1920s Consumerism

The nation’s economy soared during the 1920s. Manufacturing, for example, rose by more than 60 percent during the decade. With the economic boom came the new notion of “consumerism,” which maintained that customers should be able to buy items not just because of need, but for the sheer pleasure of buying and owning. Many middle-class citizens purchased new “luxuries” such as electric refrigerators, washing machines, and vacuum cleaners. Growth in retailing and merchandising increased during this “get rich quick” era. Department stores in major urban centers sought to attract customers by presenting the latest fashions using innovative marketing techniques.

Real beauty shows best when the silver is in your hand. That is why we are making this extraordinary introductory offer under the picture. But remember, eachperson may have only one spoon at 25c.

The Buckingham design was made to appeal especially to young women of unfaltering taste. Its delicately hammered background and the ornamental group are indicative of the luxury and refinement which cultivated women desire. The graceful motif of the Georgian period harmonizes with the Colonial decorative schemes so popular today. The finest quality of stainless steel blades is used in the knives. This is the Buckingham: the most perfect design, made in heavy Wallace Plate!

We feel that after getting your own teaspoon, you will not be content until you possess at least a 26-piece dinner set. Go to your local dealer and buy it for only $32.10. Be sure you receive it in the Blue Bird Box which goes to you with his and our compliments.

And now about the Hostess Book. The Wallace Hostess Book will help you in countless ways. It contains practical etiquette suggestions as well as information about various kinds of entertainments. You may have a copy for only 25c.

The R. Wallace & Sons Mfg. Co., Dept. II R., Wallingford, Conn. Gentlemen: I am enclosing: [ ] 25c For one Buckingham teaspoon [ ] 25c For one Hostess Book

The largest selling high grade syrup in the United States

© 1925 The L. C. P. Co.

Why two syrups are blended in log Cabin

Those who really enjoy pancakes are the world's most critical judges of syrup. For the golden-brown, tender cakes, they want only a special goodness--only a rare perfection in liquid sweet. It is to them that this syrup has come as a wholly new delight.

To produce perfect flavor in syrup, requires special knowledge of one of nature's most delicious gifts-- maple sugar. Its full delicacy can be secured only by the most skillful blending.

In Log Cabin Syrup, choice maple sugar from Canada and Vermont is combined with granulated cane sugar by the Towle Process. It is by this method of blending that the flavor of the maple is so wonderfully mellowed and preserved. That is why Log Cabin has become America's Favorite Syrup, used in millions of homes from coast to coast--served by representative clubs, hotels and restaurants and on the diners of "crack" trains.

Until you have tried it, you cannot know the whole joy of maple. Surprise your family tomorrow with pancakes of waffles and Towle's Log Cabin Syrup. Watch their eyes grow brighter when they get their first taste. Use Log Cabin on hot breads, French Toast and fried mush too.

The recipe given on this page for Log Cabin Fudge is only one of many ways to use this delicious syrup to make food more tempting. Fill out the coupon below and send for the free set of 24 recipe cards.

Towle's Log Cabin Syrup comes only in the Log-Cabin Shaped cans--in three sizes. Ask your grocery for a can today.

THE LOG CABIN PRODUCTS COMPANY St. Paul, Minnesota-- the center of North America

Free--A set of 24 recipe cards giving delightful ways, both new and old, of using Log Cabin Syrup

LOG CABIN PRODUCTS COMPANY Dept. D-2, St. Paul, Minnesota

Please send me the 24 recipe cards as described above.

Name Street City State My grocer's name and address is:

G --4 5/8 in. x 12 1/8 in.

Log Cabin Fudge: --1 cup Log Cabin syrup, 2 cups sugar, 2 tablespoon butter, 1/2 cup milk. Boil all ingredients together until a soft ball forms when dropped in cold water. Remove from the fire and cool; then beat until creamy. Add nuts if desired. Roll 1/2 inch thick and cut in squares