Background
Part 1
UNICEF Guinea Bissau WASH current annual work-plan aims to increase access to safe water.
During 2016 the wash section together with government engaged in a thorough assessment and reorganization of available data regarding access to water and sanitation. With clear gaps identified on accurate, georeferenced data it was decided to move into smartphone based mapping of water access points. Six (6) NGOs in all parts of the country were engaged in their area to assess the status of all water access points, assign serial number and mark them. During 2016 4048 water access points were visited of which 703 were boreholes equipped with hand pumps. Of these 49% were functional, 14% with difficulty and 36% not working at all. The issue of access to water is thus not a question of unavailability of water access points, but really the non-functioning of the same.
Four key issues were identified as the reason for the non-functional pumps.
1. No collected knowledge on where pumps are broken form ministry
2. Unavailability of spare parts in country, especially at region level.
3. The identified mechanics not really available for pump repairs.
4. Mechanics unknown or not trusted by the community.
UNICEF together with the government has procured spares to be used as seed stock in engaging private retailers in 3 regions to sell pump spares. The sole importer of the two approved pumps has been asked by the key Government partner, General Directorate of Water Resources (DGRH) with direct UNICEF support to provide fixed price list for the most commonly used spares. The monitoring system established will provide clear identification of where broken pumps are located and feed this information to the mechanics. The list of nonfunctional pumps provided to the mechanics will be the basis of their business. The emergence of a viable source of income will ensure that they continue with the business of pump repairs.
The working hypothesis is that if a mechanic appears shortly after the failure of a pump with equipment needed and with spares, the threshold for the community to repair the pump will be significantly lower. For the communities to be able to identify the official role of pump mechanic and in order to emphasize the new take on water point repairs, the identity and appearance of the pump mechanics need to be reinforced
Part one of this contract is thus intended to create an easily identifiable symbol or logotype as well as visual appearance of the pump mechanics, helping them to be recognized and also to gain confidence and trust from the community. The symbol will represent the pump repair and will also be put on the spare parts shop as well as all communication related to the repair of pumps, such as the pricelist of spare parts to communities or billboards indicating where to find the spares. The pricelist of spares, complete with images and size indication of the spares, will be disseminated to all communities in order to ensure that the communities are given the correct price and really receive what they are paying for
Part 2
Guinea-Bissau has been implementing Community Lead Total Sanitation (CLTS) since 2010. Great progress has been made since then with over 1000 villages (about 25% of the Guinea Bissau total) declared Open Defecation Free (ODF) with direct UNICEF support. The CLTS approach is a communal approach to sanitation where every household in the village must construct their own toilet in order for the village to be considered ODF. The declaration of the new ODF status is a village celebration with presence of local authorities and the unveiling of the awarded plaque stating the name of the village, the date of the ceremony and the Open Defecation Free symbol. The presence of the plaque is an item of pride for the village as it symbolizes the effort made to reach a common goal and the active participation of the whole village to improve their sanitary status. During 2016 a workshop was arranged by the DGRH (Dirrecao geral de Recursos Hidricos) where it was decided that the old symbol for ODF is inappropriate since the symbol does not clearly link to the ODF ness of the village and that it states the English abbreviation of ODF rather than the Guinea Bissau wording LIFAC (Libre de defecation a ceu aberto).
It has also been clear from fieldvisits that some years after the declaration it is difficult for some village members to relate to the full meaning of the plaque.
Part 2 of this contract is intended to produce a more appealing and appropriate logo for open defection free villages in Guinea Bissau, immediately recognizable and understandable by communities as well as organizations operating in the country.
Part 3
The responsible department for water and sanitation has strict guidelines for the modality how CLTS programs and pump replacement should be done and which permissions and reporting steps that need to be carried out. For the actors continuously present in Guinea Bissau these steps are quite clear and part of the modus operandi. There are however a number of smaller organisations, churches and private filantropists as well as mayor donors that are not habitual wash implementers. The third part of the contract is therefore to layout information pamphlets for how to do CLTS and how to do Pump repairs and finally how to do drilling. The information for the pamphlets will be furnished by UNICEF and DGRH.
Part 4
During the 7 years form the introduction of CLTS Guinea Bissau has made great progress with now over 25% of the villages declared ODF. CLTS is an approach that does not concern itself with the standard of the latrine, on the contrary the idea is that the families will be moving up the sanitation ladder and improve their latrine and that the latrine becomes the norm and a natural part of any new or existing house construction.
Since 2010 there is very little advance in the design of the latrine. The norm is becoming that the latrine is indeed a rudimentary structure, not built to last in the same way as the house. Virtually no latrines are constructed with roof making them difficult to use during the rainy season.
Unicef Guiena Bissau has therefore launched a competition so that in each sector where UNICEF is implementing CLTS, the partner NGOs will identify the most artistically pleasing, while still technical sound, latrines in that sector.
The jury is composed of DGRH jointly with UNICEF. In order for a village to become ODF, all toilets need to comply with minimal technical standards. The criteria for the selection is thus not a technical compliance evaluation but rather creativity, innovation and appearance.
The proud winner is awarded a set of bicycles, one male and one female. The winning household latrine photos will be exhibited in a photo exhibition in Bissau for the world latrine day and will continuously be used for human interest stories as these families are most likely also highly motivated in their hygiene transformation.
Specific Tasks
The main objective of this contract is to
· Develop a clear visual identity for authorized pump mechanics in terms of uniform design and symbol/logotype;
· Develop a context appropriate an easily identifiable logo for ODF certified villages;
· Develop layout for three pamphlets (three-folded A4, both sides).
Part 1 - Recognition of Pump Mechanics
-Design of the hand pump rehabilitation programme symbol or logotype;
-Design of pump mechanic’s uniform;
-Creation of pump mechanic’s ID card template;
-Design of sideboard for pump mechanic motorcycle repair trailer;
-Layout of pricelist for pump spares, including illustrations/photos of spare parts for easy understanding in the villages.
Part 2 - Open Defecation Free (ODF) logotype
- Design of a new logotype for Open Defecation Free certified communities in close cooperation with DGRH and implementing NGOs;
-Print ready design for signboard, including logotypes for ODF, Government of Guinea Bissau and UNICEF.
Part 3 - Sector pamphlets
-Final pamphlets on how to conduct CLTS in Guinea Bissau.
-Final pamphlets on how to conduct pump repairs in Guinea Bissau
-Final pamphlets on how to conduct drilling in Guinea Bissau
Part 4 - CLTS competition photo exhibition
-Exhibitor template to display the winning sector latrines. Layout with logos, fonts ready to enter text and photos
Methodology
The methodology proposed and detailed timeline shall be part of the submission, the expected deliverables are as per below
Expected Deliverables
Within one month of commencing contract:
• Collection phase: collection of data and informative material (Interaction with UNICEF);
• Design - Logotype (pump repair);
• Design - Logotype (ODF);
• Design - Pump mechanic’s uniform;
• Design of the textile patch (piece of thick fabric) that will carry the logo (this textile patch will be placed on the upper arm of the mechanic's uniform);
• Design of the Identity Card of the mechanics;
• Design - Price list with images of the parts (30 basic illustrations (A3-front and back));
• Design - Side plate for pump repair trailer (logotype, programme name, UNICEF Symbol, Government Symbol);
• Design - ODF sign board (logotype, village name, programme name (ODF), Government symbol, donor symbol);
• Design - Pamphlet on how to do CLTS in Guinea-Bissau- A4 folded 3 times- (Text and image content will be provided by UNICEF);
• Design - Pamphlet on how to repair pumps in Guinea-Bissau- A4 folded 3 times- (Text and image content will be provided by UNICEF);
• Design - Pamphlet on how to drill wells in Guinea-Bissau - A4 folded 3 times - (Text and image content will be provided by UNICEF);
• Design - template exhibitor of photos of winning latrines. Design with logotypes, fonts and ready for insertion of texts and photos;
• 1st draft of the designs for the WASH Chief, the WASH team and the DGRH staff;
• Feedback from the Chief of WASH;
Within two months of commencing contract:
Finalized digital delivery of:
• Original logotype (pump repair);
• Original logo (ODF);
• Original design – Pump mechanic’s uniform;
• Original textile patch design (thick piece of fabric) that will carry the logo (this textile patch will be placed on the upper arm of the mechanic's uniform)
• Original design - Mechanics’ Identity Card;
• Original design - Price list with images of parts (30 basic illustrations (A3-front and back));
• Original design - Side plate for pump repair trailer (logo, Program Name, UNICEF Symbols, Government Symbol);
• Original design - ODF sign board (logo, name of village, name of program (ODF), symbol of Government, symbol of donors);
• Original design - Pamphlet on how to do CLTS in Guinea-Bissau - A4 folded 3 times - (Text and image content will be provided by UNICEF);
• Original design - Pamphlet on how to repair bombs in Guinea-Bissau- A4 folded 3 times- (Text and image content will be provided by UNICEF);
• Original design - Pamphlet on drilling wells in Guinea-Bissau - A4 folded 3 times - (Text and image content will be provided by UNICEF);
• Original design – template exhibitor of photos of winning latrines. Design with logotypes, fonts and ready for insertion of texts and photos;
Expected background and Experience of applicants
Ø Proven experience in Graphic Design , Illustration, Typography ,Logo Design
Visual Communication, Corporate Identity, Creative Strategy, Concept Development
Layout, Corporate Branding, Page Layout
Ø Technical proficiency of industry standard applications such as: Adobe CS; InDesign // Illustrator // Photoshop.
Ø Samples of previous work to be included in submission
Renumeration
Renumeration to be specified in submission of proposal, all inclusive.