SG ENABLE LIMITED
REQUEST FOR PROPOSAL (RFP)
FOR
DIGITAL CONTENT MARKETING FOR SG ENABLE AND THE ENABLING VILLAGE
CONTENT
SECTION 1 – RFP CHECKLIST / Pg. 2SECTION 2 – RFP SPECIFICATIONS / Pg. 3 – 5
APPENDIX A – IMPORTANT NOTICES / Pg. 6 – 8
APPENDIX B – DETAILS FOR CONTENT DEVELOPMENT / Pg. 9 - 10
APPENDIX C – COST STRUCTURE / Pg. 12
11 April 2017
SG ENABLE LIMITED
20 Lengkok Bahru,
Singapore 159053
Section 1 – RFP Checklist (to be submitted with Proposal)
Item / Tick if completedProject proposal
Company Profile – ACRA Business Profile
Latest available management accounts (balance sheet; profit & loss statement)
Company Portfolio: Please include projects that are relevant to this proposal.
CVs of Account Manager(s) and relevant staff on the project
Testimonials from customers (from the last 6 months)
Awards and accolades
Name & Designation of Authorized Person with
Company Name: / Date & Signature of Authorized Person:
NRIC/Passport Number: / Company’s Official Stamp:
Section 2 – RFP Specifications
1. INTRODUCTION
1.1. SG Enable Limited (“SG Enable”) is issuing this Request for Proposal to appoint a suitable vendor to conduct digital content marketing and manage online engagement for SG Enable as well as for the Enabling Village, a new community space at 20 Lengkok Bahru.
2. IMPORTANT NOTICES
2.1. For the avoidance of doubt, this Requirement Specifications shall be subjected to the Important Notices as set out in Appendix A of this document.
3. BACKGROUND
3.1. SG Enable is a non-profit agency dedicated to enabling persons with disabilities. Its services include information and referral for disability schemes; transition management; employment and training services; and rallying stakeholder support for the enablement of people with disabilities.
3.2. The Enabling Village is a new integrated community space located at Lengkok Bahru. Besides the colocation of various disabilities-related non-profit organisations (including SG Enable), it has lifestyle and retail outlets that double as training and open employment facilities for people with disabilities. The Enabling Village is a showcase of barrier-free design and inclusive lifestyle/recreational spaces, such as an inclusive fitness centre, an inclusive supermarket, the first inclusive preschool in Singapore, and a retail art gallery for artists on the autism spectrum. The Enabling Village’s partners include corporations, VWOs, social enterprises and charitable foundations.
4. OBJECTIVES
4.1. Build public awareness of SG Enable and Enabling Village, drive newsletter sign-ups, course registration, event attendance and footfall for the Enabling Village.
4.2. Change mindsets/build the confidence of people with disabilities, by showing that they can live independently and find meaning in employment through a) access to relevant services b) assistive technologies, and c) the support of relevant organisations.
4.3. Challenge the Singapore public’s stereotypes of disabled people by increasing the visibility of the adaptive lifestyle (e.g. through human interest stories, showcases of assistive technologies, instructional content)
5. SCOPE
5.1 The project will cover the following activities between 1 May 2017 and 31 Mar 2018.
5.2 The vendor will develop original content for publishing on owned platforms (including, but not limited to, enablingvillage.sg, and the SG Enable and the Enabling Village Facebook Pages,) and earned ones (media pitching).
5.3 Content can take one of several formats: text articles with photography/images; and videos. See Appendix B for details on the content development. Vendors may provide quotes for one or both formats.
5.4 The vendor shall meet with SG Enable every four to five weeks for content/story planning for the month. The vendor should propose story leads, though SG Enable will also supplement with its own leads. Story leads can include personalities and news-makers, events, current affairs, announcements, new products, etc.
5.5 The vendor should propose fee structures for a retainer basis as well as for a goods-delivered basis. Vendors should complete the itemised fee table in Appendix C.
5.6 The vendor must be capable of identifying and pursuing story leads of its own, and ensure there is sufficient content in the pipeline.
6. TARGET AUDIENCES
6.1 SG Enable
a. Persons with disabilities: Mild to moderate disabilities, relatively digitally savvy, desire to be independent (in lifestyle and through employment) but need some encouragement from family, friends and the wider community.
b. Caregivers: Relatively digitally savvy and actively seek information on disabilities and caregiving; committed to the wellbeing of their family/ward
c. Volunteer and welfare organisations (VWO) and non-profit organisations
d. Social entrepreneurs
e. Commercial organisations
f. Innovators, research organisations and institutions of higher learning that have an interest to develop and provide innovative solutions to enable person with disabilities
6.2 Enabling Village
a. General consumers: Readers aged 25-44, socially conscious, lead active lives, and actively advocate for causes close to their heart.
b. Persons with disabilities and their caregivers: mild or moderate disabilities, may not publicly align themselves with traditional disability-based VWOs (stigma, hassle, etc) but appreciate casual, social and non-confrontational opportunities to demonstrate/explain that they can hold down a career, lead active lifestyles even with a disability.
7. EVALUATION CRITERIA
The evaluation criteria are:
Criterion / WeightageTrack record and portfolio / 20%
Grasp of disability psychology and the disability landscape in Singapore / 20%
Cost / 60%
8. MODE OF RFP SUBMISSION
8.1. Interested proposers in this RFP are requested to use the RFP Checklist found in Section 1 to ensure completeness of the submitted proposal.
8.2. One (1) softcopy (via email) of the Proposal should reach SGE no later than 21 April 2017 at 1800 hours. The subject title for the email with Proposals must be clearly marked as “Request for Proposal – Digital Content Marketing -- <insert company name>”, and addressed to
a. Email:
Kindly keep the size of the email small to reduce possibilities of non-delivery. If the Vendor opts to send a hardcopy of their proposal, the proposal should be delivered and received by SG Enable before 21 April 2017 at 1800 hours.
b. Address: 20 Lengkok Bahru, #02-06, Singapore 159053 (Attention to: Poh Kok Hong)
8.3. Contact Details:
a. Enquiries regarding this RFP should be emailed to .
Please note that enquiries sent after 21 April 2017 at 1800 hours will not be entertained
APPENDIX A – IMPORTANT NOTICES
Agencies submitting Proposals in response to the Request for Proposal (“Proposer”) are deemed to have read and understood the following provisions:
A. Interpretation
1.1 The Following words and expressions shall have the meanings hereby assigned to them except where the context otherwise requires:
"Contract" means any resultant contract between SG Enable and the successful Proposer.
“Vendor” refers to the company that is eventually awarded the contract through the RFP exercise
“Contract price” means the total amount payable to the Vendor for the performance of the services under this contract, excluding GST. Proposers should state their Contract Price clearly in the proposal.
“Proposal” means any and all documents and information submitted by the agencies in response to the Request for Proposal
“Proposers” refer to companies who are submitting a proposal for the RFP exercise to provide “branding consultancy and strategies for SG Enable and the Enabling Village”.
“SGE” means SG Enable Limited with its principal office at 20 Lengkok Bahru Singapore 158828
1.2 Words importing the singular shall also include the plural and vice versa where the context requires.
B. Disclaimers
2.1 This Request for Proposal (RFP) is merely an invitation to treat and is not intended to create or impose any binding legal obligations whatsoever on SGE, whether express or implied and whether contractual or otherwise.
2.2 Nothing in this RFP shall constitute a contract between SGE and any Vendor. Any Vendor selected pursuant to this RFP for participation in the project shall be required to enter into a legally binding agreement with SGE, the terms and conditions of which shall be agreed between the parties at a later date.
2.3 All submissions of Proposals, clarifications, discussions and presentations relating to this RFP are made entirely at the risk of the Vendor. SGE is not liable for any loss by any Vendor.
2.4 SGE does not make any representation or warranty, whether express or implied, or accept any liability for the completeness, relevancy, accuracy and/or adequacy of the information provided by SGE in relation to this RFP.
2.5 SGE does not make any representation of fact or promise to the future in respect of any project contemplated by SGE relating to this RFP.
2.6 SGE accepts no liability or obligation in relation to any Proposal submitted pursuant to this RFP and/or any subsequent clarifications, discussions or presentations thereon, whether requested by SGE or otherwise. The Participant shall bear all costs and expenses associated with the preparation and submission of its Proposal, and any subsequent clarifications, discussions or presentations thereon. SGE will, under no circumstances, be responsible for reimbursing any costs incurred by the Participant during the process, regardless of the conduct or outcome of the evaluation and selection process.
2.7 SGE shall have the absolute discretion to accept or reject any Proposal, whether in whole or in part, without giving any reason whatsoever. The receipt by SGE of any Proposal pursuant to this RFP shall under no circumstances impose any form of obligation or amount to an acceptance of or an agreement to abide by any terms or conditions stated therein or elsewhere on the part of SGE.
2.8 SGE shall have the absolute discretion, at any time, to terminate this RFP or to change the nature, scope, procedures or timelines for the RFP, including the proposal selection process and criteria. Under no circumstance shall SGE incur any liability in respect of such termination or changes.
2.9 SGE shall not owe any liability to any party for any loss or damage whatsoever (including loss of profit, savings, business contracts, or revenues, and all other forms of actual, direct, special, incidental, or consequential loss or damage) arising from or related to any response to this RFP, including but not limited to the submission of Proposals.
3 Ownership of Documents and Intellectual Property (“IP”)
3.1 All proposals and other documents or materials submitted to SGE pursuant to this RFP shall become the property of SGE. Notwithstanding the foregoing and without prejudice to any subsequent agreement with SGE to the contrary, any background IP contained in any Proposal and/or such other document submitted to SGE shall not be transferred to SGE.
3.2 For the avoidance of doubt, all IP in any documents issued by SGE pursuant to this CFP shall remain vested in SGE. SGE is not liable in the event that there are similar ideas or concepts from submitted proposals.
4 Confidentiality of Information
4.1 SGE may require any party receiving confidential information from SGE in relation to or arising from this RFP to sign a written non-disclosure agreement setting out such party’s confidentiality obligations in relation to such confidential information.
4.2 SGE accepts no liability or obligation in relation to any confidential information disclosed to SGE by a Vendor pursuant to this RFP unless otherwise agreed by SGE in a written non-disclosure agreement setting out SGE’s confidentiality obligations in relation to such confidential information.
5 SGE’s Right to Seek Recovery
Nothing herein shall prejudice or limit SGE’s right to seek recovery from the Vendor for any loss, damage, costs, expenses, or liability incurred by SGE and/or its officers, directors and employees, directly or indirectly arising out of or relating to the submission of the Proposal by the Participant and SGE’s retention and use thereof, including but not limited to any claim that the Proposal infringes any third party’s IP rights.
APPENDIX B: DETAILS FOR CONTENT DEVELOPMENT
A. TOPICS AND THEMES
Content should include at least one of these themes:
- The adaptive lifestyle: Infotainment pieces covering lifestyle activities (common + aspirational) that can be enjoyed by able-bodied and high functioning persons with disabilities.
- The adaptive workplace: Infotainment pieces explaining to people with disabilities as well as employers how to make the workplace more inclusive, both physically and culturally. Typical topics include explaining a) how people with disabilities can adapt to workplaces: self-motivation, technologies, etc. b) how coworkers and managers can work with people with disabilities: myth/stereotype busting, etiquette, productivity hacks, etc.
- Assistive technologies: Articles explaining/demonstrating a) How common technologies (e.g. smartphones and apps) can help people with disabilities b) how people with disabilities can adapt/hack existing technologies to make life more convenient
B. FORMATS
4. Format of content can include the following:
· Text-based articles (500-800 words)
· Image-based listicles
· Videos
5. Content should be optimized for social platforms as well as all-accessible. Specifically,
· Heds and ledes must be standalone and grab the attention of social media users.
· Videos must be close captioned. If not, transcripts must be provided.
· Videos should not exceed 150 seconds.
· The first frame of all videos should be informative and/or attention-grabbing.
6. Content should be developed and delivered with repurposing in mind. For example, an interview piece should include photographs and quotes that can be repurposed into independent photo quotes for Facebook, Instagram, etc. Repurposed assets that are substantive can be considered independent deliverable units on their own, subject to the agreement of SG Enable.
7. The vendor should identify opportunities for enhancing the interactivity of stories by using technology, e.g. image slideshows, 360-degree videos, live-feeds, etc.
C. BRAND VOICE/MESSAGING
1. Articles should be optimized for social media: authenticity and personality is important.
2. While disabilities should be described with sensitivity (e.g. don’t say “wheelchair-bound”), vendors should avoid slavish adherence to conventions, such as person-centric language, that can end up drawing attention to itself. SG Enable will provide guidance on language usage.
3. Content should be reader-actionable whenever possible. The vendor should seek opportunities to include calls to action, or create content that are of utility and relevance to both able-bodies and disabled readers.