MEDIA ALERT

THE PIZZA HUT® BOOK IT!®PROGRAM CELEBRATES NATIONAL YOUNG READERS WEEK

NOVEMBER 9-13 WITH PRINCIPAL CHALLENGE

WHAT:Reading from the rooftop of your school? Hosting a themed reading campout in the front of school? In recognition of National Young Readers Week Nov. 9-13, The BOOK IT! Program will continue its tradition of challenging principals across the United States to be examples for literacy and BOOK IT! by choosing one day to read, all day long, from first bell to last during National Young Readers Week.

The Principal Challenge is part of Pizza Hut BOOK IT! Program’s National Young Readers Week celebration November 9-13 that is an annual event co-founded by Pizza Hut and the Center for the Book in the Library of Congress. One lucky elementary school principal will win 101 copies for their library of the tenth book in the Wimpy Kid series, Diary of a Wimpy Kid: Old School which releases on November3rd. Jeff Kinney, author of the Wimpy Kid books, will personally autograph one of the books for the principal who read their heart out.

This year, Principal XX will [Insert how the program will take place at participating school - e.g. read to the entire school from the roof of the elementary, in the cafeteria, camping out in front of school, intercom read along, etc].

WHen:[Insert date and time]

WHere: [Insert school name]

[Insert school address]

WHY:To raise awareness for the importance of literacy and generate a passion for reading among young people. In addition to the Principal Challenge, students and families can also watch a new story each day during National Young Readers Week compliments of BOOK IT! and One More Story, an online library of the best classic and contemporary children’s books.

STATISTICS:

  • More than 620,000 classrooms annually use BOOK IT!
  • Since 1984, more than 60 million students have participated in BOOK IT!
  • Jeff Kinney, The New York Times best-selling author of Diary of a Wimpy Kid, has been a proud partner of BOOK IT! since 2012

INTERVIEWS:Media must schedule interview and/or camera crews in advance of arriving at schools, but we are happy to accommodate for NYRW festivities.

For More Information Contact:

[Insert Contact’s Name]

[Insert Contact’s Email]

[Insert Contact’s Phone Number]