Summary of Open day by Mystery Shoppers/Staff and Student Helpers:

Positive / Negative
General Set-up / *Difficult for staff to get in pre-attendee arrival
Website / *was easily viewable on home page
*Easy and no improvements needed
*Very easy to locate open day and navigate
Pre-arrival & Registration / *Open day programme well laid out
*Link was readily set up on lap tops so it made it easier / *lap top wiring needs to be better set up neat and tidy
*indicate number of steps in registration online and make more user friendly on one page
*explain terminology such as UG and PG
*location of registration needs to be more visible
Arrivals / *Not enough staff/helpers between buildings
*Registration desk difficult to find
*More signage
*more staff on stands
Welcome / *9.15welcome talk missed by many could another one take place soon after
Finding your way / *Flags to be replaced with signage
*More signage and directions
*couldn’t differentiate between helpers and visitors
School tour / *tours were found to be informative and helpful / *room location for presentations should be closer – Nfloor difficult for access
School stand / *those stands that had leaflets were found to be useful even if they were short staffed / *stands need to be more stable
*Have chairs for attendees to have a discussion with schools
*Posters and desk covers to be more securely fastened
Campus Tour / *Guide was informative and knowledgeable / (see specifics in excel)
Impressions of city / *University and courses offered seem good even though city has bad reputation
*positive remarks by mystery shoppers ‘clean’, ‘inviting’ and ‘newly refurbished’ / *City not attractive not an area I want to live in
Canteen / Food / *Open day staff prefer to have vouchers to purchase a hot meal up to a certain value rather than have cold sandwiches
*Canteen staff not helpful or friendly
General Atmosphere/ Facilities / *Good friendly and not too busy
*Campus and facilities better than expected / *temperature control in atrium (one person’s comment)

A snap shot of results so far from the Open Day attendee’s survey:

  • The response rate is 16.4% response rate
  • 92% managed everything into the day as they wanted to
  • 98.7% felt the information provided prior to the visit was adequate
  • Booking process most commonly used was Open Day web form (58.7%) and email (24%)
  • 100% found the method of booking efficient
  • Having visited the university 90.3% (#65) are MORE likely to apply compared to 9.7% (#7) who are LESS likely to apply