ability to upgrade system hardware or software while running / Designed to deliver Five 9s (99.999%) availability to improve service levels.

Qualifying Questions

When identifying opportunities, ask:

·  What are your plans to meet your organization’s growing storage demands?

·  What role does virtualization play in your current environment?

·  Do you have server-based storage? If so, what applications are running on those servers?

·  Are there any challenges with your server-based storage backup? What about recovery?

·  Do you have a need to consolidate storage from block and file into a single system?

Additional Resources

EMC.com (available as of January 18): http://www.emc.com/products/series/vnxe-series.htm

Powerlink path:

·  Employees: Products > Hardware/Platforms > VNX Family > [subsections]

·  Partners: Products > Hardware/Platforms > VNX Family > VNXe Series > [subsections]

EMC Confidential—Internal and Partner Use Only 1