Page | 1
Project Three
Katrina Stone
Business Assets
I would set up a home office. For the home office I would need a new laptop, designated only for work, with Microsoft Office software. I would need to set up a business phone line and get a business cell phone. I already have the desk, printer, and the typical office supplies like pens, pencils, sticky-notes, etc. I would need a filing cabinet with file folders and labels. I would need a desk calendar, a contacts book, and a business planner book. I would want a professional brief case that could carry papers and the laptop. I would need a business only bank account and check book to operate. I would need to create a business card and brochures with my personalized logo. I would need binders for client records. I would need printer paper, printer ink and loose leaf paper.
Networking Plan
I will reach out to a local wedding group, The Association for Bridal Consultants, and The Small Business Administration.
Small Business Administration (at Illinois District Office):
Address: 500 W. Madison Street, Suite 1150, Chicago,IL60661
Phone Number: 312-353-4528
Email:
Website:
Local Events: “The 8(a) Orientation is designed toenrollSmallBusinesses in our8(a) Business Developmentprogram. This nine year program helps small businesses torealize its full growth potential by providing small businesses federal contracting opportunities as well as resource partners and technical assistanceproviders to meet its desired goals.”
The Association for Bridal Consultants:
Address: 56 Danbury Road Ste 11, New Milford, CT 06776
Phone Number: 860-355-7000
Email (Illinois Membership Coordinator):
Website:
Benefits: Being a recognized member of The Association for Bridal Consultants. Earn points with my experiences. Networking opportunities.Education opportunities.
Thursday Therapy:
Address: Chicago, IL (various event locations)
Email:
Website:
Cost: FREE
Local Events: August 22, Thursday Therapy in Chicago at Firehouse Studios. “A fun gathering for wedding pros tomeet, mingle, share.”
Marketing Collateral
Biography:
My name is Katrina Stone. I am 21 years old. I am a certified wedding and event planner through The Wedding Planning Institute, a division of Lovegevity. I live in my hometown of Sycamore, IL. I consider myself a highly organized, creative person who likes to learn new things and take a hands-on approach to life. I graduated from Kishwaukee Community College in the fall of 2012 with my Associate of Art degree. While at Kishwaukee College I was a recognized member of Phi Theta Kappa, the honor society of two year colleges. I won awards for being chair of a project at our college, my dedication to the society and its members, as well as being an outstanding officer in our chapter, Alpha Rho Eta. Some of my hobbies include painting, cooking, exercising, and reading. A favorite quote of mine is “All your dreams can come true if we have the courage to pursue them,” by Walt Disney.
Mission Statement:
At Stone Wedding Planning, our mission is to provide certified wedding planner services so our clients can realize, create and experience their unique dream wedding that lets their personality shine though. Through creativity, organization and hard-work, your wedding will be what you dream.
Brochure, business cards, postcards, and invitation attached.
Market Analysis
Due to the population around the location of my business, my target market could be either new or returning brides. There is a small market here and I would need to have options for any kind of bride. My competition for this area is La’Di Events and Prost Event Consulting, both out of sycamore, as well as In the Moment Event Coordination out of DeKalb.