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Cobra Electronics License Agreement News Release
Media Contact:Media Contact:
Christopher KooistraMegan Murphy
Cobra ElectronicsAries Manufacturing
773.804.6375866.933.0711
773.307.8386
Cobra Electronics Announces Licensing Agreement with Aries Manufacturing
New Line of Wireless Phone Accessories for Professional Drivers
CHICAGO (July 15, 2008) — Cobra Electronics (NASDAQ: COBR) today announced a licensing agreement with Aries Manufacturing, a leader in after-market wireless accessories. Under this agreement, Aries Manufacturing will be producing, under the Cobra name, a line of wireless phone accessories designed for professional drivers.
The first products to market as a result of this agreement are a line of Bluetooth®wireless technology-enabled, noise-canceling headsets. This advanced noise-canceling technology ensures crystal clear communication by reducing external sounds including radio, wind and engine noise commonly found in both truck cabs and cars. The Bluetooth®wireless technology headsets also provide drivers with a safe, handsfree solution that is easy to use, keeping the focus on the road and eliminating fumbling for a cell phone.
“As a leader in the mobile communications industry and with the increase in handsfree legislation, this was the next logical step in providing a complete line of Bluetooth®wireless technology solutions for the professional driver,” explained Tony Mirabelli, senior vice president of marketing and sales, Cobra Electronics. “With Aries Manufacturing as a partner, we are able to provide the industry with a high quality product from a leader in wireless accessories manufacturing.”
“The Cobra name is synonymous with quality among professional drivers,” said Tom Novak, president of Aries Manufacturing, “and we are looking forward to continuing to provide high quality mobile communication accessories for both professional drivers and commuters alike.”
The new line of Bluetooth® wireless technologyenabled, noise-canceling headsets will be available at travel centers nationwide starting in August 2008. For more information on these products, visit
About Cobra Electronics
Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at
About Aries Manufacturing
Aries Manufacturing has spent over sixteen years producing high quality aftermarket wireless accessories and providing unparalleled service and support. From Bluetooth® to charging solutions, Aries is continuously developing and strengthening partnerships ensuring our clients the highest quality and latest technology. The 4,000 SKU Pick-to-Light system enables Aries to pick and ship 15,000 orders per day at an accuracy rate of 99.9%. Our premier 50,000 square foot state-of-the-art facility is the only one of its kind in the wireless industry. To learn more about Aries, please visit us at If you would like more information about Cobra’s new handsfree headsets, please visit
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