PMHS Name______

AP PSYCH

Read p. 320 second half – regarding John Watson’s experiment (after bullet points) Summarize what Watson – did and label the parts

NS______

UCS______UCR______

CS______CS______

Define and apply terms to Lil’ Albert. Leave Operant side BLANK…

Classical Conditioning / Operant Conditioning
Acquisition
When the NS first is associated with the UCS and the CS is learned. / Acquisition
Extinction
When the UCS is no longer paired with the CS and the CR STOPS!!! / Extinction
Spontaneous Recovery
Once the CR STOPS it can be quickly reactivated by pairing the CS with the UCS again. / Spontaneous Recovery
Discrimination
The organism can distinguish (tell the difference between) two similar CSs’ / Discrimination
Generalization
The organism responds THE SAME to similar CSs’ / Generalization

Class experiment

N______

UCS______UCR______

CS______CR______

SECOND ORDER CONDITIONING OR HIGHER ORDER CONDITIONING

Once a subject learn to respond to one stimulus, it is then possible to use that CS as a UCS in order to condition a response to a new stimulus.

How might second order conditioning occur in the class experiment?

N______

UCS______UCR______

CS______CR______

Use an example of SECOND ORDER CONDITIONING WITH RAT…

N: clicker

UCS______UCR: salivate/excited/raised heart-beat

CS: clicker CR: salivate/excited/raised heart-beat

SECOND ORDER

N: ______

UCS______UCR: salivate/excited/raised heart-beat

CS: ______CR: salivate/excited/raised heart-beat

Optional practice

Executives at an advertising agency who are promoting a certain make of car discover in a survey that male consumers have negative feelings about their product. They decide to apply learning theory principles in their ad campaign. In all of their print ads for the car, they place a beautiful woman in a bikini standing alongside the automobile. Three months later, survey data reveals a significant increase in positive feelings among males about their product.
UCS:
UCR:
CS:
CR:


The staff at a children's cancer ward decide to have an "ice cream party" for the kids before they report to their radiation treatments. The treatments often result in nausea and vomiting, and the children are understandably anxious about them; the staff hopes to reduce their anxiety with the parties. They discontinue the practice however, when they discover the kids will no longer eat ice cream at all.
UCS:
UCR:
CS:
CR:

An intravenous drug user finds he gets moderate feelings of a "drug high" during the simple act of preparing to inject a drug into his system
UCS:
UCR:
CS:
CR:


An 18 year old hears the 'jing a ling ling' of an ice cream truck and experiences feelings of excitement
UCS:
UCR:
CS:
CR:


Reason out each of the following and hypothesize how a person might acquire each:
* Octophobia,


* Asymmetriphobia