Illinois Department of Public Health
Office of Health Promotion
Division of Chronic Disease Prevention and Control
REALITY Illinois Program
Request for Proposal
Fiscal Year 2011
November 2011
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Illinois Department of Health
REALITY Illinois Program
Grant Application Checklist
Please check each form as it is completed and include it with the application packet.
Illinois Department of Public Health, Public Health Grant Application (available on www.idph.state.il.us under funding opportunities)
Illinois Department of Public Health, Public Health Grant Budget Detail Template (available on www.idph.state.il.us under funding opportunities)
REALITY Illinois Action Plan (Appendix C)
Personnel and Duties List (Appendix F)
By the grant submission deadline of 5 p.m. on December 17, 2010:
1. Submit one (1) signed unbound original and three (3) copies of the complete application.
2. Use 12-point font, 1-inch margins, and single-spaced lines on 8½ X 11-inch paper.
3. Do not exceed the section page limits.
4. Number all pages, including any attachments.
Gail DeVito
Tobacco Control Program Manager
Division of Chronic Disease Prevention and Control
Illinois Department of Public Health
535 W. Jefferson St,, 2nd Floor
Springfield, IL 62761-0001
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REALITY Illinois FY 2011
Request for Proposal
The Purpose of REALITY Illinois
The Illinois Department of Public Health (Department) is providing funding to create, maintain and sustain REALITY Illinois Chapters to convene a teen advisory panel, consisting of high school students, to plan and implement tobacco prevention and control projects, events and initiatives in county/jurisdiction represented by the teen advisory panel. Each chapter is to be designed to strengthen youth community-based efforts consistent with the U.S. Centers for Disease Control and Prevention’s (CDC) Best Practices for Comprehensive Tobacco Control Programs (Appendix A). REALITY Illinois encourages teens to take a stand against tobacco use by educating their peers and others about the adverse health consequences of tobacco use and to communicate with decision-makers on youth-focused tobacco prevention and control. This grant is open to any organization, such as a local health department, school, or community-based organization.
REALITY Illinois activities support, as appropriate ,the following comprehensive approaches described in the CDC’s Mortality and Morbidity Weekly Report (MMWR):
To further decrease tobacco use and susceptibility to use among youths, restrictions in advertising, promotions and the commercial availability of tobacco products should be combined with full implementation of evidence-based, community-wide, comprehensive tobacco control policies.
Tobacco Use Among Middle and High School Students—United States, 2000-2009; MMWR / August 27, 2010 / Vol. 59 / No. 33
Funding
Approximately $500,000 is available to fund REALITY Illinois Chapters. There are two categories of funding. One category is directed to efforts done on a county/region level. The second category is directed to efforts done within a geographical area of a county such as a city, municipality or school district. For local health departments and organizations that cover more than one county, the total population for the counties covered would be used to determine the funding level.
Category I – county/region level efforts
County population levels up to 100,000 can apply up to $5,000
County population levels from 100,001 – 500,000 can apply up to $10,000
County population levels from 500,001 – 1,000,000 can apply up to $20,000
County/city population levels more than 1,000,000 can apply up to $40,000
Category II – geographical areas within county efforts
County population levels up to 100,000 can apply up to $2,500
County population levels from 100,001 – 500,000 can apply up to $5,000
County population levels from 500,001 – 1,000,000 can apply up to $10,000
County/city population levels more than 1,000,000 can apply up to $20,000
County and geographical funding levels are indicated in appendix H. This is based on funding provided to counties for the Illinois Tobacco Free Communities grant. If there are multiple applicants from a county or jurisdiction, the top scorer will be funded. If funds are still available, additional applicants will be funded based on applicants scores.
It is anticipated that grants will be awarded for the period of January 1, 2011 to December 31, 2012.
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Youth Tobacco Use in Illinois
The following statistics are from 2008 Illinois Youth Tobacco Survey (YTS):
v 88.7 percent of middle school students and 72.5 percent of high school students currently do not use tobacco products.
v 97 percent of middle school students and 91.9 percent% of high school students do not use smokeless tobacco products.
v More than one-half of middle school (62.0%) and high school (56.8%) students who currently smoke obtain their cigarettes from social sources, rather than buying them directly from a store or vendor.
v Nearly two-thirds (63.7%) of Illinois middle school students reported they were not refused purchase of cigarettes because of their age, which is comparable to the national average for middle school students (68.5%).
v More than two-thirds (67.8%) of Illinois high school students reported they were not refused purchase of cigarettes because of their age, which is comparable to data from high school students nationwide (61.2%) .
v Illinois middle school and high school students (59.6% and 74.9%, respectively) are significantly less likely to have seen or heard anti-tobacco advertisements in the past 30 days than middle and high school students nationally (84.7% and 89.9%, respectively).
v Overall, approximately four out of 10 middle school and high school students who use the Internet have seen advertisements for tobacco products on the Internet.
v 90.7 percent of middle school students and 95.4 percent of high school students, regardless of their smoking status, see ads for tobacco products or tobacco logos when they are in gas stations or convenience stores
Required REALITY Illinois Project Components
· Teen advisory panel (TAP): The TAP is responsible for planning, implementing and evaluating REALITY Illinois tobacco prevention and control interventions and/or activities carried out by the chapter.
· Peer education and training interventions and/or activities.
· Counter-marketing media interventions focused on educating the community on consequences of tobacco use and countering the current tobacco industry’s messages that tobacco use by youth is appropriate.
· Activities and/or interventions which show that the chapter is coordinating with key community partners to develop projects/events/initiatives
Scope of Work and Description of Services
1. The grantee will identify a staff person to serve as advisor and to manage the REALITY Illinois chapter in their county/city/ jurisdiction. The grantee is authorized to seek reimbursement for the staff person(s) involved in delivery of the teen advisory panel activities.
2. The grantee, through its designated staff, will form and maintain, a local teen advisory panel (TAP). TAP members may be asked to provide input to the statewide program through participation on conference calls or in-person meetings or surveys. The grantee will coordinate with the Department to ensure successful participation and completion of these activities. The TAP must hold regular monthly meetings and document this in its (quarterly?) semi-annual and annual reports.
3. The grantee will develop a sustainability plan to ensure that the TAP and efforts will continue beyond grant funding.
4. The grantee, through its designated staff, will plan and manage special events, media advocacy initiatives, counter-marketing efforts, or other projects/events/initiatives (e.g., Great American Smoke-Out; World No Tobacco Day, Kick Butts Day) in support of the statewide REALITY Illinois initiative.
5. At least eight (8) weeks prior to the date of any scheduled REALITY Illinois event, the grantee must submit for approval by the Department an outline of the purpose, goals and content of the event. The outline should be e-mailed or faxed to the grantee’s regional tobacco advisor (RTA).
6. The grantee will share best practices and lessons learned with other REALITY Illinois grantees through participation in conference calls, meetings and in print (e.g., newsletters, final reports). These communications may include and/or be shared with other local health departments working on youth initiation as part of their core tobacco programming.
7. The grantee must submit to the Department for approval the draft of any printed or electronic materials developed for REALITY Illinois. Materials submitted for review must be received six (6) weeks prior to the intended distribution of the materials. Submissions that do not meet this time requirement cannot be guaranteed approval by the Department. Any materials created and distributed without prior review and approval from the Department will result in non-reimbursement for these materials. Materials shall be submitted for Department approval regardless of previous use or approval. A copy of the printed or electronic material, accompanied by a completed publication/media approval request form (see Appendix G), shall be submitted to the REALITY Illinois advisor (RTA?) for approval. No media shall be submitted for approval after May 17, 2011.
All brochures, booklets, flyers, journal articles, programs, advertisements (including print and out of home), multi-media presentations, videos, and other printed or electronic materials, including but not limited to Web sites prepared with funds from this grant must include the following:
This project was made possible by funds received from the Illinois Department of Public Health
8. The grantee acknowledges and accepts the stipulation that funds from this award cannot be used for lobbying and/or any direct contact with state legislators or their respective staff for the purpose of influencing legislative policies and/or funding decisions.
Submission of Applications
Applicants must submit three copies, with original signatures, of the following completed application items no later than 5 p.m. (CDT) on Friday, December 17, 2010:
1. Illinois Department of Public Health, Public Health Grant Application (available on www.idph.state.il.us under funding opportunities);
2. Illinois Department of Public Health, Public Health Grant Budget Detail Template (available on www.idph.state.il.us under funding opportunities); and
3. Proposed Action Plan Worksheet (Appendix C).
Applications shall be submitted by mail or hand delivered to:
Gail DeVito
Tobacco Control Program Manager
Division of Chronic Disease Prevention and Control
Illinois Department of Public Health
535 W. Jefferson St., 2nd Floor
Springfield, IL 62761-0001
REALITY Illinois FY 2011
Request for Proposal
Appendix A
Recommended Strategies for REALITY Illinois Chapters
The following are CDC Best Practices (www.cdc.gov/tobacco/tobacco_control_programs/stateandcommunity/best_practices)
and The Community Guide to Preventive Services (www.thecommunityguide.org) recommended evidence-based strategies to prevent initiation of tobacco use among young people:
· Influencing youth behavior to prevent or delay initiation of tobacco use.
· Engage local youth to participate in development and implementation of prevention and youth focused education efforts.
· Assure enforcement of youth access to tobacco laws and ordinances.
· Encourage 24 hour/7 day tobacco-free school environment, including all school grounds, facilities, activities, and vehicles.
· Encourage schools to comply with the Illinois School Code regarding tobacco-use prevention education as a permanent part of the Comprehensive School Health Education curriculum in grades K-12 with intensive instruction in junior high school and reinforcing health education in high school.
· Mobilizing the community to restrict minors’ access to tobacco products when combined with additional interventions (stronger local laws directed at retailers, active enforcement of retailer sales laws, retailer education with reinforcement).
· Implementing school-based interventions in combination with mass media campaigns and additional community efforts.
· Empowering local agencies to build community coalitions that facilitate collaboration among programs in local governments, voluntary and civic organizations, and diverse community-based organizations.
· Collaborating with partners and other programs to implement evidence-based interventions and build and sustain capacity through technical assistance and training.
· Promoting public discussion among partners, decision makers, and other stakeholders about tobacco-related health issues and pro-tobacco influences.
· Ensuring that local grantees measure and evaluate social norm change outcomes (e.g., policy adoption, increased compliance) resulting from their interventions.
· Audience research to define the thematic characteristics and execution of messages and to develop campaigns that are influential, have high impact and engage specific audiences.
· Market research to not only identify the knowledge, attitudes and behaviors of target audiences, but also the behavioral theory that best motivates specific audiences to change.
· Counter-marketing surveillance to understand pro-tobacco messaging, media analysis and marketing tactics.
· Grassroots promotions, local media advocacy, event sponsorships and other community tie-ins to support and reinforce the statewide campaign and to counter pro-tobacco influences.
· Technologies, such as viral marketing, social networks, personal Web pages and blogs, to generate message that are disseminated by the target audience.
· Process and outcome evaluation of a comprehensive communication effort as well as specific evaluation of new and innovative approaches.
Appendix B
Morbidity and Mortality Weekly Report (MMWR) Highlights
Tobacco Use Among Middle and High School Students—United States, 2000-2009; MMWR / August 27, 2010 / Vol. 59 / No. 33
Middle School Students:
· From 2000–2009, prevalence of current tobacco use and cigarette use declined for middle school students; however, no overall declines were noted from 2006–2009.
¾ Current tobacco use decreased from 15.1 percent in 2000 to 9.5percent in 2006 to 8.2 percent in
2009.
¾ Current cigarette use decreased from 11.0 percent in 2000 to 6.3 percent in 2006 to 5.2 percent in 2009.
· From 2000–2009, experimentation with smoking declined (from 29.8% in 2000 to 15.0% in 2009).
· From 2000–2009, no change in susceptibility to initiate cigarette smoking was observed for middle school students overall.
High School Students:
· From 2000–2009, prevalence of current tobacco use and cigarette use declined for high school students; however, no overall declines were noted from 2006–2009.
¾ Current tobacco use decreased from 34.5 percent in 2000 to 25.6 percent in 2006 to 23.9 percent in 2009.
¾ Current cigarette use decreased from 28.0 percent in 2000 to 19.8 percent in 2006 to 17.2 percent in 2009.
· From 2000–2009, experimentation with smoking declined (from 39.4% in 2000 to 30.1% in 2009).
· From 2000–2009, no change in susceptibility to initiate cigarette smoking was observed for high school students overall.
Appendix C
REALITY Illinois Action Plan
FY 2011
Agency Name ______
Address ______
______
Advisor Contact Name ______